Global white goods demand will grow 3.1 percent annually through 2011. India will lead gains based on low penetration rates and rising living standards. Replacement demand will spur growth in developed areas as users replace broken appliances and trade up for newer models like more efficient “green” types.
This study analyzes the 413 million unit world white goods industry. It presents historical demand data for the years 1996, 2001 and 2006 with forecasts for 2011 and 2016 by product (e.g., cooking appliances, refrigerators and freezers, clothes washers and dryers, dishwashers); world region (e.g., Asia/Pacific, Western Europe, North America); and for 25 major national markets.
The study also considers market environment factors, details industry composition, evaluates company market share and profiles 32 major players including Whirlpool, Electrolux, Haier, BSH, Matsushita, General Electric, and LG Electronics.