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Demand for household pesticides is forecast to rise an average of 2.4% per year to $1.4 billion in 2024. Weak consumer spending will limit the pace of growth, but the necessity of addressing household pest control issues will support continued sales.
Competition from Professional Pest Control Services to Limit Growth
The majority of consumer spending on household pest control issues consists of hiring professional pest control services, and DIY pesticide purchases represents a minority of the market. Going forward, market share for professional pest control services is expected to increase somewhat. Health-conscious customers will increasingly prefer to avoid personal exposure to pesticide chemicals, and hiring professionals for comprehensive services will continue to be appealing for severe infestations.
Non-DEET Insect Repellents Gaining Market Share
While DEET remains the most widely used active ingredient in insect repellents, DEET alternatives are rapidly gaining market share. In particular:
- Oil of lemon eucalyptus products have performed well in recent years and are expected to continue posting fast growth. The strong health and environmental profile of oil of lemon eucalyptus repellents makes them popular for children and for backyard use.
- Picaridin-based products have also become increasingly common since first becoming available in 2005. These products are popular for being odorless and effective, although they tend to carry a price premium over DEET products and are less attractive than oil of lemon eucalyptus to environmentally minded customers.
New Active Ingredients Hold Potential to Disrupt Market
Concerns about the health and environmental impacts of household pesticides drive ongoing product development, and there are two new active ingredients that hold significant potential:
- Nootkatone was registered for use in insect controls and insect repellents in August 2020, and products using this material may be available by 2022. Nootkatone is a natural material found in grapefruit. It is considered to be organic and nontoxic to humans, and thus addresses important consumer concerns in the industry.
- In October 2019, the EPA proposed that alphachloralose be registered for use in rodenticides. Alphachloralose is already widely used for this purpose in the EU and is considered to be relatively nonhazardous to children and non-target animals. If approved, alphachloralose would be the first new rodenticide active ingredient registered in the US in over 20 years.
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Table of Contents
1. Executive Summary
2. About the Report
Report Details
Study Scope & Product Description
Impact of COVID-19 Pandemic
3. Overview
Historical Trends in Household Pesticide Use
Household Pesticide Demand by Product & Formulation
Active Ingredient Prices
Sustainability & Regulatory Trends
Product Registration Requirements
Conventional Pesticides
Biopesticides
4. Household Pest Control Outlook
Pest Control Products & Services
Nonchemical Alternatives (Traps, Repellents, Predator Insects)
Pest Control Services
Leading Household Pest Control Purchases
5. Retail Trends
Household Pesticide Retail Sales
Mass Merchandisers
Home Centers
Garden Centers
Internet & Mail Order
Other Retailers
Consumer Trends
Consumer Pesticide Use by Demographic Group
Why Consumers Do Not Use Home & Garden Pesticides
Home & Garden Pesticide Feature Priorities
6. Applications
Household Pesticide Demand by Application
Insect Control
Demand Outlook
Market Share
Insect Repellants
Demand Outlook
Market Share
Animal Repellants
Rodent Control
Other Household Pesticides
7. Suppliers & Market Share
Key Findings & Industry Composition
Market Share
Competitive Strategies
Brand Name Recognition & Loyalty
Product Line Extensions
Proprietary Formulations
Packaging & Convenience
Marketing
8. Appendix
Scope
Definitions
Freedonia Methodology
Study-Specific Methodology
Sources
Associations & Agencies
Related Studies & Reports
Macroeconomic Assumptions
Economic Environment
Demographic Trends
Consumer Spending
Housing Stock
List of Tables
3. Overview
Table 3-1 | Household Pesticides Demand, 2009 - 2019 (million dollars)
Table 3-2 | Household Pesticide Demand by Product & Formulations, 2009 - 2029 (million dollars)
4. Household Pest Control Outlook
Table 4-1 | Household Pest Control Products & Services, 2009 - 2029 (million dollars)
5. Retail Trends
Table 5-1 | Household Pesticide Retail Sales by Channel, 2009 - 2029 (million dollars)
Table 5-2 | "Do You Apply Pesticides & Herbicides Inside Your Home, On Your Body, Or Around Your Yard & Garden?" by Household Income Bracket, Geographic Region & Residence Type, 2020 (percent of total)
Table 5-3 | "Do You Apply Pesticides & Herbicides Inside Your Home, On Your Body, Or Around Your Yard & Garden?" by Gender, Age Group, & Presence of Children at Home, 2020 (% of total)
Table 5-4 | "Why Do You Not Use Home & Garden Pesticides" by Gender & Presence of Children, 2020 (% of total)
Table 5-5 | "Why Do You Not Use Home & Garden Pesticides?" by Age Group, 2020 (% of total)
Table 5-6 | Priorities of Various Features & Functions of Home & Garden Pesticides, 2020 (% of total)
6. Applications
Table 6-1 | Household Pesticide Demand by Application, 2009 - 2029 (million dollars)
Table 6-2 | Household Insect Control Product Demand by Insect Type, 2009 - 2029 (million dollars)
Table 6-3 | Household Insect Repellant Demand, 2009 - 2029 (million dollars)
Table 6-4 | Household Animal Repellants Demand, 2009 - 2029 (million dollars)
Table 6-5 | Household Rodent Control Product Demand, 2009 - 2029 (million dollars)
Table 6-6 | Other Household Pesticide Demand, 2009 - 2029 (million dollars)
7. Suppliers & Market Share
Table 7-1 | US Household Pesticide Sales by Company, 2019 (million dollars)
8. Appendix
Table 8-1 | Relevant Industry Codes
Table 8-2 | Relevant HS Codes
Table 8-3 | Macroeconomic Indicators, 2009 - 2029 (billion 2012 dollars)
Table 8-4 | Population & Households, 2009 - 2029 (million persons)
Table 8-5 | Personal Consumption Expenditures, 2009 - 2029 (billion dollars & billion 2012 dollars)
Table 8-6 | Housing Stock by Type, 2009 - 2029 (million units)
List of Figures
1. Executive Summary
Figure 1-1 | Household Pesticides Market
5. Retail Trends
Figure 5-1 | Household Pesticide Retail Sales by Channel, 2019 (billion dollars)
6. Applications
Figure 6-1 | Household Insect Control Product Market Share by Company, 2019 (million dollars)
Figure 6-2 | Household Insect Repellant Market Share by Company, 2019 (million dollars)
7. Suppliers & Market Share
Figure 7-1 | US Household Pesticides Market Share by Company, 2019 (billion dollars)
8. Appendix
Figure 8-1 | Annual Growth in Real GDP, 2000 - 2019, Compared to 1980 - 2005 Average (percent)
Figure 8-2 | Annual Population Growth, 2004 - 2019 (percent)
Figure 8-3 | Housing Stock: Share by Year of Construction, 2019 (million units)
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