India’s Pressure Sensitive Tape Market Fourth Largest in the World

Pressure sensitive tape demand in India totaled 2.0 billion square meters in 2018, making the country the third largest tape market in the Asia/Pacific region and the fourth largest globally. Due to the country’s vast population, its lack of adequate infrastructure, and the relatively underdeveloped state of many local industries, India’s tape consumption relative to GDP and manufacturing output is among the lowest in the world. These and other trends are presented in Global Pressure Sensitive Tapes, a new study from The Freedonia Group, a Cleveland-based industry research firm.

India has become a net exporter of PSA tape over the past decade, thanks to foreign investment by market leaders:

  • Intertape Polymer began construction at a plant in Bharuch in 2017 for carton sealing tapes.
  • Scapa Group opened a facility for automotive tapes in Chennai in May 2018.

Developed countries, including the US, Germany, and Spain, are major export destinations. However, lower cost domestically produced tapes face competition from China, the primary importer to the Indian market.

Production of pressure sensitive tape in India is forecast to increase at a 7.4% annual pace through 2023 to 3.3 billion square meters. Robust growth in the local PSA tape market will be the primary driver of expected advances, with exports contributing to a lesser extent.

Global Pressure Sensitive Tapes (published 03/2019, 359 pages) is available for $6400 from The Freedonia Group. Please link citations to