Study #: 3697 | Published: 03/2019 | Pages: 172 | Individual User License: US$ 5,300

Growth in Construction Spending to Drive Decorative Tile Demand Gains

Demand for decorative tile in the US is forecast to increase 2.4% annually through 2023 to 4.1 billion square feet. Gains will be driven by growth in the number of home renovation projects, especially of kitchens and bathrooms, as these rooms commonly use decorative tile. Additionally, increased commercial improvement and repair spending will support demand growth, as it generates demand for decorative tile through the retrofitting of existing structures and the addition of new space to existing buildings. The continued efforts of builders to make their homes more marketable through the addition of large kitchens and multiple bathrooms will further drive gains.

Ceramic to Remain the Most Used Decorative Tile Product

Ceramic is expected to remain the most popular decorative tile product through 2023, accounting for two-thirds of all demand gains in volume terms. Ceramic tile will remain popular in both residential and commercial applications due to its affordability and low maintenance requirements. Ceramic tile is available in a wide array of colors and surface textures, and will continue to be used by many homebuilders and commercial architects to create inexpensive floors, walls, and other surfaces.

Porcelain Tile Demand Expected to Register Above-Average Growth

Porcelain tile demand is expected to grow at the fastest pace of any major product type through 2023 due to its scratch and stain-resistance and ability to mimic the appearance of more expensive hardwood and natural stone tile. Additionally spurring demand growth will be the increased adoption of thin porcelain tile (TPT), as its larger size, light weight, and damage resistance makes it well suited for use in both residential and commercial applications.

Flooring to Remain the Dominant Tile Market

Flooring is expected to account for the vast majority of decorative tile demand gains through 2023. In the residential market, gains will be supported by continued consumer interest in tile flooring in kitchens, bathrooms, dining rooms, and foyers because of its aesthetic appeal and functionality. In commercial applications, demand will be bolstered by its specification by architects and building managers because of tile’s durability, low maintenance requirements, and slip resistance.

Study Coverage

This Freedonia study analyzes the US decorative tile market. It presents historical demand (2008, 2013, 2018) and forecasts for 2023 and 2028 by product (ceramic, porcelain, stone, and other), application (flooring, wall coverings, countertops, and other), and market (residential buildings, commercial buildings, nonbuilding and transportation) in current dollar and square foot terms. Also provided are US decorative tile imports, exports, and industry shipments in dollars. In addition, the study analyzes company market share for competitors such as Crossville, Florida Tile, Iris Ceramic, Mohawk Industries, and Shaw Industries.


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Table of Contents

EXECUTIVE SUMMARY

OVERVIEW

Key Findings

Supply & Demand

Imports

Exports

Historical Market Trends

Pricing Trends

Regulatory & Environmental Issues

MATERIALS

Key Findings

Area Demand by Material

Value Demand by Material

Ceramic Tile

Ceramic Tile: Material Characteristics

Ceramic Tile: Demand Outlook

Ceramic Tile: Suppliers

Porcelain Tile

Porcelain Tile: Material Characteristics

Porcelain Tile: Demand Outlook

Porcelain Tile: Suppliers

Stone Tile

Stone Tile: Material Characteristics

Stone Tile: Demand Outlook

Stone Tile: Suppliers

Other Decorative Tile

Demand Outlook by Type & Application

Concrete

Glass

Metal

APPLICATIONS

Key Findings

Demand by Application

Flooring

Flooring: Demand Outlook

Flooring: Competing Materials

Wallcoverings

Wallcoverings: Demand Outlook

Wallcoverings: Competing Materials

Countertops

Countertops: Demand Outlook

Countertops: Competing Materials

Other Decorative Tile Applications

MARKETS

Key Findings

Decorative Tile Demand by Market

Residential Buildings

Residential Buildings: Key Growth Drivers & Trends

New Residential Construction

New Residential Construction: Demand by Housing Type & Room

New Residential Construction: Demand by Material

New Residential Construction: Demand by Application

Residential Improvement & Repair

Residential Improvement & Repair: Demand by Housing Type & Room

Residential Improvement & Repair: Demand by Material

Residential Improvement & Repair: Demand by Application

Commercial Buildings

Commercial Buildings: Key Growth Drivers & Trends

New Commercial Construction

New Commercial Construction: Demand by Material

New Commercial Construction: Demand by Application

Commercial Improvement & Repair

Commercial Improvement & Repair: Demand by Product

Commercial Improvement & Repair: Demand by Application

Commercial Building Demand by Building Type

Commercial Building Demand by Building Type: Demand Forecast

Office, Trade, & Lodging

Institutional

Industrial

Other Commercial Building Types

Transportation Equipment & Nonbuilding

Transportation Equipment & Nonbuilding: Demand by Segment

Transportation Equipment & Nonbuilding: Demand by Material

Transportation Equipment & Nonbuilding: Demand by Application

INDUSTRY STRUCTURE

Key Findings & Industry Composition

Market Share by Company

Competitive Strategies

Manufacturing

Distribution Channels

Specialty Retailers

Big-Box Retailers

Direct Distribution

Marketing

Cooperative Agreements

Mergers & Acquisitions

List of Industry Participants

APPENDIX

Scope

Definitions

Abbreviations

Freedonia Methodology

Study-Specific Methodology

Sources

Associations & Agencies

Related Freedonia Group Studies

Macroeconomic Assumptions

Economic Environment

Demographics

Consumer Financing

Consumer Spending

Construction Expenditures

Building Construction

Residential Building Construction

Residential Improvements & Repairs

Commercial Building Construction

Commercial Building Improvements & Repairs

Nonbuilding Construction Expenditures


List of Tables

OVERVIEW

Table 2-1 | Decorative Tile Supply & Demand, 2008 - 2028 (million square feet)

Table 2-2 | Decorative Tile Imports by Source, 2008 - 2018 (million square feet)

Table 2-3 | Decorative Tile Exports by Destination, 2008 - 2018 (million square feet)

Table 2-4 | Historical Decorative Tile Demand Trends, 2008 - 2018 (million dollars)

Table 2-5 | Decorative Tile Pricing Trends, 2008 - 2028 (dollars per square foot)

MATERIALS

Table 3-1 | Decorative Tile Demand by Material, 2008 - 2028 (million square feet)

Table 3-2 | Decorative Tile Demand by Material, 2008 - 2028 (million dollars)

Table 3-3 | Ceramic Tile Demand by Type & Application, 2008 - 2028 (million square feet)

Table 3-4 | Porcelain Tile Demand by Type & Application, 2008 - 2028 (million square feet)

Table 3-5 | Stone Tile Demand by Type & Application, 2008 - 2028 (million square feet)

Table 3-6 | Other Tile Demand by Type & Application, 2008 - 2028 (million square feet)

APPLICATIONS

Table 4-1 | Decorative Tile Demand by Application, 2008 - 2028 (million square feet)

Table 4-2 | Flooring Decorative Tile Demand by Market & Material, 2008 - 2028 (million square feet)

Table 4-3 | Wallcovering Decorative Tile Demand by Market & Material, 2008 - 2028 (million square feet)

Table 4-4 | Countertop Decorative Tile Demand by Market & Material, 2008 - 2028 (million square feet)

Table 4-5 | Other Decorative Tile Applications Demand by Market & Material, 2008 - 2028 (million square feet)

MARKETS

Table 5-1 | Decorative Tile Demand by Market, 2008 - 2028 (million square feet & million dollars)

Table 5-2 | Residential Decorative Tile Demand by Project Type & Material, 2008 - 2028 (million square feet)

Table 5-3 | New Residential Decorative Tile Demand by Room & Housing Type, 2008 - 2028 (million square feet)

Table 5-4 | New Residential Decorative Tile Demand by Material, 2008 - 2028 (million square feet)

Table 5-5 | New Residential Decorative Tile Demand by Application, 2008 - 2028 (million square feet)

Table 5-6 | Residential Improvement & Repair Decorative Tile Demand by Housing Type & Room, 2008 - 2028 (million square feet)

Table 5-7 | Residential Improvement & Repair Tile Demand by Material, 2008 - 2028 (million square feet)

Table 5-8 | Residential Improvement & Repair Decorative Tile Demand by Application, 2008 - 2028 (million square feet)

Table 5-9 | Commercial Decorative Tile Demand by Project Type & Material, 2008 - 2028 (million square feet)

Table 5-10 | New Commercial Decorative Tile Demand by Product, 2008 - 2028 (million square feet)

Table 5-11 | New Commercial Decorative Tile Demand by Application, 2008 - 2028 (million square feet)

Table 5-12 | Commercial Improvement & Repair Decorative Tile Demand by Material, 2008 - 2028 (million square feet)

Table 5-13 | Commercial Improvement & Repair Decorative Tile Demand by Application, 2008 - 2028 (million square feet)

Table 5-14 | Commercial Building Decorative Tile Demand by Building Type, 2008 - 2028 (million square feet)

Table 5-15 | Office, Trade, & Lodging Decorative Tile Demand, 2008 - 2028 (million square feet)

Table 5-16 | Institutional Decorative Tile Decorative Demand, 2008 - 2028 (million square feet)

Table 5-17 | Industrial Decorative Tile Demand, 2008 - 2028 (million square feet)

Table 5-18 | Other Commercial Building Decorative Tile Demand, 2008 - 2028 (million square feet)

Table 5-19 | Transportation Equipment & Nonbuilding Decorative Tile Demand by Segment, 2008 - 2028 (million square feet)

Table 5-20 | Transportation Equipment & Nonbuilding Construction Decorative Tile Demand by Material, 2008 - 2028 (million square feet)

Table 5-21 | Transportation Equipment & Nonbuilding Construction Decorative Tile Demand by Application, 2008 - 2028 (million square feet)

INDUSTRY STRUCTURE

Table 6-1 | US Decorative Tile Sales by Company, 2018 (million dollars)

Table 6-2 | Selected Cooperative Agreements

APPENDIX

Table 7-1 | Relevant Industry Codes

Table 7-2 | Relevant HS/HTS Codes

Table 7-3 | Abbreviations & Acronyms Used in Study

Table 7-4 | US Macroeconomic Indicators, 2008 - 2028 (billion 2012 dollars)

Table 7-5 | US Population & Households, 2008 - 2028 (million persons)

Table 7-6 | Consumer Financing Environment, 2008 - 2018

Table 7-7 | US Personal Consumption Expenditures, 2008 - 2028 (billion 2012 dollars)

Table 7-8 | Construction Expenditures, 2008 - 2028 (billion 2012 dollars)

Table 7-9 | Building Construction Expenditures, 2008 - 2028 (billion 2012 dollars)

Table 7-10 | Residential Building Construction Expenditures, 2008 - 2028 (billion 2012 dollars)

Table 7-11 | Residential Improvement & Repair Expenditures, 2008 - 2028 (billion 2012 dollars)

Table 7-12 | Commercial Building Construction Expenditures, 2008 - 2028 (billion 2012 dollars)

Table 7-13 | Commercial Building Improvement & Repair Expenditures, 2008 - 2028 (billion 2012 dollars)

Table 7-14 | Nonbuilding Construction Expenditures, 2008 - 2028 (billion 2012 dollars)


List of Figures

EXECUTIVE SUMMARY

Figure 1-1 | Key Trends in the US Decorative Tile Market

OVERVIEW

Figure 2-1 | US Decorative Tile Market Overview

Figure 2-2 | US Decorative Tile Demand & Building Construction Spending, 2008 - 2018

MATERIALS

Figure 3-1 | Key Trends for Decorative Tile Materials

Figure 3-2 | Decorative Tile Demand Share by Material, 2008 - 2028 (million square feet)

Figure 3-3 | Decorative Tile Demand Share by Material, 2008 - 2028 (million dollars)

Figure 3-4 | Ceramic Tile: Advantages and Disadvantages

Figure 3-5 | Porcelain Tile: Advantages & Disadvantages

Figure 3-6 | Stone Tile: Advantages & Disadvantages

Figure 3-7 | Concrete Tile: Advantages & Disadvantages

Figure 3-8 | Glass Tile: Advantages & Disadvantages

Figure 3-9 | Metal Tile: Advantages & Disadvantages

APPLICATIONS

Figure 4-1 | Key Trends for Decorative Tile Applications

Figure 4-2 | Decorative Tile Demand Share by Application, 2008 - 2028 (million square feet)

MARKETS

Figure 5-1 | Decorative Tile Market Overview

Figure 5-2 | Decorative Tile Area & Value Demand Share by Market, 2008 - 2028

Figure 5-3 | Residential Decorative Tile Area Demand Share by Material, 2008 - 2028 (million square feet)

Figure 5-4 | Commercial Decorative Tile Demand Share by Material, 2008 - 2028 (million square feet)

Figure 5-5 | Transportation Equipment & Nonbuilding Construction Decorative Tile Demand Share by Material, 2008 - 2028 (million square feet)

INDUSTRY STRUCTURE

Figure 6-1 | US Decorative Tile Market Share by Company, 2018 (billion dollars)

Figure 6-2 | Leading US Decorative Tile Supplier, 2018

Figure 6-3 | Second Leading US Decorative Tile Supplier, 2018

Figure 6-4 | Co-Third Leading US Decorative Tile Supplier, 2018

Figure 6-5 | Co-Third Leading US Decorative Tile Supplier, 2018

Figure 6-6 | Fifth Leading US Decorative Tile Supplier, 2018

APPENDIX

Figure 7-1 | Annual Growth in Real GDP, 2000 - 2018, Compared to 1980 - 2005 Average (percent)

Figure 7-2 | Annual Population Growth, 2003 - 2018 (percent)


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