Consumer Water Treatment Systems - Demand and Sales Forecasts, Market Share, Market Size, Market Leaders

Study #: 3567 | Published: 10/2017 | Pages: 197 | Individual User License: US$ 4,900

US demand for consumer water treatment systems is forecast to increase 4.4% per year to $1.6 billion in 2021. Market growth will be driven by a healthy housing market, including increased conventional housing completions and existing home sales; increased consumer education about water quality and the health issues associated with certain contaminants; and technological advancements, which support value gains. There continues to be nationwide concern over the possibility of chemicals from industrial wastes and activities, like hydraulic fracturing and mining, entering the water supply.

Overview

This study covers the United States consumer market for water treatment systems primarily designed to decrease the amount of contaminants and minerals in households’ water. Systems purchased by consumers for personal use outside of the home (e.g., during leisure activities, pleasure, work, or school) are also considered, as are consumables, such as replacement filters, membranes, and salt. Refrigerator water filters and pitchers are excluded because these systems are originally sold to equipment manufacturers and only the replacement units are sold to consumers.

Historical data for 2006, 2011, and 2016 and forecasts to 2021 are provided for consumer water treatment systems demand both in units and in current dollars (which are not adjusted to account for inflation).

Breakouts

Key breakouts for consumer water treatment systems include technology, system, and region.

The technology under which a particular product is classified is determined by the highest level of treatment in that system. For instance, if a product includes both conventional filtration and reverse osmosis, it is labeled as a reverse osmosis system because that technology removes the most contaminants.

The main designation for systems is the point at which treatment occurs, entry or use. Point-of-entry treatment is defined as treatment at the location where water enters the household for the first time, prior to being dispersed to the home’s faucets. Point-of-use treatment is defined as treatment at the point where water will be consumed or used for other purposes.

Consumables (replacement water filters, salt, and replacement membranes) are also included in this study.


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Table of Contents

EXECUTIVE SUMMARY

OVERVIEW

Key Findings

Consumer Water Treatment Systems Demand Overview

Historical Trends

Demand Forecast

Water Source by Population & Household

Issues Affecting Consumer Water Treatment Systems Demand

Overview

Impact of Media Coverage of Water Quality Issues

Health Trends

Bottled Water Demand

Environmental & Recycling Attitudes

Income Trends

Flow-Through & Faucet-Mounted Demographics

Pricing Trends

Historical Pricing

Pricing Outlook

Technological Innovations

Overview

Electronic Indicators

Wi-Fi & Bluetooth Capability

Programmable Systems

Environmental & Regulatory Considerations

Water Quality Regulations

Quality Control Organizations

WATER TREATMENT TECHNOLOGIES

Key Findings

Technologies Overview

Demand by Technology

Conventional Filtration

Conventional Filtration: Technology Description

Conventional Filtration: Demand Outlook

Ion Exchange Systems

Ion Exchange Systems: Technology Description

Ion Exchange Systems: Demand Outlook

Reverse Osmosis & Other Membrane Separation

Reverse Osmosis & Other Membrane Separation: Technology Description

Reverse Osmosis & Other Membrane Separation: Demand Outlook

Distillation

Distillation: Technology Description

Distillation: Demand Outlook

Other Technologies

Overview

Other Water Treatment: Demand Outlook

Other Water Treatment: Technology Descriptions

Magnetic & Deionizing

Ultraviolet Disinfection

Ozone Treatment

All Other

SYSTEMS

Key Findings

Demand by Product

Whole-House

Overview

Demand Outlook

Point-of-Entry Water Purification

Point-of-Entry Water Purification: Product Description

Point-of-Entry Water Purification: Demand Outlook

Point-of-Entry Water Purification: Suppliers

Water Conditioners

Water Conditioners: Product Description

Water Conditioners: Demand Outlook

Water Conditioners: Suppliers

Point-of-Use

Overview

Demand Outlook

Under-the-Sink Units

Under-the-Sink Units: Product Description

Under-the-Sink Units: Demand Outlook

Under-the-Sink Units: Suppliers

Countertop Units

Countertop Units: Product Description

Countertop Units: Demand Outlook

Countertop Units: Suppliers

Faucet-Mounted Units

Faucet-Mounted Units: Product Description

Faucet-Mounted Units: Demand Outlook

Faucet-Mounted Units: Suppliers

Flow-Through Units

Flow-Through Units: Product Description

Flow-Through Units: Demand Outlook

Flow-Through Units: Suppliers

Faucet-Mounted & Flow-Through Unit Market Share

Other Point-of-Use Systems

Other Point-of-Use Systems: Product Description

Other Point-of-Use Systems: Demand Outlook

Other Point-of-Use Systems: Suppliers

Water Treatment Systems Market Share

CONSUMABLES

Key Findings

Overview

Demand Outlook

Replacement Water Filters

Replacement Water Filters: Product Description

Replacement Water Filters: Demand Outlook

Salt

Salt: Product Description

Salt: Demand Outlook

Replacement Membranes

Replacement Membranes: Product Description

Replacement Membranes: Demand Outlook

Consumables Market Share

REGIONS

Key Findings

Regional Consumer Trends

Consumers Who Own Water Treatment Systems

Consumers Who Bought Water Treatment Systems in the Last 12 Months

Demand by Region

Trends Overview

Demand Outlook

Northeast

Northeast: Overview

New England

Middle Atlantic

Midwest

Midwest: Overview

East North Central

West North Central

South

South: Overview

South Atlantic

East South Central

West South Central

West

West: Overview

Mountain

Pacific

INDUSTRY STRUCTURE

Key Findings & Industry Composition

Market Share

Competitive Strategies

Research & Product Development

Marketing & Distribution

Mergers & Acquisitions

Cooperative Agreements

List of Industry Participants

APPENDIX

Scope

Methodology

Sources

Associations & Agencies

Related Freedonia Group Studies

Definitions

Abbreviations

Macroeconomic Assumptions

Economic Environment

Demographic Trends

Beverage Consumption

Construction Trends

Consumer Spending

Water Use & Withdrawal


List of Tables

OVERVIEW

Table 2-1 | Consumer Water Treatment System Demand by Product Type, 2006 - 2021 (million dollars)

Table 2-2 | Water Source by Population & Household, 2006 - 2021 (million households)

Table 2-3 | Consumer Survey Responses: "Other than general water purification, do you have any specific reasons for using these water purification items?"

Table 2-4 | Share of Consumers Who Own Water Treatment Equipment Who Agree or Disagree: "I always try to eat healthy foods and maintain a balanced diet"

Table 2-5 | Bottled Water & Other Beverage Production Trends, 2006 - 2021 (billion gallons)

Table 2-6 | Environmental Attitude Trends, 2017 (percentage of population)

Table 2-7 | Share of Households That Own Water Treatment Equipment Who Recycle Plastic Beverage Containers, 2017

Table 2-8 | Share of Households that Own Water Treatment Equipment by Income, 2017

Table 2-9 | Share of Consumers That Own Brita/PUR Products by Age Group, 2017

Table 2-10 | Consumer Water Treatment Systems, Selected Prices, 2006 - 2021 (dollars per unit)

WATER TREATMENT TECHNOLOGIES

Table 3-1 | Water Treatment Technologies

Table 3-2 | Consumer Water Treatment Systems Demand by Technology, 2006 - 2021 (million dollars)

Table 3-3 | Conventional Consumer Water Treatment System Demand, 2006 - 2021 (million dollars)

Table 3-4 | Ion Exchange Consumer Water Treatment System Demand, 2006 - 2021 (million dollars)

Table 3-5 | Reverse Osmosis versus Ultrafiltration

Table 3-6 | RO & Other Membrane Separation Consumer Water Treatment System Demand, 2006 - 2021 (million dollars)

Table 3-7 | Distillation Consumer Water Treatment System Demand, 2006 - 2021 (million dollars)

Table 3-8 | Other Consumer Water Treatment System Demand, 2006 - 2021 (million dollars)

SYSTEMS

Table 4-1 | Whole-House versus POU

Table 4-2 | Consumer Water Treatment Systems Demand by Product, 2006 - 2021 (million dollars)

Table 4-3 | Whole-House Consumer Water Treatment System Demand, 2006 - 2021 (million dollars)

Table 4-4 | Point-of-Entry Water Purification System Demand, 2006 - 2021 (million dollars)

Table 4-5 | Selected POE Product Offerings

Table 4-6 | Water Conditioner Types: Advantages & Disadvantages

Table 4-7 | Water Conditioner System Demand, 2006 - 2021 (million dollars)

Table 4-8 | Selected Water Softening and Scale Reduction Product Offerings

Table 4-9 | Point-of-Use Consumer Water Treatment System Demand, 2006 - 2021 (million dollars)

Table 4-10 | Under-the-Sink Consumer Water Treatment System Demand, 2006 - 2021 (million dollars)

Table 4-11 | Selected Under-the-Sink Product Offerings

Table 4-12 | Countertop Consumer Water Treatment System Demand, 2006 - 2021 (million dollars)

Table 4-13 | Selected Countertop Product Offerings

Table 4-14 | Faucet-Mounted Consumer Water Treatment System Demand, 2006 - 2021 (million dollars)

Table 4-15 | Flow-Through Consumer Water Treatment System Demand, 2006 - 2021 (million dollars)

Table 4-16 | Other Point-of-Use Consumer Water Treatment System Demand, 2006 - 2021 (million dollars)

CONSUMABLES

Table 5-1 | Consumer Water Treatment System Consumables Demand, 2006 - 2021 (million dollars)

Table 5-2 | Replacement Water Filter Demand, 2006 - 2021 (million dollars)

Table 5-3 | Water Softening Salt Demand, 2006 - 2021 (million dollars)

Table 5-4 | Replacement Membrane Demand, 2006 - 2021 (million dollars)

REGIONS

Table 6-1 | Consumers who "Own Water Purifier/Conditioner/Filter" by Region, 2017

Table 6-2 | Consumers Who "Bought Water Purifier/Conditioner/Filter in Last 12 Months" by Region, 2017

Table 6-3 | Consumer Water Treatment System Demand by Region & Type, 2006 - 2021 (million dollars)

Table 6-4 | Northeast Consumer Water Treatment System Demand, 2006 - 2021 (million dollars)

Table 6-5 | Midwest Consumer Water Treatment System Demand, 2006 - 2021 (million dollars)

Table 6-6 | South Consumer Water Treatment System Demand, 2006 - 2021 (million dollars)

Table 6-7 | West Consumer Water Treatment System Demand, 2006 - 2021 (million dollars)

INDUSTRY STRUCTURE

Table 7-1 | Consumer Water Treatment Systems & Consumables Sales by Company, 2016 (million dollars)

Table 7-2 | Selected Acquisitions & Divestitures

Table 7-3 | Selected Cooperative Agreements

APPENDIX

Table 8-1 | Study Scope

Table 8-2 | Study Scope: US Geographic Regions & Subregions

Table 8-3 | Relevant Industry Codes

Table 8-4 | Abbreviations & Acronyms Used in Study

Table 8-5 | Macroeconomic Indicators, 2006 - 2021 (billion 2009 dollars)

Table 8-6 | Population & Households, 2006 - 2021 (million persons)

Table 8-7 | Beverage Production, 2006 - 2021 (billion gallons)

Table 8-8 | Residential Building Construction Expenditures, 2006 - 2021 (billion dollars)

Table 8-9 | New Housing Indicators, 2006 - 2021 (thousand units)

Table 8-10 | Housing Stock by Type, 2006 - 2021 (million units)

Table 8-11 | Residential Improvement & Repair Expenditures, 2006 - 2021 (billion dollars)

Table 8-12 | Personal Consumption Expenditures, 2006 - 2021 (billion dollars)

Table 8-13 | Water Use & Withdrawal, 2006 - 2021 (trillion gallons/year)


List of Figures

EXECUTIVE SUMMARY

Figure 1-1 | US Market for Consumer Water Treatment Systems

OVERVIEW

Figure 2-1 | Key Trends in Consumer Water Treatment Systems in the US

Figure 2-2 | Consumer Water Treatment System Demand, 2006 - 2021 (million dollars)

Figure 2-3 | Historical Pricing of Consumer Water Treatment Systems, 2006 - 2016 (dollars per unit)

Figure 2-4 | ZeroWater Dispenser with TDS Meter

Figure 2-5 | EcoWater Systems' HydroLink Plus Dashboard

Figure 2-6 | EcoWater Systems' HydroLink Remote

WATER TREATMENT TECHNOLOGIES

Figure 3-1 | Key Trends in Consumer Water Treatment Technologies

Figure 3-2 | Consumer Water Treatment System Demand by Volume & Value, 2016

Figure 3-3 | Conventional Filtration Market Position

Figure 3-4 | Ion Exchange Market Position

Figure 3-5 | RO & Other Membrane Separation Market Position

Figure 3-6 | Distillation Market Position

Figure 3-7 | Other Technologies Market Position

SYSTEMS

Figure 4-1 | Key Trends in Consumer Water Treatment Systems

Figure 4-2 | Consumer Water Treatment Systems Value Demand by Product Type & Technology, 2016

Figure 4-3 | Whole-House Consumer Water Treatment Systems Market, 2006 - 2021

Figure 4-4 | Aquasana 500,000 Gallon Well Water Rhino

Figure 4-5 | Point-of-Entry Water Purification System Demand, 2006 - 2016 (million dollars)

Figure 4-6 | Point-of-Use Consumer Water Treatment System Demand, 2006 - 2016 (million dollars)

Figure 4-7 | iSpring Water Systems 7-stage with RO & UV Disinfection

Figure 4-8 | Countertop Water Treatment System Types

Figure 4-9 | PUR Bluetooth Ultimate Faucet Filtration System

Figure 4-10 | Brita Grand Pitcher with Electronic Filter Indicator

Figure 4-11 | Brita Stream Pitcher

Figure 4-12 | Faucet-Mounted & Flow-Through Unit Market Share, 2016 (million dollars)

Figure 4-13 | Other Point-of-Use System Types

Figure 4-14 | LifeStraw Personal Water Filter

Figure 4-15 | Consumer Water Treatment Systems Value Market Share, 2016

Figure 4-16 | Consumer Water Treatment Systems Volume Market Share, 2016

CONSUMABLES

Figure 5-1 | Key Trends in Consumables for Consumer Water Treatment Systems

Figure 5-2 | Consumables Demand, 2006 - 2016 (million dollars)

Figure 5-3 | Consumables Water Treatment Market Share, 2016 (billion dollars)

REGIONS

Figure 6-1 | Key Trends in Consumer Water Treatment Regions

Figure 6-2 | Regional Trends Overview

Figure 6-3 | Consumer Water Treatment Systems Demand by Region, 2016 (billion dollars)

Figure 6-4 | Northeast Consumer Water Treatment System Market Position

Figure 6-5 | Northeast Consumer Water Treatment Value Demand by Subregion, 2016 (million dollars)

Figure 6-6 | Midwest Consumer Water Treatment System Market Position

Figure 6-7 | Midwest Consumer Water Treatment Value Demand by Subregion, 2016 (million dollars)

Figure 6-8 | South Consumer Water Treatment System Market Position

Figure 6-9 | South Consumer Water Treatment Value Demand by Subregion, 2016 (million dollars)

Figure 6-10 | West Consumer Water Treatment System Market Position

Figure 6-11 | West Consumer Water Treatment Value Demand by Subregion, 2016 (million dollars)

INDUSTRY STRUCTURE

Figure 7-1 | US Consumer Water Treatment Systems & Consumables Market Share, 2016 (billion dollars)

Figure 7-2 | Consumer Water Treatment Systems & Consumables: Leading Supplier

Figure 7-3 | Consumer Water Treatment Systems & Consumables: Second Leading Supplier

Figure 7-4 | Consumer Water Treatment Systems & Consumables: Third Leading Supplier

Figure 7-5 | Consumer Water Treatment Systems & Consumables: Fourth Leading Supplier

Figure 7-6 | Consumer Water Treatment Systems & Consumables: Fifth Leading Supplier

Figure 7-7 | Soma 10-Cup Pitcher & Glass Carafe

APPENDIX

Figure 8-1 | Annual Growth in Real GDP, 2000- 2016, Compared to 1980 - 2005 Average (percent)

Figure 8-2 | Annual Population Growth, 2001 - 2016 (percent)

Figure 8-3 | Housing Stock by Year of Construction, 2016 (percent)


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