Study #: 4177 | Published: 06/2021 | Pages: 60 | Individual User License: US$ 2,900

Demand for heat shrink and stretch sleeve labels, also known collectively as sleeve labels, is forecast to climb 5.2% annually to $2.2 billion in 2025. Advances will be supported by:

  • increases in the production of food and pharmaceuticals, leading applications for heat-shrink and stretch sleeve labels
  • excellent aesthetics – including a broad promotional area, glossy and colorful graphics, no-label look, and ability to contour to unique container shapes – enabling sleeves to compete effectively against alternatives
  • a growing range of applications beyond plastic and glass bottles and jars, such as plastic tubs and cups, plastic canisters, cosmetic tubes (e.g., lipstick), and overlabels for multipacks
  • improvements to digital printing technology, resulting in better graphics at a lower cost and making sleeves a more viable label choice

Heat Shrink & Stretch Sleeve Labels to Expand Penetration in Various Applications

Demand for heat shrink and stretch sleeve labels is expected to expand at an above average pace compared to other label types. Though comparatively more expensive to produce, heat shrink and stretch sleeve labels have superior aesthetics and are seeing advancements in digital printing, which will boost demand for these labels.

As a result, heat shrink and stretch sleeve labels are becoming increasingly competitive with pressure sensitive labels, particularly in food applications, and with glue-applied labels in beverage applications. Additionally, sleeve labels are finding broader use in primary packaging for cosmetics, toiletries, OTC pharmaceuticals, and nutritional supplements. Beyond primary packaging, heat shrink labels are also expanding into new applications, such as:

  • multipack collation films and overlabels
  • labels on large caps like on laundry detergent for added promotional space
  • tamper-evident printed neck bands

Flexographic & Digital Printing Expand Market Share over Other Printing Technologies

Flexography will remain the leading printing technology for heat shrink and stretch sleeve labels because it is particularly well suited for use with highly elastic materials and can impart complex graphic designs. Flexographic printing for heat shrink and stretch sleeves is forecast to grow at a healthy pace, expanding its market share at the expense of gravure and screen printing, which lack the graphic capabilities of flexography.

Digital printing is also projected to increase its market share in heat shrink and stretch sleeve labels. Digital printing, which accounted for roughly one-third of printed labels in 2020, can be cost effective for shorter or customized runs such as seasonal or promotional labeling, widening the range of applications in which heat shrink and stretch sleeve labels can be used.


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Table of Contents

1. Executive Summary

2. About This Report

Report Details

Study Scope & Product Description

Impact of COVID-19 Pandemic

3. Overview

Historical Market Trends

Demand by Material

Demand by Market

Trends in Printing Technology

Pricing Trends

Sustainability Issues

Recycling & Recycled Content

Bioplastics & Compostable Plastics

Low-VOC Materials

Key Suppliers

4. Products

Demand by Type

Heat Shrink Labels

Characteristics & Applications

Demand Forecast

Stretch Sleeve Labels

Characteristics & Applications

Demand Forecast

5. Appendix

Scope

Definitions

Freedonia Methodology

Study-Specific Methodology

Sources

Associations & Agencies

Related Studies & Reports

Macroeconomic Assumptions

Economic Environment

Demographic Trends

Manufacturers' Shipments

Consumer Spending

Business Establishments


List of Tables

2. About This Report

Table 2-1 | Annual Heat Shrink & Stretch Sleeve Label Demand by Market, 2019 - 2021 (million dollars)

3. Overview

Table 3-1 | Heat Shrink & Stretch Sleeve Label Demand, 2010 - 2020 (million dollars)

Table 3-2 | Heat Shrink & Stretch Sleeve Label Demand by Material, 2010 - 2030 (million dollars)

Table 3-3 | Heat Shrink & Stretch Sleeve Label Demand by Market, 2010 - 2030 (million dollars)

4. Products

Table 4-1 | Heat Shrink & Stretch Sleeve Label Demand by Type, 2010 - 2030 (million dollars)

5. Appendix

Table 5-1 | Relevant NAICS & SIC Codes

Table 5-2 | Macroeconomic Indicators, 2010 - 2030 (billion 2012 dollars)

Table 5-3 | Population & Households, 2010 - 2030 (million persons)

Table 5-4 | Manufacturers' Shipments, 2010 - 2030 (billion dollars & billion 2012 dollars)

Table 5-5 | Personal Consumption Expenditures, 2010 - 2030 (billion dollars)

Table 5-6 | Business Establishments, 2010 - 2030 (thousands)


List of Figures

1. Executive Summary

Figure 1-1 | Heat Shrink & Stretch Sleeve Market

2. About This Report

Figure 2-1 | Heat Shrink & Stretch Sleeve Labels: Product Examples

Figure 2-2 | Annual Heat Shrink & Stretch Sleeve Label Demand, 2019 - 2024 (% annual growth)

3. Overview

Figure 3-1 | Heat Shrink & Stretch Sleeve Label Demand, 2000 - 2020 (million dollars)

Figure 3-2 | Heat Shrink & Stretch Sleeve Label Demand by Material, 2010 - 2030 (million dollars)

4. Products

Figure 4-1 | Heat Shrink & Stretch Sleeve Label Demand by Type, 2010 - 2030 (million dollars)

Figure 4-2 | Heat Shrink Label Demand, 2010 - 2030 (million dollars)

Figure 4-3 | Stretch Sleeve Label Demand, 2010 - 2030 (million dollars)


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