Sales of Robotic Lawn Mowers to Reach 53,000 Units in 2022

Sales of robotic lawn mowers are expected to reach 53,000 units in 2022, more than doubling from 2018 levels. In value terms, sales are forecast to reach $70 million by 2022. New navigation technologies such as GPS and vision-based sensor technology will be particularly important for growth because both are expected to negate the need for a perimeter wire and allow more US households, particularly those with larger lawn sizes, to utilize lawn mower robots. Continued advances in energy efficiency, including battery life and recharging capabilities, will also support sales to homes with larger land plots. These and other trends are presented in Lawn & Garden Robots, a new study from The Freedonia Group, a Cleveland-based industry research firm.

Gains will be supported by a number of factors, including:

  • increased availability of robotic lawn mowers through dealers, in big-box stores like Lowe’s, and via e-commerce
  • growing consumer awareness of this equipment
  • DIFM movement among consumers
  • utilization of robotic lawn mower in commercial settings like golf courses (although currently limited)
  • improving technology, particularly navigation technology and better batteries

Robotic lawn mowers were by far the most common type of lawn and garden robot sold in 2018, accounting for over 95% of lawn and garden robot sales. US sales of lawn and garden robots are expected to reach 30,000 units valued at $44 million by year-end 2018 and then more than double to 68,000 units valued at $95 million by 2022.

Lawn & Garden Robots (published 01/2019, 173 pages) is available for $3900 from The Freedonia Group. Please link citations to https://www.freedoniagroup.com/industry-study/lawn-and-garden-robots-3695.htm