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US demand for packaging of fresh vegetables and salads is forecast to increase 3.5% per year to $4.2 billion in 2024. Sales gains will be driven by:
Nonetheless, stronger increases will be limited by relatively slow growth in overall domestic produce output, with declines projected for a number of key fruit and vegetable types, notably tomatoes.
Through 2024, the fastest increases are expected for retail-ready corrugated boxes, which continue to increase their share of demand over traditional corrugated boxes based on their added convenience. Plastic containers will also see rapid gains and continue to take market share from pillow pouches in the salad market, while also benefiting from rising demand for RTE vegetables. While a strong outlook for foodservice will support healthy gains for bags, bags will continue to lose share in the retail market to pouches – especially stand-up pouches – in applications such as peppers due primarily to added performance and convenience features.
Demand for RTE produce was already on the rise prior to the COVID-19 pandemic due to its enhanced convenience over standard options, which users must wash or cut themselves. However, with more people cooking at home more often than they were in 2019, demand for these often premium retail products spiked among consumers in 2020, bolstering demand for the value-added packaging typically employed in RTE applications, such as plastic containers and pouches. Going forward, packaging demand for RTE fresh vegetables and salad mixes will be supported by rising demand for these convenience items (including steamable vegetables in value-added stand-up pouches), as well as the higher intensity of packaging demand per RTE product compared to other types.
In the food packaging industry, increasing emphasis is being placed on the development of sustainable packaging that promotes economic and environmental health. Though use of degradable materials like molded pulp and biobased materials like PLA and sugarcane is rising, current technology prevents these materials from competing with plastic on cost and performance in many applications. As such, many packaging suppliers are investing in plastics recycling programs, developing packaging with recycled content, and emphasizing benefits of plastic like reducing food waste.
1. Executive Summary
2. About This Report
Report Details
Market Scope & Product Description
Impact of COVID-19 Pandemic
3. Overview
Historical Market Trends
Rigid vs. Flexible Packaging Trends
Demand by Material
Ready-to-Eat Fresh Vegetable & Salad Trends
Pricing Trends
4. Factors Impacting Vegetable & Salad Packaging Demand
Fresh Vegetable & Salad Industry Outlook
Technology & Product Innovation
MAP (Modified Atmosphere Packaging)
Steamable/Microwavable Packages
Field to Fork/Farm to Table Packaging
Food Safety
Sustainability
Food Waste/Shelf Life
Recycling & Recycled Content
Biobased Materials
Regulations
5. Packaging Products
Demand by Packaging Product
Corrugated Boxes
Bags
Plastic Containers
Pouches
Trays & Platters
6. Fresh Vegetable Applications
Demand by Vegetable Type
Salad
Salad: Packaging Types & Requirements
Salad: Production Outlook & Key Trends Impacting Packaging
Salad: Packaging Demand & Growth Opportunities
Tomatoes
Tomatoes: Packaging Types & Requirements
Tomatoes: Production Outlook & Key Trends Impacting Packaging
Tomatoes: Packaging Demand & Growth Opportunities
Potatoes
Potatoes: Packaging Types & Requirements
Potatoes: Production Outlook & Key Trends Impacting Packaging
Potatoes: Packaging Demand & Growth Opportunities
Onions
Onions: Packaging Types & Requirements
Onions: Production Outlook & Key Trends Impacting Packaging
Onions: Packaging Demand & Growth Opportunities
Lettuce
Lettuce: Packaging Types & Requirements
Lettuce: Production Outlook & Key Trends Impacting Packaging
Lettuce: Packaging Demand & Growth Opportunities
Carrots
Carrots: Packaging Types & Requirements
Carrots: Production Outlook & Key Trends Impacting Packaging
Carrots: Packaging Demand & Growth Opportunities
Mushrooms
Mushrooms: Packaging Types & Requirements
Mushrooms: Production Outlook & Key Trends Impacting Packaging
Mushrooms: Packaging Demand & Growth Opportunities
Celery
Celery: Packaging Types & Requirements
Celery: Production Outlook & Key Trends Impacting Packaging
Celery: Packaging Demand & Growth Opportunities
Cabbage
Cabbage: Packaging Types & Requirements
Cabbage: Production Outlook & Key Trends Impacting Packaging
Cabbage: Packaging Demand & Growth Opportunities
Peppers
Peppers: Packaging Types & Requirements
Peppers: Production Outlook & Key Trends Impacting Packaging
Peppers: Packaging Demand & Growth Opportunities
Other Vegetables
Other Vegetables: Packaging Types & Requirements
Other Vegetables: Production Outlook & Key Trends Impacting Packaging
Other Vegetables: Packaging Demand & Growth Opportunities
7. Key Suppliers & Industry Structure
Industry Composition
Key Suppliers
Mergers & Acquisitions
8. Appendix
Scope
Definitions
Freedonia Methodology
Study-Specific Methodology
Sources
Associations & Agencies
Related Studies & Reports
Macroeconomic Assumptions
Economic Environment
Demographics
Consumer Spending
2. About This Report
Table 2-1 | Annual Vegetable & Salad Packaging Demand by Product, 2019 - 2021 (million dollars)
3. Overview
Table 3-1 | Fresh Vegetable & Salad Packaging Demand, 2009 - 2019 (million dollars)
Table 3-2 | Fresh Vegetable & Salad Packaging Demand by Type, 2009 - 2024 (million dollars & billion units)
Table 3-3 | Fresh Vegetable & Salad Packaging Demand by Material, 2009 - 2024 (million dollars)
Table 3-4 | Fresh Vegetable & Salad Packaging Demand by Format, 2009 - 2024 (million dollars)
4. Factors Impacting Vegetable & Salad Packaging Demand
Table 4-1 | US Fresh Produce Production & Consumption, 2009 - 2024 (billion pounds)
Table 4-2 | Selected Fresh Produce MAP & EMAP Suppliers
5. Packaging Products
Table 5-1 | Fresh Vegetable & Salad Packaging Demand by Product, 2009 - 2024 (million dollars & billion units)
6. Fresh Vegetable Applications
Table 6-1 | Fresh Vegetable & Salad Packaging Demand by Application, 2009 - 2024 (million dollars & billion units)
Table 6-2 | Salad Packaging Demand by Product, 2009 - 2024 (million dollars)
Table 6-3 | Tomato Packaging Demand by Product, 2009 - 2024 (million dollars)
Table 6-4 | Potato Packaging Demand by Product, 2009 - 2024 (million dollars)
Table 6-5 | Onion Packaging Demand by Product, 2009 - 2024 (million dollars)
Table 6-6 | Lettuce Packaging Demand by Product, 2009 - 2024 (million dollars)
Table 6-7 | Carrot Packaging Demand by Product, 2009 - 2024 (million dollars)
Table 6-8 | Mushroom Packaging Demand by Product, 2009 - 2024 (million dollars)
Table 6-9 | Celery Packaging Demand by Product, 2009 - 2024 (million dollars)
Table 6-10 | Cabbage Packaging Demand by Product, 2009 - 2024 (million dollars)
Table 6-11 | Pepper Packaging Demand by Product, 2009 - 2024 (million dollars)
Table 6-12 | Other Vegetable Packaging Demand by Application & Product, 2009 - 2024 (million dollars)
7. Key Suppliers & Industry Structure
Table 7-1 | Selected Mergers & Acquisitions
8. Appendix
Table 8-1 | Relevant HS/HTS Codes
Table 8-2 | Relevant Industry Codes
Table 8-3 | Macroeconomic Indicators, 2009 - 2024 (billion 2012 dollars)
Table 8-4 | Population & Households, 2009 - 2024 (million persons)
Table 8-5 | Personal Consumption Expenditures, 2009 - 2024 (billion dollars)
1. Executive Summary
Figure 1-1 | Fresh Vegetable & Salad Packaging Market Outlook
2. About This Report
Figure 2-1 | Annual Fresh Vegetable & Salad Packaging & Fresh Fruit Packaging Value Demand Growth, 2019 - 2023 (% annual change)
3. Overview
Figure 3-1 | Fresh Vegetable & Salad Packaging Demand, 2000 - 2020 (million dollars)
Figure 3-2 | Growth Comparison: Rigid vs. Flexible Fresh Vegetable & Salad Packaging, 2009 - 2024 (% CAGR)
Figure 3-3 | Fresh Vegetable & Salad Packaging Demand by Material, 2009 - 2024 (million dollars)
Figure 3-4 | Fresh Vegetable & Salad Packaging Demand by Format, 2009 - 2024 (million dollars)
Figure 3-5 | Fresh Vegetable & Salad Ready-to-Eat Packaging Demand Growth, 2009 - 2024 (% CAGR)
Figure 3-6 | Fresh Vegetable & Salad Packaging Pricing, 2009 - 2024 (dollars per unit)
4. Factors Impacting Vegetable & Salad Packaging Demand
Figure 4-1 | Product Examples: Steamable/Microwavable Packages
5. Packaging Products
Figure 5-1 | Fresh Vegetable & Salad Packaging Demand by Product, 2009 - 2024 (million dollars)
Figure 5-2 | Fresh Vegetable & Salad Corrugated Box Demand by Type 2009 - 2024 (million dollars)
Figure 5-3 | Fresh Vegetable & Salad Bag Demand by Material 2009 - 2024 (million dollars)
Figure 5-4 | Fresh Vegetable & Salad Plastic Container Demand by Type 2009 - 2024 (million dollars)
Figure 5-5 | Fresh Vegetable & Salad Pouch Demand by Type 2009 - 2024 (million dollars)
Figure 5-6 | Fresh Vegetable Tray & Platter Demand by Material, 2009 - 2024 (million dollars)
6. Fresh Vegetable Applications
Figure 6-1 | Fresh Vegetable & Salad Packaging Demand by Application, 2019 (billion dollars)
Figure 6-2 | Salad: Packaging Types
Figure 6-3 | Salad Production & Packaging Demand, 2009 - 2024 (billion pounds & million dollars)
Figure 6-4 | Tomatoes: Packaging Types
Figure 6-5 | Tomato Production & Packaging Demand, 2009 - 2024 (billion pounds & million dollars)
Figure 6-6 | Potatoes: Packaging Types
Figure 6-7 | Potato Production & Packaging Demand, 2009 - 2024 (billion pounds & million dollars)
Figure 6-8 | Onions: Packaging Types
Figure 6-9 | Onion Production & Packaging Demand, 2009 - 2024 (billion pounds & million dollars)
Figure 6-10 | Lettuce: Packaging Types
Figure 6-11 | Lettuce Production & Packaging Demand, 2009 - 2024 (billion pounds & million dollars)
Figure 6-12 | Carrots: Packaging Types
Figure 6-13 | Carrot Production & Packaging Demand, 2009 - 2024 (billion pounds & million dollars)
Figure 6-14 | Mushrooms: Packaging Types
Figure 6-15 | Mushroom Production & Packaging Demand, 2009 - 2024 (billion pounds & million dollars)
Figure 6-16 | Celery: Packaging Types
Figure 6-17 | Celery Production & Packaging Demand, 2009 - 2024 (billion pounds & million dollars)
Figure 6-18 | Cabbage: Packaging Types
Figure 6-19 | Cabbage Production & Packaging Demand, 2009 - 2024 (billion pounds & million dollars)
Figure 6-20 | Peppers: Packaging Types
Figure 6-21 | Pepper Production & Packaging Demand, 2009 - 2024 (billion pounds & million dollars)
Figure 6-22 | Other Vegetables: Packaging Types
Figure 6-23 | Other Vegetable Production & Packaging Demand, 2009 - 2024 (billion pounds & million dollars)
8. Appendix
Figure 8-1 | Annual Growth in Real GDP, 2000 - 2019, Compared to 1980 - 2005 Average (percent)
Figure 8-2 | Annual Population Growth, 2004 - 2019 (percent)
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