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This study analyzes US demand for green (or vegetative) roofing by market, system type, component, and geographic region. Historical data (2010, 2015, and 2020) and forecasts for 2025 and 2030 are presented for green roofing demand in current US dollars (including inflation) and in square feet.
Data are presented at the manufacturers’ level and exclude the value of mark-ups or installation. Demand also excludes the value of existing components (e.g., waterproof membrane, insulation) that are not replaced and installed as part of the new vegetative roof assembly. For roofs that are partially covered by vegetative roofing, only the area of green roof coverage is included in the scope of this study.
Other exclusions include rooftop container gardens, living walls and vegetative building façades, decorative rooftop elements (e.g., pavers, edging), and separately sold sprinkler systems.
Green roofs are segmented by market in terms of:
Demand is segmented by system type in terms of:
Green roof assemblies consist of a layer of vegetation planted over a waterproofing system that is installed directly on a (typically low-slope) roof. Demand in this study is segmented by the different layers typically found in a vegetative roof system, including:
Additionally, green roofing demand is broken out for the following US geographic regions:
Northeast, Midwest, South, West.
Green roofing demand is also provided for Canada in square feet and US dollars.
1. Executive Summary
2. About This Report
Report Details
Study Scope & Product Description
Definitions & Features of Green Roofing
Built-Up vs. Modular Assemblies
Building Types that Commonly Use Green Roofing
Impact of COVID-19 Pandemic on Green Roofs
3. Overview
Historical Market Trends
Market Drivers
Key Reasons to Install a Green Roof
Stormwater Management
Aesthetics & Green Space
Urban Heat Island Mitigation & Energy Efficiency
Air Quality & Biodiversity
Other Benefits
Demand Constraints
Costs & Maintenance Requirements
Structural Limitations
Blue Roofs & Other Lower Cost Alternatives
Lack of Incentives or Mandates
System Types
Demand by System Type
Extensive Systems
Semi-Intensive
Intensive
New Construction vs. Retrofit Market
Green Roofing Prices & Cost Benefits
4. Factors Impacting Roofing Demand
Building Construction Activity
Regulatory Activity, Building Codes, & Incentives
Regulations & Building Codes Overview
Fire & Wind Resistance
Structural Integrity: Roof Load & Root Penetration
Impact of CALGreen Building Codes
Incentives
Sustainability Initiatives
Recycling & Recycled Content
Cool Roofing
Energy Efficiency (LEED & Energy Star)
5. Green Roofing System Components
Green Roofing Demand by Component
Vegetation
Growing Media
Geotextiles & Drainage Layer
Insulation
Waterproof Membranes
Other Components
6. Regional Trends
Demand by Region
Northeast
Key Demand Drivers & Outlook by Subregion
New England
Middle Atlantic
Midwest
Key Demand Drivers & Outlook by Subregion
East North Central
West North Central
South
Key Drivers & Outlook by Subregion
South Atlantic
East South Central
West South Central
West
Key Demand Drivers & Outlook by Subregion
Mountain
Pacific
Canada Green Roofing Market
7. Key Suppliers & Market Share
Industry Composition
Key Industry Participants
Mergers & Acquisitions
Cooperative Agreements
Marketing Strategies
Distribution Channels
List of Industry Participants
8. Appendix
Scope
Definitions
Freedonia Methodology
Study-Specific Methodology
Sources
Associations & Agencies
Related Studies & Reports
Macroeconomic Assumptions
Economic Environment
Demographic Trends
Consumer Spending
Residential Building Construction
Housing Starts
Housing Stock
Residential Improvements & Repairs
Commercial Building Construction
Commercial Building Stock
Commercial Building Improvements & Repairs
2. About This Report
Table 2-1 | Annual Green (Vegetative) Roofing Demand by Market, 2019 - 2022 (thousand square feet & million dollars)
3. Overview
Table 3-1 | Green Roofing Demand, 2010 - 2021 (thousand square feet)
Table 3-2 | Green Roofing Demand by System, 2010 - 2030 (million dollars & thousand square feet)
Table 3-3 | Extensive Green Roofing System Demand by Market, 2010 - 2030 (million dollars & thousand square feet)
Table 3-4 | Semi-Intensive Green Roofing System Demand by Market, 2010 - 2030 (million dollars & thousand square feet)
Table 3-5 | Intensive Green Roofing System Demand by Market, 2010 - 2030 (million dollars & thousand square feet)
Table 3-6 | Green Roofing Demand by Market, 2010 - 2030 (million square feet & thousand square feet)
Table 3-7 | Green Roofing Pricing by Component, 2010 - 2030 (dollars per square foot)
4. Factors Impacting Roofing Demand
Table 4-1 | Building Construction Expenditures, 2010 - 2030 (billion 2012 dollars & billion dollars)
Table 4-2 | Selected Green Roof Incentives by US State
5. Green Roofing System Components
Table 5-1 | Green Roofing Demand by Component, 2010 - 2030 (million dollars)
Table 5-2 | Green Roofing Vegetation Demand by System & Region, 2010 - 2030 (million dollars)
Table 5-3 | Green Roofing Growing Media Demand by System & Region, 2010 - 2030 (million dollars)
Table 5-4 | Green Roofing Geotextiles & Drainage Layer Demand by System & Region, 2010 - 2030 (million dollars)
Table 5-5 | Green Roofing Insulation Demand by System & Region, 2010 - 2030 (million dollars)
Table 5-6 | Green Roofing Waterproof Membrane Demand by System & Region, 2010 - 2030 (million dollars)
Table 5-7 | Other Green Roofing Components Demand by System & Region, 2010 - 2030 (million dollars)
6. Regional Trends
Table 6-1 | Green Roofing Demand by US Region, 2010 - 2030 (million dollars)
Table 6-2 | Northeast: Green Roofing Demand by Subregion & Market, 2010 - 2030 (million dollars & thousand square feet)
Table 6-3 | New England: Green Roofing Demand by Component, 2010 - 2030 (million dollars & thousand square feet)
Table 6-4 | New England: Selected Green Roofing Installation Projects
Table 6-5 | Middle Atlantic: Green Roofing Demand by Component, 2010 - 2030 (million dollars & thousand square feet)
Table 6-6 | Middle Atlantic: Selected Green Roofing Installation Projects
Table 6-7 | Midwest: Green Roofing Demand by Subregion & Market, 2010 - 2030 (million dollars & thousand square feet)
Table 6-8 | East North Central: Green Roofing Demand by Component, 2010 - 2030 (million dollars & thousand square feet)
Table 6-9 | East North Central: Selected Green Roofing Installation Projects
Table 6-10 | West North Central: Green Roofing Demand by Component, 2010 - 2030 (million dollars & thousand square feet)
Table 6-11 | West North Central: Selected Green Roofing Installation Projects
Table 6-12 | South: Green Roofing Demand by Subregion & Market, 2010 - 2030 (million dollars & thousand square feet)
Table 6-13 | South Atlantic: Green Roofing Demand by Component, 2010 - 2030 (million dollars & thousand square feet)
Table 6-14 | South Atlantic: Selected Green Roofing Installation Projects
Table 6-15 | East South Central: Selected Green Roofing Installation Projects
Table 6-16 | East South Central: Selected Green Roofing Demand by Component, 2010 - 2030 (million dollars & thousand square feet)
Table 6-17 | West South Central: Green Roofing Demand by Component, 2010 - 2030 (million dollars & thousand square feet)
Table 6-18 | West South Central: Selected Green Roofing Installation Projects
Table 6-19 | West: Green Roofing Demand by Subregion & Market, 2010 - 2030 (million dollars & thousand square feet)
Table 6-20 | Mountain: Green Roofing Demand by Component, 2010 - 2030 (million dollars & thousand square feet)
Table 6-21 | Mountain: Selected Green Roofing Installation Projects
Table 6-22 | Pacific: Green Roofing Demand by Component, 2010 - 2030 (million dollars & thousand square feet)
Table 6-23 | Pacific: Selected Green Roofing Installation Projects
Table 6-24 | Canada: Green Roofing Demand, 2010 - 2030 (million US dollars & thousand square feet)
Table 6-25 | Canada: Selected Green Roofing Installation Projects
7. Key Suppliers & Market Share
Table 7-1 | Selected Mergers & Acquisitions
Table 7-2 | Selected Cooperative Agreements
Table 7-3 | Key Marketing Strategies in the Green Roofing Industry
Table 7-4 | Selected Industry Participants
8. Appendix
Table 8-1 | Study Scope: US Geographic Regions & Subregions
Table 8-2 | Relevant Industry Codes
Table 8-3 | Relevant HS Codes
Table 8-4 | Macroeconomic Indicators, 2010 - 2030 (billion 2012 dollars)
Table 8-5 | Population & Households, 2010 - 2030 (million persons)
Table 8-6 | Personal Consumption Expenditures, 2010 - 2025 (billion 2012 dollars)
Table 8-7 | Residential Building Construction Expenditures, 2010 - 2030 (billion 2012 dollars & billion dollars)
Table 8-8 | New Housing Indicators, 2010 - 2030
Table 8-9 | Housing Stock by Type, 2010 - 2030 (million units)
Table 8-10 | Residential Improvement & Repair Expenditures, 2010 - 2030 (billion 2012 dollars & billion dollars)
Table 8-11 | Commercial Building Construction Expenditures, 2010 - 2030 (billion 2012 dollars & billion dollars)
Table 8-12 | Commercial Building Stock, 2010 - 2030 (billion 2012 dollars)
Table 8-13 | Commercial Building Improvement & Repair Expenditures, 2010 - 2030 (billion 2012 dollars & billion dollars)
1. Executive Summary
Figure 1-1 | Green (Vegetative) Roofing Market Outlook
2. About This Report
Figure 2-1 | Green Roofing Market Overview
Figure 2-2 | Green Roofing System Design & Components
Figure 2-3 | Built-Up Versus Modular Green Roofing Assemblies
Figure 2-4 | Building Types for Green Roofs that Commonly Use Green Roofs
Figure 2-5 | Annual Green Roofing Area Demand Growth by Market, 2018 - 2023 (% annual change)
3. Overview
Figure 3-1 | Green Roofing Demand, 2000 - 2020 (thousand square feet)
Figure 3-2 | Extensive Versus Intensive Green Roofing Systems
Figure 3-3 | Extensive Green Roofing System Demand by Market, 2010 - 2030 (million squares)
Figure 3-4 | Semi-Intensive Green Roofing System Demand by Market, 2010 - 2030 (million squares)
Figure 3-5 | Intensive Green Roofing System Demand by Market, 2010 - 2030 (million dollars)
Figure 3-6 | Green Roofing Demand by Market, 2010 - 2030 (million dollars)
Figure 3-7 | Average Green Roof Prices, 2010 - 2025 (dollars per square foot of coverage area)
5. Green Roofing System Components
Figure 5-1 | Green Roofing Demand by Component, 2010 - 2030 (million dollars)
6. Regional Trends
Figure 6-1 | Green Roofing Demand by US Region, 2010 - 2030 (million dollars)
Figure 6-2 | Key US Metropolitan Markets for Green Roofing
Figure 6-3 | Northeast: Green Roofing Market Position
Figure 6-4 | Midwest: Green Roofing Market Position
Figure 6-5 | South: Green Roofing Market Position
Figure 6-6 | West: Green Roofing Market Position
Figure 6-7 | Comparison of Canada & US Green Roof Area Demand Growth, 2010 - 2030 (% CAGR, square feet)
7. Key Suppliers & Market Share
Figure 7-1 | Green Roofing Supply Chain
Figure 7-2 | Industry Participant Profile: American Hydrotech
Figure 7-3 | Industry Participant Profile: Firestone Building Products
Figure 7-4 | Industry Participant Profile: Garland
Figure 7-5 | Industry Participant Profile: Henry
Figure 7-6 | Industry Participant Profile: LiveRoof
Figure 7-7 | Industry Participant Profile: SOPREMA
Figure 7-8 | | Industry Participant Profile: XeroFlor North America
Figure 7-9 | Industry Participant Profile: ZinCo USA
8. Appendix
Figure 8-1 | New Housing Square Footage by Housing Type, 2005 - 2020
Figure 8-2 | Housing Stock: Share by Year of Construction, 2020 (million units)
© by The Freedonia Group, a division of MarketResearch.com