Study #: 4206 | Published: 08/2021 | Pages: 83 | Individual User License: US$ 2,900

Sales of bathroom organization products are expected to grow 1.5% per year through 2025 to $298 million. Market growth will be slow because bathrooms are already a well-established segment of the home organization market, and growth will be coming off of elevated sales in 2020, when the COVID-19 pandemic heighted consumers’ investment in their homes.

However, the market for bathroom organization products will be sustained by macroeconomic factors such as new home construction, renovations, and existing home sales, all of which can open up new sales opportunities for suppliers of bathroom organization products by increasing the number and/or quality of bathrooms.

COVID-19 Boosted Home Improvement Projects, Including Organization of Bathrooms

As the COVID-19 pandemic caused many families to spend more time at home, many opted to focus their time and funds on home improvement projects, particularly those they could undertake themselves. This benefited sales of bathroom organization products as consumers:

  • looked to improve the functionality of bathrooms in which they were spending more time
  • used their free time to pursue projects that either were long overdue or were deemed necessary for their lifestyle during the pandemic

Additionally, a strong housing market increased the number of consumers moving to new homes with more bathrooms and looking to accentuate and outfit these spaces to their own specifications.

Bathrooms Per Household Continues to Grow, Creating Sales Opportunities

New homes are increasingly built with more bathrooms than are common in existing homes, expanding the number of available bathrooms in which consumers can install organization products. The number of bathrooms per home continues to tick up from 1.5 to 2, and this growth will be boosted, at least in the short-term, by a rise in the number of households looking for single-family rather than multifamily living situations. Rises in the number of bathrooms and design trends favoring large tubs and showers will encourage consumers to better organize their bathroom storage.

Product Specialization Will Help Support Value Gains & E-Commerce Growth

Going forward, new higher-value products that offer increased customization and specialization will support sales gains for bathroom organization products. Shower caddies or accessories that feature unique storage options for bathroom essentials can help the morning run smoothly and create a spa-like environment, which will continue to entice customer adoption of these products. Specialization and opportunities for customization will help bathroom organization suppliers counteract competition from vanities and other built-in organization elements. Companies that participate in the growing e-commerce channel are expected to benefit most from this trend, as they can display a wide range of products and expose customers to new items that might not be found on retail shelves.


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Table of Contents

1. Executive Summary

2. About This Report

Report Details

Market Scope & Product Description

Impact of COVID-19 Pandemic

How We Use Our Homes

Sales of Home Organization Products

3. Overview

Historical Market Trends

General Sales Trends

Installation Trends (DIY vs. Professional)

Materials Trends

Pricing Trends

Housing Stock

Consumer Trends

Media Influence on Home Organization

Organization Attitudes

Design & Style Trends

Urban Living & Downsizing

Baby Boomers & Empty Nesters

Bathroom Remodeling Trends

Bathroom Organization Purchasing Trends

Homeownership Trends

Home Improvement Trends

4. Products

Sales by Product

Shower & Bath Caddies & Other Hanging Storage

Bins, Baskets, & Totes

Shelving

Modular Units

Accessories & Hardware

5. Key Suppliers & Industry Structure

Industry Composition

Key Suppliers

Distribution

Retail Sales Trends

6. Appendix

Scope

Definitions

Freedonia Methodology

Study-Specific Methodology

Sources

Associations & Agencies

Related Studies & Reports

Macroeconomic Assumptions

Economic Environment

Demographics

Consumer Spending

Residential Building Construction

Housing Completions


List of Tables

2. About This Report

Table 2-1 | Annual Bathroom Organization Product Sales, 2019 - 2021 (million dollars)

3. Overview

Table 3-1 | Bathroom Organization Product Sales, 2010 - 2020 (million dollars)

Table 3-2 | Bathroom Organization Products: DIY vs. Professional Installation, 2010 - 2030 (million dollars)

Table 3-3 | Bathroom Organization Product Sales by Material, 2010 - 2030 (million dollars)

Table 3-4 | Characteristics of US Housing Stock, 2010 - 2030 (millions)

Table 3-5 | Share of Population Who Considers Themselves Efficient & Organized by Gender, 2020

Table 3-6 | Organization Attitudes by Age Group, 2020 (% respondents)

Table 3-7 | Key Bathroom Organization Product Design & Style Trends

Table 3-8 | Number of Adults per Household, 2010 - 2020 (% of households)

Table 3-9 | Bathroom Remodeling Activity: Intentions & Completions, 2021 (% of respondents)

Table 3-10 | Homeownership & Rental of Residences in the US, 2010 - 2020 (% of respondents)

Table 3-11 | Coronavirus Changes in Home Improvement Projects by Income Bracket, 2020 (percent of consumers)

4. Products

Table 4-1 | Bathroom Organization Product Sales by Type, 2010 - 2030 (million dollars)

Table 4-2 | Shower & Bath Caddies & Other Hanging Storage Sales by Type & Material, 2010 - 2030 (million dollars)

Table 4-3 | Bathroom Bins, Baskets, & Totes Sales by Material, 2010 - 2030 (million dollars)

Table 4-4 | Bathroom Shelving Sales by Material, 2010 - 2030 (million dollars)

Table 4-5 | Bathroom Modular Unit Sales by Material, 2010 - 2030 (million dollars)

Table 4-6 | Bathroom Organization Accessories & Hardware Sales by Material, 2010 - 2030 (million dollars)

5. Key Suppliers & Industry Structure

Table 5-1 | Selected Suppliers of Bathroom Organization Products

Table 5-2 | Retail Sales of Bathroom Organization Products by Product, 2010 - 2030 (million dollars)

6. Appendix

Table 6-1 | Relevant Industry Codes

Table 6-2 | Relevant HS Codes

Table 6-3 | Macroeconomic Indicators, 2010 - 2030 (billion 2012 dollars)

Table 6-4 | Population & Households, 2010 - 2030 (million persons)

Table 6-5 | Personal Consumption Expenditures, 2010 - 2030 (billion dollars)

Table 6-6 | Residential Building Construction Expenditures, 2010 - 2030 (billion dollars & billion 2012 dollars)

Table 6-7 | New Housing Indicators, 2010 - 2030


List of Figures

1. Executive Summary

Figure 1-1 | Bathroom Organization Product Market

2. About This Report

Figure 2-1 | Annual Bathroom Organization Product Sales Growth, 2018 - 2024 (% annual growth)

3. Overview

Figure 3-1 | Bathroom Organization Product Sales, 2000 - 2020 (million dollars)

Figure 3-2 | Bathroom Organization Product Sales, 2010 - 2030 (million dollars)

Figure 3-3 | Bathroom Organization Product Sales by Material, 2010 - 2030 (million dollars)

Figure 3-4 | Baby Boomer Age Range Over Time, 2010 - 2030

Figure 3-5 | The Intended Room for Recent Home Organization Product Purchases, 2020 (% of respondents who bought home organization products in the past 12 months)

Figure 3-6 | Bathroom Organization Products By Type, 2020 (% of respondents who bought bathroom organization products in the past 12 months)

Figure 3-7 | Consumer Agreement on Changing Home Improvement Projects Due to the Coronavirus, 2021 (percent of consumers)

4. Products

Figure 4-1 | Bathroom Organization Product Sales by Type, 2010 - 2030 (million dollars)

Figure 4-2 | Bathroom Hanging Storage Sales by Material, 2010 - 2030 (million dollars)

Figure 4-3 | Bathroom Bins, Baskets, & Totes Sales by Material, 2010 - 2030 (million dollars)

Figure 4-4 | Bathroom Shelving Sales by Material, 2010 - 2030 (million dollars)

Figure 4-5 | Bathroom Modular Unit Sales by Material, 2010 - 2030 (million dollars)

Figure 4-6 | Bathroom Organization Accessories & Hardware Sales by Material, 2010 - 2030 (million dollars)

6. Appendix

Figure 6-1 | New Housing Square Footage by Housing Type, 2005 - 2020


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