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Demand for cannabis product packaging is forecast to increase nearly four-fold from 2019 to $1.1 billion in 2024. Rapid gains will be driven by:
- strong advances in domestic marijuana and hemp product sales, supported by expanding legal access and consumer familiarity with cannabis products
- a continued emphasis on product differentiation through custom packaging, including high-quality materials and graphics
- ongoing government regulations requiring the use of specific labels, child-resistant packaging, closures, and exit packaging
Packaging Needs Will Rise on Fast Growth for Edibles, Topicals, & Other Cannabis Products
Retail sales of cannabis products are forecast to advance 18% per year through 2024, with the best growth opportunities anticipated for edibles and topicals – the cannabis delivery formats that stand to benefit the most from federal legalization of hemp-based CBD.
Flower – including bud and pre-rolled cigarettes – will continue to account for the largest share of cannabis retail sales, supported in large part by more widespread familiarity with flower and its typically lower cost compared to many types of concentrated cannabis products.
Primary and secondary containers (e.g., jars, bottles, folding cartons) will continue to account for the largest share of packaging demand through 2024. These containers account for the bulk of unit packaging costs, as they must meet government regulations while also offering aesthetic and performance advantages.
Packaging suppliers will remain competitive by offering containers that can support product differentiation – such as high-quality graphics. Such containers include glass bottles and vials, metal tins, and some niche packaging types such as cloth bags that can be customized based on the producers’ needs.
Strict government regulations requiring specific labeling, child-resistant and tamper-evident caps and closures, and/or opaque and child-resistant exit bags will further boost value gains for cannabis packaging as producers and retailers work to meet ever-changing compliance standards.
Packaging Suppliers Seek to Differentiate Themselves by Offering Special Services and Products
The cannabis packaging industry is primarily comprised of small firms that remain competitive by focusing on strategies that differentiate them from other suppliers, such as offering customization, streamlined packaging and labeling services, and/or eco-friendly products. Offering consultative services – e.g., helping cannabis growers and processors make decisions about branding and container types and designs while also considering compliance restrictions – can be particularly beneficial for maintaining long-term customer relationships and boosting future sales.
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Table of Contents
1. Executive Summary
2. Cannabis Market Overview
Key Findings
Cannabis Sales Forecast
Cannabis Scope & Product Sales Outlook
Medical Marijuana
Adult-Use Marijuana
Hemp-Based CBD Products
Hemp Seed Oil
Grower Trends
Regulatory Environment
Retail Products Containing Cannabis
Retail Sales by Market
Smokable & Vaporizable Products
Health Products
Foods & Beverages
Cosmetics & Toiletries
Pet Products
3. Cannabis Product Delivery Formats
Key Findings
Cannabis Sales by Delivery Format
Flower (Bud & Pre-Rolls)
Vaporizer Cartridges
Tinctures (Drops & Sprays)
Edibles
Pills & Capsules
Topicals
Ingestible Oils
Other Delivery Formats
4. Cannabis Packaging Trends & Opportunities
Key Findings
Packaging & Labeling
Cannabis Packaging & Labeling Requirements
Child-Resistant & Tamper-Evident Packaging
Exit Packaging
Sustainability
Custom Designs
Use of Third-Party Logistics Services to Ensure Compliance
Managing Perception & Consumer Confidence in Products
5. Packaging Demand
Key Findings
Cannabis Packaging Demand by Type
Product Containers
Demand by Container Type
Demand by Cannabis Delivery Format
Jars
Bottles
Folding Cartons
Bags & Pouches
Other Containers (Metal Tins, Tubes, Vials, & All Other Containers)
Demand by Container Type
Metal Tins
Tubes
Vials
All Other Containers
Labels
Shipping Containers
Caps & Closures
Exit Packaging
6. Competitive Analysis
Cannabis Supply Chain & Packaging Needs
Packaging Suppliers
Distributors
Cooperative Agreements
List of Industry Participants
7. Appendix
Scope
Definitions
Abbreviations
Freedonia Methodology
Study-Specific Methodology
Sources
Associations & Agencies
Related Studies & Reports
Macroeconomic Assumptions
Economic Environment
Demographic Trends
Consumer Spending
Packaging Shipments by Material
List of Tables
2. Cannabis Market Overview
Table 2-1 | Cannabis Retail Sales by Consumer Product, 2018 - 2024 (billion dollars)
Table 2-2 | Cannabis Production by Plant Type, 2018 - 2024 (million pounds)
Table 2-3 | State Cannabis Legalization by Type, 2019
3. Cannabis Product Delivery Formats
Table 3-1 | Cannabis Product Retail Sales by Delivery Format, 2018 - 2024 (billion dollars)
Table 3-2 | Cannabis Flower (Bud & Pre-Rolls) Retail Sales, 2018 - 2024 (billion dollars)
Table 3-3 | Cannabis-Infused Vaporizer Cartridge Retail Sales, 2018 - 2024 (billion dollars)
Table 3-4 | Cannabis-Infused Tincture (Drops & Sprays) Retail Sales, 2018 - 2024 (billion dollars)
Table 3-5 | Cannabis-Infused Edibles Retail Sales, 2018 - 2024 (billion dollars)
Table 3-6 | Cannabis-Infused Pill & Capsule Retail Sales, 2018 - 2024 (billion dollars)
Table 3-7 | Cannabis-Infused Topicals Retail Sales, 2018 - 2024 (billion dollars)
Table 3-8 | Cannabis-Infused Ingestible Oils Retail Sales, 2018 - 2024 (billion dollars)
Table 3-9 | Other Cannabis Product Retail Sales, 2018 - 2024 (billion dollars)
4. Cannabis Packaging Trends & Opportunities
Table 4-1 | Summary of Marijuana Product Labeling Regulations
5. Packaging Demand
Table 5-1 | Cannabis Packaging Demand by Type, 2018 - 2024 (million dollars)
Table 5-2 | Cannabis Product Container Demand by Type, 2018 - 2024 (million dollars)
Table 5-3 | Cannabis Product Container Demand by Cannabis Delivery Format, 2018 - 2024 (million dollars)
Table 5-4 | Jars for Cannabis Products: Demand by Material & Cannabis Delivery Format, 2018 - 2024 (million dollars)
Table 5-5 | Bottles for Cannabis Products: Demand by Material & Cannabis Delivery Format, 2018 - 2024 (million dollars)
Table 5-6 | Folding Cartons for Cannabis Products: Demand by Cannabis Delivery Format, 2018 - 2024 (million dollars)
Table 5-7 | Bags & Pouches for Cannabis Products: Demand by Cannabis Delivery Format, 2018 - 2024 (million dollars)
Table 5-8 | Other Containers for Cannabis Products: Demand by Type, 2018 - 2024 (million dollars)
Table 5-9 | Labels for Cannabis Products: Demand by Cannabis Delivery Format, 2018 - 2024 (million dollars)
Table 5-10 | Shipping Containers for Cannabis Products: Demand by Type, 2018 - 2024 (million dollars)
Table 5-11 | Caps & Closures for Cannabis Products: Demand by Type, 2018 - 2024 (million dollars)
Table 5-12 | Exit Packaging for Cannabis Products: Demand by Type, 2018 - 2024 (million dollars)
6. Competitive Analysis
Table 6-1 | Selected New Product Developments in the Cannabis Packaging Industry
Table 6-2 | Selected Cannabis Packaging Distributors
Table 6-3 | Selected Cooperative Agreements
Table 6-4 | Selected Industry Participants
7. Appendix
Table 7-1 | Relevant Industry Codes
Table 7-2 | Abbreviations & Acronyms Used in Study
Table 7-3 | Macroeconomic Indicators, 2008 - 2023 (billion 2012 dollars & billion dollars)
Table 7-4 | Population & Households, 2008 - 2023 (million persons)
Table 7-5 | Personal Consumption Expenditures, 2008 - 2023 (billion dollars & billion 2012 dollars)
Table 7-6 | Packaging Supply & Demand, 2008 - 2023 (billion dollars)
List of Figures
1. Executive Summary
Figure 1-1 | US Cannabis Packaging Market Trends
2. Cannabis Market Overview
Figure 2-1 | Cannabis Market Outlook
Figure 2-2 | Cannabis Product Retail Sales, 2018 - 2024 (billion dollars)
Figure 2-3 | Survey Results: Consumer Attitudes Toward Cannabis for Medical Applications (% respondents)
Figure 2-4 | Marijuana Legalization Timeline by State
Figure 2-5 | Selected Examples of Hemp-Based CBD Products
Figure 2-6 | Selected Examples of Hemp Seed Oil Products
Figure 2-7 | Cannabis Production by Plant Type, 2016 - 2028 (million pounds)
Figure 2-8 | Cannabis Product Retail Sales by Market, 2019 (billion dollars)
Figure 2-9 | Survey Results: For Which Medical Conditions Do You Consume Cannabis? (% responses)
3. Cannabis Product Delivery Formats
Figure 3-1 | Cannabis Product Delivery Formats Outlook
Figure 3-2 | Projected Growth for Cannabis Product Delivery Formats, 2019 - 2024 (% CAGR)
Figure 3-3 | Cannabis Flower (Bud & Pre-Rolls) Retail Sales, 2018 - 2024 (billion dollars)
Figure 3-4 | Cannabis-Infused Vaporizer Cartridge Retail Sales, 2018 - 2024 (billion dollars)
Figure 3-5 | Cannabis-Infused Tincture (Drops & Sprays) Retail Sales, 2018 - 2024 (billion dollars)
Figure 3-6 | Cannabis-Infused Edibles Retail Sales, 2018 - 2024 (billion dollars)
Figure 3-7 | Survey Results: Which Edible Methods Do You Use the Most to Consume Cannabis? (% responses)
Figure 3-8 | Cannabis-Infused Pill & Capsule Retail Sales, 2018 - 2024 (billion dollars)
Figure 3-9 | Cannabis-Infused Topicals Retail Sales, 2018 - 2024 (billion dollars)
Figure 3-10 | Cannabis-Infused Ingestible Oils Retail Sales, 2018 - 2024 (billion dollars)
Figure 3-11 | Other Cannabis Product Retail Sales, 2018 - 2024 (billion dollars)
4. Cannabis Packaging Trends & Opportunities
Figure 4-1 | Key Packaging Trends & Opportunities
Figure 4-2 | Sustainable Product Example: SunGrown Packaging Promotes Its Design for Terrapin Pennsylvania
Figure 4-3 | Customizable Product Example: Compliant Packaging's LocTin Child-Resistant Decorative Tins
Figure 4-4 | Customizable Product Example: Roastar Cannabis Bags & Pouches
Figure 4-5 | Customizable Product Example: Kush Supply's Vaporizer Cartridges
Figure 4-6 | Berry Global's Embark Cannabis Reusable Packaging Products
Figure 4-7 | Naturalistic Custom Packaging Designs by Kush Supply
Figure 4-8 | Lord Jones CBD Body Lotion Clean Label Packaging Design
5. Packaging Demand
Figure 5-1 | Cannabis Packaging Outlook
Figure 5-2 | Cannabis Packaging Demand by Type, 2018 - 2024 (million dollars)
Figure 5-3 | Cannabis Product Container Demand by Type, 2018 - 2024 (million dollars)
Figure 5-4 | Containers by Cannabis Delivery Format, 2019 - 2024 (% CAGR)
Figure 5-5 | Selected Examples of Jars for Cannabis Products
Figure 5-6 | Selected Examples of Bottles for Cannabis Products
Figure 5-7 | Selected Examples of Folding Cartons for Cannabis Products
Figure 5-8 | Selected Examples of Bags & Pouches for Cannabis Products
Figure 5-9 | Selected Examples of Metal Tins for Cannabis Products
Figure 5-10 | Selected Examples of Tubes for Cannabis Products
Figure 5-11 | Selected Examples of Vials for Cannabis Products
Figure 5-12 | Selected Examples of Other Containers for Cannabis Products
6. Competitive Analysis
Figure 6-1 | Cannabis Supply Chain
7. Appendix
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