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Through 2024, demand for countertops in the US is forecast to rise 2.8% per year to 932 million square feet valued at $42.1 billion. Going forward, market advances will be bolstered by:
- increasing residential kitchen and bathroom remodeling, as well as consumer willingness to trade up to more expensive materials such as granite and engineered stone to improve home values
- trends favoring larger kitchens and multiple bathrooms in single-family homes
- rising housing completions and commercial building construction
Key Findings in the Countertops Study:
Despite Heavy Tariffs, Engineered Stone Is Expected to Be Fastest Growing Material
Through 2024, engineered stone is projected to be the fastest growing major countertop surface material. Engineered stone countertops have made rapid inroads in the market since 2014, as the availability of low-cost materials in popular colors has increased at a robust pace. However, an even faster rate of growth will be prevented by trade tensions and steep tariffs on quartz slab imports from China and India, as other low-cost sources of quartz slab have been unable to meet surging US demand for these products.
Residential Kitchen & Bath Remodeling Continues to Drive US Countertop Market
The US countertop market is dominated by kitchen and bathroom remodeling applications. Market growth will be supported by the fact that countertop replacement remains the most popular home remodeling project. Additionally, rising consumer interest in engineered stone, porcelain slab, and butcher-block countertops will drive demand for countertops as homeowners look to trade up from laminates and solid surface to more natural looking and aesthetically pleasing surface materials. The shift away from laminates and solid surface to engineered stone, granite, and niche materials will also support robust value demand growth through 2024.
Laminates Expected to Lose Significant Market Share Through 2024
Despite being the dominant countertop surface material in the US for decades, laminates are expected to continue to lose market share as other more aesthetically pleasing materials – such as granite and engineered stone – become more popular.
However, use of laminates will remain widespread – particularly among budget-conscious consumers – due to their relatively low price points and minimal maintenance requirements. In order to stay relevant, laminate countertop manufacturers have:
- expanded and diversified their offerings of specialty and decorative laminates
- moved into other countertop materials, such as engineered stone
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Table of Contents
1. Executive Summary
2. Overview
Key Findings
US Countertop Demand
Demand by Surface Material
Volume
Value
Demand by Market (Residential Buildings, Commercial Buildings, Vehicles)
Volume
Value
Demand by Area of Installation (Kitchen, Bathroom, Other)
Volume
Value
Pricing Trends
Foreign Trade & Tariffs
Environmental & Regulatory Considerations (Product Quality, Green Building, Radon Gas, Formaldehyde, & Silicosis)
3. Laminate Countertops
Definition & Scope
Laminate Countertops: Demand by Market
Laminate Countertops: Demand by Area of Installation
Laminate Countertops: Pricing Trends
Laminate Countertops: Foreign Trade
Laminate Countertops: Market Share
4. Natural Stone Countertops (Granite, Marble, & Other)
Definition & Scope
Natural Stone Countertops: Demand by Market
Natural Stone Countertops: Demand by Area of Installation
Natural Stone Countertops: Demand by Type
Granite
Marble & Other Natural Stone
Natural Stone Countertops: Pricing Trends
Natural Stone Countertops: Foreign Trade
5. Engineered Stone Countertops
Definition & Scope
Engineered Stone Countertops: Demand by Market
Engineered Stone Countertops: Demand by Area of Installation
Engineered Stone Countertops: Pricing Trends
Engineered Stone Countertops: Foreign Trade
Engineered Stone Countertop Foreign Trade
China
Turkey & India
Engineered Stone Countertops: Market Share
6. Solid Surface & Other Cast Polymer Countertops
Definition & Scope
Solid Surface & Other Cast Polymer Countertops: Demand by Market
Solid Surface & Other Cast Polymer Countertops: Demand by Area of Installation
Solid Surface & Other Cast Polymer Countertops: Demand by Type
Solid Surface
Other Cast Polymers
Solid Surface & Other Cast Polymer Countertops: Pricing Trends
Solid Surface & Other Cast Polymer Countertops: Foreign Trade
Solid Surface Countertops: Market Share
7. Tile Countertops
Tile Countertops: Demand by Market
Tile Countertops: Demand by Area of Installation
Tile Countertop Materials: Demand by Type
Ceramic
Porcelain
Stone
Other Tile
Tile Countertops: Pricing Trends
Tile Countertops: Foreign Trade
8. Other Countertop Surface Materials
Definition & Scope
Other Countertop Surface Materials: Demand by Market
Other Countertop Surface Materials: Demand by Area of Installation
Other Countertop Surface Materials: Demand by Type
Metal
Wood
Recycled Materials
Concrete
Porcelain Slab
All Other Surface Materials
9. Residential Building Countertops
Key Findings
Residential Countertops: Demand by Surface Material
Demand by Application
New vs. Remodeling
New Buildings
Remodeling
Residential Countertops: Demand by Area of Installation
Types of Residences
Demand by Housing Type
Single-Family
Multifamily
Manufactured Housing
10. Commercial Building & Vehicle Countertops
Key Findings
Commercial Countertops: Demand by Surface Material
Commercial Countertops: Demand by Application
New vs. Remodeling
New Buildings
Remodeling
Commercial Countertops: Demand by Area of Installation
Commercial Building Types
Demand by Building Type
Office & Retail
Lodging
Institutional
Industrial
Other Commercial Buildings
Vehicle Countertops: Demand by Surface Material
Vehicle Countertops: Demand by Area of Installation & Application
Vehicle Countertops: Demand by End-Use
11. Kitchen Countertops
Key Findings
Kitchen Countertops: Demand by Surface Material
Kitchen Countertops: Demand by Market
Residential Buildings
Commercial Buildings
Vehicles
12. Bathroom Countertops
Key Findings
Bathroom Countertops: Demand by Surface Material
Bathroom Countertops: Demand by Market
Residential Buildings
Commercial Buildings
Vehicles
13. Other Countertops
Key Findings
Other Countertops: Demand by Surface Material
Other Countertops: Demand by Market
Residential Buildings
Commercial Buildings
Vehicles
14. Regions
Key Findings
Countertop Demand by Region
Northeast
Midwest
South
West
15. Industry Structure
Key Findings & Industry Composition
Market Share
Competitive Strategies
Research & Development
Manufacturing
Marketing
Distribution
Cooperative Agreements
Mergers & Acquisitions
List of Industry Participants
16. Appendix
Scope
Definitions
Abbreviations
Freedonia Methodology
Study-Specific Methodology
Sources
Associations & Agencies
Related Freedonia Group Studies
Macroeconomic Assumptions
Economic Environment
Demographics
Building Construction
Residential Building Construction
Residential Improvements & Repairs
Commercial Building Construction
Commercial Building Improvements & Repairs
Housing Completions
Housing Stock
Consumer Financing
List of Tables
2. Overview
Table 2-1 | Countertop Demand, 2009 - 2029 (million square feet & million dollars)
Table 2-2 | Countertop Demand by Surface Material, 2009 - 2029 (million square feet)
Table 2-3 | Countertop Demand by Surface Material, 2009 - 2029 (million dollars)
Table 2-4 | Countertop Demand by Market, 2009 - 2029 (million square feet)
Table 2-5 | Countertop Demand by Market, 2009 - 2029 (million dollars)
Table 2-6 | Countertop Demand by Area of Installation, 2009 - 2029 (million square feet)
Table 2-7 | Countertop Demand by Area of Installation, 2009 - 2029 (million dollars)
Table 2-8 | Average Countertop Prices by Surface Material, 2009 - 2029 (dollars per square foot)
Table 2-9 | Environmental & Regulatory Considerations in the US Countertops Market
3. Laminate Countertops
Table 3-1 | Laminate Countertop Demand by Market, 2009 - 2029 (million square feet & million dollars)
Table 3-2 | Laminate Countertop Demand by Area of Installation, 2009 - 2029 (million square feet)
4. Natural Stone Countertops (Granite, Marble, & Other)
Table 4-1 | Natural Stone Countertop Demand by Market, 2009 - 2029 (million square feet & million dollars)
Table 4-2 | Natural Stone Countertop Demand by Area of Installation, 2009 - 2029 (million square feet)
Table 4-3 | Natural Stone Countertop Demand by Type, 2009 - 2029 (million square feet & million dollars)
Table 4-4 | Granite Countertop Demand, 2009 - 2029 (million square feet & million dollars)
Table 4-5 | Marble & Other Natural Stone Countertop Demand, 2009 - 2029 (million square feet & million dollars)
5. Engineered Stone Countertops
Table 5-1 | Engineered Stone Countertop Demand by Market, 2009 - 2029 (million square feet & million dollars)
Table 5-2 | Engineered Stone Countertop Demand by Area of Installation, 2009 - 2029 (million square feet)
Table 5-3 | Engineered Stone Countertops Tariff Timeline: China & the US
6. Solid Surface & Other Cast Polymer Countertops
Table 6-1 | Solid Surface & Other Cast Polymer Countertop Demand by Market, 2009 - 2029 (million square feet & million dollars)
Table 6-2 | Solid Surface & Other Cast Polymer Countertop Demand by Area of Installation, 2009 - 2029 (million square feet)
Table 6-3 | Solid Surface & Other Cast Polymer Countertop Demand by Type, 2009 - 2029 (million square feet & million dollars)
Table 6-4 | Solid Surface Countertop Demand, 2009 - 2029 (million square feet & million dollars)
Table 6-5 | Other Cast Polymer Countertop Demand, 2009 - 2029 (million square feet & million dollars)
7. Tile Countertops
Table 7-1 | Tile Countertop Demand by Market, 2009 - 2029 (million square feet & million dollars)
Table 7-2 | Tile Countertop Demand by Area of Installation, 2009 - 2029 (million square feet)
Table 7-3 | Tile Countertop Demand by Type, 2009 - 2029 (million square feet & million dollars)
Table 7-4 | Ceramic Tile Countertop Demand, 2009 - 2029 (million square feet & million dollars)
Table 7-5 | Porcelain Countertop Demand, 2009 - 2029 (million square feet & million dollars)
Table 7-6 | Stone Tile Countertop Demand, 2009 - 2029 (million square feet & million dollars)
Table 7-7 | Other Tile Countertop Demand, 2009 - 2029 (million square feet & million dollars)
8. Other Countertop Surface Materials
Table 8-1 | Other Countertop Surface Material Demand by Market, 2009 - 2029 (million square feet & million dollars)
Table 8-2 | Other Countertop Surface Material Demand by Area of Installation, 2009 - 2029 (million square feet)
Table 8-3 | Other Surface Materials: Countertop Demand by Type, 2009 - 2029 (million square feet & million dollars)
Table 8-4 | Metal Countertop Demand, 2009 - 2029 (million square feet & million dollars)
Table 8-5 | Wood Countertop Demand, 2009 - 2029 (million square feet & million dollars)
Table 8-6 | Recycled Material Countertop Demand, 2009 - 2029 (million square feet & million dollars)
Table 8-7 | Concrete Countertop Demand, 2009 - 2029 (million square feet & million dollars)
Table 8-8 | Porcelain Slab Countertop Demand, 2009 - 2029 (million square feet & million dollars)
Table 8-9 | All Other Surface Materials: Countertop Demand, 2009 - 2029 (million square feet & million dollars)
9. Residential Building Countertops
Table 9-1 | Residential Countertop Demand by Surface Material, 2009 - 2029 (million square feet & million dollars)
Table 9-2 | Residential Building Countertop Demand by Application, 2009 - 2029 (million square feet & million dollars)
Table 9-3 | New Residential Countertop Demand by Surface Material, 2009 - 2029 (million square feet & million dollars)
Table 9-4 | Residential Remodeling Countertop Demand by Surface Material, 2009 - 2029 (million square feet & million dollars)
Table 9-5 | Residential Countertop Demand by Area of Installation, 2009 - 2029 (million square feet & million dollars)
Table 9-6 | Residential Countertop Demand by Housing Type, 2009 - 2029 (million square feet & million dollars)
Table 9-7 | Single-Family Housing Countertop Demand by Area of Installation & Application, 2009 - 2029 (million square feet & million dollars)
Table 9-8 | Multifamily Housing Countertop Demand by Area of Installation & Application, 2009 - 2029 (million square feet & million dollars)
Table 9-9 | Manufactured Housing Countertop Demand by Area of Installation & Application, 2009 - 2029 (million square feet & million dollars)
10. Commercial Building & Vehicle Countertops
Table 10-1 | Commercial Countertop Demand by Surface Material, 2009 - 2029 (million square feet & million dollars)
Table 10-2 | Commercial Building Countertop Demand by Application, 2009 - 2029 (million square feet & million dollars)
Table 10-3 | New Commercial Countertop Demand by Surface Material, 2009 - 2029 (million square feet & million dollars)
Table 10-4 | Commercial Remodeling Countertop Demand by Surface Material, 2009 - 2029 (million square feet & million dollars)
Table 10-5 | Commercial Countertop Demand by Area of Installation, 2009 - 2029 (million square feet & million dollars)
Table 10-6 | Commercial Countertop Demand by Building Type, 2009 - 2029 (million square feet)
Table 10-7 | Vehicle Countertop Demand by Surface Material, 2009 - 2029 (million square feet & million dollars)
Table 10-8 | Vehicle Countertop Demand by Area of Installation & Application, 2009 - 2029 (million square feet & million dollars)
Table 10-9 | Vehicle Countertop Demand by End-Use, 2009 - 2029 (million square feet)
11. Kitchen Countertops
Table 11-1 | Kitchen Countertop Demand by Surface Material, 2009 - 2029 (million square feet & million dollars)
Table 11-2 | Kitchen Countertop Demand by Market, 2009 - 2029 (million square feet & million dollars)
Table 11-3 | Residential Kitchen Countertop Demand by Surface Material & Application, 2009 - 2029 (million square feet & million dollars)
Table 11-4 | Commercial Kitchen Countertop Demand by Surface Material & Application, 2009 - 2029 (million square feet & million dollars)
Table 11-5 | Vehicle Kitchen Countertop Demand by Surface Material & Application, 2009 - 2029 (million square feet & million dollars)
12. Bathroom Countertops
Table 12-1 | Bathroom Countertop Demand by Surface Material, 2009 - 2029 (million square feet & million dollars)
Table 12-2 | Bathroom Countertop Demand by Market, 2009 - 2029 (million square feet & million dollars)
Table 12-3 | Residential Bathroom Countertop Demand by Surface Material & Application, 2009 - 2029 (million square feet & million dollars)
Table 12-4 | Commercial Bathroom Countertop Demand by Surface Material & Application, 2009 - 2029 (million square feet & million dollars)
Table 12-5 | Vehicle Bathroom Countertop Demand by Surface Material & Application, 2009 - 2029 (million square feet & million dollars)
13. Other Countertops
Table 13-1 | Other Countertop Demand by Surface Material, 2009 - 2029 (million square feet & million dollars)
Table 13-2 | Other Countertop Demand by Market, 2009 - 2029 (million square feet & million dollars)
Table 13-3 | Residential Other Countertop Demand by Surface Material & Application, 2009 - 2029 (million square feet & million dollars)
Table 13-4 | Commercial Other Countertop Demand by Surface Material & Application, 2009 - 2029 (million square feet & million dollars)
Table 13-5 | Vehicle Other Countertop Demand by Surface Material & Application, 2009 - 2029 (million square feet & million dollars)
14. Regions
Table 14-1 | Countertop Demand by Region, 2009 - 2029 (million square feet & million dollars)
Table 14-2 | Northeast Countertop Demand by Subregion & Market, 2009 - 2029 (million square feet & million dollars)
Table 14-3 | Midwest Countertop Demand by Subregion & Market, 2009 - 2029 (million square feet & million dollars)
Table 14-4 | South Countertop Demand by Subregion & Market, 2009 - 2029 (million square feet & million dollars)
Table 14-5 | West Countertop Demand by Subregion & Market, 2009 - 2029 (million square feet & million dollars)
15. Industry Structure
Table 15-1 | US Countertop Material Sales by Company, 2019 (million dollars & million square feet)
Table 15-2 | Selected Cooperative Agreements
Table 15-3 | Selected Mergers & Acquisitions
Table 15-4 | Selected Industry Participants
16. Appendix
Table 16-1 | Study Scope: US Geographic Regions & Subregions
Table 16-2 | Relevant Industry Codes
Table 16-3 | Relevant HS Codes
Table 16-4 | Relevant NACE Codes
Table 16-5 | Abbreviations Used in Study
Table 16-6 | Macroeconomic Indicators, 2009 - 2029 (billion 2012 dollars)
Table 16-7 | Population & Households, 2009 - 2029 (million persons)
Table 16-8 | Building Construction Expenditures, 2009 - 2029 (billion 2012 dollars & billion dollars)
Table 16-9 | Residential Building Construction Expenditures, 2009 - 2029 (billion 2012 dollars & billion dollars)
Table 16-10 | Residential Improvement & Repair Expenditures, 2009 - 2029 (billion 2012 dollars & billion dollars)
Table 16-11 | Commercial Building Construction Expenditures, 2009 - 2029 (billion 2012 dollars & billion dollars)
Table 16-12 | Commercial Building Improvement & Repair Expenditures, 2009 - 2029 (billion 2012 dollars & billion dollars)
Table 16-13 | New Housing Indicators, 2009 - 2029
Table 16-14 | Housing Stock by Type, 2009 - 2029 (million units)
Table 16-15 | Consumer Financing Environment, 2009 - 2019
List of Figures
1. Executive Summary
Figure 1-1 | US Countertop Market Key Trends
2. Overview
Figure 2-1 | US Countertop Market
3. Laminate Countertops
Figure 3-1 | Laminate Countertop Pricing Growth, 2009 - 2029 (dollars per square foot)
Figure 3-2 | Laminate Countertop Market Share by Company, 2019 (million square feet)
Figure 3-3 | Leading US Laminate Countertop Supplier, 2019
Figure 3-4 | Second Leading US Laminate Countertop Supplier, 2019
Figure 3-5 | Third Leading US Laminate Countertop Supplier, 2019
4. Natural Stone Countertops (Granite, Marble, & Other)
Figure 4-1 | Natural Stone Countertop Pricing Growth, 2009 - 2029 (dollars per square foot)
5. Engineered Stone Countertops
Figure 5-1 | Engineered Stone Countertop Pricing Trends, 2009 - 2029 (dollars per square foot)
Figure 5-2 | Engineered Stone Countertop Slab Imports, 2009 - 2019 (million square feet)
Figure 5-3 | Quartz Countertop Slab Imports from China, April 2018 - December 2019 (million square feet)
Figure 5-4 | Engineered Stone Countertop Market Share by Company, 2019 (million square feet)
Figure 5-5 | Leading US Engineered Stone Countertop Supplier, 2019
Figure 5-6 | Second Leading US Engineered Stone Countertop Supplier, 2019
Figure 5-7 | Third Leading US Engineered Stone Countertop Supplier, 2019
Figure 5-8 | Fourth Leading US Engineered Stone Countertop Supplier, 2019
6. Solid Surface & Other Cast Polymer Countertops
Figure 6-1 | Solid Surface & Other Cast Polymer Countertop Pricing Trends, 2009 - 2029 (dollars per square foot)
Figure 6-2 | Solid Surface Countertop Market Share by Company, 2019 (million square feet)
Figure 6-3 | Leading US Solid Surface Countertop Supplier, 2019
Figure 6-4 | Second Leading US Solid Surface Countertop Supplier, 2019
7. Tile Countertops
Figure 7-1 | Tile Countertop Pricing Trends, 2009 - 2029 (dollars per square foot)
9. Residential Building Countertops
Figure 9-1 | Key Trends in the Residential Countertop Market
10. Commercial Building & Vehicle Countertops
Figure 10-1 | Key Trends in the Commercial Building & Vehicle Countertop Market
11. Kitchen Countertops
Figure 11-1 | Kitchen Countertop Trends
12. Bathroom Countertops
Figure 12-1 | Bathroom Countertop Trends
13. Other Countertops
Figure 13-1 | Other Countertop Trends
14. Regions
Figure 14-1 | Regional Countertop Trends
15. Industry Structure
Figure 15-1 | US Countertop Market Share by Company, 2019 (million square feet)
16. Appendix
Figure 16-1 | Annual Growth in Real GDP, 2000 - 2019, Compared to 1980 - 2005 Average (percent)
Figure 16-2 | Annual Population Growth, 2004 - 2019 (percent)
Figure 16-3 | New Housing Square Footage by Housing Type, 2004 - 2019
Figure 16-4 | Housing Stock: Share by Year of Construction, 2019 (million units)
© by The Freedonia Group, a division of MarketResearch.com