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This study analyzes the US market for home kitchen and bathroom remodeling projects. This study covers both the products used in home kitchen and bathroom remodeling, as well as the value of the services required to install these products.
Products covered by the study include:
Sales of products used in home kitchen and bathroom renovations are presented in value terms (US dollars) at both the manufacturers’ level (for most products) and at the retail level. For countertops, sales are presented at the fabricators’ level for all surface materials except tile and poured-in-place concrete – sales of which are measured as installation revenues (where the countertop is created) and at the retail level. Historical data for 2007, 2012, and 2017 and forecasts for 2022 are presented for both product sales and installation revenues. The study also identifies leading suppliers in the main product segments and discusses factors that affect the marketing and distribution of kitchen and bathroom remodeling products in the US.
Note: The words “remodeling” and “renovations” are synonymous with each other and are used interchangeably throughout the study.
EXECUTIVE SUMMARY
OVERVIEW
Key Findings
Home Improvement Spending Forecast
Kitchen & Bathroom Remodeling Spending Forecast
Recent Market Trends
Spending Forecast by Room
Kitchen & Bathroom Remodeling Product Sales by Type
Kitchen & Bathroom Remodeling Product Sales & Installation Revenues
Product Sales & Installation Revenues Overview
Product Sales Forecast
Installation Revenues Forecast
Kitchen & Bathroom Remodeling Historical Market Trends
Key Home Improvement Trends
Key Drivers of Growth in Kitchen & Bathroom Remodeling Spending
Older Housing Stock Requires Renovation
Improving Economic & Lending Conditions
Increasing Interest in Multigenerational Living
Aging Population's Preference to Age in Place
Homeowners' Desire for More Luxurious Kitchens & Bathrooms
KITCHEN REMODELING
Key Findings
Kitchen Design Trends
Kitchen Remodeling Spending Forecast
Kitchen Cabinets
Kitchen Cabinets: Spending Forecast
Kitchen Cabinets: Product Sales Forecast
Kitchen Cabinets: Product Choices
Kitchen Cabinets: Product Overview
Kitchen Cabinets: Sales by Product Type
Kitchen Cabinets: Sales by Construction Method
Kitchen Cabinets: Sales by Style
Leading Kitchen Cabinets Suppliers
Kitchen Cabinets: Installation Revenues Forecast
Kitchen Countertops
Kitchen Countertops: Spending Forecast
Kitchen Countertops: Product Sales Forecast
Kitchen Countertops: Product Choices
Leading Kitchen Countertops Suppliers
Kitchen Countertops: Installation Revenues Forecast
Kitchen Plumbing
Kitchen Plumbing: Spending Forecast
Kitchen Plumbing: Products Sales Forecast
Kitchen Plumbing Products Sales Overview
Kitchen Renovation Plumbing: Fixtures & Fittings
Kitchen Renovation Plumbing: Behind the Wall Plumbing
Leading Kitchen Plumbing Suppliers
Kitchen Plumbing: Installation Revenues Forecast
Kitchen Flooring
Kitchen Flooring: Spending Forecast
Kitchen Flooring: Product Sales Forecast
Kitchen Flooring: Product Choices
New Kitchen Flooring Products
Leading Kitchen Flooring Suppliers
Kitchen Flooring: Installation Revenues Forecast
Kitchen Lighting Fixtures
Kitchen Lighting Fixtures: Spending Forecast
Kitchen Lighting Fixtures: Product Sales Forecast
Kitchen Lighting Fixtures: Product Choices
Leading Kitchen Lighting Fixtures Suppliers
Kitchen Lighting Fixtures: Installation Revenues Forecast
Other Products
BATHROOM REMODELING
Key Findings
Bathroom Design Trends
Bathroom Remodeling Spending Forecast
Bathroom Cabinets
Bathroom Cabinets: Spending Forecast
Bathroom Cabinets: Product Sales Forecast
Bathroom Cabinets: Product Choices
Leading Bathroom Cabinets Suppliers
Bathroom Cabinets: Installation Revenues Forecast
Bathroom Countertops
Bathroom Countertops: Spending Forecast
Bathroom Countertops: Products Sales Forecast
Bathroom Countertops: Product Choices
Leading Bathroom Countertops Suppliers
Bathroom Countertops: Installation Revenues Forecast
Bathroom Plumbing
Bathroom Plumbing: Spending Forecast
Bathroom Plumbing: Products Sales Forecast
Bathroom Plumbing Products Sales Overview
Bathroom Renovations: Plumbing Fixtures Forecast
Bathroom Renovations: Plumbing Fittings Forecast
Bathroom Renovations: Behind the Wall Plumbing
Leading Bathroom Plumbing Suppliers
Bathroom Plumbing: Installation Revenues Forecast
Bathroom Flooring
Bathroom Flooring: Spending Forecast
Bathroom Flooring: Product Sales Forecast
Bathroom Flooring: Product Choices
Leading Bathroom Flooring Suppliers
Bathroom Flooring: Installation Revenues Forecast
Bathroom Lighting Fixtures
Bathroom Lighting Fixtures: Spending Forecast
Bathroom Lighting Fixtures: Product Sales Forecast
Bathroom Lighting Fixtures: Product Choices
Leading Bathroom Lighting Fixtures Suppliers
Bathroom Lighting Fixtures: Installation Revenues Forecast
Other Products
INDUSTRY STRUCTURE
Key Findings
Industry Composition
Competitive Strategies & Marketing Channels
Competitive Strategies & Marketing Channels Overview
Rising Use of the Internet for Design Inspiration
Diversification of Kitchen & Bathroom Remodeling Professionals
Broadening Reach of Big-Box Retailers
New Product Introductions
Advertising & Product Placement on Television Shows & Other Media
Distribution Channels
Distribution Channels Overview
Kitchen & Bathroom Remodeling Specialists
Supply Houses
Independent Contractors
Big-Box Retailers
The Internet
The Role of DIY Consumers in Kitchen & Bathroom Remodeling
List of Industry Participants
APPENDIX
Scope
Methodology
Sources
Related Freedonia Group Studies
Definitions
Abbreviations
Macroeconomic Assumptions
Economic Environment
Demographic Trends
Consumer Spending
Consumer Financing
Building Construction
Residential Building Construction
Housing Starts
Housing Stock
Residential Improvements & Repairs
OVERVIEW
Table 2-1 | US Home Improvement Spending by Type, 2007 - 2022 (billion dollars)
Table 2-2 | Kitchen & Bathroom Remodeling Spending by Room, 2007 - 2022 (million dollars)
Table 2-3 | Kitchen & Bathroom Remodeling Spending by Product, 2007 - 2022 (million dollars)
Table 2-4 | Kitchen & Bathroom Remodeling Spending by Type, 2007 - 2022 (million dollars)
Table 2-5 | Kitchen & Bathroom Remodeling: Product Sales at the Retail Level, 2007 - 2022 (million dollars)
Table 2-6 | Kitchen & Bathroom Remodeling: Installation Revenues by Product, 2007 - 2022 (million dollars)
Table 2-7 | Historical Kitchen & Bathroom Remodeling Market Trends, 2007 - 2017
Table 2-8 | Consumer Responses by Race & Ethnicity & Age: "I prefer to age in place", 2017
KITCHEN REMODELING
Table 3-1 | Kitchen Remodeling Spending by Product, 2007 - 2022 (million dollars)
Table 3-2 | Kitchen Remodeling: Cabinets Spending, 2007 - 2022 (million dollars)
Table 3-3 | Kitchen Cabinets Remodeling: Product Sales, 2007 - 2022 (million dollars)
Table 3-4 | Selected Leading Suppliers of Cabinets for Kitchen Remodeling Projects, 2017
Table 3-5 | Kitchen Cabinets Remodeling: Installation Revenues, 2007 - 2022 (million dollars)
Table 3-6 | Kitchen Remodeling: Countertops Spending, 2007 - 2022 (million dollars)
Table 3-7 | Kitchen Countertops Remodeling: Product Sales, 2007 - 2022 (million dollars)
Table 3-8 | Kitchen Countertops Remodeling: Installation Revenues, 2007 - 2022 (million dollars)
Table 3-9 | Kitchen Remodeling: Plumbing Spending, 2007 - 2022 (million dollars)
Table 3-10 | Kitchen Plumbing Remodeling: Product Sales, 2007 - 2022 (million dollars)
Table 3-11 | Kitchen Plumbing Remodeling: Installation Revenues, 2007 - 2022 (million dollars)
Table 3-12 | Kitchen Remodeling: Flooring Spending, 2007 - 2022 (million dollars)
Table 3-13 | Kitchen Flooring Remodeling: Product Sales, 2007 - 2022 (million dollars)
Table 3-14 | Kitchen Flooring Remodeling: Installation Revenues, 2007 - 2022 (million dollars)
Table 3-15 | Kitchen Remodeling: Lighting Fixtures Spending, 2007 - 2022 (million dollars)
Table 3-16 | Kitchen Lighting Fixtures Remodeling: Product Sales, 2007 - 2022 (million dollars)
Table 3-17 | Kitchen Lighting Fixtures Remodeling: Installation Revenues, 2007 - 2022 (million dollars)
Table 3-18 | Kitchen Remodeling: Other Products Spending, 2007 - 2022 (million dollars)
BATHROOM REMODELING
Table 4-1 | Bathroom Remodeling Spending by Product, 2007 - 2022 (million dollars)
Table 4-2 | Bathroom Remodeling: Cabinets Spending, 2007 - 2022 (million dollars)
Table 4-3 | Bathroom Cabinets Remodeling: Product Sales, 2007 - 2022 (million dollars)
Table 4-4 | Bathroom Cabinets Remodeling: Installation Revenues, 2007 - 2022 (million dollars)
Table 4-5 | Bathroom Remodeling: Countertops Spending, 2007 - 2022 (million dollars)
Table 4-6 | Bathroom Countertops Remodeling: Product Sales, 2007 - 2022 (million dollars)
Table 4-7 | Bathroom Countertops Remodeling: Installation Revenues, 2007 - 2022 (million dollars)
Table 4-8 | Bathroom Remodeling: Plumbing Spending, 2007 - 2022 (million dollars)
Table 4-9 | Bathroom Plumbing Remodeling: Product Sales, 2007 - 2022 (million dollars)
Table 4-10 | Bathroom Plumbing Remodeling: Installation Revenues, 2007 - 2022 (million dollars)
Table 4-11 | Bathroom Remodeling: Flooring Spending, 2007 - 2022 (million dollars)
Table 4-12 | Bathroom Flooring Remodeling: Product Sales, 2007 - 2022 (million dollars)
Table 4-13 | Selected Leading Bathroom Flooring Suppliers, 2017
Table 4-14 | Bathroom Flooring Remodeling: Installation Revenues, 2007 - 2022 (million dollars)
Table 4-15 | Bathroom Remodeling: Lighting Fixtures Spending, 2007 - 2022 (million dollars)
Table 4-16 | Bathroom Lighting Fixtures Remodeling: Product Sales, 2007 - 2022 (million dollars)
Table 4-17 | Bathroom Lighting Fixtures Remodeling: Installation Revenues, 2007 - 2022 (million dollars)
Table 4-18 | Bathroom Remodeling: Other Products Spending, 2007 - 2022 (million dollars)
APPENDIX
Table 6-1 | Relevant Industry Codes
Table 6-2 | Abbreviations Used in Study
Table 6-3 | Macroeconomic Indicators, 2007 - 2022 (billion 2009 dollars)
Table 6-4 | Population & Households, 2007 - 2022 (million persons)
Table 6-5 | Personal Consumption Expenditures, 2007 - 2022 (billion dollars)
Table 6-6 | Consumer Financing Environment, 2007 - 2017
Table 6-7 | Building Construction Expenditures, 2007 - 2022 (billion dollars)
Table 6-8 | Residential Building Construction Expenditures, 2007 - 2022 (billion dollars)
Table 6-9 | New Housing Indicators, 2007 - 2022
Table 6-10 | Housing Stock by Type, 2007 - 2022 (million units)
Table 6-11 | Residential Improvement & Repair Expenditures, 2007 - 2022 (billion dollars)
EXECUTIVE SUMMARY
Figure 1-1 | Key Trends in the US Kitchen & Bathroom Remodeling Market
OVERVIEW
Figure 2-1 | Key Trends in the US Kitchen & Bathroom Remodeling Market
Figure 2-2 | Kitchen & Bathroom Remodeling Spending, 2007 - 2022
Figure 2-3 | Kitchen & Bathroom Remodeling Product Share by Room, 2017 (percent of total)
Figure 2-4 | Installation Revenues as Share of Total Remodeling Spending, 2007 - 2022 (billion dollars)
Figure 2-5 | Kitchen & Bathroom Product Sales as Share of Total Spending, 2017 (percent)
Figure 2-6 | Kitchen & Bathroom Installation Revenues as Share of Total Spending, 2017 (percent)
Figure 2-7 | Historical Kitchen & Bathroom Remodeling Market Trends, 2008 - 2017 (percent change)
Figure 2-8 | Number of Bathrooms in US Housing Units, 2017 (percent of total)
Figure 2-9 | Number of Americans Aged 55 & Over, 2007 - 2027 (percent of total)
KITCHEN REMODELING
Figure 3-1 | Key Trends in the US Kitchen Remodeling Market
Figure 3-2 | Percent of Homeowners Considering a Kitchen Remodeling Project by Age Group, 2017 (percent of total)
Figure 3-3 | Kitchen Remodeling Spending Growth, 2012 - 2022 (percent CAGR)
Figure 3-4 | Product & Installation Costs of Kitchen Cabinets by Type, 2017 (dollars per cabinet)
Figure 3-5 | Characteristics of Kitchen Cabinet Product Types
Figure 3-6 | Characteristics of Kitchen Cabinets by Construction Method
Figure 3-7 | Cabinet Style Comparison: Face-Frame Versus Frameless
Figure 3-8 | Kitchen Cabinet Retail Market Share by Style: Face-Frame Versus Frameless, 2017 - 2022
Figure 3-9 | Installation Revenues Share of Kitchen Cabinets Renovation Spending, 2007 - 2022, (billion dollars)
Figure 3-10 | Product & Installation Costs of Selected Kitchen Countertops by Material, 2017 (dollars per square foot)
Figure 3-11 | Selected Key Competitive Factors & Growth Forecasts for Kitchen Countertop Materials, 2017 - 2022
Figure 3-12 | Leading Kitchen Countertop Suppliers for Selected Material Types, 2017
Figure 3-13 | Installation Revenues Share of Kitchen Countertops Remodeling Spending, 2007 - 2022, (billion dollars)
Figure 3-14 | Product & Installation Costs of Selected Kitchen Plumbing Products, 2017 (dollars per unit)
Figure 3-15 | Selected Leading Kitchen Plumbing Suppliers, 2017
Figure 3-16 | Installation Revenues Share of Kitchen Remodeling Plumbing Spending, 2007 - 2022 (billion dollars)
Figure 3-17 | Product & Installation Costs of Selected Kitchen Flooring Materials, 2017 (dollars per square foot)
Figure 3-18 | Key Competitive Factors & Growth Forecasts for Kitchen Flooring Materials, 2017 - 2022
Figure 3-19 | New Product Overview: Multilayer Flooring
Figure 3-20 | Leading Kitchen Flooring Suppliers by Product Type, 2017
Figure 3-21 | Installation Revenues Share of Kitchen Flooring Remodeling Spending, 2007 - 2022 (billion dollars)
Figure 3-22 | LED Fixtures Share of Kitchen Lighting Fixture Retail Product Sales, 2017 - 2022 (percent)
BATHROOM REMODELING
Figure 4-1 | Key Trends in the US Bathroom Remodeling Market
Figure 4-2 | Percent of Homeowners Considering a Bathroom Remodeling or Bathroom Addition Project by Age Group, 2017 (percent of total)
Figure 4-3 | Bathroom Remodeling Spending Growth, 2012 - 2022 (percent CAGR)
Figure 4-4 | Product & Installation Costs of Selected Bathroom Cabinets by Type, 2017 (dollars per cabinet)
Figure 4-5 | Bathroom Cabinet Product Characteristics
Figure 4-6 | Installation Revenues Share of Bathroom Cabinets Remodeling Spending, 2007 - 2022 (billion dollars)
Figure 4-7 | Product & Installation Costs of Selected Bathroom Countertops by Material, 2017 (dollars per square foot)
Figure 4-8 | Key Competitive Factors & Growth Forecasts for Selected Bathroom Countertop Materials, 2017 - 2022
Figure 4-9 | Leading Bathroom Countertop Suppliers for Selected Material Types, 2017
Figure 4-10 | Installation Revenues Share of Bathroom Countertop Remodeling Spending, 2007 - 2022 (billion dollars)
Figure 4-11 | Product & Installation Costs of Selected Bathroom Plumbing Products, 2017 (dollars per unit)
Figure 4-12 | Bathroom Plumbing Product Retail Sales Gains by Product Type, 2017 - 2022 (million dollars)
Figure 4-13 | Bathroom Fixtures Sales Share by Product Type, 2017 & 2022 (percent of retail value)
Figure 4-14 | Bathroom Plumbing Fixtures Sales Gains by Type, 2017 - 2022 (million dollars)
Figure 4-15 | Behind the Wall Bathroom Plumbing: Market Share by Pipe Material, 2012 & 2022 (percent)
Figure 4-16 | Selected Leading Bathroom Plumbing Suppliers, 2017
Figure 4-17 | Installation Revenues Share of Bathroom Remodeling Plumbing Spending, 2007 - 2022 (billion dollars)
Figure 4-18 | Product & Installation Costs of Selected Bathroom Flooring Materials, 2017 (dollars per square foot)
Figure 4-19 | Key Competitive Factors & Growth Forecasts for Bathroom Flooring Materials, 2017 - 2022
Figure 4-20 | Installation Revenues Share of Bathroom Flooring Remodeling Spending, 2007 - 2022 (billion dollars)
Figure 4-21 | Product Characteristics of Selected Bathroom Lighting Fixtures
INDUSTRY STRUCTURE
Figure 5-1 | Share of Spending on Selected Kitchen & Bathroom Renovations Performed by DIY Homeowners, 2017 (percent of total)
APPENDIX
Figure 6-1 | Annual Growth in Real GDP, 2000 - 2017, Compared to 1980 - 2005 Average (percent)
Figure 6-2 | Annual Population Growth, 2002 - 2017 (percent)
Figure 6-3 | New Housing Square Footage by Housing Type, 2002 - 2017
Figure 6-4 | Housing Stock by Year of Construction, 2017 (million units)
© by The Freedonia Group, a division of MarketResearch.com