Green (Vegetative) Roofing - Demand and Sales Forecasts, Market Share, Market Size, Market Leaders

Study #: 4232 | Published: 01/2022 | Pages: 164 | Individual User License: US$ 2,900

This study analyzes US demand for green (or vegetative) roofing by market, system type, component, and geographic region. Historical data (2010, 2015, and 2020) and forecasts for 2025 and 2030 are presented for green roofing demand in current US dollars (including inflation) and in square feet.

Data are presented at the manufacturers’ level and exclude the value of mark-ups or installation. Demand also excludes the value of existing components (e.g., waterproof membrane, insulation) that are not replaced and installed as part of the new vegetative roof assembly. For roofs that are partially covered by vegetative roofing, only the area of green roof coverage is included in the scope of this study.

Other exclusions include rooftop container gardens, living walls and vegetative building façades, decorative rooftop elements (e.g., pavers, edging), and separately sold sprinkler systems.

Green roofs are segmented by market in terms of:

  • new construction
  • retrofit

Demand is segmented by system type in terms of:

  • extensive
  • semi-intensive
  • intensive

Green roof assemblies consist of a layer of vegetation planted over a waterproofing system that is installed directly on a (typically low-slope) roof. Demand in this study is segmented by the different layers typically found in a vegetative roof system, including:

  • vegetation
  • growing media
  • geotextiles and a drainage layer
  • insulation
  • waterproof membrane
  • other components, such as built-in irrigation components, membrane protection boards, and edging that is not part of the drainage layer

Additionally, green roofing demand is broken out for the following US geographic regions:

Northeast, Midwest, South, West.

Green roofing demand is also provided for Canada in square feet and US dollars.


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Table of Contents

1. Executive Summary

2. About This Report

Report Details

Study Scope & Product Description

Definitions & Features of Green Roofing

Built-Up vs. Modular Assemblies

Building Types that Commonly Use Green Roofing

Impact of COVID-19 Pandemic on Green Roofs

3. Overview

Historical Market Trends

Market Drivers

Key Reasons to Install a Green Roof

Stormwater Management

Aesthetics & Green Space

Urban Heat Island Mitigation & Energy Efficiency

Air Quality & Biodiversity

Other Benefits

Demand Constraints

Costs & Maintenance Requirements

Structural Limitations

Blue Roofs & Other Lower Cost Alternatives

Lack of Incentives or Mandates

System Types

Demand by System Type

Extensive Systems

Semi-Intensive

Intensive

New Construction vs. Retrofit Market

Green Roofing Prices & Cost Benefits

4. Factors Impacting Roofing Demand

Building Construction Activity

Regulatory Activity, Building Codes, & Incentives

Regulations & Building Codes Overview

Fire & Wind Resistance

Structural Integrity: Roof Load & Root Penetration

Impact of CALGreen Building Codes

Incentives

Sustainability Initiatives

Recycling & Recycled Content

Cool Roofing

Energy Efficiency (LEED & Energy Star)

5. Green Roofing System Components

Green Roofing Demand by Component

Vegetation

Growing Media

Geotextiles & Drainage Layer

Insulation

Waterproof Membranes

Other Components

6. Regional Trends

Demand by Region

Northeast

Key Demand Drivers & Outlook by Subregion

New England

Middle Atlantic

Midwest

Key Demand Drivers & Outlook by Subregion

East North Central

West North Central

South

Key Drivers & Outlook by Subregion

South Atlantic

East South Central

West South Central

West

Key Demand Drivers & Outlook by Subregion

Mountain

Pacific

Canada Green Roofing Market

7. Key Suppliers & Market Share

Industry Composition

Key Industry Participants

Mergers & Acquisitions

Cooperative Agreements

Marketing Strategies

Distribution Channels

List of Industry Participants

8. Appendix

Scope

Definitions

Freedonia Methodology

Study-Specific Methodology

Sources

Associations & Agencies

Related Studies & Reports

Macroeconomic Assumptions

Economic Environment

Demographic Trends

Consumer Spending

Residential Building Construction

Housing Starts

Housing Stock

Residential Improvements & Repairs

Commercial Building Construction

Commercial Building Stock

Commercial Building Improvements & Repairs


List of Tables

2. About This Report

Table 2-1 | Annual Green (Vegetative) Roofing Demand by Market, 2019 - 2022 (thousand square feet & million dollars)

3. Overview

Table 3-1 | Green Roofing Demand, 2010 - 2021 (thousand square feet)

Table 3-2 | Green Roofing Demand by System, 2010 - 2030 (million dollars & thousand square feet)

Table 3-3 | Extensive Green Roofing System Demand by Market, 2010 - 2030 (million dollars & thousand square feet)

Table 3-4 | Semi-Intensive Green Roofing System Demand by Market, 2010 - 2030 (million dollars & thousand square feet)

Table 3-5 | Intensive Green Roofing System Demand by Market, 2010 - 2030 (million dollars & thousand square feet)

Table 3-6 | Green Roofing Demand by Market, 2010 - 2030 (million square feet & thousand square feet)

Table 3-7 | Green Roofing Pricing by Component, 2010 - 2030 (dollars per square foot)

4. Factors Impacting Roofing Demand

Table 4-1 | Building Construction Expenditures, 2010 - 2030 (billion 2012 dollars & billion dollars)

Table 4-2 | Selected Green Roof Incentives by US State

5. Green Roofing System Components

Table 5-1 | Green Roofing Demand by Component, 2010 - 2030 (million dollars)

Table 5-2 | Green Roofing Vegetation Demand by System & Region, 2010 - 2030 (million dollars)

Table 5-3 | Green Roofing Growing Media Demand by System & Region, 2010 - 2030 (million dollars)

Table 5-4 | Green Roofing Geotextiles & Drainage Layer Demand by System & Region, 2010 - 2030 (million dollars)

Table 5-5 | Green Roofing Insulation Demand by System & Region, 2010 - 2030 (million dollars)

Table 5-6 | Green Roofing Waterproof Membrane Demand by System & Region, 2010 - 2030 (million dollars)

Table 5-7 | Other Green Roofing Components Demand by System & Region, 2010 - 2030 (million dollars)

6. Regional Trends

Table 6-1 | Green Roofing Demand by US Region, 2010 - 2030 (million dollars)

Table 6-2 | Northeast: Green Roofing Demand by Subregion & Market, 2010 - 2030 (million dollars & thousand square feet)

Table 6-3 | New England: Green Roofing Demand by Component, 2010 - 2030 (million dollars & thousand square feet)

Table 6-4 | New England: Selected Green Roofing Installation Projects

Table 6-5 | Middle Atlantic: Green Roofing Demand by Component, 2010 - 2030 (million dollars & thousand square feet)

Table 6-6 | Middle Atlantic: Selected Green Roofing Installation Projects

Table 6-7 | Midwest: Green Roofing Demand by Subregion & Market, 2010 - 2030 (million dollars & thousand square feet)

Table 6-8 | East North Central: Green Roofing Demand by Component, 2010 - 2030 (million dollars & thousand square feet)

Table 6-9 | East North Central: Selected Green Roofing Installation Projects

Table 6-10 | West North Central: Green Roofing Demand by Component, 2010 - 2030 (million dollars & thousand square feet)

Table 6-11 | West North Central: Selected Green Roofing Installation Projects

Table 6-12 | South: Green Roofing Demand by Subregion & Market, 2010 - 2030 (million dollars & thousand square feet)

Table 6-13 | South Atlantic: Green Roofing Demand by Component, 2010 - 2030 (million dollars & thousand square feet)

Table 6-14 | South Atlantic: Selected Green Roofing Installation Projects

Table 6-15 | East South Central: Selected Green Roofing Installation Projects

Table 6-16 | East South Central: Selected Green Roofing Demand by Component, 2010 - 2030 (million dollars & thousand square feet)

Table 6-17 | West South Central: Green Roofing Demand by Component, 2010 - 2030 (million dollars & thousand square feet)

Table 6-18 | West South Central: Selected Green Roofing Installation Projects

Table 6-19 | West: Green Roofing Demand by Subregion & Market, 2010 - 2030 (million dollars & thousand square feet)

Table 6-20 | Mountain: Green Roofing Demand by Component, 2010 - 2030 (million dollars & thousand square feet)

Table 6-21 | Mountain: Selected Green Roofing Installation Projects

Table 6-22 | Pacific: Green Roofing Demand by Component, 2010 - 2030 (million dollars & thousand square feet)

Table 6-23 | Pacific: Selected Green Roofing Installation Projects

Table 6-24 | Canada: Green Roofing Demand, 2010 - 2030 (million US dollars & thousand square feet)

Table 6-25 | Canada: Selected Green Roofing Installation Projects

7. Key Suppliers & Market Share

Table 7-1 | Selected Mergers & Acquisitions

Table 7-2 | Selected Cooperative Agreements

Table 7-3 | Key Marketing Strategies in the Green Roofing Industry

Table 7-4 | Selected Industry Participants

8. Appendix

Table 8-1 | Study Scope: US Geographic Regions & Subregions

Table 8-2 | Relevant Industry Codes

Table 8-3 | Relevant HS Codes

Table 8-4 | Macroeconomic Indicators, 2010 - 2030 (billion 2012 dollars)

Table 8-5 | Population & Households, 2010 - 2030 (million persons)

Table 8-6 | Personal Consumption Expenditures, 2010 - 2025 (billion 2012 dollars)

Table 8-7 | Residential Building Construction Expenditures, 2010 - 2030 (billion 2012 dollars & billion dollars)

Table 8-8 | New Housing Indicators, 2010 - 2030

Table 8-9 | Housing Stock by Type, 2010 - 2030 (million units)

Table 8-10 | Residential Improvement & Repair Expenditures, 2010 - 2030 (billion 2012 dollars & billion dollars)

Table 8-11 | Commercial Building Construction Expenditures, 2010 - 2030 (billion 2012 dollars & billion dollars)

Table 8-12 | Commercial Building Stock, 2010 - 2030 (billion 2012 dollars)

Table 8-13 | Commercial Building Improvement & Repair Expenditures, 2010 - 2030 (billion 2012 dollars & billion dollars)


List of Figures

1. Executive Summary

Figure 1-1 | Green (Vegetative) Roofing Market Outlook

2. About This Report

Figure 2-1 | Green Roofing Market Overview

Figure 2-2 | Green Roofing System Design & Components

Figure 2-3 | Built-Up Versus Modular Green Roofing Assemblies

Figure 2-4 | Building Types for Green Roofs that Commonly Use Green Roofs

Figure 2-5 | Annual Green Roofing Area Demand Growth by Market, 2018 - 2023 (% annual change)

3. Overview

Figure 3-1 | Green Roofing Demand, 2000 - 2020 (thousand square feet)

Figure 3-2 | Extensive Versus Intensive Green Roofing Systems

Figure 3-3 | Extensive Green Roofing System Demand by Market, 2010 - 2030 (million squares)

Figure 3-4 | Semi-Intensive Green Roofing System Demand by Market, 2010 - 2030 (million squares)

Figure 3-5 | Intensive Green Roofing System Demand by Market, 2010 - 2030 (million dollars)

Figure 3-6 | Green Roofing Demand by Market, 2010 - 2030 (million dollars)

Figure 3-7 | Average Green Roof Prices, 2010 - 2025 (dollars per square foot of coverage area)

5. Green Roofing System Components

Figure 5-1 | Green Roofing Demand by Component, 2010 - 2030 (million dollars)

6. Regional Trends

Figure 6-1 | Green Roofing Demand by US Region, 2010 - 2030 (million dollars)

Figure 6-2 | Key US Metropolitan Markets for Green Roofing

Figure 6-3 | Northeast: Green Roofing Market Position

Figure 6-4 | Midwest: Green Roofing Market Position

Figure 6-5 | South: Green Roofing Market Position

Figure 6-6 | West: Green Roofing Market Position

Figure 6-7 | Comparison of Canada & US Green Roof Area Demand Growth, 2010 - 2030 (% CAGR, square feet)

7. Key Suppliers & Market Share

Figure 7-1 | Green Roofing Supply Chain

Figure 7-2 | Industry Participant Profile: American Hydrotech

Figure 7-3 | Industry Participant Profile: Firestone Building Products

Figure 7-4 | Industry Participant Profile: Garland

Figure 7-5 | Industry Participant Profile: Henry

Figure 7-6 | Industry Participant Profile: LiveRoof

Figure 7-7 | Industry Participant Profile: SOPREMA

Figure 7-8 | | Industry Participant Profile: XeroFlor North America

Figure 7-9 | Industry Participant Profile: ZinCo USA

8. Appendix

Figure 8-1 | New Housing Square Footage by Housing Type, 2005 - 2020

Figure 8-2 | Housing Stock: Share by Year of Construction, 2020 (million units)


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