Packaging is a dynamic market due to the need to address increasing end-user performance requirements and frequently changing consumer preferences, all in an environment heavily focused on keeping costs down while at the same time supplying more sustainable products. Offering an unbiased view of the benefits and risks of packaging materials and markets, as well as key insights to new product releases and how companies are innovating, Freedonia can help you unwrap the constantly shifting packaging market.
Packaging is a nearly $200 billion business in the US with almost guaranteed growth due to the wide-ranging need for packaging in all sectors of the economy to contain, protect, and market goods of every type. However, the widespread use and visibility of packaging, especially to consumers, has made it an increasing target of legislation and sustainability initiatives. This will benefit some packaging products but cause others to lose market share.