Freedonia In The News

Article Title: New sucralose supplier enters European market today
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Publication: Foodnavigator.com, 5/27/2008
Freedonia Study: Alternative Sweeteners (2138)

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According to market researcher Freedonia, overall sweetener prices are forecast to see erosion, following an increased dynamism in the sweetener industry, which is currently seeing a number of new options available after years of relative stability.


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Article Title: Stevia: The 'Holy Grail' of Sweeteners?
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Publication: Good Morning America - ABC News, 12/2/2008
Freedonia Study: Alternative Sweeteners (2138)

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According to industry analyst Mike Richardson of the Freedonia Group, gaining FDA approval is only half the battle for stevia supporters. "It's sort of a two-stage thing for these products to be successful -- getting FDA approval and then getting consumer approval," he said.
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