Hard Surface Flooring - Demand and Sales Forecasts, Market Share, Market Size, Market Leaders

Study #: 3989 | Published: 01/2021 | Pages: 217 | Individual User License: US$ 5,300

US demand for hard surface flooring is projected to advance 1.6% annually through 2024 to 12.5 billion square feet valued at $19.8 billion. Gains will be supported by:

  • the overall shift among consumers and end users to installing hard surface flooring instead of carpets
  • rising interest – especially among homeowners – in installing luxury vinyl tile (LVT) because of its low cost and favorable aesthetic and performance properties
  • continuing preference for flooring materials that provide a wood look to floors, supporting demand for both hardwood flooring and materials that can re-create that look, such as LVT and decorative tile

Commercial Markets Affected by COVID-19 Pandemic More Than Residential Market

The COVID-19 pandemic negatively affected both residential and commercial flooring demand in 2020:

  • The commercial market was more harshly affected, as many businesses closed or cut back on operations. This drop in revenues caused many firms to cancel flooring replacement projects in that year. Furthermore, the commercial flooring market will continue to be negatively affected in 2021, as changing work and consumer patterns will mean fewer office buildings, retail sites, and restaurants will need to be built.
  • In the residential market, heightened consumer interest in home improvements and repairs – a number of which included installing new flooring, especially products that could be installed as part of a DIY project – nearly offset the declines in the spring.

Consumers Continue to Specify Hard Surface Flooring

Hard surface flooring has overtaken installed carpeting as the leading installed flooring in the US. Consumers opt for hard surface flooring because of its longer lifespan compared to carpeting and its superior resistance to stain and damage caused by moisture and wear. In many cases – especially in the residential market – hard surface flooring will also be specified because of its favorable aesthetics. Many people prefer the look of wood or stone flooring because of its warmth or natural appearance, and it is now commonly installed in parts of the house (such as living areas and bedrooms) where carpeting traditionally dominated.

LVT Will See the Fastest Growth of All Hard Surface Flooring Materials

Demand for LVT surged over the past decade to become the leading hard surface flooring material installed in the US, and it will post the strongest demand gains going forward. Use of LVT has been spurred by its low cost, ease of installation, and favorable performance properties. Through 2024, demand for LVT – in both residential and commercial markets – will be promoted by:

  • its ability to resemble such materials as hardwood and natural stone flooring

manufacturer efforts to offer products more suited in commercial structures, such as those with stone or wood-plastic composite backings


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Table of Contents

1. Executive Summary

2. About This Report

Report Details

Study Scope & Product Description

Impact of COVID-19 Pandemic

3. Overview

Historical Market Trends

Demand by Product

Area Demand

Market Value

Resilient Flooring

Nonresilient Flooring

Demand by Market

Shipments & Foreign Trade

Production

Imports

Exports

Pricing Trends

Installation Costs

Competitive Products

Sustainability Trends

Recycling & Recycled Content

Green Building Practices (LEED)

Indoor Air Quality Concerns

4. Vinyl Flooring

Scope & Product Description

Product Trends

Demand by Product

Luxury Vinyl Tile (LVT)

Vinyl Sheet

Vinyl Composition Tile (VCT) & Solid Vinyl Tile

Demand by Market

Shipments & Foreign Trade

Market Share

5. Decorative Tile Flooring

Scope & Product Description

Product Trends

Demand by Product

Ceramic Tile

Porcelain Tile

Natural Stone Tile

Demand by Market

Shipments & Foreign Trade

Market Share

6. Wood Flooring

Scope & Product Description

Product Trends

Demand by Product

Engineered Wood

Solid Wood

Demand by Market

Shipments & Foreign Trade

Market Share

7. Laminate Flooring

Scope & Product Description

Product Trends

Demand by Product

Saturated Paper Laminate

High-Pressure Laminate

Demand by Market

Shipments & Foreign Trade

Market Share

8. Other Flooring Products

Scope & Product Description

Product Trends

Rubber

Polished Concrete

Seamless Flooring

Linoleum

Bamboo

Grating

Cork, Leather, & Other Resilient Flooring

Other Nonresilient Flooring

Demand by Market

Stone Slabs

Tempered Glass

9. Residential Flooring

Demand by Product & Application

New Construction

Replacement & Remodeling

Building Types

Demand by Building Type

Single-Family

Multifamily

Manufactured Housing

10. Commercial Flooring

Demand by Product & Application

New Construction

Replacement & Remodeling

Building Types

Demand by Building Type

Office, Trade & Lodging

Institutional

Industrial

Other Commercial Buildings

11. Transportation Equipment & Nonbuilding Flooring

Demand by Product & Application

Motor Vehicle Flooring

Other (Recreational Vehicles, Aircraft, Ships, Trains, & Nonbuilding Applications)

12. Competitive Analysis

Key Findings & Industry Composition

Market Share

Mergers & Acquisitions

List of Industry Participants

13. Appendix

Scope

Definitions

Abbreviations

Freedonia Methodology

Study-Specific Methodology

Sources

Associations & Agencies

Related Studies & Reports

Macroeconomic Assumptions

Economic Environment

Demographic Trends

Consumer Spending

Consumer Financing

Building Construction

Residential Building Construction

Housing Completions

Residential Improvements & Repairs

Commercial Building Construction

Commercial Building Stock

Commercial Building Improvements & Repairs

Nonbuilding Construction Expenditures

Motor Vehicles

Recreational Boats, Recreational Vehicles, & Civilian Aircraft Shipments


List of Tables

2. About This Report

Table 2-1 | Annual Hard Surface Flooring Demand by Product, 2019 - 2021 (million square feet)

Table 2-2 | Annual Hard Surface Flooring Demand by Market, 2019 - 2021 (million square feet)

3. Overview

Table 3-1 | Hard Surface Flooring Demand, 2009 - 2019 (million square feet)

Table 3-2 | Hard Surface Flooring Demand: Resilient vs. Nonresilient, 2009 - 2029 (million square feet)

Table 3-3 | Hard Surface Flooring Demand: Resilient vs. Nonresilient, 2009 - 2029 (million dollars)

Table 3-4 | Resilient Flooring Demand by Product & Market, 2009 - 2029 (million dollars & million square feet)

Table 3-5 | Resilient Flooring Supply & Demand, 2009 - 2029 (million square feet)

Table 3-6 | Nonresilient Flooring Demand by Product & Market, 2009 - 2029 (million dollars & million square feet)

Table 3-7 | Nonresilient Flooring Supply & Demand, 2009 - 2029 (million square feet)

Table 3-8 | Hard Surface Flooring Demand by Market, 2009 - 2029 (million square feet & million dollars)

Table 3-9 | Hard Surface Flooring Supply & Demand, 2009 - 2029 (million dollars)

4. Vinyl Flooring

Table 4-1 | Vinyl Flooring Demand by Product, 2009 - 2029 (million dollars & million square feet)

Table 4-2 | Luxury Vinyl Tile (LVT) Flooring Demand by Market, 2009 - 2029 (million square feet & million dollars)

Table 4-3 | Vinyl Sheet Flooring Demand by Market, 2009 - 2029 (million square feet & million dollars)

Table 4-4 | Vinyl Composition Tile (VCT) & Other Vinyl Tile Flooring Demand by Market, 2009 - 2029 (million square feet & million dollars)

Table 4-5 | Vinyl Flooring Demand by Market, 2009 - 2029 (million square feet)

Table 4-6 | Vinyl Flooring Supply & Demand, 2009 - 2029 (million square feet)

5. Decorative Tile Flooring

Table 5-1 | Decorative Tile Flooring Demand by Type, 2009 - 2029 (million dollars & million square feet)

Table 5-2 | Ceramic Tile Flooring Demand by Market, 2009 - 2029 (million square feet & million dollars)

Table 5-3 | Porcelain Tile Flooring Demand by Market, 2009 - 2029 (million square feet & million dollars)

Table 5-4 | Natural Stone Tile Flooring Demand by Market, 2009 - 2029 (million square feet & million dollars)

Table 5-5 | Decorative Tile Flooring Demand by Market, 2009 - 2029 (million square feet)

Table 5-6 | Decorative Tile Flooring Supply & Demand, 2009 - 2029 (million square feet)

6. Wood Flooring

Table 6-1 | Wood Flooring Demand by Product, 2009 - 2029 (million dollars & million square feet)

Table 6-2 | Engineered Wood Flooring Demand by Market, 2009 - 2029 (million square feet & million dollars)

Table 6-3 | Solid Wood Flooring Demand by Market, 2009 - 2029 (million square feet & million dollars)

Table 6-4 | Wood Flooring Demand by Market, 2009 - 2029 (million square feet)

Table 6-5 | Wood Flooring Supply & Demand, 2009 - 2029 (million square feet)

7. Laminate Flooring

Table 7-1 | Laminate Flooring Demand by Type, 2009 - 2029 (million dollars & million square feet)

Table 7-2 | Laminate Flooring Demand by Market, 2009 - 2029 (million square feet)

Table 7-3 | Laminate Flooring Supply & Demand, 2009 - 2029 (million square feet)

8. Other Flooring Products

Table 8-1 | Other Hard Surface Flooring Demand by Product & Market, 2009 - 2029 (million dollars & million square feet)

Table 8-2 | Rubber Flooring Demand by Market, 2009 - 2029 (million square feet & million dollars)

Table 8-3 | Polished Concrete Flooring Demand by Market, 2009 - 2029 (million square feet & million dollars)

Table 8-4 | Seamless Flooring Demand by Market, 2009 - 2029 (million square feet & million dollars)

Table 8-5 | Linoleum Flooring Demand by Market, 2009 - 2029 (million square feet & million dollars)

Table 8-6 | Bamboo Flooring Demand by Market, 2009 - 2029 (million square feet & million dollars)

Table 8-7 | Grating Flooring Demand by Market, 2009 - 2029 (million square feet & million dollars)

Table 8-8 | Cork, Leather, & Other Resilient Flooring Demand by Market, 2009 - 2029 (million square feet & million dollars)

Table 8-9 | Other Nonresilient Flooring Demand by Market, 2009 - 2029 (million square feet & million dollars)

9. Residential Flooring

Table 9-1 | Residential Hard Surface Flooring Demand by Application & Product, 2009 - 2029 (million square feet)

Table 9-2 | New Residential Hard Surface Flooring Demand by Housing Type & Product, 2009 - 2029 (million square feet)

Table 9-3 | Residential Replacement & Remodeling Hard Surface Flooring Demand by Housing Type & Product, 2009 - 2029 (million square feet)

Table 9-4 | Residential Hard Surface Flooring Demand by Housing Type, 2009 - 2029 (million square feet)

Table 9-5 | Single-Family Housing Hard Surface Flooring Demand, 2009 - 2029 (million square feet)

Table 9-6 | Multifamily Housing Hard Surface Flooring Demand, 2009 - 2029 (million square feet)

Table 9-7 | Manufactured Housing Hard Surface Flooring Demand, 2009 - 2029 (million square feet)

10. Commercial Flooring

Table 10-1 | Commercial Hard Surface Flooring Demand by Application & Product, 2009 - 2029 (million square feet)

Table 10-2 | New Commercial Hard Surface Flooring Demand by Building Type & Product, 2009 - 2029 (million square feet)

Table 10-3 | Commercial Replacement & Remodeling Hard Surface Flooring Demand by Building Type & Product, 2009 - 2029 (million square feet)

Table 10-4 | Commercial Hard Surface Flooring Demand by Building Type, 2009 - 2029 (million square feet)

Table 10-5 | Office, Trade, & Lodging Hard Surface Flooring Demand by Application, 2009 - 2029 (million square feet)

Table 10-6 | Institutional Hard Surface Flooring Demand by Application, 2009 - 2029 (million square feet)

Table 10-7 | Industrial Hard Surface Flooring Demand by Application, 2009 - 2029 (million square feet)

Table 10-8 | Other Commercial Hard Surface Flooring Demand by Application, 2009 - 2029 (million square feet)

11. Transportation Equipment & Nonbuilding Flooring

Table 11-1 | Transportation Equipment & Nonbuilding Hard Surface Flooring Demand by Application & Product, 2009 - 2029 (million square feet)

Table 11-2 | Motor Vehicle Hard Surface Flooring Demand by Product, 2009 - 2029 (million square feet)

Table 11-3 | Recreational Vehicle & Other Nonbuilding Hard Surface Flooring Demand by Product, 2009 - 2029 (million square feet)

12. Competitive Analysis

Table 12-1 | US Hard Surface Flooring Sales by Company, 2019 (million dollars)

Table 12-2 | Selected Mergers & Acquisitions

Table 12-3 | Selected Industry Participants

13. Appendix

Table 13-1 | Relevant Industry Codes

Table 13-2 | Relevant HS Codes

Table 13-3 | Abbreviations & Acronyms Used in Study

Table 13-4 | Macroeconomic Indicators, 2009 - 2029 (billion 2012 dollars)

Table 13-5 | Population & Households, 2009 - 2029 (million persons)

Table 13-6 | Personal Consumption Expenditures, 2009 - 2029 (billion 2012 dollars)

Table 13-7 | Consumer Financing Environment, 2009 - 2019

Table 13-8 | Building Construction Expenditures, 2009 - 2029 (billion 2012 dollars & billion dollars)

Table 13-9 | Residential Building Construction Expenditures, 2009 - 2029 (billion 2012 dollars & billion dollars)

Table 13-10 | New Housing Indicators, 2009 - 2029

Table 13-11 | Residential Improvement & Repair Expenditures, 2009 - 2029 (billion 2012 dollars & billion dollars)

Table 13-12 | Commercial Building Construction Expenditures, 2009 - 2029 (billion 2012 dollars & billion dollars)

Table 13-13 | Commercial Building Stock by Type, 2009 - 2029 (billion 2012 dollars)

Table 13-14 | Commercial Building Improvement & Repair Expenditures, 2009 - 2029 (billion 2012 dollars & billion dollars)

Table 13-15 | Nonbuilding Construction Expenditures, 2009 - 2029 (billion 2012 dollars & billion dollars)

Table 13-16 | Motor Vehicle Indicators, 2009 - 2029

Table 13-17 | Recreational Boats, Recreational Vehicles, & Civilian Aircraft Shipments, 2009 - 2029 (000 units)


List of Figures

1. Executive Summary

Figure 1-1 | US Hard Surface Flooring Market

2. About This Report

Figure 2-1 | Annual Hard Surface Flooring Demand by Market, 2019 - 2024 (million square feet)

3. Overview

Figure 3-1 | Hard Surface Flooring Demand, 2009 - 2019 (million square feet)

Figure 3-2 | Hard Surface Flooring Demand by Type, 2009 - 2024 (million square feet)

Figure 3-3 | Hard Surface Flooring Demand by Market, 2009 - 2029 (million square feet)

Figure 3-4 | US Hard Surface Flooring Imports: Share by Source, 2019 (billion square feet)

Figure 3-5 | US Hard Surface Flooring Exports: Share by Destination, 2019 (million square feet)

Figure 3-6 | Hard Surface Flooring Average Price by Product, 2009 - 2019 (dollars per square foot)

Figure 3-7 | Selected Hard Surface Flooring Installation Costs, 2009 -2029 (dollars per square foot)

Figure 3-8 | Comparative Growth Rates for Selected Flooring Products, 2019 -2024 (% CAGR)

4. Vinyl Flooring

Figure 4-1 | Vinyl Flooring: Product Examples

Figure 4-2 | Vinyl Flooring Imports: Share by Source, 2019 (billion square feet)

Figure 4-3 | Vinyl Flooring Exports: Share by Destination, 2019 (million square feet)

Figure 4-4 | Vinyl Flooring Market Share by Company, 2019 (billion dollars)

5. Decorative Tile Flooring

Figure 5-1 | Decorative Tile Flooring: Product Examples

Figure 5-2 | Decorative Tile Flooring Market Share by Company, 2019 (billion dollars)

6. Wood Flooring

Figure 6-1 | Hardwood Flooring: Product Examples

Figure 6-2 | Wood Flooring Market Share by Company, 2019 (billion dollars)

7. Laminate Flooring

Figure 7-1 | Laminate Flooring Market Share by Company, 2019 (million dollars)

8. Other Flooring Products

Figure 8-1 | Other Hard Surface Flooring: Product Examples

Figure 8-2 | Rubber Flooring: Product Examples

Figure 8-3 | Seamless Flooring: Product Example

Figure 8-4 | Linoleum Flooring: Product Example

Figure 8-5 | Cork Flooring: Product Example

12. Competitive Analysis

Figure 12-1 | US Hard Surface Flooring Market Share by Company, 2019 (billion dollars)

Figure 12-2 | US Hard Surface Flooring Market: Leading Supplier, 2019

Figure 12-3 | US Hard Surface Flooring Market: Second Leading Supplier, 2019

Figure 12-4 | US Hard Surface Flooring Market: Third Leading Supplier, 2019

Figure 12-5 | US Hard Surface Flooring Market: Fourth Largest Supplier, 2019

Figure 12-6 | US Hard Surface Flooring Market: Fifth Leading Supplier, 2019

Figure 12-7 | US Hard Surface Flooring Market: Sixth Leading Supplier, 2019

13. Appendix

Figure 13-1 | Annual Growth in Real GDP, 2000 - 2019, Compared to 1980 - 2005 Average (percent)

Figure 13-2 | Annual Population Growth, 2004 - 2019 (percent)

Figure 13-3 | New Housing Square Footage by Housing Type, 2004 - 2019


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