Study #: 3744 | Published: 09/2019 | Pages: 325 | Individual User License: US$ 6,000

Fast Growth in Online Shopping Provides Opportunities for Packaging Suppliers

Global e-commerce packaging sales are forecast to rise 11% annually, reaching $22.1 billion in 2023. Ongoing robust growth in e-commerce sales worldwide will drive gains.

Key Findings in the Global E-Commerce Packaging Study:

Well Established E-Commerce Markets Will Account for Most Packaging Gains

The greatest opportunities exist in countries with well-established e-commerce markets. In 2018, China and the US were the two largest markets for e-commerce packaging, respectively, and will account for over 70% of gains between 2018 and 2023. Beyond growth in e-commerce sales, advances are propelled by increasing e-commerce purchases in categories requiring higher value packaging for shipping and well-established manufacturing sectors in these countries that are increasingly dropshipping directly to consumers in other countries.

Corrugated Boxes Are A Target for E-Commerce Packaging Reduction

Corrugated boxes along with protective packaging components are the highest profile targets for sustainability and cost reduction efforts due in part to their size and ubiquitous nature in shipping. Right-sizing of boxes is prevalent in advanced e-commerce markets, while efforts to eliminate boxes altogether include development of e-commerce ready primary packaging and privacy-enhancing shrink film overwrap as well as rolling out more local delivery and pickup options that reduce the need for secondary e-commerce packaging.

Study Coverage

This Freedonia industry study analyzes the $13.0 billion global e-commerce packaging market. It presents historical demand data (2013 and 2018) and forecasts (2023 and 2028) by product (boxes, protective packaging, mailers, labels, tape, insulated shipping containers, shrink film, and other packaging), by market (computers, electronics, and software; apparel and accessories; home furnishings; recreation goods; food and beverage; health, personal care, and beauty products, multimedia; and other merchandise) and by region (North America, Asia/Pacific, Latin America, Western Europe, Eastern Europe, and Africa/Mideast). The study also offers competitive analysis on industry competitors including International Paper and Sealed Air and insights into growth drivers and opportunities for expanding e-commerce packaging sales in regional and national markets.


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Table of Contents

EXECUTIVE SUMMARY

GLOBAL MARKET OVERVIEW

Key Findings

E-Commerce Overview

Sales by Region

Bricks & Clicks

Drone Delivery

Dropshipping

Factors Influencing E-Commerce Packaging Demand

Source Reduction

Right-Sizing, Custom Packaging, & the Role of Protective Packaging

Amazon.com Packaging Guidelines

Subscription Deliveries & Subscription Boxes

Sustainability & Recyclability

Packaging & Material Bans

Returnable & Reusable Packaging

Social Media, the Unboxing Experience, & "Instagrammability"

Primary Packaging Developed for E-Commerce

Reducing or Eliminating the Need for the Box

E-Commerce Packaging Demand by Region

PRODUCTS

Key Findings

Demand by Product

Boxes

Boxes: Scope (Corrugated & Set-Up)

Boxes: Demand by Type

Boxes: Demand by Market

Boxes: Suppliers

Protective Packaging

Protective Packaging: Scope & Product Description (Air Pillows, Bubble Packaging, Paper Fill & Cushioning, Loose Fill, & Others)

Protective Packaging: Demand by Type

Protective Packaging: Demand by Market

Protective Packaging: Suppliers

Mailers

Mailers: Scope (Padded, Poly, Corrugated, & Paperboard)

Mailers: Demand by Type

Mailers: Demand by Market

Mailers: Suppliers

Labels

Labels: Scope & Product Description

Labels: Demand by Market

Labels: Suppliers

Tape

Tape: Scope & Product Description (Pressure-Sensitive & Water-Activated)

Tape: Demand by Type

Tape: Suppliers

Insulated Shipping Containers

Insulated Shipping Containers: Product Description

Insulated Shipping Containers: Demand by Region

Insulated Shipping Containers: Suppliers

Shrink Film

Shrink Film: Product Description

Shrink Film: Demand by Region

Shrink Film: Suppliers

Other E-Commerce Packaging

MARKETS

Key Findings

Demand by Market

Computers, Electronics, & Software

Apparel & Accessories

Home Furnishings

Recreation Goods

Food & Beverage

Health, Personal Care, & Beauty Products

Multimedia

Other Merchandise

NORTH AMERICA

North America: Key Findings

North America: E-Commerce Packaging Market Position

North America: E-Commerce Packaging Market Size

North America: Demand by Product

United States

United States: E-Commerce Packaging Market Size

United States: Demand by Product & Market

United States: Suppliers

Canada

Canada: E-Commerce Packaging Market Size

Canada: Demand by Product

Canada: Suppliers

LATIN AMERICA

Latin America: Key Findings

Latin America: E-Commerce Packaging Market Position

Latin America: E-Commerce Packaging Market Size

Latin America: Demand by Product

Brazil

Brazil: E-Commerce Packaging Market Size

Brazil: Demand by Product

Brazil: Suppliers

Mexico

Mexico: E-Commerce Packaging Market Size

Mexico: Demand by Product

Mexico: Suppliers

WESTERN EUROPE

Western Europe: Key Findings

Western Europe: E-Commerce Packaging Market Position

Western Europe: E-Commerce Packaging Market Size

Western Europe: Demand by Product & Market

United Kingdom

United Kingdom: E-Commerce Packaging Market Size

United Kingdom: Demand by Product

United Kingdom: Suppliers

France

France: E-Commerce Packaging Market Size

France: Demand by Product

France: Suppliers

Germany

Germany: E-Commerce Packaging Market Size

Germany: Demand by Product

Germany: Suppliers

Spain

Spain: E-Commerce Packaging Market Size

Spain: Demand by Product

Spain: Suppliers

Italy

Italy: E-Commerce Packaging Market Size

Italy: Demand by Product

Italy: Suppliers

EASTERN EUROPE

Eastern Europe: Key Findings

Eastern Europe: E-Commerce Packaging Market Position

Eastern Europe: E-Commerce Packaging Market Size

Eastern Europe: Demand by Product

Russia

Russia: E-Commerce Packaging Market Size

Russia: Demand by Product

Russia: Suppliers

ASIA/PACIFIC

Asia/Pacific: Key Findings

Asia/Pacific: E-Commerce Packaging Market Position

Asia/Pacific: E-Commerce Packaging Market Size

Asia/Pacific: Demand by Product

China

China: E-Commerce Packaging Market Size

China: Demand by Product & Market

China: Suppliers

Japan

Japan: E-Commerce Packaging Market Size

Japan: Demand by Product

Japan: Suppliers

South Korea

South Korea: E-Commerce Packaging Market Size

South Korea: Demand by Product

South Korea: Suppliers

India

India: E-Commerce Packaging Market Size

India: Demand by Product

India: Suppliers

Taiwan

Taiwan: E-Commerce Packaging Market Size

Taiwan: Demand by Product

Taiwan: Suppliers

Indonesia

Indonesia: E-Commerce Packaging Market Size

Indonesia: Demand by Product

Indonesia: Suppliers

AFRICA/MIDEAST

Africa/Mideast: Key Findings

Africa/Mideast: E-Commerce Packaging Market Position

Africa/Mideast: E-Commerce Packaging Market Size

Africa/Mideast: Demand by Product

Turkey

Turkey: E-Commerce Packaging Market Size

Turkey: Demand by Product

Turkey: Suppliers

INDUSTRY STRUCTURE

Key Findings & Industry Composition

Market Share

Mergers & Acquisitions

Competitive Strategies

Marketing Strategies

Distribution

Cooperative Agreements

List of Industry Participants

List of Industry Participants by Geographic Region

APPENDIX

Scope

Definitions

Abbreviations

Freedonia Methodology

Study-Specific Methodology

Sources

Associations & Agencies

Related Studies & Reports

Country Lists by Region

Macroeconomic Assumptions

Global Economic Outlook

Global Population

Global Per Capita GDP Outlook

Global Personal Consumption Expenditures

Global Manufacturing Outlook


List of Tables

GLOBAL MARKET OVERVIEW

Table 2-1 | Global E-Commerce Sales by Region, 2013 - 2028 (billion dollars)

Table 2-2 | Global E-Commerce Packaging Demand by Region, 2013 - 2028 (million dollars)

PRODUCTS

Table 3-1 | Global E-Commerce Packaging Demand by Product, 2013 - 2028 (million dollars)

Table 3-2 | Global E-Commerce Box Demand by Region & Type, 2013 - 2028 (million dollars)

Table 3-3 | Global E-Commerce Box Demand by Market, 2013 - 2028 (million dollars)

Table 3-4 | Global E-Commerce Protective Packaging Demand by Region & Type, 2013 - 2028 (million dollars)

Table 3-5 | Global E-Commerce Protective Packaging Demand by Market, 2013 - 2028 (million dollars)

Table 3-6 | Global E-Commerce Mailer Demand by Region & Type, 2013 - 2028 (million dollars)

Table 3-7 | Global E-Commerce Mailer Demand by Market, 2013 - 2028 (million dollars)

Table 3-8 | Global E-Commerce Label Demand by Region & Market, 2013 - 2028 (million dollars)

Table 3-9 | Global E-Commerce Tape Demand by Region, Type, & Market, 2013 - 2028 (million dollars)

Table 3-10 | Global E-Commerce Insulated Shipping Container Demand by Region & Market, 2013 - 2028 (million dollars)

Table 3-11 | Global Shrink Film Demand by Region & Market, 2013 - 2028 (million dollars)

Table 3-12 | Other Global E-Commerce Packaging Demand by Region & Market, 2013 - 2028 (million dollars)

MARKETS

Table 4-1 | Global E-Commerce Packaging Demand by Market, 2013 - 2028 (million dollars)

Table 4-2 | Global Computers, Electronics, & Software E-Commerce Packaging Demand by Major Geographic Market & Product, 2013 - 2028 (million dollars)

Table 4-3 | Global Apparel & Accessories E-Commerce Packaging Demand by Major Geographic Market & Product, 2013 - 2028 (million dollars)

Table 4-4 | Global Home Furnishings E-Commerce Packaging Demand by Major Geographic Market & Product, 2013 - 2028 (million dollars)

Table 4-5 | Global Recreation Goods E-Commerce Packaging Demand by Major Geographic Market & Product, 2013 - 2028 (million dollars)

Table 4-6 | Global Food & Beverage E-Commerce Packaging Demand by Major Geographic Market & Product, 2013 - 2028 (million dollars)

Table 4-7 | Global Health, Personal Care, & Beauty Products E-Commerce Packaging Demand by Major Geographic Market & Product, 2013 - 2028 (million dollars)

Table 4-8 | Global Multimedia E-Commerce Packaging Demand by Major Geographic Market & Product, 2013 - 2028 (million dollars)

Table 4-9 | Other Merchandise Global E-Commerce Packaging Demand by Major Geographic Market & Product, 2013 - 2028 (million dollars)

NORTH AMERICA

Table 5-1 | North America: E-Commerce Packaging Demand by Product, 2013 - 2028 (million dollars)

Table 5-2 | United States: E-Commerce Packaging Demand by Product & Market, 2013 - 2028 (million dollars)

Table 5-3 | United States: Selected E-Commerce Packaging Suppliers by Product

Table 5-4 | Canada: E-Commerce Packaging Demand by Product, 2013 - 2028 (million US dollars)

Table 5-5 | Canada: Selected E-Commerce Packaging Suppliers by Product

LATIN AMERICA

Table 6-1 | Latin America: E-Commerce Packaging Demand by Product, 2013 - 2028 (million dollars)

Table 6-2 | Brazil: E-Commerce Packaging Demand by Product, 2013 - 2028 (million dollars)

Table 6-3 | Brazil: Selected E-Commerce Packaging Suppliers by Product

Table 6-4 | Mexico: E-Commerce Packaging Demand by Product, 2013 - 2028 (million dollars)

Table 6-5 | Mexico: Selected E-Commerce Packaging Suppliers by Product

WESTERN EUROPE

Table 7-1 | Western Europe: E-Commerce Packaging Demand by Product & Market, 2013 - 2028 (million dollars)

Table 7-2 | United Kingdom: E-Commerce Packaging Demand by Product, 2013 - 2028 (million dollars)

Table 7-3 | United Kingdom: Selected E-Commerce Packaging Suppliers by Product

Table 7-4 | France: E-Commerce Packaging Demand by Product, 2013 - 2028 (million dollars)

Table 7-5 | France: Selected E-Commerce Packaging Suppliers by Product

Table 7-6 | Germany: E-Commerce Packaging Demand by Product, 2013 - 2028 (million dollars)

Table 7-7 | Germany: Selected E-Commerce Packaging Suppliers by Product

Table 7-8 | Spain: E-Commerce Packaging Demand by Product, 2013 - 2028 (million dollars)

Table 7-9 | Spain: Selected E-Commerce Packaging Suppliers by Product

Table 7-10 | Italy: E-Commerce Packaging Demand by Product, 2013 - 2028 (million dollars)

Table 7-11 | Italy: Selected E-Commerce Packaging Suppliers by Product

EASTERN EUROPE

Table 8-1 | Eastern Europe: E-Commerce Packaging Demand by Product, 2013 - 2028 (million dollars)

Table 8-2 | Russia: E-Commerce Packaging Demand by Product, 2013 - 2028 (million dollars)

Table 8-3 | Russia: Selected E-Commerce Packaging Suppliers by Product

ASIA/PACIFIC

Table 9-1 | Asia/Pacific: E-Commerce Packaging Demand by Product, 2013 - 2028 (million dollars)

Table 9-2 | China: E-Commerce Packaging Demand by Product & Market, 2013 - 2028 (million dollars)

Table 9-3 | China: Selected E-Commerce Packaging Suppliers by Product

Table 9-4 | Japan: E-Commerce Packaging Demand by Product, 2013 - 2028 (million dollars)

Table 9-5 | Japan: Selected E-Commerce Packaging Suppliers by Product

Table 9-6 | South Korea: E-Commerce Packaging Demand by Product, 2013 - 2028 (million dollars)

Table 9-7 | South Korea: Selected E-Commerce Packaging Suppliers by Product

Table 9-8 | India: E-Commerce Packaging Demand by Product, 2013 - 2028 (million dollars)

Table 9-9 | India: Selected E-Commerce Packaging Suppliers by Product

Table 9-10 | Taiwan: E-Commerce Packaging Demand by Product, 2013 - 2028 (million US dollars)

Table 9-11 | Taiwan: Selected E-Commerce Packaging Suppliers by Product

Table 9-12 | Indonesia: E-Commerce Packaging Demand by Product, 2013 - 2028 (million dollars)

Table 9-13 | Indonesia: Selected E-Commerce Packaging Suppliers by Product

AFRICA/MIDEAST

Table 10-1 | Africa/Mideast: E-Commerce Packaging Demand by Product, 2013 - 2028 (million dollars)

Table 10-2 | Turkey: E-Commerce Packaging Demand by Product, 2013 - 2028 (million dollars)

Table 10-3 | Turkey: Selected E-Commerce Packaging Suppliers by Product

INDUSTRY STRUCTURE

Table 11-1 | E-Commerce Packaging Sales by Company, 2018 (million dollars)

Table 11-2 | Selected Mergers & Acquisitions

Table 11-3 | Selected Cooperative Agreements

APPENDIX

Table 12-1 | Relevant NAICS & SIC Codes

Table 12-2 | Relevant NACE Codes

Table 12-3 | Abbreviations & Acronyms Used in Study

Table 12-4 | Countries in North America

Table 12-5 | Countries in Latin America

Table 12-6 | Countries in Western Europe

Table 12-7 | Countries in Eastern Europe

Table 12-8 | Countries in the Asia/Pacific Region

Table 12-9 | Countries in the Africa/Mideast Region

Table 12-10 | Global Gross Domestic Product by Region & Country, 2008 - 2028 (billion 2017 dollars)

Table 12-11 | Global Population by Region & Country, 2008 - 2028 (million persons)

Table 12-12 | Global Per Capita Gross Domestic Product by Region & Country, 2008 - 2028 (2017 dollars)

Table 12-13 | Global Personal Consumption Expenditures by Region & Country, 2008 - 2028 (billion 2017 dollars)

Table 12-14 | Global Manufacturing Value Added by Region & Country, 2008 - 2028 (billion 2017 dollars)


List of Figures

EXECUTIVE SUMMARY

Figure 1-1 | Global E-Commerce Packaging Market

GLOBAL MARKET OVERVIEW

Figure 2-1 | Key Trends in the Global E-Commerce Packaging Market

Figure 2-2 | Marketing Example for Subscription Delivery Service

Figure 2-3 | Global E-Commerce Packaging Demand by Region, 2018 - 2023 (million dollars)

PRODUCTS

Figure 3-1 | E-Commerce Packaging Products Outlook

Figure 3-2 | Global E-Commerce Packaging Demand by Product, 2018 - 2023 (million dollars)

Figure 3-3 | Types of Boxes

Figure 3-4 | E-Commerce Box Advertising Example

Figure 3-5 | Protective Packaging Product Examples

Figure 3-6 | Mailer Product Examples

Figure 3-7 | Label Product Examples

Figure 3-8 | Tape Product Examples

Figure 3-9 | Insulated Shipping Container Product Example

Figure 3-10 | Shrink Film Product Examples

MARKETS

Figure 4-1 | E-Commerce Packaging Market Outlook

Figure 4-2 | Global E-Commerce Packaging Demand Share by Market, 2013 - 2028 (million dollars)

Figure 4-3 | Food & Beverage: E-Commerce Packaging Example

NORTH AMERICA

Figure 5-1 | North America: E-Commerce Packaging Market

Figure 5-2 | North America: E-Commerce Packaging Market Key Indicators, 2018

Figure 5-3 | E-Commerce Packaging Demand Share by Product: North America vs. Global Average, 2018

Figure 5-4 | North America: E-Commerce Packaging Demand, 2013 - 2028 (million dollars)

Figure 5-5 | United States: E-Commerce Packaging Market Key Indicators, 2018

Figure 5-6 | Canada: E-Commerce Packaging Market Key Indicators, 2018

LATIN AMERICA

Figure 6-1 | Latin America: E-Commerce Packaging Market

Figure 6-2 | Latin America: E-Commerce Packaging Market Key Indicators, 2018

Figure 6-3 | E-Commerce Packaging Value Demand Share by Product: Latin America vs. Global Average, 2018

Figure 6-4 | Latin America: E-Commerce Packaging Demand, 2013 - 2028 (million dollars)

Figure 6-5 | Brazil: E-Commerce Packaging Market Key Indicators, 2018

Figure 6-6 | Mexico: E-Commerce Packaging Market Key Indicators, 2018

WESTERN EUROPE

Figure 7-1 | Western Europe: E-Commerce Packaging Market

Figure 7-2 | Western Europe: E-Commerce Packaging Market Key Indicators, 2018

Figure 7-3 | E-Commerce Packaging Demand Share by Product: Western Europe vs. Global Average, 2018

Figure 7-4 | Western Europe: E-Commerce Packaging Demand, 2013 - 2028 (million dollars)

Figure 7-5 | United Kingdom: E-Commerce Packaging Market Key Indicators, 2018

Figure 7-6 | France: E-Commerce Packaging Market Key Indicators, 2018

Figure 7-7 | Germany: E-Commerce Packaging Market Key Indicators, 2018

Figure 7-8 | Spain: E-Commerce Packaging Market Key Indicators, 2018

Figure 7-9 | Italy: E-Commerce Packaging Market Key Indicators, 2018

EASTERN EUROPE

Figure 8-1 | Eastern Europe: E-Commerce Packaging Market

Figure 8-2 | Eastern Europe: E-Commerce Packaging Market Key Indicators, 2018

Figure 8-3 | E-Commerce Packaging Demand Share by Product: Eastern Europe vs. Global Average, 2018

Figure 8-4 | Eastern Europe: E-Commerce Packaging Demand, 2013 - 2028 (million dollars)

Figure 8-5 | Russia: E-Commerce Packaging Market Key Indicators, 2018

ASIA/PACIFIC

Figure 9-1 | Asia/Pacific: E-Commerce Packaging Market

Figure 9-2 | Asia/Pacific: E-Commerce Packaging Market Key Indicators, 2018

Figure 9-3 | E-Commerce Packaging Demand Share by Product: Asia/Pacific vs. Global Average, 2018

Figure 9-4 | Asia/Pacific: E-Commerce Packaging Demand, 2013 - 2028 (million dollars)

Figure 9-5 | China: E-Commerce Packaging Market Key Indicators, 2018

Figure 9-6 | Japan: E-Commerce Packaging Market Key Indicators, 2018

Figure 9-7 | South Korea: E-Commerce Packaging Market Key Indicators, 2018

Figure 9-8 | India: E-Commerce Packaging Market Key Indicators, 2018

Figure 9-9 | Taiwan: E-Commerce Packaging Market Key Indicators, 2018

Figure 9-10 | Indonesia: E-Commerce Packaging Market Key Indicators, 2018

AFRICA/MIDEAST

Figure 10-1 | Africa/Mideast: E-Commerce Packaging Market

Figure 10-2 | Africa/Mideast: E-Commerce Packaging Market Key Indicators, 2018

Figure 10-3 | E-Commerce Packaging Demand Share by Product: Africa/Mideast vs. Global Average, 2018

Figure 10-4 | Africa/Mideast: E-Commerce Packaging Demand, 2013 - 2028 (million dollars)

Figure 10-5 | Turkey: E-Commerce Packaging Market Key Indicators, 2018

INDUSTRY STRUCTURE

Figure 11-1 | Global E-Commerce Packaging Market Share by Company, 2018 (billion dollars)

Figure 11-2 | Global E-Commerce Packaging Market: First Leading Supplier

Figure 11-3 | Global E-Commerce Packaging Market: Second Leading Supplier

Figure 11-4 | Global E-Commerce Packaging Market: Third Leading Supplier


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