Study #: 3832 | Published: 12/2020 | Pages: 155 | Individual User License: US$ 5,300

Demand for home and garden pesticides in the US is forecast to increase an average of 2.6% per year to $2.7 billion in 2024. Rising interest in home gardening – particularly of vegetables – will boost sales in spite of a weak consumer spending environment. Concern about insect-borne diseases will also support ongoing sales growth for products used in households.

COVID-19 Pandemic Spurs Short-Term Boom in Gardening

Consumer gardening activity boomed substantially in the spring and summer of 2020, with many garden supply retailers reporting record sales. To an extent, this was a result of people spending more time at home, whether voluntarily or in response to stay-at-home mandates. Although it is expected that some new gardeners will not return to the hobby in 2021, gardening will likely remain above pre-pandemic levels through 2024 as elevated interest in home food production persists and the uptick in remote working is likely to last to some extent,

Health & Environmental Concerns Driving Changing Product Mix

Home and garden pesticide producers face persistent challenges – both regulatory and in public perception – due to the inherently hazardous nature of their products. Most notably, glyphosate-based herbicides have been the subject of well-publicized lawsuits that resulted in Bayer agreeing to pay over $10 billion in settlements in June 2020.

Producers such as Scotts Miracle-Gro have attempted to expand their range of non-glyphosate herbicides, offering products that use ingredients like ammonium nonanoate, which is certified for use around organic gardens. However, the effectiveness of glyphosate makes it hard to replace while still satisfying customer expectations about product performance.

Several other pesticide active ingredients hold potential to disrupt the market, including:

  • alphachloralose, a rodenticide that was proposed for possible US registration in October 2019
  • nootkatone, an insecticide that was registered in August 2020

Branding & Packaging Remain Key to Market Share Growth

While suppliers continue to innovate new products, the vast majority of home and garden pesticides use off-patent, commodity-type active ingredients. Producers thus emphasize branding and value-added packaging in order to differentiate their products and secure customer loyalty. Packaging that allows for safe, easy application of pesticides is increasingly important. For example, Scotts Miracle-Gro and Spectrum Brands both offer a range of products that come with battery-powered sprayers designed to integrate with their pesticide packaging.


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Table of Contents

1. Executive Summary

2. Pesticide Market Overview

Study Scope

Formulated Pesticide Market by End User

Active Ingredient Trends

Demand by Product Class

Pricing

Health & Environmental Concerns

Historical Trends in Home & Garden Pesticide Use

Impact of COVID-19

International Activity & Foreign Trade

Sustainability & Regulatory Trends

Product Registration Requirements

Conventional Pesticides

Biopesticides

Consumer Pesticide Use by Demographic Group

3. Household Pest Control Outlook

Pest Control Products & Services

Nonchemical Alternatives (Traps, Repellents, Predator Insects)

Pest Control Services

Leading Residential Pest Control Brands

4. Gardening & Lawn Care Trends

Lawn Maintenance & Gardening Insights

Average Lot Size & Outdoor Space Trends

Who Performs Lawn & Garden Work at Home?

Why Consumers Do Not Use Home & Garden Pesticides

Home & Garden Pesticide Feature Priorities

5. Retail Channels

Retail Pesticide Sales Outlook

Sales by Channel

Home Centers

Mass Merchandisers

Garden Centers

Internet & Mail Order

Other Retailers

6. Products

Demand by Product

Insecticides

Applications

Active Ingredients

Suppliers & Major Brands

Herbicides

Applications

Active Ingredients

Suppliers & Major Brands

Fungicides

Applications

Active Ingredients

Suppliers & Major Brands

Other Pesticides

Applications

Active Ingredients

Suppliers & Major Brands

7. Formulations

Demand by Formulation

Liquids

Aerosols

Granules

Powders & Dusts

Other Formulations

8. Household Uses

Household Pesticide Demand by Application

Insect Control

Demand Outlook

Market Share

Insect Repellents

Demand Outlook

Market Share

Other Household Pesticides

Demand Outlook

Animal Repellents

Rodenticides

All Other Household Pesticides

Household Pesticide Demand by Formulation

Household Pesticide Market Share

9. Lawn & Garden Uses

Lawn & Garden Pesticide Applications

Demand by Application

Lawn Care

Garden Care

Other Outdoor Spaces

Lawn & Garden Pesticide Demand by Formulation

Lawn & Garden Pesticide Market Share

10. Industry Structure

Key Findings & Industry Composition

Market Share

Mergers & Acquisitions

Competitive Strategies

Brand Name Recognition & Loyalty

Product Line Extensions

Proprietary Formulations

Packaging & Convenience

Marketing

List of Industry Participants

11. Appendix

Scope

Definitions

Abbreviations

Freedonia Methodology

Study-Specific Methodology

Sources

Associations & Agencies

Related Studies & Reports

Macroeconomic Assumptions

Economic Environment

Demographic Trends

Consumer Spending

Housing Stock


List of Tables

2. Pesticide Market Overview

Table 2-1 | Formulated Pesticide Demand by Market, 2009 - 2029 (million dollars)

Table 2-2 | Pesticide Active Ingredient Demand by Product, 2009 - 2029 (million pounds & million dollars)

Table 2-3 | Selected Home & Garden Pesticide Active Ingredient Prices, 2009 - 2029 (dollars per pound)

Table 2-4 | Home & Garden Pesticide Market, 2009 - 2019 (million dollars)

Table 2-5 | "Do You Apply Pesticides & Herbicides Inside Your Home, On Your Body, Or Around Your Yard & Garden?" by Household Income Bracket, Geographic Region & Residence Type, 2020 (percent of total)

Table 2-6 | "Do You Apply Pesticides & Herbicides Inside Your Home, On Your Body, Or Around Your Yard & Garden?" by Gender, Age Group, & Presence of Children at Home, 2020 (% of total)

3. Household Pest Control Outlook

Table 3-1 | Household Pest Control Products & Services, 2009 - 2029 (million dollars)

4. Gardening & Lawn Care Trends

Table 4-1 | "I Enjoy Caring for My Lawn & Garden" by Gender & Age Group, 2020 (% of total)

Table 4-2 | Lot Size Owned: Urban vs. Rural Settings, 2020 (% of total)

Table 4-3 | Who Performs Lawn & Garden Maintenance Tasks by Urban vs. Rural Setting, 2020 (% of total)

Table 4-4 | "Why Do You Not Use Home & Garden Pesticides" by Gender & Presence of Children, 2020 (% of total)

Table 4-5 | "Why Do You Not Use Home & Garden Pesticides?" by Age Group, 2020 (% of total)

Table 4-6 | Priorities of Various Features & Functions of Home & Garden Pesticides, 2020 (% of total)

5. Retail Channels

Table 5-1 | Home & Garden Pesticide Retail Sales by Channel, 2009 - 2029 (million dollars)

6. Products

Table 6-1 | Home & Garden Pesticide Demand by Product, 2009 - 2029 (million dollars)

Table 6-2 | Home & Garden Insecticide Demand by Application, 2009 - 2029 (million dollars)

Table 6-3 | Home & Garden Insecticide Active Ingredient Demand by Type, 2009 - 2029 (million pounds & million dollars)

Table 6-4 | Home & Garden Insecticide Suppliers & Major Brands

Table 6-5 | Home & Garden Herbicide Demand by Application, 2009 - 2029 (million dollars)

Table 6-6 | Home & Garden Herbicide Active Ingredient Demand by Type, 2009 - 2029 (million pounds & million dollars)

Table 6-7 | Home & Garden Herbicide Suppliers & Major Brands

Table 6-8 | Home & Garden Fungicide Demand by Application, 2009 - 2029 (million dollars)

Table 6-9 | Home & Garden Fungicide Active Ingredient Demand by Type, 2009 - 2029 (million pounds & million dollars)

Table 6-10 | Home & Garden Fungicide Suppliers & Major Brands

Table 6-11 | Other Home & Garden Pesticide Demand by Application, 2009 - 2029 (million dollars)

Table 6-12 | Other Home & Garden Pesticide Active Ingredient Demand by Type, 2009 - 2029 (million pounds & million dollars)

Table 6-13 | Other Home & Garden Pesticide Suppliers & Major Brands

7. Formulations

Table 7-1 | Home & Garden Pesticide Demand by Formulation, 2009 - 2029 (million dollars)

8. Household Uses

Table 8-1 | Home & Garden Pesticide Demand by Application, 2009 - 2029 (million dollars)

Table 8-2 | Household Insect Control Demand by Insect Type, 2009 - 2029 (million dollars)

Table 8-3 | Household Insect Repellent Demand, 2009 - 2029 (million dollars)

Table 8-4 | Other Household Pesticide Demand by Product, 2009 - 2029 (million dollars)

Table 8-5 | Household Pesticide Demand by Formulation, 2009 - 2029 (million dollars)

9. Lawn & Garden Uses

Table 9-1 | Lawn & Garden Pesticide Demand by Application, 2009 - 2029 (million dollars)

Table 9-2 | Lawn Care Pesticide Demand by Type, 2009 - 2029 (million dollars)

Table 9-3 | Garden Care Pesticide Demand by Type, 2009 - 2029 (million dollars)

Table 9-4 | Other Lawn & Garden Pesticide Demand by Type, 2009 - 2029 (million dollars)

Table 9-5 | Lawn & Garden Pesticide Demand by Formulation, 2009 - 2029 (million dollars)

10. Industry Structure

Table 10-1 | US Home & Garden Pesticide Sales by Company, 2019 (million dollars)

Table 10-2 | Selected Mergers & Acquisitions

Table 10-3 | Selected Industry Participants

11. Appendix

Table 11-1 | Relevant Industry Codes

Table 11-2 | Relevant HS Codes

Table 11-3 | Abbreviations & Acronyms Used in Study

Table 11-4 | Macroeconomic Indicators, 2009 - 2029 (billion 2012 dollars)

Table 11-5 | Population & Households, 2009 - 2029 (million persons)

Table 11-6 | Personal Consumption Expenditures, 2009 - 2029 (billion dollars & billion 2012 dollars)

Table 11-7 | Housing Stock by Type, 2009 - 2029 (million units)


List of Figures

1. Executive Summary

Figure 1-1 | US Home & Garden Pesticides Market

2. Pesticide Market Overview

Figure 2-1 | Formulated Pesticide Demand by Market, 2009 - 2024 (million dollars)

Figure 2-2 | Pesticide Active Ingredient Demand Share, 2019 (million dollars & million pounds)

4. Gardening & Lawn Care Trends

Figure 4-1 | Lawn Maintenance & Gardening Participation Insights, 2020 (% of total)

Figure 4-2 | Amount of Land Owned Around Homes, 2020 (% of total)

5. Retail Channels

Figure 5-1 | Home & Garden Pesticide Retail Sales by Channel, 2009 - 2024 (million dollars)

6. Products

Figure 6-1 | Home & Garden Pesticide Demand by Product, 2009 - 2024 (million dollars)

7. Formulations

Figure 7-1 | Home & Garden Pesticide Demand by Formulation, 2009 - 2024 (million dollars)

Figure 7-2 | Liquids: Product Examples, Advantages, & Disadvantages

Figure 7-3 | Aerosols: Product Examples, Advantages, & Disadvantages

Figure 7-4 | Granules: Product Examples, Advantages, & Disadvantages

Figure 7-5 | Powders & Dusts: Product Examples, Advantages, & Disadvantages

Figure 7-6 | Other Formulations: Product Examples, Advantages, & Disadvantages

8. Household Uses

Figure 8-1 | Household Insect Control Market Share by Company, 2019 (million dollars)

Figure 8-2 | Household Insect Repellent Market Share by Company, 2019 (million dollars)

Figure 8-3 | Household Pesticide Market Share by Company, 2019 (billion dollars)

9. Lawn & Garden Uses

Figure 9-1 | Lawn & Garden Pesticide Market Share by Company, 2019 (billion dollars)

10. Industry Structure

Figure 10-1 | US Home & Garden Pesticide Market Share by Company, 2019 (billion dollars)

Figure 10-2 | Home & Garden Pesticides: Leading Supplier, 2019

Figure 10-3 | Home & Garden Pesticides: Second Leading Supplier, 2019

Figure 10-4 | Home & Garden Pesticides: Third Leading Supplier, 2019

Figure 10-5 | Home & Garden Pesticides: Fourth Leading Supplier, 2019

Figure 10-6 | Home & Garden Pesticides: Fifth Leading Supplier, 2019

11. Appendix

Figure 11-1 | Annual Growth in Real GDP, 2000 - 2019, Compared to 1980 - 2005 Average (percent)

Figure 11-2 | Annual Population Growth, 2004 - 2019 (percent)

Figure 11-3 | Housing Stock: Share by Year of Construction, 2019 (million units)


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