Study #: 4167 | Published: 03/2021 | Pages: 135 | Individual User License: US$ 2,900

US demand for packaging of fresh vegetables and salads is forecast to increase 3.5% per year to $4.2 billion in 2024. Sales gains will be driven by:

  • rising demand for produce sold in some form of packaging, including pouches, bags, and rigid plastic containers
  • more intensive use of higher value packaging that has convenience and ease-of-use features (e.g., retail-ready boxes, steamable stand-up pouches), superior performance and shelf life (e.g., modified atmosphere packaging), and/or improved environmental footprints
  • increasing sales of ready-to-eat (RTE) salads, pre-cut vegetables, and pre-diced peppers, onions, and other ingredients for cooking – which are typically sold in tubs, cups, or other rigid plastic containers

Nonetheless, stronger increases will be limited by relatively slow growth in overall domestic produce output, with declines projected for a number of key fruit and vegetable types, notably tomatoes.

Fastest Advances Expected for Retail-Ready Corrugated Boxes & Plastic Containers

Through 2024, the fastest increases are expected for retail-ready corrugated boxes, which continue to increase their share of demand over traditional corrugated boxes based on their added convenience. Plastic containers will also see rapid gains and continue to take market share from pillow pouches in the salad market, while also benefiting from rising demand for RTE vegetables. While a strong outlook for foodservice will support healthy gains for bags, bags will continue to lose share in the retail market to pouches – especially stand-up pouches – in applications such as peppers due primarily to added performance and convenience features.

Ready-to-Eat Vegetable & Salad Trends Boost Value Demand for Related Packaging

Demand for RTE produce was already on the rise prior to the COVID-19 pandemic due to its enhanced convenience over standard options, which users must wash or cut themselves. However, with more people cooking at home more often than they were in 2019, demand for these often premium retail products spiked among consumers in 2020, bolstering demand for the value-added packaging typically employed in RTE applications, such as plastic containers and pouches. Going forward, packaging demand for RTE fresh vegetables and salad mixes will be supported by rising demand for these convenience items (including steamable vegetables in value-added stand-up pouches), as well as the higher intensity of packaging demand per RTE product compared to other types.

Sustainable Packaging Trends Drive Innovation to Reduce Stigma of Plastic

In the food packaging industry, increasing emphasis is being placed on the development of sustainable packaging that promotes economic and environmental health. Though use of degradable materials like molded pulp and biobased materials like PLA and sugarcane is rising, current technology prevents these materials from competing with plastic on cost and performance in many applications. As such, many packaging suppliers are investing in plastics recycling programs, developing packaging with recycled content, and emphasizing benefits of plastic like reducing food waste.


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Table of Contents

1. Executive Summary

2. About This Report

Report Details

Market Scope & Product Description

Impact of COVID-19 Pandemic

3. Overview

Historical Market Trends

Rigid vs. Flexible Packaging Trends

Demand by Material

Ready-to-Eat Fresh Vegetable & Salad Trends

Pricing Trends

4. Factors Impacting Vegetable & Salad Packaging Demand

Fresh Vegetable & Salad Industry Outlook

Technology & Product Innovation

MAP (Modified Atmosphere Packaging)

Steamable/Microwavable Packages

Field to Fork/Farm to Table Packaging

Food Safety

Sustainability

Food Waste/Shelf Life

Recycling & Recycled Content

Biobased Materials

Regulations

5. Packaging Products

Demand by Packaging Product

Corrugated Boxes

Bags

Plastic Containers

Pouches

Trays & Platters

6. Fresh Vegetable Applications

Demand by Vegetable Type

Salad

Salad: Packaging Types & Requirements

Salad: Production Outlook & Key Trends Impacting Packaging

Salad: Packaging Demand & Growth Opportunities

Tomatoes

Tomatoes: Packaging Types & Requirements

Tomatoes: Production Outlook & Key Trends Impacting Packaging

Tomatoes: Packaging Demand & Growth Opportunities

Potatoes

Potatoes: Packaging Types & Requirements

Potatoes: Production Outlook & Key Trends Impacting Packaging

Potatoes: Packaging Demand & Growth Opportunities

Onions

Onions: Packaging Types & Requirements

Onions: Production Outlook & Key Trends Impacting Packaging

Onions: Packaging Demand & Growth Opportunities

Lettuce

Lettuce: Packaging Types & Requirements

Lettuce: Production Outlook & Key Trends Impacting Packaging

Lettuce: Packaging Demand & Growth Opportunities

Carrots

Carrots: Packaging Types & Requirements

Carrots: Production Outlook & Key Trends Impacting Packaging

Carrots: Packaging Demand & Growth Opportunities

Mushrooms

Mushrooms: Packaging Types & Requirements

Mushrooms: Production Outlook & Key Trends Impacting Packaging

Mushrooms: Packaging Demand & Growth Opportunities

Celery

Celery: Packaging Types & Requirements

Celery: Production Outlook & Key Trends Impacting Packaging

Celery: Packaging Demand & Growth Opportunities

Cabbage

Cabbage: Packaging Types & Requirements

Cabbage: Production Outlook & Key Trends Impacting Packaging

Cabbage: Packaging Demand & Growth Opportunities

Peppers

Peppers: Packaging Types & Requirements

Peppers: Production Outlook & Key Trends Impacting Packaging

Peppers: Packaging Demand & Growth Opportunities

Other Vegetables

Other Vegetables: Packaging Types & Requirements

Other Vegetables: Production Outlook & Key Trends Impacting Packaging

Other Vegetables: Packaging Demand & Growth Opportunities

7. Key Suppliers & Industry Structure

Industry Composition

Key Suppliers

Mergers & Acquisitions

8. Appendix

Scope

Definitions

Freedonia Methodology

Study-Specific Methodology

Sources

Associations & Agencies

Related Studies & Reports

Macroeconomic Assumptions

Economic Environment

Demographics

Consumer Spending


List of Tables

2. About This Report

Table 2-1 | Annual Vegetable & Salad Packaging Demand by Product, 2019 - 2021 (million dollars)

3. Overview

Table 3-1 | Fresh Vegetable & Salad Packaging Demand, 2009 - 2019 (million dollars)

Table 3-2 | Fresh Vegetable & Salad Packaging Demand by Type, 2009 - 2024 (million dollars & billion units)

Table 3-3 | Fresh Vegetable & Salad Packaging Demand by Material, 2009 - 2024 (million dollars)

Table 3-4 | Fresh Vegetable & Salad Packaging Demand by Format, 2009 - 2024 (million dollars)

4. Factors Impacting Vegetable & Salad Packaging Demand

Table 4-1 | US Fresh Produce Production & Consumption, 2009 - 2024 (billion pounds)

Table 4-2 | Selected Fresh Produce MAP & EMAP Suppliers

5. Packaging Products

Table 5-1 | Fresh Vegetable & Salad Packaging Demand by Product, 2009 - 2024 (million dollars & billion units)

6. Fresh Vegetable Applications

Table 6-1 | Fresh Vegetable & Salad Packaging Demand by Application, 2009 - 2024 (million dollars & billion units)

Table 6-2 | Salad Packaging Demand by Product, 2009 - 2024 (million dollars)

Table 6-3 | Tomato Packaging Demand by Product, 2009 - 2024 (million dollars)

Table 6-4 | Potato Packaging Demand by Product, 2009 - 2024 (million dollars)

Table 6-5 | Onion Packaging Demand by Product, 2009 - 2024 (million dollars)

Table 6-6 | Lettuce Packaging Demand by Product, 2009 - 2024 (million dollars)

Table 6-7 | Carrot Packaging Demand by Product, 2009 - 2024 (million dollars)

Table 6-8 | Mushroom Packaging Demand by Product, 2009 - 2024 (million dollars)

Table 6-9 | Celery Packaging Demand by Product, 2009 - 2024 (million dollars)

Table 6-10 | Cabbage Packaging Demand by Product, 2009 - 2024 (million dollars)

Table 6-11 | Pepper Packaging Demand by Product, 2009 - 2024 (million dollars)

Table 6-12 | Other Vegetable Packaging Demand by Application & Product, 2009 - 2024 (million dollars)

7. Key Suppliers & Industry Structure

Table 7-1 | Selected Mergers & Acquisitions

8. Appendix

Table 8-1 | Relevant HS/HTS Codes

Table 8-2 | Relevant Industry Codes

Table 8-3 | Macroeconomic Indicators, 2009 - 2024 (billion 2012 dollars)

Table 8-4 | Population & Households, 2009 - 2024 (million persons)

Table 8-5 | Personal Consumption Expenditures, 2009 - 2024 (billion dollars)


List of Figures

1. Executive Summary

Figure 1-1 | Fresh Vegetable & Salad Packaging Market Outlook

2. About This Report

Figure 2-1 | Annual Fresh Vegetable & Salad Packaging & Fresh Fruit Packaging Value Demand Growth, 2019 - 2023 (% annual change)

3. Overview

Figure 3-1 | Fresh Vegetable & Salad Packaging Demand, 2000 - 2020 (million dollars)

Figure 3-2 | Growth Comparison: Rigid vs. Flexible Fresh Vegetable & Salad Packaging, 2009 - 2024 (% CAGR)

Figure 3-3 | Fresh Vegetable & Salad Packaging Demand by Material, 2009 - 2024 (million dollars)

Figure 3-4 | Fresh Vegetable & Salad Packaging Demand by Format, 2009 - 2024 (million dollars)

Figure 3-5 | Fresh Vegetable & Salad Ready-to-Eat Packaging Demand Growth, 2009 - 2024 (% CAGR)

Figure 3-6 | Fresh Vegetable & Salad Packaging Pricing, 2009 - 2024 (dollars per unit)

4. Factors Impacting Vegetable & Salad Packaging Demand

Figure 4-1 | Product Examples: Steamable/Microwavable Packages

5. Packaging Products

Figure 5-1 | Fresh Vegetable & Salad Packaging Demand by Product, 2009 - 2024 (million dollars)

Figure 5-2 | Fresh Vegetable & Salad Corrugated Box Demand by Type 2009 - 2024 (million dollars)

Figure 5-3 | Fresh Vegetable & Salad Bag Demand by Material 2009 - 2024 (million dollars)

Figure 5-4 | Fresh Vegetable & Salad Plastic Container Demand by Type 2009 - 2024 (million dollars)

Figure 5-5 | Fresh Vegetable & Salad Pouch Demand by Type 2009 - 2024 (million dollars)

Figure 5-6 | Fresh Vegetable Tray & Platter Demand by Material, 2009 - 2024 (million dollars)

6. Fresh Vegetable Applications

Figure 6-1 | Fresh Vegetable & Salad Packaging Demand by Application, 2019 (billion dollars)

Figure 6-2 | Salad: Packaging Types

Figure 6-3 | Salad Production & Packaging Demand, 2009 - 2024 (billion pounds & million dollars)

Figure 6-4 | Tomatoes: Packaging Types

Figure 6-5 | Tomato Production & Packaging Demand, 2009 - 2024 (billion pounds & million dollars)

Figure 6-6 | Potatoes: Packaging Types

Figure 6-7 | Potato Production & Packaging Demand, 2009 - 2024 (billion pounds & million dollars)

Figure 6-8 | Onions: Packaging Types

Figure 6-9 | Onion Production & Packaging Demand, 2009 - 2024 (billion pounds & million dollars)

Figure 6-10 | Lettuce: Packaging Types

Figure 6-11 | Lettuce Production & Packaging Demand, 2009 - 2024 (billion pounds & million dollars)

Figure 6-12 | Carrots: Packaging Types

Figure 6-13 | Carrot Production & Packaging Demand, 2009 - 2024 (billion pounds & million dollars)

Figure 6-14 | Mushrooms: Packaging Types

Figure 6-15 | Mushroom Production & Packaging Demand, 2009 - 2024 (billion pounds & million dollars)

Figure 6-16 | Celery: Packaging Types

Figure 6-17 | Celery Production & Packaging Demand, 2009 - 2024 (billion pounds & million dollars)

Figure 6-18 | Cabbage: Packaging Types

Figure 6-19 | Cabbage Production & Packaging Demand, 2009 - 2024 (billion pounds & million dollars)

Figure 6-20 | Peppers: Packaging Types

Figure 6-21 | Pepper Production & Packaging Demand, 2009 - 2024 (billion pounds & million dollars)

Figure 6-22 | Other Vegetables: Packaging Types

Figure 6-23 | Other Vegetable Production & Packaging Demand, 2009 - 2024 (billion pounds & million dollars)

8. Appendix

Figure 8-1 | Annual Growth in Real GDP, 2000 - 2019, Compared to 1980 - 2005 Average (percent)

Figure 8-2 | Annual Population Growth, 2004 - 2019 (percent)


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