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US demand for hard surface flooring is projected to advance 1.6% annually through 2024 to 12.5 billion square feet valued at $19.8 billion. Gains will be supported by:
The COVID-19 pandemic negatively affected both residential and commercial flooring demand in 2020:
Hard surface flooring has overtaken installed carpeting as the leading installed flooring in the US. Consumers opt for hard surface flooring because of its longer lifespan compared to carpeting and its superior resistance to stain and damage caused by moisture and wear. In many cases – especially in the residential market – hard surface flooring will also be specified because of its favorable aesthetics. Many people prefer the look of wood or stone flooring because of its warmth or natural appearance, and it is now commonly installed in parts of the house (such as living areas and bedrooms) where carpeting traditionally dominated.
Demand for LVT surged over the past decade to become the leading hard surface flooring material installed in the US, and it will post the strongest demand gains going forward. Use of LVT has been spurred by its low cost, ease of installation, and favorable performance properties. Through 2024, demand for LVT – in both residential and commercial markets – will be promoted by:
manufacturer efforts to offer products more suited in commercial structures, such as those with stone or wood-plastic composite backings
1. Executive Summary
2. About This Report
Report Details
Study Scope & Product Description
Impact of COVID-19 Pandemic
3. Overview
Historical Market Trends
Demand by Product
Area Demand
Market Value
Resilient Flooring
Nonresilient Flooring
Demand by Market
Shipments & Foreign Trade
Production
Imports
Exports
Pricing Trends
Installation Costs
Competitive Products
Sustainability Trends
Recycling & Recycled Content
Green Building Practices (LEED)
Indoor Air Quality Concerns
4. Vinyl Flooring
Scope & Product Description
Product Trends
Demand by Product
Luxury Vinyl Tile (LVT)
Vinyl Sheet
Vinyl Composition Tile (VCT) & Solid Vinyl Tile
Demand by Market
Shipments & Foreign Trade
Market Share
5. Decorative Tile Flooring
Scope & Product Description
Product Trends
Demand by Product
Ceramic Tile
Porcelain Tile
Natural Stone Tile
Demand by Market
Shipments & Foreign Trade
Market Share
6. Wood Flooring
Scope & Product Description
Product Trends
Demand by Product
Engineered Wood
Solid Wood
Demand by Market
Shipments & Foreign Trade
Market Share
7. Laminate Flooring
Scope & Product Description
Product Trends
Demand by Product
Saturated Paper Laminate
High-Pressure Laminate
Demand by Market
Shipments & Foreign Trade
Market Share
8. Other Flooring Products
Scope & Product Description
Product Trends
Rubber
Polished Concrete
Seamless Flooring
Linoleum
Bamboo
Grating
Cork, Leather, & Other Resilient Flooring
Other Nonresilient Flooring
Demand by Market
Stone Slabs
Tempered Glass
9. Residential Flooring
Demand by Product & Application
New Construction
Replacement & Remodeling
Building Types
Demand by Building Type
Single-Family
Multifamily
Manufactured Housing
10. Commercial Flooring
Demand by Product & Application
New Construction
Replacement & Remodeling
Building Types
Demand by Building Type
Office, Trade & Lodging
Institutional
Industrial
Other Commercial Buildings
11. Transportation Equipment & Nonbuilding Flooring
Demand by Product & Application
Motor Vehicle Flooring
Other (Recreational Vehicles, Aircraft, Ships, Trains, & Nonbuilding Applications)
12. Competitive Analysis
Key Findings & Industry Composition
Market Share
Mergers & Acquisitions
List of Industry Participants
13. Appendix
Scope
Definitions
Abbreviations
Freedonia Methodology
Study-Specific Methodology
Sources
Associations & Agencies
Related Studies & Reports
Macroeconomic Assumptions
Economic Environment
Demographic Trends
Consumer Spending
Consumer Financing
Building Construction
Residential Building Construction
Housing Completions
Residential Improvements & Repairs
Commercial Building Construction
Commercial Building Stock
Commercial Building Improvements & Repairs
Nonbuilding Construction Expenditures
Motor Vehicles
Recreational Boats, Recreational Vehicles, & Civilian Aircraft Shipments
2. About This Report
Table 2-1 | Annual Hard Surface Flooring Demand by Product, 2019 - 2021 (million square feet)
Table 2-2 | Annual Hard Surface Flooring Demand by Market, 2019 - 2021 (million square feet)
3. Overview
Table 3-1 | Hard Surface Flooring Demand, 2009 - 2019 (million square feet)
Table 3-2 | Hard Surface Flooring Demand: Resilient vs. Nonresilient, 2009 - 2029 (million square feet)
Table 3-3 | Hard Surface Flooring Demand: Resilient vs. Nonresilient, 2009 - 2029 (million dollars)
Table 3-4 | Resilient Flooring Demand by Product & Market, 2009 - 2029 (million dollars & million square feet)
Table 3-5 | Resilient Flooring Supply & Demand, 2009 - 2029 (million square feet)
Table 3-6 | Nonresilient Flooring Demand by Product & Market, 2009 - 2029 (million dollars & million square feet)
Table 3-7 | Nonresilient Flooring Supply & Demand, 2009 - 2029 (million square feet)
Table 3-8 | Hard Surface Flooring Demand by Market, 2009 - 2029 (million square feet & million dollars)
Table 3-9 | Hard Surface Flooring Supply & Demand, 2009 - 2029 (million dollars)
4. Vinyl Flooring
Table 4-1 | Vinyl Flooring Demand by Product, 2009 - 2029 (million dollars & million square feet)
Table 4-2 | Luxury Vinyl Tile (LVT) Flooring Demand by Market, 2009 - 2029 (million square feet & million dollars)
Table 4-3 | Vinyl Sheet Flooring Demand by Market, 2009 - 2029 (million square feet & million dollars)
Table 4-4 | Vinyl Composition Tile (VCT) & Other Vinyl Tile Flooring Demand by Market, 2009 - 2029 (million square feet & million dollars)
Table 4-5 | Vinyl Flooring Demand by Market, 2009 - 2029 (million square feet)
Table 4-6 | Vinyl Flooring Supply & Demand, 2009 - 2029 (million square feet)
5. Decorative Tile Flooring
Table 5-1 | Decorative Tile Flooring Demand by Type, 2009 - 2029 (million dollars & million square feet)
Table 5-2 | Ceramic Tile Flooring Demand by Market, 2009 - 2029 (million square feet & million dollars)
Table 5-3 | Porcelain Tile Flooring Demand by Market, 2009 - 2029 (million square feet & million dollars)
Table 5-4 | Natural Stone Tile Flooring Demand by Market, 2009 - 2029 (million square feet & million dollars)
Table 5-5 | Decorative Tile Flooring Demand by Market, 2009 - 2029 (million square feet)
Table 5-6 | Decorative Tile Flooring Supply & Demand, 2009 - 2029 (million square feet)
6. Wood Flooring
Table 6-1 | Wood Flooring Demand by Product, 2009 - 2029 (million dollars & million square feet)
Table 6-2 | Engineered Wood Flooring Demand by Market, 2009 - 2029 (million square feet & million dollars)
Table 6-3 | Solid Wood Flooring Demand by Market, 2009 - 2029 (million square feet & million dollars)
Table 6-4 | Wood Flooring Demand by Market, 2009 - 2029 (million square feet)
Table 6-5 | Wood Flooring Supply & Demand, 2009 - 2029 (million square feet)
7. Laminate Flooring
Table 7-1 | Laminate Flooring Demand by Type, 2009 - 2029 (million dollars & million square feet)
Table 7-2 | Laminate Flooring Demand by Market, 2009 - 2029 (million square feet)
Table 7-3 | Laminate Flooring Supply & Demand, 2009 - 2029 (million square feet)
8. Other Flooring Products
Table 8-1 | Other Hard Surface Flooring Demand by Product & Market, 2009 - 2029 (million dollars & million square feet)
Table 8-2 | Rubber Flooring Demand by Market, 2009 - 2029 (million square feet & million dollars)
Table 8-3 | Polished Concrete Flooring Demand by Market, 2009 - 2029 (million square feet & million dollars)
Table 8-4 | Seamless Flooring Demand by Market, 2009 - 2029 (million square feet & million dollars)
Table 8-5 | Linoleum Flooring Demand by Market, 2009 - 2029 (million square feet & million dollars)
Table 8-6 | Bamboo Flooring Demand by Market, 2009 - 2029 (million square feet & million dollars)
Table 8-7 | Grating Flooring Demand by Market, 2009 - 2029 (million square feet & million dollars)
Table 8-8 | Cork, Leather, & Other Resilient Flooring Demand by Market, 2009 - 2029 (million square feet & million dollars)
Table 8-9 | Other Nonresilient Flooring Demand by Market, 2009 - 2029 (million square feet & million dollars)
9. Residential Flooring
Table 9-1 | Residential Hard Surface Flooring Demand by Application & Product, 2009 - 2029 (million square feet)
Table 9-2 | New Residential Hard Surface Flooring Demand by Housing Type & Product, 2009 - 2029 (million square feet)
Table 9-3 | Residential Replacement & Remodeling Hard Surface Flooring Demand by Housing Type & Product, 2009 - 2029 (million square feet)
Table 9-4 | Residential Hard Surface Flooring Demand by Housing Type, 2009 - 2029 (million square feet)
Table 9-5 | Single-Family Housing Hard Surface Flooring Demand, 2009 - 2029 (million square feet)
Table 9-6 | Multifamily Housing Hard Surface Flooring Demand, 2009 - 2029 (million square feet)
Table 9-7 | Manufactured Housing Hard Surface Flooring Demand, 2009 - 2029 (million square feet)
10. Commercial Flooring
Table 10-1 | Commercial Hard Surface Flooring Demand by Application & Product, 2009 - 2029 (million square feet)
Table 10-2 | New Commercial Hard Surface Flooring Demand by Building Type & Product, 2009 - 2029 (million square feet)
Table 10-3 | Commercial Replacement & Remodeling Hard Surface Flooring Demand by Building Type & Product, 2009 - 2029 (million square feet)
Table 10-4 | Commercial Hard Surface Flooring Demand by Building Type, 2009 - 2029 (million square feet)
Table 10-5 | Office, Trade, & Lodging Hard Surface Flooring Demand by Application, 2009 - 2029 (million square feet)
Table 10-6 | Institutional Hard Surface Flooring Demand by Application, 2009 - 2029 (million square feet)
Table 10-7 | Industrial Hard Surface Flooring Demand by Application, 2009 - 2029 (million square feet)
Table 10-8 | Other Commercial Hard Surface Flooring Demand by Application, 2009 - 2029 (million square feet)
11. Transportation Equipment & Nonbuilding Flooring
Table 11-1 | Transportation Equipment & Nonbuilding Hard Surface Flooring Demand by Application & Product, 2009 - 2029 (million square feet)
Table 11-2 | Motor Vehicle Hard Surface Flooring Demand by Product, 2009 - 2029 (million square feet)
Table 11-3 | Recreational Vehicle & Other Nonbuilding Hard Surface Flooring Demand by Product, 2009 - 2029 (million square feet)
12. Competitive Analysis
Table 12-1 | US Hard Surface Flooring Sales by Company, 2019 (million dollars)
Table 12-2 | Selected Mergers & Acquisitions
Table 12-3 | Selected Industry Participants
13. Appendix
Table 13-1 | Relevant Industry Codes
Table 13-2 | Relevant HS Codes
Table 13-3 | Abbreviations & Acronyms Used in Study
Table 13-4 | Macroeconomic Indicators, 2009 - 2029 (billion 2012 dollars)
Table 13-5 | Population & Households, 2009 - 2029 (million persons)
Table 13-6 | Personal Consumption Expenditures, 2009 - 2029 (billion 2012 dollars)
Table 13-7 | Consumer Financing Environment, 2009 - 2019
Table 13-8 | Building Construction Expenditures, 2009 - 2029 (billion 2012 dollars & billion dollars)
Table 13-9 | Residential Building Construction Expenditures, 2009 - 2029 (billion 2012 dollars & billion dollars)
Table 13-10 | New Housing Indicators, 2009 - 2029
Table 13-11 | Residential Improvement & Repair Expenditures, 2009 - 2029 (billion 2012 dollars & billion dollars)
Table 13-12 | Commercial Building Construction Expenditures, 2009 - 2029 (billion 2012 dollars & billion dollars)
Table 13-13 | Commercial Building Stock by Type, 2009 - 2029 (billion 2012 dollars)
Table 13-14 | Commercial Building Improvement & Repair Expenditures, 2009 - 2029 (billion 2012 dollars & billion dollars)
Table 13-15 | Nonbuilding Construction Expenditures, 2009 - 2029 (billion 2012 dollars & billion dollars)
Table 13-16 | Motor Vehicle Indicators, 2009 - 2029
Table 13-17 | Recreational Boats, Recreational Vehicles, & Civilian Aircraft Shipments, 2009 - 2029 (000 units)
1. Executive Summary
Figure 1-1 | US Hard Surface Flooring Market
2. About This Report
Figure 2-1 | Annual Hard Surface Flooring Demand by Market, 2019 - 2024 (million square feet)
3. Overview
Figure 3-1 | Hard Surface Flooring Demand, 2009 - 2019 (million square feet)
Figure 3-2 | Hard Surface Flooring Demand by Type, 2009 - 2024 (million square feet)
Figure 3-3 | Hard Surface Flooring Demand by Market, 2009 - 2029 (million square feet)
Figure 3-4 | US Hard Surface Flooring Imports: Share by Source, 2019 (billion square feet)
Figure 3-5 | US Hard Surface Flooring Exports: Share by Destination, 2019 (million square feet)
Figure 3-6 | Hard Surface Flooring Average Price by Product, 2009 - 2019 (dollars per square foot)
Figure 3-7 | Selected Hard Surface Flooring Installation Costs, 2009 -2029 (dollars per square foot)
Figure 3-8 | Comparative Growth Rates for Selected Flooring Products, 2019 -2024 (% CAGR)
4. Vinyl Flooring
Figure 4-1 | Vinyl Flooring: Product Examples
Figure 4-2 | Vinyl Flooring Imports: Share by Source, 2019 (billion square feet)
Figure 4-3 | Vinyl Flooring Exports: Share by Destination, 2019 (million square feet)
Figure 4-4 | Vinyl Flooring Market Share by Company, 2019 (billion dollars)
5. Decorative Tile Flooring
Figure 5-1 | Decorative Tile Flooring: Product Examples
Figure 5-2 | Decorative Tile Flooring Market Share by Company, 2019 (billion dollars)
6. Wood Flooring
Figure 6-1 | Hardwood Flooring: Product Examples
Figure 6-2 | Wood Flooring Market Share by Company, 2019 (billion dollars)
7. Laminate Flooring
Figure 7-1 | Laminate Flooring Market Share by Company, 2019 (million dollars)
8. Other Flooring Products
Figure 8-1 | Other Hard Surface Flooring: Product Examples
Figure 8-2 | Rubber Flooring: Product Examples
Figure 8-3 | Seamless Flooring: Product Example
Figure 8-4 | Linoleum Flooring: Product Example
Figure 8-5 | Cork Flooring: Product Example
12. Competitive Analysis
Figure 12-1 | US Hard Surface Flooring Market Share by Company, 2019 (billion dollars)
Figure 12-2 | US Hard Surface Flooring Market: Leading Supplier, 2019
Figure 12-3 | US Hard Surface Flooring Market: Second Leading Supplier, 2019
Figure 12-4 | US Hard Surface Flooring Market: Third Leading Supplier, 2019
Figure 12-5 | US Hard Surface Flooring Market: Fourth Largest Supplier, 2019
Figure 12-6 | US Hard Surface Flooring Market: Fifth Leading Supplier, 2019
Figure 12-7 | US Hard Surface Flooring Market: Sixth Leading Supplier, 2019
13. Appendix
Figure 13-1 | Annual Growth in Real GDP, 2000 - 2019, Compared to 1980 - 2005 Average (percent)
Figure 13-2 | Annual Population Growth, 2004 - 2019 (percent)
Figure 13-3 | New Housing Square Footage by Housing Type, 2004 - 2019
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