by Corinne Gangloff
July 11, 2019
In 2018, the US commercial market for ceilings totaled 92% of value demand, a share that is projected to remain consistent going forward, according to a new Freedonia Group study. However, while baffles, clouds, and other costly, high-performance ceiling products keep commercial sales high, design innovation and evolving consumer trends are turning traditionally commercial-only products like ceiling tiles into must-have items for homeowners:
More information regarding the Ceilings study is here: https://www.freedoniagroup.com/industry-study/ceilings-3719.htm
Communicating the benefits of ceiling products in residential applications will be key for manufacturers and distributors looking to increase their penetration. For example, the most successful marketing campaigns will:
Looking for More?
For more insight into the $2.1 billion US ceiling market check out the new Freedonia study, Ceilings, which – among other things – provides historical data and demand forecasts in value and volume terms for ceiling products by product, market, and major US region. Pricing data, regulatory information, and in-depth profiles of leading industry participants including market share, competitive strategies, and recent restructuring activity are also provided.
Additional studies covering construction industry trends are available from Freedonia’s Construction & Building Products research group.
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