Labels Series

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Although the US labels industry was negatively affected by the COVID-19 pandemic in 2020, it suffered less than many other industries. Moderate losses in demand were seen for a number of markets, but food – which is essential – avoided losses, while pharmaceutical, mailing, and shipping labels all saw healthy gains.


216 pages, $5500

This study analyzes the United States market for labels. In the context of this report, a label is defined as any material adhered to an object to indicate contents, pricing, ownership, directions, destinations, ratings, warnings, or other information. Decorative decalcomanias (decals) and stickers are also included.

Primary Packaging Labels

69 pages, $2900

Primary packaging markets include:

  • food (e.g., meat, poultry, seafood, baked goods, produce, dairy products, candy and confections, frozen foods, grain mill products, dry foods such as pasta)
  • beverages (e.g., beer, wine, spirits, carbonated soft drinks, juice and fruit drinks, milk, ready-to-drink coffee and tea, sports and energy drinks, still and sparkling water)
  • pharmaceuticals – both ethical and over-the-counter
  • cosmetics and toiletries (e.g., skin care, hair care, and oral care products; cosmetics; fragrances; antiperspirants and deodorants; shaving products)
  • other primary packaging (e.g., automotive chemicals, household cleaning chemicals, architectural paint, medical devices, apparel and textiles, lawn and garden products, paper and plastic products, sporting goods, tobacco, toys)

Heat Shrink & Stretch Sleeve Labels

60 pages, $2900

Demand is segmented by type (heat shrink labels and stretch sleeve labels), as well as by stock material:

  • polyethylene (e.g., low density polyethylene, linear low density polyethylene, and biobased polyethylene)
  • polyvinyl chloride (PVC)
  • other plastics, such as oriented polypropylene (OPP), oriented polystyrene (OPS), polyethylene terephthalate glycol (PETG), and polylactic acid (PLA)