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Demand for home and garden pesticides in the US is forecast to increase an average of 2.6% per year to $2.7 billion in 2024. Rising interest in home gardening – particularly of vegetables – will boost sales in spite of a weak consumer spending environment. Concern about insect-borne diseases will also support ongoing sales growth for products used in households.
COVID-19 Pandemic Spurs Short-Term Boom in Gardening
Consumer gardening activity boomed substantially in the spring and summer of 2020, with many garden supply retailers reporting record sales. To an extent, this was a result of people spending more time at home, whether voluntarily or in response to stay-at-home mandates. Although it is expected that some new gardeners will not return to the hobby in 2021, gardening will likely remain above pre-pandemic levels through 2024 as elevated interest in home food production persists and the uptick in remote working is likely to last to some extent,
Health & Environmental Concerns Driving Changing Product Mix
Home and garden pesticide producers face persistent challenges – both regulatory and in public perception – due to the inherently hazardous nature of their products. Most notably, glyphosate-based herbicides have been the subject of well-publicized lawsuits that resulted in Bayer agreeing to pay over $10 billion in settlements in June 2020.
Producers such as Scotts Miracle-Gro have attempted to expand their range of non-glyphosate herbicides, offering products that use ingredients like ammonium nonanoate, which is certified for use around organic gardens. However, the effectiveness of glyphosate makes it hard to replace while still satisfying customer expectations about product performance.
Several other pesticide active ingredients hold potential to disrupt the market, including:
- alphachloralose, a rodenticide that was proposed for possible US registration in October 2019
- nootkatone, an insecticide that was registered in August 2020
Branding & Packaging Remain Key to Market Share Growth
While suppliers continue to innovate new products, the vast majority of home and garden pesticides use off-patent, commodity-type active ingredients. Producers thus emphasize branding and value-added packaging in order to differentiate their products and secure customer loyalty. Packaging that allows for safe, easy application of pesticides is increasingly important. For example, Scotts Miracle-Gro and Spectrum Brands both offer a range of products that come with battery-powered sprayers designed to integrate with their pesticide packaging.
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Table of Contents
1. Executive Summary
2. Pesticide Market Overview
Study Scope
Formulated Pesticide Market by End User
Active Ingredient Trends
Demand by Product Class
Pricing
Health & Environmental Concerns
Historical Trends in Home & Garden Pesticide Use
Impact of COVID-19
International Activity & Foreign Trade
Sustainability & Regulatory Trends
Product Registration Requirements
Conventional Pesticides
Biopesticides
Consumer Pesticide Use by Demographic Group
3. Household Pest Control Outlook
Pest Control Products & Services
Nonchemical Alternatives (Traps, Repellents, Predator Insects)
Pest Control Services
Leading Residential Pest Control Brands
4. Gardening & Lawn Care Trends
Lawn Maintenance & Gardening Insights
Average Lot Size & Outdoor Space Trends
Who Performs Lawn & Garden Work at Home?
Why Consumers Do Not Use Home & Garden Pesticides
Home & Garden Pesticide Feature Priorities
5. Retail Channels
Retail Pesticide Sales Outlook
Sales by Channel
Home Centers
Mass Merchandisers
Garden Centers
Internet & Mail Order
Other Retailers
6. Products
Demand by Product
Insecticides
Applications
Active Ingredients
Suppliers & Major Brands
Herbicides
Applications
Active Ingredients
Suppliers & Major Brands
Fungicides
Applications
Active Ingredients
Suppliers & Major Brands
Other Pesticides
Applications
Active Ingredients
Suppliers & Major Brands
7. Formulations
Demand by Formulation
Liquids
Aerosols
Granules
Powders & Dusts
Other Formulations
8. Household Uses
Household Pesticide Demand by Application
Insect Control
Demand Outlook
Market Share
Insect Repellents
Demand Outlook
Market Share
Other Household Pesticides
Demand Outlook
Animal Repellents
Rodenticides
All Other Household Pesticides
Household Pesticide Demand by Formulation
Household Pesticide Market Share
9. Lawn & Garden Uses
Lawn & Garden Pesticide Applications
Demand by Application
Lawn Care
Garden Care
Other Outdoor Spaces
Lawn & Garden Pesticide Demand by Formulation
Lawn & Garden Pesticide Market Share
10. Industry Structure
Key Findings & Industry Composition
Market Share
Mergers & Acquisitions
Competitive Strategies
Brand Name Recognition & Loyalty
Product Line Extensions
Proprietary Formulations
Packaging & Convenience
Marketing
List of Industry Participants
11. Appendix
Scope
Definitions
Abbreviations
Freedonia Methodology
Study-Specific Methodology
Sources
Associations & Agencies
Related Studies & Reports
Macroeconomic Assumptions
Economic Environment
Demographic Trends
Consumer Spending
Housing Stock
List of Tables
2. Pesticide Market Overview
Table 2-1 | Formulated Pesticide Demand by Market, 2009 - 2029 (million dollars)
Table 2-2 | Pesticide Active Ingredient Demand by Product, 2009 - 2029 (million pounds & million dollars)
Table 2-3 | Selected Home & Garden Pesticide Active Ingredient Prices, 2009 - 2029 (dollars per pound)
Table 2-4 | Home & Garden Pesticide Market, 2009 - 2019 (million dollars)
Table 2-5 | "Do You Apply Pesticides & Herbicides Inside Your Home, On Your Body, Or Around Your Yard & Garden?" by Household Income Bracket, Geographic Region & Residence Type, 2020 (percent of total)
Table 2-6 | "Do You Apply Pesticides & Herbicides Inside Your Home, On Your Body, Or Around Your Yard & Garden?" by Gender, Age Group, & Presence of Children at Home, 2020 (% of total)
3. Household Pest Control Outlook
Table 3-1 | Household Pest Control Products & Services, 2009 - 2029 (million dollars)
4. Gardening & Lawn Care Trends
Table 4-1 | "I Enjoy Caring for My Lawn & Garden" by Gender & Age Group, 2020 (% of total)
Table 4-2 | Lot Size Owned: Urban vs. Rural Settings, 2020 (% of total)
Table 4-3 | Who Performs Lawn & Garden Maintenance Tasks by Urban vs. Rural Setting, 2020 (% of total)
Table 4-4 | "Why Do You Not Use Home & Garden Pesticides" by Gender & Presence of Children, 2020 (% of total)
Table 4-5 | "Why Do You Not Use Home & Garden Pesticides?" by Age Group, 2020 (% of total)
Table 4-6 | Priorities of Various Features & Functions of Home & Garden Pesticides, 2020 (% of total)
5. Retail Channels
Table 5-1 | Home & Garden Pesticide Retail Sales by Channel, 2009 - 2029 (million dollars)
6. Products
Table 6-1 | Home & Garden Pesticide Demand by Product, 2009 - 2029 (million dollars)
Table 6-2 | Home & Garden Insecticide Demand by Application, 2009 - 2029 (million dollars)
Table 6-3 | Home & Garden Insecticide Active Ingredient Demand by Type, 2009 - 2029 (million pounds & million dollars)
Table 6-4 | Home & Garden Insecticide Suppliers & Major Brands
Table 6-5 | Home & Garden Herbicide Demand by Application, 2009 - 2029 (million dollars)
Table 6-6 | Home & Garden Herbicide Active Ingredient Demand by Type, 2009 - 2029 (million pounds & million dollars)
Table 6-7 | Home & Garden Herbicide Suppliers & Major Brands
Table 6-8 | Home & Garden Fungicide Demand by Application, 2009 - 2029 (million dollars)
Table 6-9 | Home & Garden Fungicide Active Ingredient Demand by Type, 2009 - 2029 (million pounds & million dollars)
Table 6-10 | Home & Garden Fungicide Suppliers & Major Brands
Table 6-11 | Other Home & Garden Pesticide Demand by Application, 2009 - 2029 (million dollars)
Table 6-12 | Other Home & Garden Pesticide Active Ingredient Demand by Type, 2009 - 2029 (million pounds & million dollars)
Table 6-13 | Other Home & Garden Pesticide Suppliers & Major Brands
7. Formulations
Table 7-1 | Home & Garden Pesticide Demand by Formulation, 2009 - 2029 (million dollars)
8. Household Uses
Table 8-1 | Home & Garden Pesticide Demand by Application, 2009 - 2029 (million dollars)
Table 8-2 | Household Insect Control Demand by Insect Type, 2009 - 2029 (million dollars)
Table 8-3 | Household Insect Repellent Demand, 2009 - 2029 (million dollars)
Table 8-4 | Other Household Pesticide Demand by Product, 2009 - 2029 (million dollars)
Table 8-5 | Household Pesticide Demand by Formulation, 2009 - 2029 (million dollars)
9. Lawn & Garden Uses
Table 9-1 | Lawn & Garden Pesticide Demand by Application, 2009 - 2029 (million dollars)
Table 9-2 | Lawn Care Pesticide Demand by Type, 2009 - 2029 (million dollars)
Table 9-3 | Garden Care Pesticide Demand by Type, 2009 - 2029 (million dollars)
Table 9-4 | Other Lawn & Garden Pesticide Demand by Type, 2009 - 2029 (million dollars)
Table 9-5 | Lawn & Garden Pesticide Demand by Formulation, 2009 - 2029 (million dollars)
10. Industry Structure
Table 10-1 | US Home & Garden Pesticide Sales by Company, 2019 (million dollars)
Table 10-2 | Selected Mergers & Acquisitions
Table 10-3 | Selected Industry Participants
11. Appendix
Table 11-1 | Relevant Industry Codes
Table 11-2 | Relevant HS Codes
Table 11-3 | Abbreviations & Acronyms Used in Study
Table 11-4 | Macroeconomic Indicators, 2009 - 2029 (billion 2012 dollars)
Table 11-5 | Population & Households, 2009 - 2029 (million persons)
Table 11-6 | Personal Consumption Expenditures, 2009 - 2029 (billion dollars & billion 2012 dollars)
Table 11-7 | Housing Stock by Type, 2009 - 2029 (million units)
List of Figures
1. Executive Summary
Figure 1-1 | US Home & Garden Pesticides Market
2. Pesticide Market Overview
Figure 2-1 | Formulated Pesticide Demand by Market, 2009 - 2024 (million dollars)
Figure 2-2 | Pesticide Active Ingredient Demand Share, 2019 (million dollars & million pounds)
4. Gardening & Lawn Care Trends
Figure 4-1 | Lawn Maintenance & Gardening Participation Insights, 2020 (% of total)
Figure 4-2 | Amount of Land Owned Around Homes, 2020 (% of total)
5. Retail Channels
Figure 5-1 | Home & Garden Pesticide Retail Sales by Channel, 2009 - 2024 (million dollars)
6. Products
Figure 6-1 | Home & Garden Pesticide Demand by Product, 2009 - 2024 (million dollars)
7. Formulations
Figure 7-1 | Home & Garden Pesticide Demand by Formulation, 2009 - 2024 (million dollars)
Figure 7-2 | Liquids: Product Examples, Advantages, & Disadvantages
Figure 7-3 | Aerosols: Product Examples, Advantages, & Disadvantages
Figure 7-4 | Granules: Product Examples, Advantages, & Disadvantages
Figure 7-5 | Powders & Dusts: Product Examples, Advantages, & Disadvantages
Figure 7-6 | Other Formulations: Product Examples, Advantages, & Disadvantages
8. Household Uses
Figure 8-1 | Household Insect Control Market Share by Company, 2019 (million dollars)
Figure 8-2 | Household Insect Repellent Market Share by Company, 2019 (million dollars)
Figure 8-3 | Household Pesticide Market Share by Company, 2019 (billion dollars)
9. Lawn & Garden Uses
Figure 9-1 | Lawn & Garden Pesticide Market Share by Company, 2019 (billion dollars)
10. Industry Structure
Figure 10-1 | US Home & Garden Pesticide Market Share by Company, 2019 (billion dollars)
Figure 10-2 | Home & Garden Pesticides: Leading Supplier, 2019
Figure 10-3 | Home & Garden Pesticides: Second Leading Supplier, 2019
Figure 10-4 | Home & Garden Pesticides: Third Leading Supplier, 2019
Figure 10-5 | Home & Garden Pesticides: Fourth Leading Supplier, 2019
Figure 10-6 | Home & Garden Pesticides: Fifth Leading Supplier, 2019
11. Appendix
Figure 11-1 | Annual Growth in Real GDP, 2000 - 2019, Compared to 1980 - 2005 Average (percent)
Figure 11-2 | Annual Population Growth, 2004 - 2019 (percent)
Figure 11-3 | Housing Stock: Share by Year of Construction, 2019 (million units)
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