Retail E-Commerce Packaging Market in the US by Product, Market and Merchandise Type

Robust Online Shopping Activity, Millennials Spending Power to Propel Growth

Package In Shopping Cart on Keyboard

US demand for retail e-commerce packaging is projected to expand driven by continued robust growth for online shopping, which has revolutionized the shopping experience due to its convenience and ability to provide a wider selection than brick and mortar stores. The ease of viewing and comparing products via computers and mobile devices will continue to boost growth for e-commerce retail sales, as will the expanding spending power of millennials, who comprise the largest demographic for online shopping. These factors will fuel solid prospects for related packaging needed to contain and protect merchandise through multiple handlings via high volume distribution and delivery networks.

Key Findings in the Retail E-Commerce Packaging Market Study:

Boxes, Labels, Mailers to See Fastest Gains

Through 2020, the fastest growth is expected for boxes, labels, and mailers. Opportunities for boxes will be boosted by package volume increases coupled with the presence of custom boxes used to differentiate brands, promote a premium image, and create excitement for “unboxing.” However, the use of dimensional weight to calculate shipping costs will moderate gains for corrugated boxes, leading some firms to downsize boxes or use mailers for smaller items or products that are not fragile. Gains for labels will reflect package volume expansion and the increasing prevalence of value added product types, particularly integrated labels. Advantages of light weight and low cost will fuel strong advances for mailers, with poly mailers expected to enjoy the best prospects.

3PLs to Benefit from Outsourcing of Fulfillment Functions

The largest market for e-commerce packaging is traditional e-commerce retailers, dominated by Amazon. Gains will be similar to the overall average, propelled by continued robust prospects for e-commerce retail sales. Competition from third party fulfillment and logistics firms (3PLs) and an increased web presence among brick and mortar retailers will prevent faster advances. 3PLs will represent the fastest growing e-commerce packaging market through 2020 and beyond. Opportunities will be helped by the growing trend of outsourcing fulfillment processes to firms with expertise in supply chain functions and to limit additional costs associated with warehousing, staffing, and other fulfillment functions. In the brick and mortar retailer market, increases will be aided by the growing share of company sales generated via e-commerce and the focus on developing infrastructures for an omnichannel approach.

Widening Range of Goods Gaining Acceptance in E-Commerce Channels

Apparel and accessories will be one of the fastest growing merchandise applications, with advances aided by stellar gains in product sales resulting from wide selection and the easy return policies offered by many merchants. Above average prospects in home furnishings will be boosted by expanded purchases of large items and rising household formation rates among millennials. Food and beverages, an area in which consumers have so far been slow to adopt online shopping, will represent one of the fastest growing applications for e-commerce packaging, reflecting changes in shopping patterns, especially among younger consumers, and the need for specialty packaging with perishable items. Robust gains are anticipated in areas in which e-commerce purchases have not had much of a foothold until relatively recently, such as pet food, laundry products, and other household items.

Study Coverage

This Freedonia industry study analyzes the $2.5 billion market for retail e-commerce packaging in the United States. Product segments covered include protective packaging (e.g., air pillows, bubble packaging, paper fill, loose fill), boxes, mailers, labels, tape, and insulated shipping containers. Markets include traditional e-commerce retailers, third party fulfillment and logistics companies, brick and mortar retailers, specialty retailers, and other markets (e.g., US Postal Service, online marketplaces). In addition, the study covers merchandise applications for e-commerce packaging. The leading customers for e-commerce packaging are also discussed. The study also evaluates company market share and competitive analysis on industry competitors including Georgia-Pacific, International Paper, Intertape Polymer, Packaging Corporation of America, Pregis, Sealed Air, 3M, and WestRock.

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  1. Retail E-Commerce Packaging Market in the US by Product, Market and Merchandise Type

    $4,900.00

  2. INTRODUCTION: RETAIL E-COMMERCE PACKAGING TO 2020

    $0.00

  3. Methodology & Sources of Information

    $0.00

  4. EXECUTIVE SUMMARY: RETAIL E-COMMERCE PACKAGING TO 2020

    $155.00

  5. Overview

    $35.00

  6. E-COMMERCE PACKAGING DEMAND BY TYPE (million dollars) 2010 - 2025

    $60.00

  7. E-COMMERCE PACKAGING DEMAND BY MARKET (million dollars) 2010 - 2025

    $60.00

  8. MARKET ENVIRONMENT: RETAIL E-COMMERCE PACKAGING TO 2020

    $1,165.00

  9. General

    $35.00

  10. Macroeconomic Outlook (1 of 3)

    $35.00

  11. Macroeconomic Outlook (2 of 3)

    $35.00

  12. Macroeconomic Outlook (3 of 3)

    $35.00

  13. MACROECONOMIC INDICATORS (billion 2009 dollars) 2005 - 2025

    $60.00

  14. Demographic & Household Trends (1 of 3)

    $35.00

  15. Demographic & Household Trends (2 of 3)

    $35.00

  16. Demographic & Household Trends (3 of 3)

    $35.00

  17. POPULATION & HOUSEHOLDS (million persons) 2005 - 2025

    $60.00

  18. Consumer Income & Spending

    $35.00

  19. PERSONAL CONSUMPTION EXPENDITURES (billion dollars) 2005 - 2025

    $60.00

  20. Retail Sales Outlook (1 of 3)

    $35.00

  21. Retail Sales Outlook (2 of 3)

    $35.00

  22. Retail Sales Outlook (3 of 3)

    $35.00

  23. RETAIL SALES (billion dollars) 2005 - 2025

    $60.00

  24. E-Commerce Outlook: Sales Forecast

    $35.00

  25. E-COMMERCE RETAIL SALES (billion dollars) 2005 - 2025

    $60.00

  26. E-Commerce Outlook: Company Trends

    $35.00

  27. E-Commerce Outlook: Consumer Trends

    $35.00

  28. Packaging Industry Overview (1 of 2)

    $35.00

  29. Packaging Industry Overview (2 of 2)

    $35.00

  30. PACKAGING SUPPLY & DEMAND (billion dollars) 2005 - 2025

    $60.00

  31. Retail E-Commerce Packaging: Pricing Trends (1 of 3)

    $35.00

  32. Retail E-Commerce Packaging: Pricing Trends (2 of 3)

    $35.00

  33. Retail E-Commerce Packaging: Pricing Trends (3 of 3)

    $35.00

  34. Retail E-Commerce Packaging: Environmental & Regulatory Issues (1 of 2)

    $35.00

  35. Retail E-Commerce Packaging: Environmental & Regulatory Issues (2 of 2)

    $35.00

  36. Retail E-Commerce Packaging: Global Markets

    $35.00

  37. Retail E-Commerce Packaging: Foreign Trade

    $35.00

  38. PRODUCTS: RETAIL E-COMMERCE PACKAGING TO 2020

    $2,430.00

  39. Key Trends: Green Packaging

    $35.00

  40. Key Trends: Subscription Boxes (1 of 2)

    $35.00

  41. Key Trends: Subscription Boxes (2 of 2)

    $35.00

  42. Key Trends: Returnable Packaging

    $35.00

  43. Key Trends: Custom/Semi-Custom Packaging

    $35.00

  44. Retail E-Commerce Packaging: Demand Forecast

    $35.00

  45. E-COMMERCE PACKAGING DEMAND BY PRODUCT (million dollars) 2005 - 2025

    $60.00

  46. Retail E-Commerce Protective Packaging: Overview

    $35.00

  47. PROTECTIVE PACKAGING DEMAND IN E-COMMERCE PACKAGING BY TYPE (million dollars) 2005 - 2025

    $60.00

  48. PROTECTIVE PACKAGING DEMAND IN E-COMMERCE PACKAGING BY MARKET (million dollars) 2005 - 2025

    $60.00

  49. Retail E-Commerce Protective Packaging: Air Pillows

    $35.00

  50. AIR PILLOW DEMAND IN E-COMMERCE PACKAGING (million dollars) 2005 - 2025

    $60.00

  51. Retail E-Commerce Protective Packaging: Bubble Packaging

    $35.00

  52. BUBBLE PACKAGING DEMAND IN E-COMMERCE PACKAGING (million dollars) 2005 - 2025

    $60.00

  53. Retail E-Commerce Protective Packaging: Paper Fill

    $35.00

  54. PAPER FILL DEMAND IN E-COMMERCE PACKAGING (million dollars) 2005 - 2025

    $60.00

  55. Retail E-Commerce Protective Packaging: Loose Fill (1 of 2)

    $35.00

  56. Retail E-Commerce Protective Packaging: Loose Fill (2 of 2)

    $35.00

  57. LOOSE FILL DEMAND IN E-COMMERCE PACKAGING BY TYPE & MARKET (million dollars) 2005 - 2025

    $60.00

  58. Other Retail E-Commerce Protective Packaging (1 of 2)

    $35.00

  59. Other Retail E-Commerce Protective Packaging (2 of 2)

    $35.00

  60. OTHER PROTECTIVE PACKAGING DEMAND IN E-COMMERCE PACKAGING (million dollars) 2005 - 2025

    $60.00

  61. Retail E-Commerce Packing Boxes: Overview

    $35.00

  62. BOX DEMAND IN E-COMMERCE PACKAGING BY TYPE & MARKET (million dollars) 2005 - 2025

    $60.00

  63. Retail E-Commerce Packing Boxes: Corrugated (1 of 2)

    $35.00

  64. Retail E-Commerce Packing Boxes: Corrugated (2 of 2)

    $35.00

  65. CORRUGATED BOX DEMAND IN E-COMMERCE PACKAGING BY TYPE & MARKET (million dollars) 2005 - 2025

    $60.00

  66. Retail E-Commerce Corrugated Boxes: Regular Slotted Containers

    $35.00

  67. REGULAR SLOTTED CONTAINER DEMAND IN E-COMMERCE PACKAGING (million dollars) 2005 - 2025

    $60.00

  68. Other Retail E-Commerce Corrugated Boxes

    $35.00

  69. OTHER CORRUGATED BOX DEMAND IN E-COMMERCE PACKAGING (million dollars) 2005 - 2025

    $60.00

  70. Retail E-Commerce Set-Up Boxes

    $35.00

  71. SET-UP BOX DEMAND IN E-COMMERCE PACKAGING (million dollars) 2005 - 2025

    $60.00

  72. Retail E-Commerce Mailers: Overview

    $35.00

  73. MAILER DEMAND IN E-COMMERCE PACKAGING BY TYPE (million dollars) 2005 - 2025

    $60.00

  74. MAILER DEMAND IN E-COMMERCE PACKAGING BY MARKET (million dollars) 2005 - 2025

    $60.00

  75. Retail E-Commerce Poly Mailers

    $35.00

  76. POLY MAILER DEMAND IN E-COMMERCE PACKAGING (million dollars) 2005 - 2025

    $60.00

  77. Retail E-Commerce Padded Mailers

    $35.00

  78. PADDED MAILER DEMAND IN E-COMMERCE PACKAGING (million dollars) 2005 - 2025

    $60.00

  79. Retail E-Commerce Corrugated & Paperboard Mailers

    $35.00

  80. CORRUGATED & PAPERBOARD MAILER DEMAND IN E-COMMERCE PACKAGING (million dollars) 2005 - 2025

    $60.00

  81. Retail E-Commerce Packaging: Labels

    $35.00

  82. LABEL DEMAND IN E-COMMERCE PACKAGING (million dollars) 2005 - 2025

    $60.00

  83. Retail E-Commerce Packaging: Tape (1 of 2)

    $35.00

  84. Retail E-Commerce Packaging: Tape (2 of 2)

    $35.00

  85. TAPE DEMAND IN E-COMMERCE PACKAGING BY TYPE & MARKET (million dollars) 2005 - 2025

    $60.00

  86. Retail E-Commerce Insulated Shipping Containers (1 of 2)

    $35.00

  87. Retail E-Commerce Insulated Shipping Containers (2 of 2)

    $35.00

  88. INSULATED SHIPPING CONTAINER DEMAND IN E-COMMERCE PACKAGING (million dollars) 2005 - 2025

    $60.00

  89. Other Retail E-Commerce Packaging

    $35.00

  90. OTHER E-COMMERCE PACKAGING DEMAND BY TYPE (million dollars) 2005 - 2025

    $60.00

  91. OTHER E-COMMERCE PACKAGING DEMAND BY MARKET (million dollars) 2005 - 2025

    $60.00

  92. MARKETS: RETAIL E-COMMERCE PACKAGING TO 2020

    $1,725.00

  93. Key Trends: Brick & Click

    $35.00

  94. Key Trends: Ship to Store

    $35.00

  95. Key Trends: Subscription Sales

    $35.00

  96. Retail E-Commerce Packaging Demand by Market (1 of 2)

    $35.00

  97. Retail E-Commerce Packaging Demand by Market (2 of 2)

    $35.00

  98. E-COMMERCE PACKAGING DEMAND BY MARKET (million dollars) 2005 - 2025

    $60.00

  99. Traditional E-Commerce Retailers: Packaging Demand Forecast (1 of 2)

    $35.00

  100. Traditional E-Commerce Retailers: Packaging Demand Forecast (2 of 2)

    $35.00

  101. TRADITIONAL E-COMMERCE RETAILER PACKAGING MARKET (million dollars) 2005 - 2025

    $60.00

  102. Traditional E-Commerce Leading Retail Customers: Amazon (1 of 3)

    $35.00

  103. Traditional E-Commerce Leading Retail Customers: Amazon (2 of 3)

    $35.00

  104. Traditional E-Commerce Leading Retail Customers: Amazon (3 of 3)

    $35.00

  105. Traditional E-Commerce Leading Retail Customers: Liberty Interactive (1 of 2)

    $35.00

  106. Traditional E-Commerce Leading Retail Customers: Liberty Interactive (2 of 2)

    $35.00

  107. Other Traditional E-Commerce Leading Retail Customers (1 of 2)

    $35.00

  108. Other Traditional E-Commerce Leading Retail Customers (2 of 2)

    $35.00

  109. Retail E-Commerce Third Party Fulfillment & Logistics Companies: Packaging Demand Forecast (1 of 2)

    $35.00

  110. Retail E-Commerce Third Party Fulfillment & Logistics Companies: Packaging Demand Forecast (2 of 2)

    $35.00

  111. THIRD PARTY FULFILLMENT & LOGISTICS E-COMMERCE PACKAGING MARKET (million dollars) 2005 - 2025

    $60.00

  112. Retail E-Commerce Third Party Fulfillment & Logistics Leading Customers: FedEx (1 of 2)

    $35.00

  113. Retail E-Commerce Third Party Fulfillment & Logistics Leading Customers: FedEx (2 of 2)

    $35.00

  114. Retail E-Commerce Third Party Fulfillment & Logistics Leading Customers: United Parcel Service

    $35.00

  115. Retail E-Commerce Third Party Fulfillment & Logistics Leading Customers: GEODIS Logistics

    $35.00

  116. Other Retail E-Commerce 3PL Leading Customers

    $35.00

  117. Brick & Mortar E-Commerce Retailers: Packaging Demand Forecast (1 of 3)

    $35.00

  118. Brick & Mortar E-Commerce Retailers: Packaging Demand Forecast (2 of 3)

    $35.00

  119. Brick & Mortar E-Commerce Retailers: Packaging Demand Forecast (3 of 3)

    $35.00

  120. BRICK & MORTAR RETAILER E-COMMERCE PACKAGING MARKET (million dollars) 2005 - 2025

    $60.00

  121. Brick & Mortar E-Commerce Retail Leading Customers: Walmart (1 of 2)

    $35.00

  122. Brick & Mortar E-Commerce Retail Leading Customers: Walmart (2 of 2)

    $35.00

  123. Brick & Mortar E-Commerce Retail Leading Customers: Staples

    $35.00

  124. Brick & Mortar E-Commerce Retail Leading Customers: Macy’s

    $35.00

  125. Brick & Mortar E-Commerce Retail Leading Customers: Costco Wholesale

    $35.00

  126. Brick & Mortar E-Commerce Retail Leading Customers: Home Depot

    $35.00

  127. Other Brick & Mortar E-Commerce Retail Leading Customers (1 of 2)

    $35.00

  128. Other Brick & Mortar E-Commerce Retail Leading Customers (2 of 2)

    $35.00

  129. E-Commerce Specialty Retailers: Packaging Demand Forecast

    $35.00

  130. SPECIALTY RETAILER E-COMMERCE PACKAGING MARKET (million dollars) 2005 - 2025

    $60.00

  131. E-Commerce Specialty Retail Leading Customers: Apple

    $35.00

  132. E-Commerce Specialty Retail Leading Customers: AT&T

    $35.00

  133. E-Commerce Specialty Retail Leading Customers: Verizon Communications

    $35.00

  134. Other E-Commerce Specialty Retail Leading Customers

    $35.00

  135. Other Retail E-Commerce Markets: Packaging Demand Forecast

    $35.00

  136. OTHER E-COMMERCE PACKAGING MARKETS (million dollars) 2005 - 2025

    $60.00

  137. Other Retail E-Commerce Markets: Leading Customers

    $35.00

  138. MERCHANDISE APPLICATIONS: RETAIL E-COMMERCE PACKAGING TO 2020

    $1,030.00

  139. Retail E-Commerce Packaging: Key Findings

    $35.00

  140. Retail E-Commerce Packaging: Demand Forecast

    $35.00

  141. E-COMMERCE PACKAGING DEMAND BY MERCHANDISE APPLICATION (million dollars) 2005 - 2025

    $60.00

  142. Computers & Electronics: Retail E-Commerce Packaging Demand (1 of 2)

    $35.00

  143. Computers & Electronics: Retail E-Commerce Packaging Demand (2 of 2)

    $35.00

  144. COMPUTERS & ELECTRONICS E-COMMERCE PACKAGING DEMAND (million dollars) 2005 - 2025

    $60.00

  145. Apparel & Accessories: Retail E-Commerce Packaging Demand

    $35.00

  146. APPAREL & ACCESSORIES E-COMMERCE PACKAGING DEMAND (million dollars) 2005 - 2025

    $60.00

  147. Home Furnishings: Retail E-Commerce Packaging Demand (1 of 2)

    $35.00

  148. Home Furnishings: Retail E-Commerce Packaging Demand (2 of 2)

    $35.00

  149. HOME FURNISHINGS E-COMMERCE PACKAGING DEMAND (million dollars) 2005 - 2025

    $60.00

  150. Health, Personal Care, Beauty: Retail E-Commerce Packaging Demand (1 of 2)

    $35.00

  151. Health, Personal Care, Beauty: Retail E-Commerce Packaging Demand (2 of 2)

    $35.00

  152. HEALTH, PERSONAL CARE, BEAUTY E-COMMERCE PACKAGING DEMAND (million dollars) 2005 - 2025

    $60.00

  153. Recreation Goods: Retail E-Commerce Packaging Demand

    $35.00

  154. RECREATION GOODS E-COMMERCE PACKAGING DEMAND (million dollars) 2005 - 2025

    $60.00

  155. Multimedia & Software: Retail E-Commerce Packaging Demand

    $35.00

  156. MULTIMEDIA & SOFTWARE E-COMMERCE PACKAGING DEMAND (million dollars) 2005 - 2025

    $60.00

  157. Food & Beverages: Retail E-Commerce Packaging Demand (1 of 2)

    $35.00

  158. Food & Beverages: Retail E-Commerce Packaging Demand (2 of 2)

    $35.00

  159. FOOD & BEVERAGE E-COMMERCE PACKAGING DEMAND (million dollars) 2005 - 2025

    $60.00

  160. Other Merchandise: Retail E-Commerce Packaging Demand

    $35.00

  161. OTHER E-COMMERCE MERCHANDISE APPLICATIONS PACKAGING DEMAND (million dollars) 2005 - 2025

    $60.00

  162. INDUSTRY STRUCTURE: RETAIL E-COMMERCE PACKAGING TO 2020

    $730.00

  163. Industry Composition

    $35.00

  164. US E-COMMERCE PACKAGING SALES BY COMPANY, 2015 (million dollars)

    $60.00

  165. Market Share

    $35.00

  166. US E-COMMERCE PACKAGING MARKET SHARE BY LEADING COMPANIES, 2015 (percent)

    $60.00

  167. Market Leaders (1 of 4)

    $35.00

  168. Market Leaders (2 of 4)

    $35.00

  169. Market Leaders (3 of 4)

    $35.00

  170. Market Leaders (4 of 4)

    $35.00

  171. Acquisitions & Divestitures (1 of 2)

    $35.00

  172. Acquisitions & Divestitures (2 of 2)

    $35.00

  173. SELECTED ACQUISITIONS & DIVESTITURES

    $60.00

  174. Competitive Strategies (1 of 2)

    $35.00

  175. Competitive Strategies (2 of 2)

    $35.00

  176. Marketing

    $35.00

  177. Distribution

    $35.00

  178. Cooperative Agreements

    $35.00

  179. SELECTED COOPERATIVE AGREEMENTS

    $60.00

  180. Participating Companies

    $35.00

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