Study #: 3982 | Published: 12/2020 | Pages: 81 | Individual User License: US$ 2,900

Demand for home and garden insecticides in the US is forecast to rise an average of 2.5% per year to $1.5 billion in 2024. While sales growth will be limited by weak consumer spending in the wake of the COVID-19 pandemic, the necessity of insect control will sustain demand.

Concern About Insect-Borne Diseases Remains a Driver of Sales

Use of insect controls and insect repellents will be supported by consumer worries about insect-borne diseases, which will help to sustain an ongoing level of demand. The US is home to a variety of endemic but rare insect diseases, and periodic outbreaks of dangerous viruses tend to be highly publicized. In addition, globalization and climate change contribute to viruses from overseas occasionally gaining a foothold in the US. In recent years, the insect-borne diseases generating the most concern include West Nile virus, Lyme disease, Eastern equine encephalitis, and Jamestown Canyon virus.

Expanding Gardening Activity to Boost Demand

The US witnessed a boom in consumer gardening activity in 2020 as COVID-19 lockdowns left many consumers with increased free time to engage in home improvement projects. As a result, sales of insecticides for lawn and garden applications held up well in spite of a poor economic environment. Going forward, it is expected that the increased popularity of gardening will continue to at least some extent, sustaining relatively strong sales performance.

Non-DEET Insect Repellents Gaining Market Share

While DEET remains the most widely used active ingredient in insect repellents, DEET alternatives are rapidly gaining market share. In particular, oil of lemon eucalyptus products have performed well in recent years and are expected to continue posting fast growth. The strong health and environmental profile of oil of lemon eucalyptus repellents makes them popular for children and for backyard use. Picaridin-based products have also become increasingly common since first becoming available in 2005. These products are popular by being odorless and effective, although they tend to carry a price premium over DEET products and are less attractive than oil of lemon eucalyptus to environmentally minded customers.

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Table of Contents

1. Executive Summary

2. About this Report

Report Details

Study Scope & Product Description

Impact of COVID-19 Pandemic

3. Overview

Historical Trends in Home & Garden Insecticide Use

Demand by Formulation

Insecticide Active Ingredient Trends

Active Ingredient Prices

Sustainability & Regulatory Trends

Product Registration Requirements

Conventional Pesticides


4. Retail Trends

Home & Garden Insecticide Retail Sales

Mass Merchandisers

Home Centers

Internet & Mail Order

Garden Centers

Other Retailers

Consumer Trends

Consumer Pesticide Use by Demographic Group

Why Consumers Do Not Use Home & Garden Pesticides

Home & Garden Pesticide Feature Priorities

5. Markets

Demand by Market

Household Insecticides

Insect Control

Insect Repellants

Lawn & Garden Insecticides

Lawn Care

Garden Care

6. Suppliers & Market Share

Key Findings & Industry Composition

Market Share

Competitive Strategies

Brand Name Recognition & Loyalty

Product Line Extensions

Proprietary Formulations

Packaging & Convenience


7. Appendix



Freedonia Methodology

Study-Specific Methodology


Associations & Agencies

Related Studies & Reports

Macroeconomic Assumptions

Economic Environment

Demographic Trends

Consumer Spending

Housing Stock

List of Tables

3. Overview

Table 3-1 | Home & Garden Insecticide Market, 2009 - 2019

Table 3-2 | Home & Garden Insecticide Demand by Formulation, 2009 - 2029 (million dollars)

Table 3-3 | Insecticide Active Ingredient Demand by Type, 2009 - 2029 (million pounds & million dollars)

Table 3-4 | Selected Insecticide Active Ingredient Prices, 2009 - 2029 (dollars per pound)

4. Retail Trends

Table 4-1 | Home & Garden Insecticide Retail Sales by Channel, 2009 - 2029 (million dollars)

Table 4-2 | "Do You Apply Pesticides & Herbicides Inside Your Home, On Your Body, Or Around Your Yard & Garden?" by Household Income Bracket, Geographic Region & Residence Type, 2020 (percent of total)

Table 4-3 | "Do You Apply Pesticides & Herbicides Inside Your Home, On Your Body, Or Around Your Yard & Garden?" by Gender, Age Group, & Presence of Children at Home, 2020 (% of total)

Table 4-4 | Why Do You Not Use Home & Garden Pesticides" by Gender & Presence of Children, 2020 (% of total)

Table 4-5 | "Why Do You Not Use Home & Garden Pesticides?" by Age Group, 2020 (% of total)

Table 4-6 | Priorities of Various Features & Functions of Home & Garden Pesticides, 2020 (% of total)

5. Markets

Table 5-1 | Home & Garden Insecticide Demand by Market, 2009 - 2029 (million dollars)

Table 5-2 | Household Insecticide Demand by Type, 2009 - 2029 (million dollars)

Table 5-3 | Household Insect Control Product Demand by Insect Type, 2009 - 2029 (million dollars)

Table 5-4 | Household Insect Repellant Demand, 2009 - 2029 (million dollars)

Table 5-5 | Lawn & Garden Insecticide Demand by Application, 2009 - 2029 (million dollars)

Table 5-6 | Lawn Care Insecticide Demand, 2009 - 2029 (million dollars)

Table 5-7 | Garden Care Insecticide Demand, 2009 - 2029 (million dollars)

6. Suppliers & Market Share

Table 6-1 | Home & Garden Insecticides Sales by Company, 2019 (million dollars)

7. Appendix

Table 7-1 | Relevant Industry Codes

Table 7-2 | Relevant HS Codes

Table 7-3 | Macroeconomic Indicators, 2009 - 2029 (billion 2012 dollars)

Table 7-4 | Population & Households, 2009 - 2029 (million persons)

Table 7-5 | Personal Consumption Expenditures, 2009 - 2029 (billion dollars & billion 2012 dollars)

Table 7-6 | Housing Stock by Type, 2009 - 2029 (million units)

List of Figures

1. Executive Summary

Figure 1-1 | US Home & Garden Insecticides Market

6. Suppliers & Market Share

Figure 6-1 | Home & Garden Insecticides Market Share by Company, 2019 (billion dollars)

7. Appendix

Figure 7-1 | Annual Growth in Real GDP, 2000 - 2019, Compared to 1980 - 2005 Average (percent)

Figure 7-2 | Annual Population Growth, 2004 - 2019 (percent)

Figure 7-3 | Housing Stock: Share by Year of Construction, 2019 (million units)

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