Alternative Sweeteners Used in Food to Reach $870 Million in 2020

Demand for alternative sweeteners in the food market is forecast to be $870 million in 2020, after yearly gains of 3.7%.  The alternative sweeteners market has been growing rapidly.  However, the portion of the overall food sweetener market in sugar equivalent terms attributable to alternative sweeteners is forecast to expand from 14% in 2015 to around 15% in 2020, slower than the 2010 to 2015 period. These and other trends are presented in Alternative Sweeteners Market in the US, 9th Edition, a new study from The Freedonia Group, a Cleveland-based industry research firm.

Over the past decade, food applications have steadily taken market share from beverage applications.  According to analyst Christine O’Keefe, “In 2005, beverages accounted for over one third of total alternative sweetener demand; that share is expected to fall to just under one quarter in 2020.” 

This shift is the result of several factors, including:

  • Above average growth in food uses, supported by continued development of new applications
  • Declining demand in beverages due to falling carbonated soft drink production
  • Health concerns regarding alternative sweeteners, particularly in beverages, which are often consumed in higher volumes than food

Alternative Sweeteners Market in the US, 9th Edition (published 02/2017, 263 pages) is available for $4900 from The Freedonia Group.  For further details or to arrange an interview with the analyst, please contact Corinne Gangloff by phone 440.684.9600 or email

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