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US demand for pouches used in candy and snack food applications is forecast to rise 2.7% per year to $3.4 billion equivalent to 29.9 billion units in 2024. Pouch sales will be supported by:
Candy and snack products saw some of the earliest conversions to pouches due to their high visual appeal, resealability, portability, and ability to package multiserving snacks. Despite already high penetration of pouches, growth opportunities remain, particularly with healthier food options such as fruit and vegetable chips and meat snacks:
Growth opportunities are expected for pouches in nuts and dried fruit, bakery snacks, and candy and confection applications, particularly among premium brands. Stand-up pouches – due to advantages such as a premium image and enhanced convenience – are expected to further increase their share against flat pouches in nut and dried fruit applications, despite already high penetration of this market. In savory snack and candy and confection markets, flat pouches will remain the dominant type, despite increased competition from, and significant inroads by, stand-up pouches.
A growing number of candy and snack brands are employing pouches instead of rigid packaging formats: