Study #: 4104 | Published: 07/2021 | Pages: 100 | Individual User License: US$ 2,900

Frozen meat, poultry, and seafood packaging demand is projected to grow 3.6% annually through 2024 to $2.6 billion, supported by:

  • the rising popularity of convenience-type items – such as frozen portion-control steaks, individual quick frozen chicken pieces, and fully cooked frozen products – which often utilize more packaging per unit
  • the promotion of frozen meat, poultry, and seafood as economical protein options that can be on hand for a quick meal when needed
  • momentum from consumers who increased their purchases of frozen food during the COVID-19 pandemic, with sales of frozen meat, poultry, and seafood showing especially strong gains in 2020
  • a switch to higher-value retail frozen food packaging that is targeted at catching consumer interest

Frozen Poultry Packaging Continues to Be the Largest Segment with the Best Opportunities

Poultry is one of the more popular meats based on its lower cost, more favorable nutritional profile than beef and pork, as well as its versatility. Packaging growth will be further bolstered by the convenience of frozen poultry and the increasing share of poultry-based menu items in the foodservice industry. Also supporting packaging growth is the increased consumption of single-serving and individually wrapped chicken products, which use more packaging per unit and offer opportunities for new packaging types.

Meat, Poultry, & Seafood Packaging Growth Remained High Through COVID-19 Pandemic

Though many industries saw slow growth or even declined in 2020, frozen meat, poultry, and seafood – and its packaging – recorded strong advances as consumers increased their reliance on at-home cooking. The pandemic also prompted consumers to stockpile nonperishable foods, including frozen foods. Sales remained elevated over the next year as consumers grew used to the convenience of frozen foods and became more aware of frozen food offerings. Additionally, frozen meat, poultry, and seafood consumption has benefited from the greater number of people working remotely, which has increased the number of lunches eaten at-home.

Flexible Packaging for Meat, Poultry, & Seafood Continues to Expand Market Share

Flexible packaging is expanding its share of the frozen meat, poultry, and seafood market due to the heightened popularity of pouches and the continued use of bags and wraps. Flexible packaging offers numerous advantages over rigid, including increased cost effectiveness, lighter weight, and improved protection of frozen foods. Demand is further boosted by the rising use of individually portioned servings, which are often sold in flexible packaging. However, rigid packaging is still expected to perform better in this market than in many other frozen food segments, supported by corrugated box sales, especially for products sold via warehouse club stores or to the foodservice industry.


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Table of Contents

1. Executive Summary

2. About This Report

Report Details

Application Scope & Product Description

Impact of the COVID-19 Pandemic

3. Overview

Historical Market Trends

Packaging Types

Demand by Type

Flexible Packaging

Rigid Packaging

Pricing Trends

4. Factors Impacting Packaging Demand

Frozen Food Industry Trends

Meat, Poultry, & Seafood Industry Trends

Consumer Preferences

Supplemental/Freestanding Freezer Ownership & Purchases

Packaging Insights

Priorities for Packaging Features

Safety & Handling Concerns

Recycling & the Environment

Meat Buying Habits

Sustainability Initiatives

5. Applications

Demand by Application

Frozen Poultry

Demand Forecast

Flexible Packaging

Rigid Packaging

Demand by Material

Frozen Meat

Demand Forecast

Flexible Packaging

Rigid Packaging

Demand by Material

Frozen Seafood

Demand Forecast

Flexible Packaging

Rigid Packaging

Demand by Material

6. Materials

Demand by Material

Plastic

Flexible Plastic

Rigid Plastic

Paper & Paperboard

Foil & Other Materials

7. Key Suppliers & Industry Structure

Industry Composition

Market Share

Mergers & Acquisitions

8. Appendix

Scope

Definitions

Freedonia Methodology

Study-Specific Methodology

Sources

Associations & Agencies

Related Studies & Reports

Macroeconomic Assumptions

Economic Environment

Demographics

Consumer Spending


List of Tables

2. About This Report

Table 2-1 | Annual Frozen Meat, Poultry, & Seafood Packaging Demand by Application, 2019 - 2021 (million dollars)

3. Overview

Table 3-1 | Frozen Meat, Poultry & Seafood Packaging Demand, 2009 - 2019 (million dollars)

Table 3-2 | Frozen Meat, Poultry, & Seafood Packaging Demand by Packaging Type, 2009 - 2024 (million dollars)

Table 3-3 | Frozen Meat, Poultry, & Seafood Flexible Packaging Demand by Type, 2009 - 2024 (million dollars)

Table 3-4 | Frozen Meat, Poultry, & Seafood Rigid Packaging Demand by Type, 2009 - 2024 (million dollars)

Table 3-5 | Frozen Meat, Poultry, & Seafood Packaging Pricing by Product, 2009 - 2024 (cents per unit)

4. Factors Impacting Packaging Demand

Table 4-1 | Meat, Poultry, & Seafood Consumption by Application, 2009 - 2024 (billion pounds)

Table 4-2 | Supplemental or Freestanding Home Freezer Ownership & Purchases by Gender & Age Group, 2020 (percent of respondents)

Table 4-3 | Packaging Consumer Insights by Gender & Age Group, 2020 (percent of respondents)

Table 4-4 | Consumer Insights: Opinions on Meat & Poultry Packaging Features, 2019 (percent of total respondents)

Table 4-5 | Consumer Insights: Opinions on Food Product Safety, 2019 (percent of total respondents)

Table 4-6 | Consumer Insights: Opinions on Recycling Meat & Poultry Packaging, 2019 (percent of total respondents)

5. Applications

Table 5-1 | Frozen Meat, Poultry, & Seafood Packaging Demand by Application, 2009 - 2024 (million dollars)

Table 5-2 | Frozen Poultry Packaging Demand by Product Type, 2009 - 2024 (million dollars)

Table 5-3 | Frozen Poultry Flexible Packaging Demand by Product, 2009 - 2024 (million dollars)

Table 5-4 | Frozen Poultry Rigid Packaging Demand by Product, 2009 - 2024 (million dollars)

Table 5-5 | Frozen Poultry Packaging Demand by Material, 2009 - 2024 (million dollars)

Table 5-6 | Frozen Meat Packaging Demand by Product, 2009 - 2024 (million dollars)

Table 5-7 | Frozen Meat Flexible Packaging Demand by Product, 2009 - 2024 (million dollars)

Table 5-8 | Frozen Meat Rigid Packaging Demand by Product, 2009 - 2024 (million dollars)

Table 5-9 | Frozen Meat Packaging Demand by Material, 2009 - 2024 (million dollars)

Table 5-10 | Frozen Seafood Packaging Demand by Product Type, 2009 - 2024 (million dollars)

Table 5-11 | Frozen Seafood Flexible Packaging Demand by Product, 2009 - 2024 (million dollars)

Table 5-12 | Frozen Seafood Rigid Packaging Demand by Product, 2009 - 2024 (million dollars)

Table 5-13 | Frozen Seafood Packaging Demand by Material, 2009 - 2024 (million dollars)

6. Materials

Table 6-1 | Frozen Meat, Poultry, & Seafood Packaging Demand by Material, 2009 - 2024 (million dollars)

Table 6-2 | Frozen Meat, Poultry, & Seafood Plastic Packaging Demand by Application, 2009 - 2024 (million dollars)

Table 6-3 | Flexible Plastic Packaging Demand by Application, 2009 - 2024 (million dollars)

Table 6-4 | Rigid Plastic Packaging Demand by Application, 2009 - 2024 (million dollars)

Table 6-5 | Paper & Paperboard Packaging Demand by Application, 2009 - 2024 (million dollars)

Table 6-6 | Foil & Other Packaging Demand by Application, 2009 - 2024 (million dollars)

7. Key Suppliers & Industry Structure

Table 7-1 | Selected Mergers & Acquisitions

8. Appendix

Table 8-1 | Relevant Industry Codes

Table 8-2 | Relevant HS Codes

Table 8-3 | Macroeconomic Indicators, 2009 - 2024 (billion 2012 dollars)

Table 8-4 | Population & Households, 2009 - 2024 (million persons)

Table 8-5 | Personal Consumption Expenditures, 2009 - 2024 (billion dollars)


List of Figures

1. Executive Summary

Figure 1-1 | Frozen Meat, Poultry, & Seafood Packaging Market

2. About This Report

Figure 2-1 | Frozen Meat, Poultry, & Seafood: Product Examples

Figure 2-2 | Annual Frozen Meat, Poultry, & Seafood Packaging Demand, 2018 - 2022 (million dollars)

3. Overview

Figure 3-1 | Frozen Meat, Poultry, & Seafood Packaging Demand, 2000 - 2020 (million dollars)

4. Factors Impacting Packaging Demand

Figure 4-1 | Frozen Food Share of Food Manufacturing, 2009 - 2024 (billion dollars)

Figure 4-2 | Meat, Poultry, & Seafood Consumption by Application, 2009 - 2024 (billion pounds)

Figure 4-3 | Consumer Insights: Adherence to Different Eating Practices, 2020 (percent of total respondents)

5. Applications

Figure 5-1 | Frozen Meat, Poultry, & Seafood Packaging Demand by Application, 2009 - 2024 (million dollars)

Figure 5-2 | Frozen Poultry Packaging Demand by Material, 2009 - 2024 (million dollars)

Figure 5-3 | Frozen Meat Packaging Demand by Product, 2009 - 2024 (million dollars)

Figure 5-4 | Frozen Meat Packaging Demand by Material, 2009 - 2024 (million dollars)

Figure 5-5 | Frozen Seafood Packaging Demand by Product, 2009 - 2024 (million dollars)

Figure 5-6 | Frozen Seafood Packaging Demand by Material, 2009 - 2024 (million dollars)

6. Materials

Figure 6-1 | Frozen Meat, Poultry, & Seafood Packaging Demand by Material, 2009 - 2024 (million dollars)

7. Key Suppliers & Industry Structure

Figure 7-1 | Frozen Meat, Poultry, & Seafood Packaging Market Share by Company, 2019 (billion dollars)

Figure 7-2 | US Frozen Meat, Poultry, & Seafood Packaging Market, 2019: Leading Supplier

Figure 7-3 | US Frozen Meat, Poultry, & Seafood Packaging Market, 2019: Second Leading Supplier

Figure 7-4 | US Frozen Meat, Poultry, & Seafood Packaging Market, 2019: Third Leading Supplier

8. Appendix

Figure 8-1 | Annual Growth in Real GDP, 2000 - 2019, Compared to 1980 - 2005 Average (percent)

Figure 8-2 | Annual Population Growth, 2004 - 2019 (percent)


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