Roofing: Trends & Opportunities White Paper

Roofing: Trends and Opportunities White Paper

US demand for roofing is projected to reach 267.9 million squares in 2021. The residential market will offer the most favorable opportunities for growth going forward, boosted by such factors as:

  • continuing increases in single-family housing starts
  • the nation’s large number of older residences—many of which have roofs near the end of their expected product lifespans that will need to be replaced
  • insurance companies requiring homeowners to replace older roofs with products better able to withstand severe weather conditions

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