US & Global Economic Impact Analysis and Forecasts

Freedonia analysts and economists are sharing their insights on how major events are impacting different parts of the US and global economies.

What Will Businesses Look Like on the Other Side of the COVID-19 Pandemic?

It’s important to keep in mind that the effects of the COVID-19 pandemic will not just be on the demand side (e.g., what do people want? what can they afford?) of global markets. Additionally, the effect of the pandemic on the supply side of industries will not be limited to supply chains.

Companies are widely rethinking what they should be doing – what services to provide and what products to make – and what they don't need to be doing. These decisions are being made both by choice and by circumstance, but many businesses will emerge from the crisis following different structures and models than the ones they relied on before.

For instance, General Motors’ CEO Mary Barra noted recently that the company is carefully going through each line item of expenses and seeking greater efficiency in process. She noted that GM might permanently reduce the number of vehicle platforms and reduce their complexity, with an eye toward keeping only the versions that customers want most.

For more information and discussion of opportunities, see The Freedonia Group’s extensive collection of off-the-shelf research, including an expanding catalog of COVID-19 Economic Impact reports, which highlight how various industries are responding to the current crisis with a comparison to recent recessions. Freedonia Custom Research is also available for questions requiring tailored market intelligence.

  Covid-19    

Home Pools: Consumers Trying to Stay Cool Face an Overheated Market

One side effect of the COVID-19 pandemic is a reluctance among owners to open community pools and an equal reluctance among consumers to gather at the pools that are open. The same holds for beach areas, which are typically a respite for people seeking relief from the summer heat – some are open, some are closed, but some people worry about encountering the crowds.

So what’s an overheated person to do? Buy a pool.

As a result, all pool types – from in-ground to above ground to kiddie pools, whether molded vinyl or inflatable – are seeing high sales. For consumers without the space or the capital for an in-ground pool, prefabricated pools are the solution. However, many retailers are experiencing pool shortages – sold out stock and wait lists are widespread. Customers have turned to searching for stock in areas that have not yet seen their temperatures spike to summer levels.

According to a Summer 2019 Freedonia National Online Consumer Survey, roughly 25% of respondents reported having a pool or spa at home and a similar number reported having access to a pool or spa maintained by a private neighborhood association or apartment/condominium complex. Therefore, there remains a large segment of the population that might be seeking private water recreation options this summer as access to public and community options is limited or slow to open.

For more information, see The Freedonia Group’s report on Global Pools & Spas. Freedonia Custom Research is also available for questions requiring tailored market intelligence.

  Consumer Goods      Covid-19    

Las Vegas Casinos Have Reopened, Providing Hints for Adapting Other Tourist Destinations & High Traffic Areas

On June 4, Las Vegas casinos reopened to a surge of traffic on a weekday that rivaled peak weekend crowds. Before reopening, casinos are required to submit their plans for hygiene and social distancing measures to the Nevada Gaming Control Board.

Here are some elements of the roadmap forward as these facilities adapt to a new COVID-19 reality while accommodating large crowds:

  • Masks – All employees wear masks and/or face shields. While some casinos require all patrons to wear masks, others limit mask requirements to roulette tables and other spaces where shields are not feasible.
  • Temperature Checks – Some facilities check for fever among all visitors, while others only do so for guests checking in to the hotel.
  • Plexiglas Shields & Dividers – These are being installed check-in and other customer service counters as well as at some game tables.
  • Hygiene – Handwashing stations and hand sanitizer dispensers have been placed on gaming floors and other high-traffic spaces.
  • Physical Distancing – Decals on floors, removing some pool chairs and other seating, and putting every other slot machine out of service has been done to promote improved guest spacing.
  • Technology – Hotels are encouraging mobile check-in and the use of keyless, contact-free mobile credentialing for room access.
  • Foodservice – Restaurants are encouraging mobile ordering and repositioning bartenders’ drink making stations apart from guest seating.

For more information and discussion of opportunities, see The Freedonia Group’s extensive collection of off-the-shelf research, including Global Disposable Masks & Respirators, Global Medical Face Shields, and an expanding catalog of COVID-19 Economic Impact reports, which highlight how various industries are responding to the current crisis with a comparison to recent recessions. Specific Freedonia Focus reports include Gambling, Lodging Services, and Amusement Parks. Freedonia Custom Research is also available for questions requiring tailored market intelligence.

  Covid-19