Demand for Toilets to Grow 3.8% Annually Through 2021

Demand for toilet fixtures, including water closet bowls, flush tanks, and urinals, is expected to rise 3.8% annually through 2021 to $1.2 billion. Rising building construction activity will fuel demand growth. These and other trends are presented in Plumbing Fixtures Market in the US, a new study from The Freedonia Group, a Cleveland-based industry research firm.

Factors affecting toilet fixtures demand going forward include:

  • design trends calling for homes to have more bathrooms
  • replacement of less efficient toilets with newer products that use less water per flush in order to meet water efficiency standards
  • construction of bathroom-intensive commercial structures such as hospitals, nursing homes, hotels, and office buildings

Through 2021, demand for plumbing fixtures overall is forecast to increase 5.0% per year to $7.6 billion. Rising construction expenditures will drive gains, especially in the residential market. Sustained growth in housing completions and rising improvement and repair spending will boost demand for a wide range of plumbing fixtures. Design trends calling for more bathrooms and larger kitchens will drive demand for such fixtures as water closet bowls, flush tanks, and vanities. Additionally, many builders and homeowners will opt for more attractive -- and expensive -- products such as acrylic bathtubs and cast iron sinks. 

Plumbing Fixtures Market in the US (published 06/2017, 126 pages) is available for $5500 from The Freedonia Group. For further details or to arrange an interview with the analyst, please contact Corinne Gangloff by phone 440.684.9600 or email

Related studies include: