Need immediate assistance? Call 1 800.927.5900 or Contact Us
Global e-commerce packaging sales are forecast to rise 11% annually, reaching $22.1 billion in 2023. Ongoing robust growth in e-commerce sales worldwide will drive gains.
The greatest opportunities exist in countries with well-established e-commerce markets. In 2018, China and the US were the two largest markets for e-commerce packaging, respectively, and will account for over 70% of gains between 2018 and 2023. Beyond growth in e-commerce sales, advances are propelled by increasing e-commerce purchases in categories requiring higher value packaging for shipping and well-established manufacturing sectors in these countries that are increasingly dropshipping directly to consumers in other countries.
Corrugated boxes along with protective packaging components are the highest profile targets for sustainability and cost reduction efforts due in part to their size and ubiquitous nature in shipping. Right-sizing of boxes is prevalent in advanced e-commerce markets, while efforts to eliminate boxes altogether include development of e-commerce ready primary packaging and privacy-enhancing shrink film overwrap as well as rolling out more local delivery and pickup options that reduce the need for secondary e-commerce packaging.
Study Coverage
This Freedonia industry study analyzes the $13.0 billion global e-commerce packaging market. It presents historical demand data (2013 and 2018) and forecasts (2023 and 2028) by product (boxes, protective packaging, mailers, labels, tape, insulated shipping containers, shrink film, and other packaging), by market (computers, electronics, and software; apparel and accessories; home furnishings; recreation goods; food and beverage; health, personal care, and beauty products, multimedia; and other merchandise) and by region (North America, Asia/Pacific, Latin America, Western Europe, Eastern Europe, and Africa/Mideast). The study also offers competitive analysis on industry competitors including International Paper and Sealed Air and insights into growth drivers and opportunities for expanding e-commerce packaging sales in regional and national markets.
EXECUTIVE SUMMARY
GLOBAL MARKET OVERVIEW
Key Findings
E-Commerce Overview
Sales by Region
Bricks & Clicks
Drone Delivery
Dropshipping
Factors Influencing E-Commerce Packaging Demand
Source Reduction
Right-Sizing, Custom Packaging, & the Role of Protective Packaging
Amazon.com Packaging Guidelines
Subscription Deliveries & Subscription Boxes
Sustainability & Recyclability
Packaging & Material Bans
Returnable & Reusable Packaging
Social Media, the Unboxing Experience, & "Instagrammability"
Primary Packaging Developed for E-Commerce
Reducing or Eliminating the Need for the Box
E-Commerce Packaging Demand by Region
PRODUCTS
Key Findings
Demand by Product
Boxes
Boxes: Scope (Corrugated & Set-Up)
Boxes: Demand by Type
Boxes: Demand by Market
Boxes: Suppliers
Protective Packaging
Protective Packaging: Scope & Product Description (Air Pillows, Bubble Packaging, Paper Fill & Cushioning, Loose Fill, & Others)
Protective Packaging: Demand by Type
Protective Packaging: Demand by Market
Protective Packaging: Suppliers
Mailers
Mailers: Scope (Padded, Poly, Corrugated, & Paperboard)
Mailers: Demand by Type
Mailers: Demand by Market
Mailers: Suppliers
Labels
Labels: Scope & Product Description
Labels: Demand by Market
Labels: Suppliers
Tape
Tape: Scope & Product Description (Pressure-Sensitive & Water-Activated)
Tape: Demand by Type
Tape: Suppliers
Insulated Shipping Containers
Insulated Shipping Containers: Product Description
Insulated Shipping Containers: Demand by Region
Insulated Shipping Containers: Suppliers
Shrink Film
Shrink Film: Product Description
Shrink Film: Demand by Region
Shrink Film: Suppliers
Other E-Commerce Packaging
MARKETS
Key Findings
Demand by Market
Computers, Electronics, & Software
Apparel & Accessories
Home Furnishings
Recreation Goods
Food & Beverage
Health, Personal Care, & Beauty Products
Multimedia
Other Merchandise
NORTH AMERICA
North America: Key Findings
North America: E-Commerce Packaging Market Position
North America: E-Commerce Packaging Market Size
North America: Demand by Product
United States
United States: E-Commerce Packaging Market Size
United States: Demand by Product & Market
United States: Suppliers
Canada
Canada: E-Commerce Packaging Market Size
Canada: Demand by Product
Canada: Suppliers
LATIN AMERICA
Latin America: Key Findings
Latin America: E-Commerce Packaging Market Position
Latin America: E-Commerce Packaging Market Size
Latin America: Demand by Product
Brazil
Brazil: E-Commerce Packaging Market Size
Brazil: Demand by Product
Brazil: Suppliers
Mexico
Mexico: E-Commerce Packaging Market Size
Mexico: Demand by Product
Mexico: Suppliers
WESTERN EUROPE
Western Europe: Key Findings
Western Europe: E-Commerce Packaging Market Position
Western Europe: E-Commerce Packaging Market Size
Western Europe: Demand by Product & Market
United Kingdom
United Kingdom: E-Commerce Packaging Market Size
United Kingdom: Demand by Product
United Kingdom: Suppliers
France
France: E-Commerce Packaging Market Size
France: Demand by Product
France: Suppliers
Germany
Germany: E-Commerce Packaging Market Size
Germany: Demand by Product
Germany: Suppliers
Spain
Spain: E-Commerce Packaging Market Size
Spain: Demand by Product
Spain: Suppliers
Italy
Italy: E-Commerce Packaging Market Size
Italy: Demand by Product
Italy: Suppliers
EASTERN EUROPE
Eastern Europe: Key Findings
Eastern Europe: E-Commerce Packaging Market Position
Eastern Europe: E-Commerce Packaging Market Size
Eastern Europe: Demand by Product
Russia
Russia: E-Commerce Packaging Market Size
Russia: Demand by Product
Russia: Suppliers
ASIA/PACIFIC
Asia/Pacific: Key Findings
Asia/Pacific: E-Commerce Packaging Market Position
Asia/Pacific: E-Commerce Packaging Market Size
Asia/Pacific: Demand by Product
China
China: E-Commerce Packaging Market Size
China: Demand by Product & Market
China: Suppliers
Japan
Japan: E-Commerce Packaging Market Size
Japan: Demand by Product
Japan: Suppliers
South Korea
South Korea: E-Commerce Packaging Market Size
South Korea: Demand by Product
South Korea: Suppliers
India
India: E-Commerce Packaging Market Size
India: Demand by Product
India: Suppliers
Taiwan
Taiwan: E-Commerce Packaging Market Size
Taiwan: Demand by Product
Taiwan: Suppliers
Indonesia
Indonesia: E-Commerce Packaging Market Size
Indonesia: Demand by Product
Indonesia: Suppliers
AFRICA/MIDEAST
Africa/Mideast: Key Findings
Africa/Mideast: E-Commerce Packaging Market Position
Africa/Mideast: E-Commerce Packaging Market Size
Africa/Mideast: Demand by Product
Turkey
Turkey: E-Commerce Packaging Market Size
Turkey: Demand by Product
Turkey: Suppliers
INDUSTRY STRUCTURE
Key Findings & Industry Composition
Market Share
Mergers & Acquisitions
Competitive Strategies
Marketing Strategies
Distribution
Cooperative Agreements
List of Industry Participants
List of Industry Participants by Geographic Region
APPENDIX
Scope
Definitions
Abbreviations
Freedonia Methodology
Study-Specific Methodology
Sources
Associations & Agencies
Related Studies & Reports
Country Lists by Region
Macroeconomic Assumptions
Global Economic Outlook
Global Population
Global Per Capita GDP Outlook
Global Personal Consumption Expenditures
Global Manufacturing Outlook
GLOBAL MARKET OVERVIEW
Table 2-1 | Global E-Commerce Sales by Region, 2013 - 2028 (billion dollars)
Table 2-2 | Global E-Commerce Packaging Demand by Region, 2013 - 2028 (million dollars)
PRODUCTS
Table 3-1 | Global E-Commerce Packaging Demand by Product, 2013 - 2028 (million dollars)
Table 3-2 | Global E-Commerce Box Demand by Region & Type, 2013 - 2028 (million dollars)
Table 3-3 | Global E-Commerce Box Demand by Market, 2013 - 2028 (million dollars)
Table 3-4 | Global E-Commerce Protective Packaging Demand by Region & Type, 2013 - 2028 (million dollars)
Table 3-5 | Global E-Commerce Protective Packaging Demand by Market, 2013 - 2028 (million dollars)
Table 3-6 | Global E-Commerce Mailer Demand by Region & Type, 2013 - 2028 (million dollars)
Table 3-7 | Global E-Commerce Mailer Demand by Market, 2013 - 2028 (million dollars)
Table 3-8 | Global E-Commerce Label Demand by Region & Market, 2013 - 2028 (million dollars)
Table 3-9 | Global E-Commerce Tape Demand by Region, Type, & Market, 2013 - 2028 (million dollars)
Table 3-10 | Global E-Commerce Insulated Shipping Container Demand by Region & Market, 2013 - 2028 (million dollars)
Table 3-11 | Global Shrink Film Demand by Region & Market, 2013 - 2028 (million dollars)
Table 3-12 | Other Global E-Commerce Packaging Demand by Region & Market, 2013 - 2028 (million dollars)
MARKETS
Table 4-1 | Global E-Commerce Packaging Demand by Market, 2013 - 2028 (million dollars)
Table 4-2 | Global Computers, Electronics, & Software E-Commerce Packaging Demand by Major Geographic Market & Product, 2013 - 2028 (million dollars)
Table 4-3 | Global Apparel & Accessories E-Commerce Packaging Demand by Major Geographic Market & Product, 2013 - 2028 (million dollars)
Table 4-4 | Global Home Furnishings E-Commerce Packaging Demand by Major Geographic Market & Product, 2013 - 2028 (million dollars)
Table 4-5 | Global Recreation Goods E-Commerce Packaging Demand by Major Geographic Market & Product, 2013 - 2028 (million dollars)
Table 4-6 | Global Food & Beverage E-Commerce Packaging Demand by Major Geographic Market & Product, 2013 - 2028 (million dollars)
Table 4-7 | Global Health, Personal Care, & Beauty Products E-Commerce Packaging Demand by Major Geographic Market & Product, 2013 - 2028 (million dollars)
Table 4-8 | Global Multimedia E-Commerce Packaging Demand by Major Geographic Market & Product, 2013 - 2028 (million dollars)
Table 4-9 | Other Merchandise Global E-Commerce Packaging Demand by Major Geographic Market & Product, 2013 - 2028 (million dollars)
NORTH AMERICA
Table 5-1 | North America: E-Commerce Packaging Demand by Product, 2013 - 2028 (million dollars)
Table 5-2 | United States: E-Commerce Packaging Demand by Product & Market, 2013 - 2028 (million dollars)
Table 5-3 | United States: Selected E-Commerce Packaging Suppliers by Product
Table 5-4 | Canada: E-Commerce Packaging Demand by Product, 2013 - 2028 (million US dollars)
Table 5-5 | Canada: Selected E-Commerce Packaging Suppliers by Product
LATIN AMERICA
Table 6-1 | Latin America: E-Commerce Packaging Demand by Product, 2013 - 2028 (million dollars)
Table 6-2 | Brazil: E-Commerce Packaging Demand by Product, 2013 - 2028 (million dollars)
Table 6-3 | Brazil: Selected E-Commerce Packaging Suppliers by Product
Table 6-4 | Mexico: E-Commerce Packaging Demand by Product, 2013 - 2028 (million dollars)
Table 6-5 | Mexico: Selected E-Commerce Packaging Suppliers by Product
WESTERN EUROPE
Table 7-1 | Western Europe: E-Commerce Packaging Demand by Product & Market, 2013 - 2028 (million dollars)
Table 7-2 | United Kingdom: E-Commerce Packaging Demand by Product, 2013 - 2028 (million dollars)
Table 7-3 | United Kingdom: Selected E-Commerce Packaging Suppliers by Product
Table 7-4 | France: E-Commerce Packaging Demand by Product, 2013 - 2028 (million dollars)
Table 7-5 | France: Selected E-Commerce Packaging Suppliers by Product
Table 7-6 | Germany: E-Commerce Packaging Demand by Product, 2013 - 2028 (million dollars)
Table 7-7 | Germany: Selected E-Commerce Packaging Suppliers by Product
Table 7-8 | Spain: E-Commerce Packaging Demand by Product, 2013 - 2028 (million dollars)
Table 7-9 | Spain: Selected E-Commerce Packaging Suppliers by Product
Table 7-10 | Italy: E-Commerce Packaging Demand by Product, 2013 - 2028 (million dollars)
Table 7-11 | Italy: Selected E-Commerce Packaging Suppliers by Product
EASTERN EUROPE
Table 8-1 | Eastern Europe: E-Commerce Packaging Demand by Product, 2013 - 2028 (million dollars)
Table 8-2 | Russia: E-Commerce Packaging Demand by Product, 2013 - 2028 (million dollars)
Table 8-3 | Russia: Selected E-Commerce Packaging Suppliers by Product
ASIA/PACIFIC
Table 9-1 | Asia/Pacific: E-Commerce Packaging Demand by Product, 2013 - 2028 (million dollars)
Table 9-2 | China: E-Commerce Packaging Demand by Product & Market, 2013 - 2028 (million dollars)
Table 9-3 | China: Selected E-Commerce Packaging Suppliers by Product
Table 9-4 | Japan: E-Commerce Packaging Demand by Product, 2013 - 2028 (million dollars)
Table 9-5 | Japan: Selected E-Commerce Packaging Suppliers by Product
Table 9-6 | South Korea: E-Commerce Packaging Demand by Product, 2013 - 2028 (million dollars)
Table 9-7 | South Korea: Selected E-Commerce Packaging Suppliers by Product
Table 9-8 | India: E-Commerce Packaging Demand by Product, 2013 - 2028 (million dollars)
Table 9-9 | India: Selected E-Commerce Packaging Suppliers by Product
Table 9-10 | Taiwan: E-Commerce Packaging Demand by Product, 2013 - 2028 (million US dollars)
Table 9-11 | Taiwan: Selected E-Commerce Packaging Suppliers by Product
Table 9-12 | Indonesia: E-Commerce Packaging Demand by Product, 2013 - 2028 (million dollars)
Table 9-13 | Indonesia: Selected E-Commerce Packaging Suppliers by Product
AFRICA/MIDEAST
Table 10-1 | Africa/Mideast: E-Commerce Packaging Demand by Product, 2013 - 2028 (million dollars)
Table 10-2 | Turkey: E-Commerce Packaging Demand by Product, 2013 - 2028 (million dollars)
Table 10-3 | Turkey: Selected E-Commerce Packaging Suppliers by Product
INDUSTRY STRUCTURE
Table 11-1 | E-Commerce Packaging Sales by Company, 2018 (million dollars)
Table 11-2 | Selected Mergers & Acquisitions
Table 11-3 | Selected Cooperative Agreements
APPENDIX
Table 12-1 | Relevant NAICS & SIC Codes
Table 12-2 | Relevant NACE Codes
Table 12-3 | Abbreviations & Acronyms Used in Study
Table 12-4 | Countries in North America
Table 12-5 | Countries in Latin America
Table 12-6 | Countries in Western Europe
Table 12-7 | Countries in Eastern Europe
Table 12-8 | Countries in the Asia/Pacific Region
Table 12-9 | Countries in the Africa/Mideast Region
Table 12-10 | Global Gross Domestic Product by Region & Country, 2008 - 2028 (billion 2017 dollars)
Table 12-11 | Global Population by Region & Country, 2008 - 2028 (million persons)
Table 12-12 | Global Per Capita Gross Domestic Product by Region & Country, 2008 - 2028 (2017 dollars)
Table 12-13 | Global Personal Consumption Expenditures by Region & Country, 2008 - 2028 (billion 2017 dollars)
Table 12-14 | Global Manufacturing Value Added by Region & Country, 2008 - 2028 (billion 2017 dollars)
EXECUTIVE SUMMARY
Figure 1-1 | Global E-Commerce Packaging Market
GLOBAL MARKET OVERVIEW
Figure 2-1 | Key Trends in the Global E-Commerce Packaging Market
Figure 2-2 | Marketing Example for Subscription Delivery Service
Figure 2-3 | Global E-Commerce Packaging Demand by Region, 2018 - 2023 (million dollars)
PRODUCTS
Figure 3-1 | E-Commerce Packaging Products Outlook
Figure 3-2 | Global E-Commerce Packaging Demand by Product, 2018 - 2023 (million dollars)
Figure 3-3 | Types of Boxes
Figure 3-4 | E-Commerce Box Advertising Example
Figure 3-5 | Protective Packaging Product Examples
Figure 3-6 | Mailer Product Examples
Figure 3-7 | Label Product Examples
Figure 3-8 | Tape Product Examples
Figure 3-9 | Insulated Shipping Container Product Example
Figure 3-10 | Shrink Film Product Examples
MARKETS
Figure 4-1 | E-Commerce Packaging Market Outlook
Figure 4-2 | Global E-Commerce Packaging Demand Share by Market, 2013 - 2028 (million dollars)
Figure 4-3 | Food & Beverage: E-Commerce Packaging Example
NORTH AMERICA
Figure 5-1 | North America: E-Commerce Packaging Market
Figure 5-2 | North America: E-Commerce Packaging Market Key Indicators, 2018
Figure 5-3 | E-Commerce Packaging Demand Share by Product: North America vs. Global Average, 2018
Figure 5-4 | North America: E-Commerce Packaging Demand, 2013 - 2028 (million dollars)
Figure 5-5 | United States: E-Commerce Packaging Market Key Indicators, 2018
Figure 5-6 | Canada: E-Commerce Packaging Market Key Indicators, 2018
LATIN AMERICA
Figure 6-1 | Latin America: E-Commerce Packaging Market
Figure 6-2 | Latin America: E-Commerce Packaging Market Key Indicators, 2018
Figure 6-3 | E-Commerce Packaging Value Demand Share by Product: Latin America vs. Global Average, 2018
Figure 6-4 | Latin America: E-Commerce Packaging Demand, 2013 - 2028 (million dollars)
Figure 6-5 | Brazil: E-Commerce Packaging Market Key Indicators, 2018
Figure 6-6 | Mexico: E-Commerce Packaging Market Key Indicators, 2018
WESTERN EUROPE
Figure 7-1 | Western Europe: E-Commerce Packaging Market
Figure 7-2 | Western Europe: E-Commerce Packaging Market Key Indicators, 2018
Figure 7-3 | E-Commerce Packaging Demand Share by Product: Western Europe vs. Global Average, 2018
Figure 7-4 | Western Europe: E-Commerce Packaging Demand, 2013 - 2028 (million dollars)
Figure 7-5 | United Kingdom: E-Commerce Packaging Market Key Indicators, 2018
Figure 7-6 | France: E-Commerce Packaging Market Key Indicators, 2018
Figure 7-7 | Germany: E-Commerce Packaging Market Key Indicators, 2018
Figure 7-8 | Spain: E-Commerce Packaging Market Key Indicators, 2018
Figure 7-9 | Italy: E-Commerce Packaging Market Key Indicators, 2018
EASTERN EUROPE
Figure 8-1 | Eastern Europe: E-Commerce Packaging Market
Figure 8-2 | Eastern Europe: E-Commerce Packaging Market Key Indicators, 2018
Figure 8-3 | E-Commerce Packaging Demand Share by Product: Eastern Europe vs. Global Average, 2018
Figure 8-4 | Eastern Europe: E-Commerce Packaging Demand, 2013 - 2028 (million dollars)
Figure 8-5 | Russia: E-Commerce Packaging Market Key Indicators, 2018
ASIA/PACIFIC
Figure 9-1 | Asia/Pacific: E-Commerce Packaging Market
Figure 9-2 | Asia/Pacific: E-Commerce Packaging Market Key Indicators, 2018
Figure 9-3 | E-Commerce Packaging Demand Share by Product: Asia/Pacific vs. Global Average, 2018
Figure 9-4 | Asia/Pacific: E-Commerce Packaging Demand, 2013 - 2028 (million dollars)
Figure 9-5 | China: E-Commerce Packaging Market Key Indicators, 2018
Figure 9-6 | Japan: E-Commerce Packaging Market Key Indicators, 2018
Figure 9-7 | South Korea: E-Commerce Packaging Market Key Indicators, 2018
Figure 9-8 | India: E-Commerce Packaging Market Key Indicators, 2018
Figure 9-9 | Taiwan: E-Commerce Packaging Market Key Indicators, 2018
Figure 9-10 | Indonesia: E-Commerce Packaging Market Key Indicators, 2018
AFRICA/MIDEAST
Figure 10-1 | Africa/Mideast: E-Commerce Packaging Market
Figure 10-2 | Africa/Mideast: E-Commerce Packaging Market Key Indicators, 2018
Figure 10-3 | E-Commerce Packaging Demand Share by Product: Africa/Mideast vs. Global Average, 2018
Figure 10-4 | Africa/Mideast: E-Commerce Packaging Demand, 2013 - 2028 (million dollars)
Figure 10-5 | Turkey: E-Commerce Packaging Market Key Indicators, 2018
INDUSTRY STRUCTURE
Figure 11-1 | Global E-Commerce Packaging Market Share by Company, 2018 (billion dollars)
Figure 11-2 | Global E-Commerce Packaging Market: First Leading Supplier
Figure 11-3 | Global E-Commerce Packaging Market: Second Leading Supplier
Figure 11-4 | Global E-Commerce Packaging Market: Third Leading Supplier
© by The Freedonia Group, a division of MarketResearch.com