Freedonia In The News

Article Title: World Industrial & Institutional (I&I) Cleaning Chemicals to 2016
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Publication: Food Production Daily, 8/8/2012
Freedonia Study: World Industrial & Institutional (I&I) Cleaning Chemicals (2945)

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Rising public awareness of foodborne illness is driving demand of the industrial cleaning chemicals market, according to Freedonia.
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Article Title: Cleaning chemicals market to grow at 4.7%
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Publication: Clean India Journal, 4/4/2013
Freedonia Study: World Industrial & Institutional (I&I) Cleaning Chemicals (2945)

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The worldwide demand for I & I cleaning chemicals is likely to exceed $44 billion in 2016. The fastest growing segments will be in healthcare, and food & beverage processing. Developing markets in Asia, Africa and Eastern Europe will lead the advances.
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Article Title: How Purell's business began to clean up
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Publication: CBS News Sunday Morning, 4/13/2013
Freedonia Study: World Industrial & Institutional (I&I) Cleaning Chemicals (2945)

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Mike Richardson, an industry analyst at the Freedonia Group, said, "I guess you could describe it as a ten-year overnight success story. "They held onto the idea and kept pushing it," he told Jarvis. "And eventually it became probably a far greater success than they would've imagined at the outset."
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