Study #: 3981 | Published: 12/2020 | Pages: 84 | Individual User License: US$ 2,900

Demand for household pesticides is forecast to rise an average of 2.4% per year to $1.4 billion in 2024. Weak consumer spending will limit the pace of growth, but the necessity of addressing household pest control issues will support continued sales.

Competition from Professional Pest Control Services to Limit Growth

The majority of consumer spending on household pest control issues consists of hiring professional pest control services, and DIY pesticide purchases represents a minority of the market. Going forward, market share for professional pest control services is expected to increase somewhat. Health-conscious customers will increasingly prefer to avoid personal exposure to pesticide chemicals, and hiring professionals for comprehensive services will continue to be appealing for severe infestations.

Non-DEET Insect Repellents Gaining Market Share

While DEET remains the most widely used active ingredient in insect repellents, DEET alternatives are rapidly gaining market share. In particular:

  • Oil of lemon eucalyptus products have performed well in recent years and are expected to continue posting fast growth. The strong health and environmental profile of oil of lemon eucalyptus repellents makes them popular for children and for backyard use.
  • Picaridin-based products have also become increasingly common since first becoming available in 2005. These products are popular for being odorless and effective, although they tend to carry a price premium over DEET products and are less attractive than oil of lemon eucalyptus to environmentally minded customers.

New Active Ingredients Hold Potential to Disrupt Market

Concerns about the health and environmental impacts of household pesticides drive ongoing product development, and there are two new active ingredients that hold significant potential:

  • Nootkatone was registered for use in insect controls and insect repellents in August 2020, and products using this material may be available by 2022. Nootkatone is a natural material found in grapefruit. It is considered to be organic and nontoxic to humans, and thus addresses important consumer concerns in the industry.
  • In October 2019, the EPA proposed that alphachloralose be registered for use in rodenticides. Alphachloralose is already widely used for this purpose in the EU and is considered to be relatively nonhazardous to children and non-target animals. If approved, alphachloralose would be the first new rodenticide active ingredient registered in the US in over 20 years.

Our Simple Buying Process

Add This Study To Your Cart.

Register, Checkout and
Verify Payment.

Your Report Is Available.

Table of Contents

1. Executive Summary

2. About the Report

Report Details

Study Scope & Product Description

Impact of COVID-19 Pandemic

3. Overview

Historical Trends in Household Pesticide Use

Household Pesticide Demand by Product & Formulation

Active Ingredient Prices

Sustainability & Regulatory Trends

Product Registration Requirements

Conventional Pesticides


4. Household Pest Control Outlook

Pest Control Products & Services

Nonchemical Alternatives (Traps, Repellents, Predator Insects)

Pest Control Services

Leading Household Pest Control Purchases

5. Retail Trends

Household Pesticide Retail Sales

Mass Merchandisers

Home Centers

Garden Centers

Internet & Mail Order

Other Retailers

Consumer Trends

Consumer Pesticide Use by Demographic Group

Why Consumers Do Not Use Home & Garden Pesticides

Home & Garden Pesticide Feature Priorities

6. Applications

Household Pesticide Demand by Application

Insect Control

Demand Outlook

Market Share

Insect Repellants

Demand Outlook

Market Share

Animal Repellants

Rodent Control

Other Household Pesticides

7. Suppliers & Market Share

Key Findings & Industry Composition

Market Share

Competitive Strategies

Brand Name Recognition & Loyalty

Product Line Extensions

Proprietary Formulations

Packaging & Convenience


8. Appendix



Freedonia Methodology

Study-Specific Methodology


Associations & Agencies

Related Studies & Reports

Macroeconomic Assumptions

Economic Environment

Demographic Trends

Consumer Spending

Housing Stock

List of Tables

3. Overview

Table 3-1 | Household Pesticides Demand, 2009 - 2019 (million dollars)

Table 3-2 | Household Pesticide Demand by Product & Formulations, 2009 - 2029 (million dollars)

4. Household Pest Control Outlook

Table 4-1 | Household Pest Control Products & Services, 2009 - 2029 (million dollars)

5. Retail Trends

Table 5-1 | Household Pesticide Retail Sales by Channel, 2009 - 2029 (million dollars)

Table 5-2 | "Do You Apply Pesticides & Herbicides Inside Your Home, On Your Body, Or Around Your Yard & Garden?" by Household Income Bracket, Geographic Region & Residence Type, 2020 (percent of total)

Table 5-3 | "Do You Apply Pesticides & Herbicides Inside Your Home, On Your Body, Or Around Your Yard & Garden?" by Gender, Age Group, & Presence of Children at Home, 2020 (% of total)

Table 5-4 | "Why Do You Not Use Home & Garden Pesticides" by Gender & Presence of Children, 2020 (% of total)

Table 5-5 | "Why Do You Not Use Home & Garden Pesticides?" by Age Group, 2020 (% of total)

Table 5-6 | Priorities of Various Features & Functions of Home & Garden Pesticides, 2020 (% of total)

6. Applications

Table 6-1 | Household Pesticide Demand by Application, 2009 - 2029 (million dollars)

Table 6-2 | Household Insect Control Product Demand by Insect Type, 2009 - 2029 (million dollars)

Table 6-3 | Household Insect Repellant Demand, 2009 - 2029 (million dollars)

Table 6-4 | Household Animal Repellants Demand, 2009 - 2029 (million dollars)

Table 6-5 | Household Rodent Control Product Demand, 2009 - 2029 (million dollars)

Table 6-6 | Other Household Pesticide Demand, 2009 - 2029 (million dollars)

7. Suppliers & Market Share

Table 7-1 | US Household Pesticide Sales by Company, 2019 (million dollars)

8. Appendix

Table 8-1 | Relevant Industry Codes

Table 8-2 | Relevant HS Codes

Table 8-3 | Macroeconomic Indicators, 2009 - 2029 (billion 2012 dollars)

Table 8-4 | Population & Households, 2009 - 2029 (million persons)

Table 8-5 | Personal Consumption Expenditures, 2009 - 2029 (billion dollars & billion 2012 dollars)

Table 8-6 | Housing Stock by Type, 2009 - 2029 (million units)

List of Figures

1. Executive Summary

Figure 1-1 | Household Pesticides Market

5. Retail Trends

Figure 5-1 | Household Pesticide Retail Sales by Channel, 2019 (billion dollars)

6. Applications

Figure 6-1 | Household Insect Control Product Market Share by Company, 2019 (million dollars)

Figure 6-2 | Household Insect Repellant Market Share by Company, 2019 (million dollars)

7. Suppliers & Market Share

Figure 7-1 | US Household Pesticides Market Share by Company, 2019 (billion dollars)

8. Appendix

Figure 8-1 | Annual Growth in Real GDP, 2000 - 2019, Compared to 1980 - 2005 Average (percent)

Figure 8-2 | Annual Population Growth, 2004 - 2019 (percent)

Figure 8-3 | Housing Stock: Share by Year of Construction, 2019 (million units)

© by The Freedonia Group, a division of