by Corinne Gangloff
July 14, 2021
Virtually everybody uses home organization products – from the basic bins, shelves, and hanging units common throughout most US households, to more elaborate installations like custom-built modular units for closets, pantries, or garages. But who is buying these products, and why?
A Freedonia Group Survey conducted November-December 2020 found that 38% of US consumers bought home organization products in the past 12 months, with purchasing habits varying across demographic groups. For example:
As would be expected during the COVID-19 pandemic, the top reasons for buying home organization products in the past year was to improve a home office space, or set up a new one. Similarly, setting up home study space for telecommuting schoolkids also was a primary reason for purchases.
Still, evergreen reasons unrelated to the pandemic – such as replacing or upgrading an existing piece – accounted for a large number of purchases. Additionally, a sizable share of respondents needed the item for home remodeling projects. Closet and garage organization were popular DIY projects during the pandemic, while increased grocery sales correlated with growth in pantry storage needs.
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Sales of home organization products are forecast to grow 2.1% per year from an elevated 2020 level through 2025, reaching $13.5 billion, according to a new Freedonia Group analysis.
Home Organization Products analyzes the US market for home organization products. Sales are examined by product, material, room, and installation type in US dollars at the manufacturers’ level. Historical data for 2010, 2015, and 2020 and forecasts for 2025 and 2030 are presented in current dollars (which are not adjusted to account for inflation).
Products are discussed in terms of:
Material segments include:
Rooms are segmented by:
Installation segments are do-it-yourself (DIY) and professional. In addition, retail sales are discussed by retail channel:
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