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Demand for decorative tile in the US is forecast to increase 2.4% annually through 2023 to 4.1 billion square feet. Gains will be driven by growth in the number of home renovation projects, especially of kitchens and bathrooms, as these rooms commonly use decorative tile. Additionally, increased commercial improvement and repair spending will support demand growth, as it generates demand for decorative tile through the retrofitting of existing structures and the addition of new space to existing buildings. The continued efforts of builders to make their homes more marketable through the addition of large kitchens and multiple bathrooms will further drive gains.
Ceramic is expected to remain the most popular decorative tile product through 2023, accounting for two-thirds of all demand gains in volume terms. Ceramic tile will remain popular in both residential and commercial applications due to its affordability and low maintenance requirements. Ceramic tile is available in a wide array of colors and surface textures, and will continue to be used by many homebuilders and commercial architects to create inexpensive floors, walls, and other surfaces.
Porcelain tile demand is expected to grow at the fastest pace of any major product type through 2023 due to its scratch and stain-resistance and ability to mimic the appearance of more expensive hardwood and natural stone tile. Additionally spurring demand growth will be the increased adoption of thin porcelain tile (TPT), as its larger size, light weight, and damage resistance makes it well suited for use in both residential and commercial applications.
Flooring is expected to account for the vast majority of decorative tile demand gains through 2023. In the residential market, gains will be supported by continued consumer interest in tile flooring in kitchens, bathrooms, dining rooms, and foyers because of its aesthetic appeal and functionality. In commercial applications, demand will be bolstered by its specification by architects and building managers because of tile’s durability, low maintenance requirements, and slip resistance.
Study Coverage
This Freedonia study analyzes the US decorative tile market. It presents historical demand (2008, 2013, 2018) and forecasts for 2023 and 2028 by product (ceramic, porcelain, stone, and other), application (flooring, wall coverings, countertops, and other), and market (residential buildings, commercial buildings, nonbuilding and transportation) in current dollar and square foot terms. Also provided are US decorative tile imports, exports, and industry shipments in dollars. In addition, the study analyzes company market share for competitors such as Crossville, Florida Tile, Iris Ceramic, Mohawk Industries, and Shaw Industries.
EXECUTIVE SUMMARY
OVERVIEW
Key Findings
Supply & Demand
Imports
Exports
Historical Market Trends
Pricing Trends
Regulatory & Environmental Issues
MATERIALS
Key Findings
Area Demand by Material
Value Demand by Material
Ceramic Tile
Ceramic Tile: Material Characteristics
Ceramic Tile: Demand Outlook
Ceramic Tile: Suppliers
Porcelain Tile
Porcelain Tile: Material Characteristics
Porcelain Tile: Demand Outlook
Porcelain Tile: Suppliers
Stone Tile
Stone Tile: Material Characteristics
Stone Tile: Demand Outlook
Stone Tile: Suppliers
Other Decorative Tile
Demand Outlook by Type & Application
Concrete
Glass
Metal
APPLICATIONS
Key Findings
Demand by Application
Flooring
Flooring: Demand Outlook
Flooring: Competing Materials
Wallcoverings
Wallcoverings: Demand Outlook
Wallcoverings: Competing Materials
Countertops
Countertops: Demand Outlook
Countertops: Competing Materials
Other Decorative Tile Applications
MARKETS
Key Findings
Decorative Tile Demand by Market
Residential Buildings
Residential Buildings: Key Growth Drivers & Trends
New Residential Construction
New Residential Construction: Demand by Housing Type & Room
New Residential Construction: Demand by Material
New Residential Construction: Demand by Application
Residential Improvement & Repair
Residential Improvement & Repair: Demand by Housing Type & Room
Residential Improvement & Repair: Demand by Material
Residential Improvement & Repair: Demand by Application
Commercial Buildings
Commercial Buildings: Key Growth Drivers & Trends
New Commercial Construction
New Commercial Construction: Demand by Material
New Commercial Construction: Demand by Application
Commercial Improvement & Repair
Commercial Improvement & Repair: Demand by Product
Commercial Improvement & Repair: Demand by Application
Commercial Building Demand by Building Type
Commercial Building Demand by Building Type: Demand Forecast
Office, Trade, & Lodging
Institutional
Industrial
Other Commercial Building Types
Transportation Equipment & Nonbuilding
Transportation Equipment & Nonbuilding: Demand by Segment
Transportation Equipment & Nonbuilding: Demand by Material
Transportation Equipment & Nonbuilding: Demand by Application
INDUSTRY STRUCTURE
Key Findings & Industry Composition
Market Share by Company
Competitive Strategies
Manufacturing
Distribution Channels
Specialty Retailers
Big-Box Retailers
Direct Distribution
Marketing
Cooperative Agreements
Mergers & Acquisitions
List of Industry Participants
APPENDIX
Scope
Definitions
Abbreviations
Freedonia Methodology
Study-Specific Methodology
Sources
Associations & Agencies
Related Freedonia Group Studies
Macroeconomic Assumptions
Economic Environment
Demographics
Consumer Financing
Consumer Spending
Construction Expenditures
Building Construction
Residential Building Construction
Residential Improvements & Repairs
Commercial Building Construction
Commercial Building Improvements & Repairs
Nonbuilding Construction Expenditures
OVERVIEW
Table 2-1 | Decorative Tile Supply & Demand, 2008 - 2028 (million square feet)
Table 2-2 | Decorative Tile Imports by Source, 2008 - 2018 (million square feet)
Table 2-3 | Decorative Tile Exports by Destination, 2008 - 2018 (million square feet)
Table 2-4 | Historical Decorative Tile Demand Trends, 2008 - 2018 (million dollars)
Table 2-5 | Decorative Tile Pricing Trends, 2008 - 2028 (dollars per square foot)
MATERIALS
Table 3-1 | Decorative Tile Demand by Material, 2008 - 2028 (million square feet)
Table 3-2 | Decorative Tile Demand by Material, 2008 - 2028 (million dollars)
Table 3-3 | Ceramic Tile Demand by Type & Application, 2008 - 2028 (million square feet)
Table 3-4 | Porcelain Tile Demand by Type & Application, 2008 - 2028 (million square feet)
Table 3-5 | Stone Tile Demand by Type & Application, 2008 - 2028 (million square feet)
Table 3-6 | Other Tile Demand by Type & Application, 2008 - 2028 (million square feet)
APPLICATIONS
Table 4-1 | Decorative Tile Demand by Application, 2008 - 2028 (million square feet)
Table 4-2 | Flooring Decorative Tile Demand by Market & Material, 2008 - 2028 (million square feet)
Table 4-3 | Wallcovering Decorative Tile Demand by Market & Material, 2008 - 2028 (million square feet)
Table 4-4 | Countertop Decorative Tile Demand by Market & Material, 2008 - 2028 (million square feet)
Table 4-5 | Other Decorative Tile Applications Demand by Market & Material, 2008 - 2028 (million square feet)
MARKETS
Table 5-1 | Decorative Tile Demand by Market, 2008 - 2028 (million square feet & million dollars)
Table 5-2 | Residential Decorative Tile Demand by Project Type & Material, 2008 - 2028 (million square feet)
Table 5-3 | New Residential Decorative Tile Demand by Room & Housing Type, 2008 - 2028 (million square feet)
Table 5-4 | New Residential Decorative Tile Demand by Material, 2008 - 2028 (million square feet)
Table 5-5 | New Residential Decorative Tile Demand by Application, 2008 - 2028 (million square feet)
Table 5-6 | Residential Improvement & Repair Decorative Tile Demand by Housing Type & Room, 2008 - 2028 (million square feet)
Table 5-7 | Residential Improvement & Repair Tile Demand by Material, 2008 - 2028 (million square feet)
Table 5-8 | Residential Improvement & Repair Decorative Tile Demand by Application, 2008 - 2028 (million square feet)
Table 5-9 | Commercial Decorative Tile Demand by Project Type & Material, 2008 - 2028 (million square feet)
Table 5-10 | New Commercial Decorative Tile Demand by Product, 2008 - 2028 (million square feet)
Table 5-11 | New Commercial Decorative Tile Demand by Application, 2008 - 2028 (million square feet)
Table 5-12 | Commercial Improvement & Repair Decorative Tile Demand by Material, 2008 - 2028 (million square feet)
Table 5-13 | Commercial Improvement & Repair Decorative Tile Demand by Application, 2008 - 2028 (million square feet)
Table 5-14 | Commercial Building Decorative Tile Demand by Building Type, 2008 - 2028 (million square feet)
Table 5-15 | Office, Trade, & Lodging Decorative Tile Demand, 2008 - 2028 (million square feet)
Table 5-16 | Institutional Decorative Tile Decorative Demand, 2008 - 2028 (million square feet)
Table 5-17 | Industrial Decorative Tile Demand, 2008 - 2028 (million square feet)
Table 5-18 | Other Commercial Building Decorative Tile Demand, 2008 - 2028 (million square feet)
Table 5-19 | Transportation Equipment & Nonbuilding Decorative Tile Demand by Segment, 2008 - 2028 (million square feet)
Table 5-20 | Transportation Equipment & Nonbuilding Construction Decorative Tile Demand by Material, 2008 - 2028 (million square feet)
Table 5-21 | Transportation Equipment & Nonbuilding Construction Decorative Tile Demand by Application, 2008 - 2028 (million square feet)
INDUSTRY STRUCTURE
Table 6-1 | US Decorative Tile Sales by Company, 2018 (million dollars)
Table 6-2 | Selected Cooperative Agreements
APPENDIX
Table 7-1 | Relevant Industry Codes
Table 7-2 | Relevant HS/HTS Codes
Table 7-3 | Abbreviations & Acronyms Used in Study
Table 7-4 | US Macroeconomic Indicators, 2008 - 2028 (billion 2012 dollars)
Table 7-5 | US Population & Households, 2008 - 2028 (million persons)
Table 7-6 | Consumer Financing Environment, 2008 - 2018
Table 7-7 | US Personal Consumption Expenditures, 2008 - 2028 (billion 2012 dollars)
Table 7-8 | Construction Expenditures, 2008 - 2028 (billion 2012 dollars)
Table 7-9 | Building Construction Expenditures, 2008 - 2028 (billion 2012 dollars)
Table 7-10 | Residential Building Construction Expenditures, 2008 - 2028 (billion 2012 dollars)
Table 7-11 | Residential Improvement & Repair Expenditures, 2008 - 2028 (billion 2012 dollars)
Table 7-12 | Commercial Building Construction Expenditures, 2008 - 2028 (billion 2012 dollars)
Table 7-13 | Commercial Building Improvement & Repair Expenditures, 2008 - 2028 (billion 2012 dollars)
Table 7-14 | Nonbuilding Construction Expenditures, 2008 - 2028 (billion 2012 dollars)
EXECUTIVE SUMMARY
Figure 1-1 | Key Trends in the US Decorative Tile Market
OVERVIEW
Figure 2-1 | US Decorative Tile Market Overview
Figure 2-2 | US Decorative Tile Demand & Building Construction Spending, 2008 - 2018
MATERIALS
Figure 3-1 | Key Trends for Decorative Tile Materials
Figure 3-2 | Decorative Tile Demand Share by Material, 2008 - 2028 (million square feet)
Figure 3-3 | Decorative Tile Demand Share by Material, 2008 - 2028 (million dollars)
Figure 3-4 | Ceramic Tile: Advantages and Disadvantages
Figure 3-5 | Porcelain Tile: Advantages & Disadvantages
Figure 3-6 | Stone Tile: Advantages & Disadvantages
Figure 3-7 | Concrete Tile: Advantages & Disadvantages
Figure 3-8 | Glass Tile: Advantages & Disadvantages
Figure 3-9 | Metal Tile: Advantages & Disadvantages
APPLICATIONS
Figure 4-1 | Key Trends for Decorative Tile Applications
Figure 4-2 | Decorative Tile Demand Share by Application, 2008 - 2028 (million square feet)
MARKETS
Figure 5-1 | Decorative Tile Market Overview
Figure 5-2 | Decorative Tile Area & Value Demand Share by Market, 2008 - 2028
Figure 5-3 | Residential Decorative Tile Area Demand Share by Material, 2008 - 2028 (million square feet)
Figure 5-4 | Commercial Decorative Tile Demand Share by Material, 2008 - 2028 (million square feet)
Figure 5-5 | Transportation Equipment & Nonbuilding Construction Decorative Tile Demand Share by Material, 2008 - 2028 (million square feet)
INDUSTRY STRUCTURE
Figure 6-1 | US Decorative Tile Market Share by Company, 2018 (billion dollars)
Figure 6-2 | Leading US Decorative Tile Supplier, 2018
Figure 6-3 | Second Leading US Decorative Tile Supplier, 2018
Figure 6-4 | Co-Third Leading US Decorative Tile Supplier, 2018
Figure 6-5 | Co-Third Leading US Decorative Tile Supplier, 2018
Figure 6-6 | Fifth Leading US Decorative Tile Supplier, 2018
APPENDIX
Figure 7-1 | Annual Growth in Real GDP, 2000 - 2018, Compared to 1980 - 2005 Average (percent)
Figure 7-2 | Annual Population Growth, 2003 - 2018 (percent)
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