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US demand for bubble packaging is forecast to increase 4.0% per year to $847 million in 2024. Sales gains will be driven by:
- key product advantages of bubble packaging, including its competitive cost structure, reduced messiness (compared to loose fill), and ability to be used with smaller packages
- the development of innovative bubble packaging products, such as onsite inflatable and recyclable types
- strong growth in e-commerce activities and an expanding share of products shipped as individual parcels rather than as part of bulk shipments
E-Commerce Market to See Strongest Gains in Bubble Packaging Demand
The e-commerce market for bubble packaging is expected to outpace all other outlets for bubble packaging, as consumers become increasingly comfortable ordering items online. Higher value items in particular require added protection and thus more packaging to ensure safe transport. Consumers opting for e-commerce, due to the added convenience of not having to go to the store, increases the number of packages shipped and thus demand for protective packaging. Growth in onsite inflatable bubble packaging will create further opportunities in the e-commerce market.
Demand Rises for New Inflatable & More Sustainable Bubble Packaging
The launch of innovative bubble packaging solutions is helping to drive sales increases. For example, onsite inflatable bubble packaging is attractive to users favoring increased customization and space savings (as the packaging is only inflated when needed).
A push for more sustainable protective packaging is supporting efforts to produce more environmentally friendly bubble packaging. Bubble packaging made from recycled content and that is recyclable at specific drop-off locations, for example, will help bubble packaging remain more competitive with other sustainable options such as molded pulp and paperboard protectors.
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Table of Contents
1. Executive Summary
2. About This Report
Report Details
Study Scope & Product Description
3. Overview
Historical Market Trends
Long-Term Forecast by Type (Conventional & Inflatable)
Drivers & Restraints
Impact of COVID-19 Pandemic
Functions & Competitive Products
Cushioning
Void Fill
Wrapping
Sustainability Trends
Global Outlook
4. Markets
Demand by Market
Manufacturing
E-Commerce
Retail & Other Markets
5. Competitive Analysis
Industry Composition
Key Suppliers
Mergers & Acquisitions
6. Appendix
Scope
Definitions
Abbreviations
Freedonia Methodology
Study-Specific Methodology
Sources
Related Studies & Reports
Macroeconomic Assumptions
Economic Environment
Demographic Trends
Manufacturers' Shipments
Retail Sales & E-Commerce Outlook
List of Tables
3. Overview
Table 3-1 | Bubble Packaging Demand, 2009 - 2019 (million dollars)
Table 3-2 | Bubble Packaging Demand by Type, 2009 - 2024 (million dollars & million pounds)
Table 3-3 | Bubble Packaging: Advantages, Disadvantages, & Key Applications
4. Markets
Table 4-1 | Bubble Packaging Demand by Market, 2009 - 2024 (million dollars)
Table 4-2 | Manufacturing Bubble Packaging Demand, 2009 - 2024 (million dollars)
Table 4-3 | E-Commerce Bubble Packaging Demand, 2009 - 2024 (million dollars)
Table 4-4 | Retail & Other Bubble Packaging Demand, 2009 - 2024 (million dollars)
5. Competitive Analysis
Table 5-1 | Selected Mergers & Acquisitions
6. Appendix
Table 6-1 | Relevant Industry Codes
Table 6-2 | Relevant HS Codes
Table 6-3 | Abbreviations & Acronyms Used in Study
Table 6-4 | Macroeconomic Indicators, 2009 - 2024 (billion 2012 dollars)
Table 6-5 | Population & Households, 2009 - 2024 (million persons)
Table 6-6 | Manufacturers' Shipments, 2009 - 2024 (billion dollars & billion 2012 dollars)
Table 6-7 | Retail & E-Commerce Sales, 2014 - 2024 (billion dollars)
List of Figures
1. Executive Summary
Figure 1-1 | Bubble Packaging Market Outlook
2. About This Report
Figure 2-1 | Bubble Packaging Product Example
Figure 2-2 | Bubble Packaging Product Example
3. Overview
Figure 3-1 | Bubble Packaging Demand, 2009 - 2019 (million dollars)
Figure 3-2 | Bubble Packaging Demand, 2009 - 2029 (million dollars)
Figure 3-3 | Value Demand Growth Comparison for Protective Packaging with Cushioning Functions, 2014 - 2019 vs. 2019 -2024 (% CAGR)
Figure 3-4 | Value Demand Growth Comparison for Protective Packaging Used For Void Fill, 2014 - 2019 vs. 2019 - 2024 (% CAGR)
Figure 3-5 | Value Demand Growth Comparison for Protective Packaging Used For Wrapping, 2014 - 2019 vs. 2019 - 2024 (% CAGR)
Figure 3-6 | Global Outlook for Bubble Packaging Demand, 2019 - 2024 (million dollars)
4. Markets
Figure 4-1 | Bubble Packaging Demand by Market, 2009 - 2024 (million dollars)
Figure 4-2 | Manufacturing Bubble Packaging Demand, 2009 - 2024 (million dollars)
Figure 4-3 | E-Commerce Bubble Packaging Demand, 2009 - 2024 (million dollars)
Figure 4-4 | Retail & Other Bubble Packaging Demand, 2009 - 2024 (million dollars)
6. Appendix
Figure 6-1 | Annual Growth in Real GDP, 2000 - 2019, Compared to 1980 - 2005 Average (percent)
Figure 6-2 | Annual Population Growth, 2004 - 2019 (percent)
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