Wipes

As Quoted In RISI Nonwovens Markets

Increased consumer spending will favor higher value, more task-specific wipes in the consumer market, and rising manufacturing activity will fuel related wipes demand in the industrial market.

US demand to rise 3.6% annually through 2018

US demand for wipes is expected to expand 3.6 percent per year through 2018 to $2.9 billion. Improving economic conditions will support increasing demand for wipes used in both consumer and industrial markets. Increased consumer spending will promote the use of higher value, more task-specific wipes in the consumer market, and accelerating manufacturing activity will fuel related wipes demand in the industrial market. The market will continue to see ongoing introductions of new or innovative wipes, although the number of product introductions is expected to slow due to the large variety of wipes already available on the market.

Consumer segment to be driven by non-baby wipes

Overall gains in the key consumer wipes segment will be restrained by the sluggish pace of the dominant and mature baby wipes segment. In contrast, products such as personal hygiene, pre-moistened facial cleansing, disinfecting, and wet floor care wipes are expected to see rapid gains. Growth in these segments will be fueled by rising market penetration as consumers increasingly incorporate these products into their routines. Advances will also be driven by consumers who downgraded during the recession-plagued 2008-2013 period returning to more expensive, task-specific wipes. Introduction of new, innovative products, such as flavored wipes for cleaning children’s faces, will continue to provide growth opportunities, although the vast majority of new products are expected to remain small volume items in niche markets.

Growth in the industrial market through 2018 will be spurred in part by the Environmental Protection Agency’s passage of the Wiper Rule in July 2013. This rule allows solvent-contaminated disposable wipes to be labeled as non-hazardous solid waste, decreasing the total financial burden of using disposable wipes and making disposable wipes more competitive with reusable, laundered shop towels. Going forward, greater demand for disposable industrial wipes is expected as more states adopt the new regulations.

Concerns about cross-contamination stemming from health care acquired infections (HAIs) and harmful food bacteria such as E. coli boosted sales of disinfecting wipes in the health care and foodservice settings during the 2008-2013 period. Wipes’ disposable and sanitary nature make them well suited for such tasks compared to laundered textile alternatives. Going forward, sales of disinfecting wipes will continue to see favorable gains in both the health care and foodservice markets, benefiting in part from denial of Medicare payouts for hospital readmissions, a number of which come from HAIs.

Study coverage

This Freedonia industry study, Wipes, presents historical demand data for 2003, 2008 and 2013, and forecasts for 2018 and 2023 by market (e.g., personal care, household care, health care, manufacturing, commercial), substrate (e.g., spunlaced nonwovens, airlaid nonwovens) and chemical (e.g., surfactants, emollients, fragrances, solvents).

The study also considers market environment factors, details industry structure, evaluates company market share and profiles 42 industry participants, including Nice-Pak, Kimberly-Clark and Procter & Gamble.

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  1. Wipes

    $5,300.00

  2. INTRODUCTION - WIPES TO 2018

    $0.00

  3. Methodology & Sources of Information

    $0.00

  4. EXECUTIVE SUMMARY - WIPES TO 2018

    $95.00

  5. Overview

    $35.00

  6. WIPES DEMAND (million dollars) 2008 - 2023

    $60.00

  7. MARKET ENVIRONMENT - WIPES TO 2018

    $2,310.00

  8. Macroeconomic Overview (1 of 4)

    $35.00

  9. Macroeconomic Overview (2 of 4)

    $35.00

  10. Macroeconomic Overview (3 of 4)

    $35.00

  11. Macroeconomic Overview (4 of 4)

    $35.00

  12. MACROECONOMIC INDICATORS (billion 2009 dollars) 2003 - 2023

    $60.00

  13. Demographics - Population (1 of 2)

    $35.00

  14. Demographics - Population (2 of 2)

    $35.00

  15. POPULATION (million persons) 2003 - 2023

    $60.00

  16. Demographics - Household Trends (1 of 3)

    $35.00

  17. Demographics - Household Trends (2 of 3)

    $35.00

  18. Demographics - Household Trends (3 of 3)

    $35.00

  19. HOUSEHOLDS & HOUSING STOCK (million) 2003 - 2023

    $60.00

  20. Consumer Spending Trends (1 of 2)

    $35.00

  21. Consumer Spending Trends (2 of 2)

    $35.00

  22. PERSONAL CONSUMPTION EXPENDITURES (billion dollars) 2003 - 2023

    $60.00

  23. Cosmetic & Toiletry Industry Outlook (1 of 2)

    $35.00

  24. Cosmetic & Toiletry Industry Outlook (2 of 2)

    $35.00

  25. COSMETIC & TOILETRY SUPPLY & DEMAND (million dollars) 2003 - 2023

    $60.00

  26. Specialty Household Cleaners Industry Outlook (1 of 2)

    $35.00

  27. Specialty Household Cleaners Industry Outlook (2 of 2)

    $35.00

  28. SPECIALTY HOUSEHOLD CLEANER DEMAND (million dollars) 2003 - 2023

    $60.00

  29. Manufacturing Outlook (1 of 3)

    $35.00

  30. Manufacturing Outlook (2 of 3)

    $35.00

  31. Manufacturing Outlook (3 of 3)

    $35.00

  32. MANUFACTURERS’ SHIPMENTS (billion dollars) 2003 - 2023

    $60.00

  33. Health Care Providers & Facilities (1 of 2)

    $35.00

  34. Health Care Providers & Facilities (2 of 2)

    $35.00

  35. MEDICAL PROVIDERS (thousands) 2003 - 2023

    $60.00

  36. Health Care - Patient Activity (1 of 2)

    $35.00

  37. Health Care - Patient Activity (2 of 2)

    $35.00

  38. PATIENT ACTIVITY 2003 - 2023

    $60.00

  39. Retail Sector Trends (1 of 3)

    $35.00

  40. Retail Sector Trends (2 of 3)

    $35.00

  41. Retail Sector Trends (3 of 3)

    $35.00

  42. RETAIL SALES (billion dollars) 2003 - 2023

    $60.00

  43. Wipes - Retail Market Overview (1 of 2)

    $35.00

  44. Wipes - Retail Market Overview (2 of 2)

    $35.00

  45. RETAIL WIPES MARKET (million dollars) 2003 - 2023

    $60.00

  46. Competitive Wiping Products Overview (1 of 2)

    $35.00

  47. Competitive Wiping Products Overview (2 of 2)

    $35.00

  48. WIPING PRODUCTS DEMAND (million dollars) 2003 - 2023

    $60.00

  49. Wipes - Pricing Trends

    $35.00

  50. SELECTED WIPES PRICES (cents per unit) 2003 - 2023

    $60.00

  51. Wipes - Environmental & Regulatory Issues

    $35.00

  52. Consumer Wipes Regulations (1 of 2)

    $35.00

  53. Consumer Wipes Regulations (2 of 2)

    $35.00

  54. Industrial Wipes Regulations (1 of 2)

    $35.00

  55. Industrial Wipes Regulations (2 of 2)

    $35.00

  56. Wipes - Flushability & Other Environmental Issues (1 of 3)

    $35.00

  57. Wipes - Flushability & Other Environmental Issues (2 of 3)

    $35.00

  58. Wipes - Flushability & Other Environmental Issues (3 of 3)

    $35.00

  59. Wipes - Historical Market Trends

    $35.00

  60. WIPES MARKET, 2003 - 2013

    $60.00

  61. World Wipes Market (1 of 2)

    $35.00

  62. World Wipes Market (2 of 2)

    $35.00

  63. Wipes - Production & Foreign Trade

    $35.00

  64. PRODUCT & MARKET OVERVIEW - WIPES TO 2018

    $590.00

  65. Wipes - Product Overview (1 of 3)

    $35.00

  66. Wipes - Product Overview (2 of 3)

    $35.00

  67. Wipes - Product Overview (3 of 3)

    $35.00

  68. WIPES DEMAND BY TYPE & SUBSTRATE (million dollars) 2003 - 2023

    $60.00

  69. Wet Wipes (1 of 3)

    $35.00

  70. Wet Wipes (2 of 3)

    $35.00

  71. Wet Wipes (3 of 3)

    $35.00

  72. WET WIPES DEMAND BY MARKET & PRODUCT (million dollars) 2003 - 2023

    $60.00

  73. Dry Wipes (1 of 2)

    $35.00

  74. Dry Wipes (2 of 2)

    $35.00

  75. DRY WIPES DEMAND BY MARKET & PRODUCT (million dollars) 2003 - 2023

    $60.00

  76. Wipes - Market Overview (1 of 2)

    $35.00

  77. Wipes - Market Overview (2 of 2)

    $35.00

  78. WIPES DEMAND BY MARKET (million dollars) 2003 - 2023

    $60.00

  79. CONSUMER MARKETS - WIPES TO 2018

    $2,790.00

  80. Overview (1 of 3)

    $35.00

  81. Overview (2 of 3)

    $35.00

  82. Overview (3 of 3)

    $35.00

  83. CONSUMER WIPES DEMAND BY MARKET (million dollars) 2003 - 2023

    $60.00

  84. Personal Care Wipes (1 of 2)

    $35.00

  85. Personal Care Wipes (2 of 2)

    $35.00

  86. PERSONAL CARE WIPES DEMAND BY APPLICATION (million dollars) 2003 - 2023

    $60.00

  87. Baby Wipes - Overview

    $35.00

  88. BABY WIPES DEMAND 2003 - 2023

    $60.00

  89. Baby Wipes - Products & Materials (1 of 2)

    $35.00

  90. Baby Wipes - Products & Materials (2 of 2)

    $35.00

  91. Baby Wipes - Retail Market Trends (1 of 3)

    $35.00

  92. Baby Wipes - Retail Market Trends (2 of 3)

    $35.00

  93. Baby Wipes - Retail Market Trends (3 of 3)

    $35.00

  94. BABY WIPES RETAIL MARKET SHARE BY LEADING COMPANIES, 2013 (percent)

    $60.00

  95. Baby Wipes - Producers

    $35.00

  96. Hand & Body Wipes - Overview (1 of 2)

    $35.00

  97. Hand & Body Wipes - Overview (2 of 2)

    $35.00

  98. HAND & BODY WIPES DEMAND (million dollars) 2003 - 2023

    $60.00

  99. HAND & BODY WIPES RETAIL MARKET SHARE BY LEADING COMPANIES, 2013 (percent)

    $60.00

  100. Hand & Body Wipes - Personal Hygiene

    $35.00

  101. PERSONAL HYGIENE WIPES DEMAND (million dollars) 2003 - 2023

    $60.00

  102. Personal Hygiene Wipes - Bathroom (1 of 3)

    $35.00

  103. Personal Hygiene Wipes - Bathroom (2 of 3)

    $35.00

  104. Personal Hygiene Wipes - Bathroom (3 of 3)

    $35.00

  105. Personal Hygiene Wipes - Feminine

    $35.00

  106. Personal Hygiene Wipes - General Purpose Bathing

    $35.00

  107. Other Personal Hygiene Wipes (1 of 2)

    $35.00

  108. Other Personal Hygiene Wipes (2 of 2)

    $35.00

  109. Hand & Body Wipes - Moist Towelettes

    $35.00

  110. MOIST TOWELETTES DEMAND (million dollars) 2003 - 2023

    $60.00

  111. Hand & Body Wipes - Medicated Wipes

    $35.00

  112. MEDICATED WIPES DEMAND (million dollars) 2003 - 2023

    $60.00

  113. Other Hand & Body Wipes (1 of 2)

    $35.00

  114. Other Hand & Body Wipes (2 of 2)

    $35.00

  115. OTHER HAND & BODY WIPES DEMAND 2003 - 2023

    $60.00

  116. Facial Wipes - Overview (1 of 2)

    $35.00

  117. Facial Wipes - Overview (2 of 2)

    $35.00

  118. FACIAL WIPES DEMAND (million dollars) 2003 - 2023

    $60.00

  119. FACIAL WIPES RETAIL MARKET SHARE BY LEADING COMPANIES, 2013 (percent)

    $60.00

  120. Facial Wipes - Cleansing (1 of 2)

    $35.00

  121. Facial Wipes - Cleansing (2 of 2)

    $35.00

  122. FACIAL CLEANSING WIPES DEMAND (million dollars) 2003 - 2023

    $60.00

  123. Other Facial Wipes

    $35.00

  124. OTHER FACIAL WIPES DEMAND 2003 - 2023

    $60.00

  125. Other Personal Care Wipes

    $35.00

  126. OTHER PERSONAL CARE WIPES DEMAND 2003 - 2023

    $60.00

  127. Household Care Wipes - Overview (1 of 3)

    $35.00

  128. Household Care Wipes - Overview (2 of 3)

    $35.00

  129. Household Care Wipes - Overview (3 of 3)

    $35.00

  130. HOUSEHOLD CARE WIPES DEMAND BY APPLICATION (million dollars) 2003 - 2023

    $60.00

  131. Household Care Wipes - Floor (1 of 2)

    $35.00

  132. Household Care Wipes - Floor (2 of 2)

    $35.00

  133. FLOOR CARE WIPES DEMAND (million dollars) 2003 - 2023

    $60.00

  134. FLOOR CARE WIPES RETAIL MARKET SHARE BY LEADING COMPANIES, 2013 (percent)

    $60.00

  135. Household Care Wipes - General Purpose Cleaning

    $35.00

  136. GENERAL PURPOSE CLEANING WIPES DEMAND (million dollars) 2003 - 2023

    $60.00

  137. GENERAL PURPOSE CLEANING WIPES RETAIL MARKET SHARE BY LEADING COMPANIES, 2013 (percent)

    $60.00

  138. Other Household Care Wipes

    $35.00

  139. OTHER HOUSEHOLD CARE WIPES DEMAND (million dollars) 2003 - 2023

    $60.00

  140. OTHER CONSUMER WIPES DEMAND (million dollars) 2003 - 2023

    $60.00

  141. Automotive Wipes

    $35.00

  142. Pet Care Wipes

    $35.00

  143. All Other Consumer Wipes

    $35.00

  144. INDUSTRIAL MARKETS - WIPES TO 2018

    $1,450.00

  145. Overview (1 of 3)

    $35.00

  146. Overview (2 of 3)

    $35.00

  147. Overview (3 of 3)

    $35.00

  148. INDUSTRIAL WIPES DEMAND BY MARKET (million dollars) 2003 - 2023

    $60.00

  149. Health Care Wipes - Overview (1 of 2)

    $35.00

  150. Health Care Wipes - Overview (2 of 2)

    $35.00

  151. HEALTH CARE WIPES DEMAND BY PRODUCT & END USER (million dollars) 2003 - 2023

    $60.00

  152. Health Care Wipes - Patient Care (1 of 2)

    $35.00

  153. Health Care Wipes - Patient Care (2 of 2)

    $35.00

  154. Health Care Wipes - Disinfectant & Other (1 of 2)

    $35.00

  155. Health Care Wipes - Disinfectant & Other (2 of 2)

    $35.00

  156. Health Care Wipes - End Users (1 of 2)

    $35.00

  157. Health Care Wipes - End Users (2 of 2)

    $35.00

  158. Manufacturing Wipes - Overview (1 of 3)

    $35.00

  159. Manufacturing Wipes - Overview (2 of 3)

    $35.00

  160. Manufacturing Wipes - Overview (3 of 3)

    $35.00

  161. MANUFACTURING WIPES DEMAND BY APPLICATION (million dollars) 2003 - 2023

    $60.00

  162. Special Purpose Manufacturing Wipes - Overview (1 of 4)

    $35.00

  163. Special Purpose Manufacturing Wipes - Overview (2 of 4)

    $35.00

  164. Special Purpose Manufacturing Wipes - Overview (3 of 4)

    $35.00

  165. Special Purpose Manufacturing Wipes - Overview (4 of 4)

    $35.00

  166. SPECIAL PURPOSE WIPES DEMAND (million dollars) 2003 - 2023

    $60.00

  167. General Purpose Manufacturing Wipes (1 of 2)

    $35.00

  168. General Purpose Manufacturing Wipes (2 of 2)

    $35.00

  169. GENERAL PURPOSE WIPES DEMAND 2003 - 2023

    $60.00

  170. Commercial Wipes - Overview

    $35.00

  171. COMMERCIAL WIPES DEMAND (million dollars) 2003 - 2023

    $60.00

  172. Foodservice Wipes (1 of 2)

    $35.00

  173. Foodservice Wipes (2 of 2)

    $35.00

  174. FOODSERVICE WIPES DEMAND (million dollars) 2003 - 2023

    $60.00

  175. Other Commercial Wipes (1 of 2)

    $35.00

  176. Other Commercial Wipes (2 of 2)

    $35.00

  177. OTHER COMMERCIAL WIPES DEMAND (million dollars) 2003 - 2023

    $60.00

  178. Other Industrial Wipes - Overview

    $35.00

  179. OTHER INDUSTRIAL WIPES DEMAND 2003 - 2023

    $60.00

  180. RAW MATERIALS - WIPES TO 2018

    $1,185.00

  181. General

    $35.00

  182. RAW MATERIALS DEMAND IN WIPES (million dollars) 2003 - 2023

    $60.00

  183. Substrates in Wipes - Overview (1 of 2)

    $35.00

  184. Substrates in Wipes - Overview (2 of 2)

    $35.00

  185. SUBSTRATE DEMAND IN WIPES (million dollars) 2003 - 2023

    $60.00

  186. Spunlaced Nonwoven Substrates in Wipes (1 of 2)

    $35.00

  187. Spunlaced Nonwoven Substrates in Wipes (2 of 2)

    $35.00

  188. SPUNLACED NONWOVEN DEMAND IN WIPES (million dollars) 2003 - 2023

    $60.00

  189. Airlaid Nonwoven Substrates in Wipes (1 of 2)

    $35.00

  190. Airlaid Nonwoven Substrates in Wipes (2 of 2)

    $35.00

  191. AIRLAID NONWOVEN DEMAND IN WIPES (million dollars) 2003 - 2023

    $60.00

  192. Other Substrates in Wipes

    $35.00

  193. OTHER SUBSTRATE DEMAND IN WIPES (million dollars) 2003 - 2023

    $60.00

  194. Chemicals in Wipes - Overview

    $35.00

  195. CHEMICAL DEMAND IN WIPES (million dollars) 2003 - 2023

    $60.00

  196. Surfactants in Wipes

    $35.00

  197. SURFACTANT DEMAND IN WIPES (million dollars) 2003 - 2023

    $60.00

  198. Emollients in Wipes

    $35.00

  199. EMOLLIENT DEMAND IN WIPES 2003 - 2023

    $60.00

  200. Fragrances in Wipes

    $35.00

  201. FRAGRANCE DEMAND IN WIPES 2003 - 2023

    $60.00

  202. Solvents in Wipes

    $35.00

  203. SOLVENT DEMAND IN WIPES 2003 - 2023

    $60.00

  204. Other Chemicals in Wipes (1 of 2)

    $35.00

  205. Other Chemicals in Wipes (2 of 2)

    $35.00

  206. OTHER CHEMICALS DEMAND IN WIPES (million dollars) 2003 - 2023

    $60.00

  207. INDUSTRY STRUCTURE - WIPES TO 2018

    $1,210.00

  208. General (1 of 2)

    $35.00

  209. General (2 of 2)

    $35.00

  210. US WIPES SALES BY COMPANY, 2013 (million dollars)

    $60.00

  211. Wipes - Market Share

    $35.00

  212. Converters’ Level Market Share (1 of 2)

    $35.00

  213. Converters’ Level Market Share (2 of 2)

    $35.00

  214. US WIPES CONVERTER MARKET SHARE BY LEADING COMPANIES, 2013 (percent)

    $60.00

  215. Retail Level Market Share (1 of 2)

    $35.00

  216. Retail Level Market Share (2 of 2)

    $35.00

  217. US WIPES RETAIL MARKET SHARE BY LEADING COMPANIES, 2013 (percent)

    $60.00

  218. Industry Restructuring (1 of 2)

    $35.00

  219. Industry Restructuring (2 of 2)

    $35.00

  220. SELECTED ACQUISITIONS & DIVESTITURES

    $60.00

  221. Competitive Strategies - New Product Development (1 of 2)

    $35.00

  222. Competitive Strategies - New Product Development (2 of 2)

    $35.00

  223. Competitive Strategies - Product Line Extension

    $35.00

  224. Competitive Strategies - Low Cost Position (1 of 2)

    $35.00

  225. Competitive Strategies - Low Cost Position (2 of 2)

    $35.00

  226. Competitive Strategies - Product Placement

    $35.00

  227. Competitive Strategies - Market Segmentation

    $35.00

  228. Cooperative Agreements

    $35.00

  229. SELECTED COOPERATIVE AGREEMENTS

    $60.00

  230. Manufacturing (1 of 2)

    $35.00

  231. Manufacturing (2 of 2)

    $35.00

  232. Contract Manufacturing

    $35.00

  233. Packaging Trends (1 of 2)

    $35.00

  234. Packaging Trends (2 of 2)

    $35.00

  235. Marketing & Advertising (1 of 2)

    $35.00

  236. Marketing & Advertising (2 of 2)

    $35.00

  237. Distribution (1 of 2)

    $35.00

  238. Distribution (2 of 2)

    $35.00

  239. COMPANY PROFILES - WIPES TO 2018

    $2,030.00

  240. Company Profiles Methodology

    $35.00

  241. Albaad Massuot Yitzhak

    $35.00

  242. American Hygienics

    $35.00

  243. Barry-Wehmiller Companies (Paper Converting)

    $35.00

  244. Berkshire Corporation (1 of 3)

    $35.00

  245. Berkshire Corporation (2 of 3)

    $35.00

  246. Berkshire Corporation (3 of 3)

    $35.00

  247. Cascades Incorporated

    $35.00

  248. Celanese Corporation

    $35.00

  249. Clorox Company (1 of 3)

    $35.00

  250. Clorox Company (2 of 3)

    $35.00

  251. Clorox Company (3 of 3)

    $35.00

  252. Contec Incorporated (1 of 3)

    $35.00

  253. Contec Incorporated (2 of 3)

    $35.00

  254. Contec Incorporated (3 of 3)

    $35.00

  255. Covidien plc

    $35.00

  256. Diamond Wipes International (La Fresh Group)

    $35.00

  257. DuPont (EI) de Nemours (1 of 2)

    $35.00

  258. DuPont (EI) de Nemours (2 of 2)

    $35.00

  259. Energizer Holdings

    $35.00

  260. Fibematics Incorporated

    $35.00

  261. Freudenberg & Company

    $35.00

  262. Glatfelter (PH) Company

    $35.00

  263. GOJO Industries (Laboratoires Prodene Klint)

    $35.00

  264. HDK Industries

    $35.00

  265. Holm (Jacob) & Sons

    $35.00

  266. Illinois Tool Works (ITW Texwipe) (1 of 4)

    $35.00

  267. Illinois Tool Works (ITW Texwipe) (2 of 4)

    $35.00

  268. Illinois Tool Works (ITW Texwipe) (3 of 4)

    $35.00

  269. Illinois Tool Works (ITW Texwipe) (4 of 4)

    $35.00

  270. Johnson & Johnson (Neutrogena)

    $35.00

  271. Johnson (SC) & Son

    $35.00

  272. Kimberly-Clark Corporation (1 of 2)

    $35.00

  273. Kimberly-Clark Corporation (2 of 2)

    $35.00

  274. Koch Industries (Georgia-Pacific) (Buckeye)

    $35.00

  275. Meridian Industries (Kleen Test)

    $35.00

  276. National Towelette Company

    $35.00

  277. National Wiper Alliance

    $35.00

  278. Nehemiah Manufacturing Company

    $35.00

  279. New Pig (1 of 2)

    $35.00

  280. New Pig (2 of 2)

    $35.00

  281. Nice-Pak Products (1 of 2)

    $35.00

  282. Nice-Pak Products (2 of 2)

    $35.00

  283. OMNOVA Solutions

    $35.00

  284. Polymer Group (Chicopee) (Fiberweb) (1 of 2)

    $35.00

  285. Polymer Group (Chicopee) (Fiberweb) (2 of 2)

    $35.00

  286. Procter & Gamble Company

    $35.00

  287. Reckitt Benckiser

    $35.00

  288. Rockline Industries

    $35.00

  289. Royal Paper Converting

    $35.00

  290. Sage Products

    $35.00

  291. STERIS Corporation

    $35.00

  292. Suominen Corporation (Windsor Locks)

    $35.00

  293. Svenska Cellulosa (SCA)

    $35.00

  294. 3M Company

    $35.00

  295. Tufco Technologies

    $35.00

  296. Unilever Group

    $35.00

  297. Other Companies Involved in the Wipes Industry

    $35.00

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