Home Kitchen and Bathroom Remodeling - Demand and Sales Forecasts, Market Share, Market Size, Market Leaders

Study #: 3604 | Published: 03/2018 | Pages: 175 | Individual User License: US$ 4,900

This study analyzes the US market for home kitchen and bathroom remodeling projects. This study covers both the products used in home kitchen and bathroom remodeling, as well as the value of the services required to install these products.

Products covered by the study include:

  • cabinets
  • countertops
  • flooring
  • plumbing
  • lighting fixtures
  • other products, such as drywall, paint, molding and trim, windows and doors, home organization products, and wiring and electrical components

Sales of products used in home kitchen and bathroom renovations are presented in value terms (US dollars) at both the manufacturers’ level (for most products) and at the retail level. For countertops, sales are presented at the fabricators’ level for all surface materials except tile and poured-in-place concrete – sales of which are measured as installation revenues (where the countertop is created) and at the retail level. Historical data for 2007, 2012, and 2017 and forecasts for 2022 are presented for both product sales and installation revenues. The study also identifies leading suppliers in the main product segments and discusses factors that affect the marketing and distribution of kitchen and bathroom remodeling products in the US.

Note: The words “remodeling” and “renovations” are synonymous with each other and are used interchangeably throughout the study.


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Table of Contents

EXECUTIVE SUMMARY

OVERVIEW

Key Findings

Home Improvement Spending Forecast

Kitchen & Bathroom Remodeling Spending Forecast

Recent Market Trends

Spending Forecast by Room

Kitchen & Bathroom Remodeling Product Sales by Type

Kitchen & Bathroom Remodeling Product Sales & Installation Revenues

Product Sales & Installation Revenues Overview

Product Sales Forecast

Installation Revenues Forecast

Kitchen & Bathroom Remodeling Historical Market Trends

Key Home Improvement Trends

Key Drivers of Growth in Kitchen & Bathroom Remodeling Spending

Older Housing Stock Requires Renovation

Improving Economic & Lending Conditions

Increasing Interest in Multigenerational Living

Aging Population's Preference to Age in Place

Homeowners' Desire for More Luxurious Kitchens & Bathrooms

KITCHEN REMODELING

Key Findings

Kitchen Design Trends

Kitchen Remodeling Spending Forecast

Kitchen Cabinets

Kitchen Cabinets: Spending Forecast

Kitchen Cabinets: Product Sales Forecast

Kitchen Cabinets: Product Choices

Kitchen Cabinets: Product Overview

Kitchen Cabinets: Sales by Product Type

Kitchen Cabinets: Sales by Construction Method

Kitchen Cabinets: Sales by Style

Leading Kitchen Cabinets Suppliers

Kitchen Cabinets: Installation Revenues Forecast

Kitchen Countertops

Kitchen Countertops: Spending Forecast

Kitchen Countertops: Product Sales Forecast

Kitchen Countertops: Product Choices

Leading Kitchen Countertops Suppliers

Kitchen Countertops: Installation Revenues Forecast

Kitchen Plumbing

Kitchen Plumbing: Spending Forecast

Kitchen Plumbing: Products Sales Forecast

Kitchen Plumbing Products Sales Overview

Kitchen Renovation Plumbing: Fixtures & Fittings

Kitchen Renovation Plumbing: Behind the Wall Plumbing

Leading Kitchen Plumbing Suppliers

Kitchen Plumbing: Installation Revenues Forecast

Kitchen Flooring

Kitchen Flooring: Spending Forecast

Kitchen Flooring: Product Sales Forecast

Kitchen Flooring: Product Choices

New Kitchen Flooring Products

Leading Kitchen Flooring Suppliers

Kitchen Flooring: Installation Revenues Forecast

Kitchen Lighting Fixtures

Kitchen Lighting Fixtures: Spending Forecast

Kitchen Lighting Fixtures: Product Sales Forecast

Kitchen Lighting Fixtures: Product Choices

Leading Kitchen Lighting Fixtures Suppliers

Kitchen Lighting Fixtures: Installation Revenues Forecast

Other Products

BATHROOM REMODELING

Key Findings

Bathroom Design Trends

Bathroom Remodeling Spending Forecast

Bathroom Cabinets

Bathroom Cabinets: Spending Forecast

Bathroom Cabinets: Product Sales Forecast

Bathroom Cabinets: Product Choices

Leading Bathroom Cabinets Suppliers

Bathroom Cabinets: Installation Revenues Forecast

Bathroom Countertops

Bathroom Countertops: Spending Forecast

Bathroom Countertops: Products Sales Forecast

Bathroom Countertops: Product Choices

Leading Bathroom Countertops Suppliers

Bathroom Countertops: Installation Revenues Forecast

Bathroom Plumbing

Bathroom Plumbing: Spending Forecast

Bathroom Plumbing: Products Sales Forecast

Bathroom Plumbing Products Sales Overview

Bathroom Renovations: Plumbing Fixtures Forecast

Bathroom Renovations: Plumbing Fittings Forecast

Bathroom Renovations: Behind the Wall Plumbing

Leading Bathroom Plumbing Suppliers

Bathroom Plumbing: Installation Revenues Forecast

Bathroom Flooring

Bathroom Flooring: Spending Forecast

Bathroom Flooring: Product Sales Forecast

Bathroom Flooring: Product Choices

Leading Bathroom Flooring Suppliers

Bathroom Flooring: Installation Revenues Forecast

Bathroom Lighting Fixtures

Bathroom Lighting Fixtures: Spending Forecast

Bathroom Lighting Fixtures: Product Sales Forecast

Bathroom Lighting Fixtures: Product Choices

Leading Bathroom Lighting Fixtures Suppliers

Bathroom Lighting Fixtures: Installation Revenues Forecast

Other Products

INDUSTRY STRUCTURE

Key Findings

Industry Composition

Competitive Strategies & Marketing Channels

Competitive Strategies & Marketing Channels Overview

Rising Use of the Internet for Design Inspiration

Diversification of Kitchen & Bathroom Remodeling Professionals

Broadening Reach of Big-Box Retailers

New Product Introductions

Advertising & Product Placement on Television Shows & Other Media

Distribution Channels

Distribution Channels Overview

Kitchen & Bathroom Remodeling Specialists

Supply Houses

Independent Contractors

Big-Box Retailers

The Internet

The Role of DIY Consumers in Kitchen & Bathroom Remodeling

List of Industry Participants

APPENDIX

Scope

Methodology

Sources

Related Freedonia Group Studies

Definitions

Abbreviations

Macroeconomic Assumptions

Economic Environment

Demographic Trends

Consumer Spending

Consumer Financing

Building Construction

Residential Building Construction

Housing Starts

Housing Stock

Residential Improvements & Repairs


List of Tables

OVERVIEW

Table 2-1 | US Home Improvement Spending by Type, 2007 - 2022 (billion dollars)

Table 2-2 | Kitchen & Bathroom Remodeling Spending by Room, 2007 - 2022 (million dollars)

Table 2-3 | Kitchen & Bathroom Remodeling Spending by Product, 2007 - 2022 (million dollars)

Table 2-4 | Kitchen & Bathroom Remodeling Spending by Type, 2007 - 2022 (million dollars)

Table 2-5 | Kitchen & Bathroom Remodeling: Product Sales at the Retail Level, 2007 - 2022 (million dollars)

Table 2-6 | Kitchen & Bathroom Remodeling: Installation Revenues by Product, 2007 - 2022 (million dollars)

Table 2-7 | Historical Kitchen & Bathroom Remodeling Market Trends, 2007 - 2017

Table 2-8 | Consumer Responses by Race & Ethnicity & Age: "I prefer to age in place", 2017

KITCHEN REMODELING

Table 3-1 | Kitchen Remodeling Spending by Product, 2007 - 2022 (million dollars)

Table 3-2 | Kitchen Remodeling: Cabinets Spending, 2007 - 2022 (million dollars)

Table 3-3 | Kitchen Cabinets Remodeling: Product Sales, 2007 - 2022 (million dollars)

Table 3-4 | Selected Leading Suppliers of Cabinets for Kitchen Remodeling Projects, 2017

Table 3-5 | Kitchen Cabinets Remodeling: Installation Revenues, 2007 - 2022 (million dollars)

Table 3-6 | Kitchen Remodeling: Countertops Spending, 2007 - 2022 (million dollars)

Table 3-7 | Kitchen Countertops Remodeling: Product Sales, 2007 - 2022 (million dollars)

Table 3-8 | Kitchen Countertops Remodeling: Installation Revenues, 2007 - 2022 (million dollars)

Table 3-9 | Kitchen Remodeling: Plumbing Spending, 2007 - 2022 (million dollars)

Table 3-10 | Kitchen Plumbing Remodeling: Product Sales, 2007 - 2022 (million dollars)

Table 3-11 | Kitchen Plumbing Remodeling: Installation Revenues, 2007 - 2022 (million dollars)

Table 3-12 | Kitchen Remodeling: Flooring Spending, 2007 - 2022 (million dollars)

Table 3-13 | Kitchen Flooring Remodeling: Product Sales, 2007 - 2022 (million dollars)

Table 3-14 | Kitchen Flooring Remodeling: Installation Revenues, 2007 - 2022 (million dollars)

Table 3-15 | Kitchen Remodeling: Lighting Fixtures Spending, 2007 - 2022 (million dollars)

Table 3-16 | Kitchen Lighting Fixtures Remodeling: Product Sales, 2007 - 2022 (million dollars)

Table 3-17 | Kitchen Lighting Fixtures Remodeling: Installation Revenues, 2007 - 2022 (million dollars)

Table 3-18 | Kitchen Remodeling: Other Products Spending, 2007 - 2022 (million dollars)

BATHROOM REMODELING

Table 4-1 | Bathroom Remodeling Spending by Product, 2007 - 2022 (million dollars)

Table 4-2 | Bathroom Remodeling: Cabinets Spending, 2007 - 2022 (million dollars)

Table 4-3 | Bathroom Cabinets Remodeling: Product Sales, 2007 - 2022 (million dollars)

Table 4-4 | Bathroom Cabinets Remodeling: Installation Revenues, 2007 - 2022 (million dollars)

Table 4-5 | Bathroom Remodeling: Countertops Spending, 2007 - 2022 (million dollars)

Table 4-6 | Bathroom Countertops Remodeling: Product Sales, 2007 - 2022 (million dollars)

Table 4-7 | Bathroom Countertops Remodeling: Installation Revenues, 2007 - 2022 (million dollars)

Table 4-8 | Bathroom Remodeling: Plumbing Spending, 2007 - 2022 (million dollars)

Table 4-9 | Bathroom Plumbing Remodeling: Product Sales, 2007 - 2022 (million dollars)

Table 4-10 | Bathroom Plumbing Remodeling: Installation Revenues, 2007 - 2022 (million dollars)

Table 4-11 | Bathroom Remodeling: Flooring Spending, 2007 - 2022 (million dollars)

Table 4-12 | Bathroom Flooring Remodeling: Product Sales, 2007 - 2022 (million dollars)

Table 4-13 | Selected Leading Bathroom Flooring Suppliers, 2017

Table 4-14 | Bathroom Flooring Remodeling: Installation Revenues, 2007 - 2022 (million dollars)

Table 4-15 | Bathroom Remodeling: Lighting Fixtures Spending, 2007 - 2022 (million dollars)

Table 4-16 | Bathroom Lighting Fixtures Remodeling: Product Sales, 2007 - 2022 (million dollars)

Table 4-17 | Bathroom Lighting Fixtures Remodeling: Installation Revenues, 2007 - 2022 (million dollars)

Table 4-18 | Bathroom Remodeling: Other Products Spending, 2007 - 2022 (million dollars)

APPENDIX

Table 6-1 | Relevant Industry Codes

Table 6-2 | Abbreviations Used in Study

Table 6-3 | Macroeconomic Indicators, 2007 - 2022 (billion 2009 dollars)

Table 6-4 | Population & Households, 2007 - 2022 (million persons)

Table 6-5 | Personal Consumption Expenditures, 2007 - 2022 (billion dollars)

Table 6-6 | Consumer Financing Environment, 2007 - 2017

Table 6-7 | Building Construction Expenditures, 2007 - 2022 (billion dollars)

Table 6-8 | Residential Building Construction Expenditures, 2007 - 2022 (billion dollars)

Table 6-9 | New Housing Indicators, 2007 - 2022

Table 6-10 | Housing Stock by Type, 2007 - 2022 (million units)

Table 6-11 | Residential Improvement & Repair Expenditures, 2007 - 2022 (billion dollars)


List of Figures

EXECUTIVE SUMMARY

Figure 1-1 | Key Trends in the US Kitchen & Bathroom Remodeling Market

OVERVIEW

Figure 2-1 | Key Trends in the US Kitchen & Bathroom Remodeling Market

Figure 2-2 | Kitchen & Bathroom Remodeling Spending, 2007 - 2022

Figure 2-3 | Kitchen & Bathroom Remodeling Product Share by Room, 2017 (percent of total)

Figure 2-4 | Installation Revenues as Share of Total Remodeling Spending, 2007 - 2022 (billion dollars)

Figure 2-5 | Kitchen & Bathroom Product Sales as Share of Total Spending, 2017 (percent)

Figure 2-6 | Kitchen & Bathroom Installation Revenues as Share of Total Spending, 2017 (percent)

Figure 2-7 | Historical Kitchen & Bathroom Remodeling Market Trends, 2008 - 2017 (percent change)

Figure 2-8 | Number of Bathrooms in US Housing Units, 2017 (percent of total)

Figure 2-9 | Number of Americans Aged 55 & Over, 2007 - 2027 (percent of total)

KITCHEN REMODELING

Figure 3-1 | Key Trends in the US Kitchen Remodeling Market

Figure 3-2 | Percent of Homeowners Considering a Kitchen Remodeling Project by Age Group, 2017 (percent of total)

Figure 3-3 | Kitchen Remodeling Spending Growth, 2012 - 2022 (percent CAGR)

Figure 3-4 | Product & Installation Costs of Kitchen Cabinets by Type, 2017 (dollars per cabinet)

Figure 3-5 | Characteristics of Kitchen Cabinet Product Types

Figure 3-6 | Characteristics of Kitchen Cabinets by Construction Method

Figure 3-7 | Cabinet Style Comparison: Face-Frame Versus Frameless

Figure 3-8 | Kitchen Cabinet Retail Market Share by Style: Face-Frame Versus Frameless, 2017 - 2022

Figure 3-9 | Installation Revenues Share of Kitchen Cabinets Renovation Spending, 2007 - 2022, (billion dollars)

Figure 3-10 | Product & Installation Costs of Selected Kitchen Countertops by Material, 2017 (dollars per square foot)

Figure 3-11 | Selected Key Competitive Factors & Growth Forecasts for Kitchen Countertop Materials, 2017 - 2022

Figure 3-12 | Leading Kitchen Countertop Suppliers for Selected Material Types, 2017

Figure 3-13 | Installation Revenues Share of Kitchen Countertops Remodeling Spending, 2007 - 2022, (billion dollars)

Figure 3-14 | Product & Installation Costs of Selected Kitchen Plumbing Products, 2017 (dollars per unit)

Figure 3-15 | Selected Leading Kitchen Plumbing Suppliers, 2017

Figure 3-16 | Installation Revenues Share of Kitchen Remodeling Plumbing Spending, 2007 - 2022 (billion dollars)

Figure 3-17 | Product & Installation Costs of Selected Kitchen Flooring Materials, 2017 (dollars per square foot)

Figure 3-18 | Key Competitive Factors & Growth Forecasts for Kitchen Flooring Materials, 2017 - 2022

Figure 3-19 | New Product Overview: Multilayer Flooring

Figure 3-20 | Leading Kitchen Flooring Suppliers by Product Type, 2017

Figure 3-21 | Installation Revenues Share of Kitchen Flooring Remodeling Spending, 2007 - 2022 (billion dollars)

Figure 3-22 | LED Fixtures Share of Kitchen Lighting Fixture Retail Product Sales, 2017 - 2022 (percent)

BATHROOM REMODELING

Figure 4-1 | Key Trends in the US Bathroom Remodeling Market

Figure 4-2 | Percent of Homeowners Considering a Bathroom Remodeling or Bathroom Addition Project by Age Group, 2017 (percent of total)

Figure 4-3 | Bathroom Remodeling Spending Growth, 2012 - 2022 (percent CAGR)

Figure 4-4 | Product & Installation Costs of Selected Bathroom Cabinets by Type, 2017 (dollars per cabinet)

Figure 4-5 | Bathroom Cabinet Product Characteristics

Figure 4-6 | Installation Revenues Share of Bathroom Cabinets Remodeling Spending, 2007 - 2022 (billion dollars)

Figure 4-7 | Product & Installation Costs of Selected Bathroom Countertops by Material, 2017 (dollars per square foot)

Figure 4-8 | Key Competitive Factors & Growth Forecasts for Selected Bathroom Countertop Materials, 2017 - 2022

Figure 4-9 | Leading Bathroom Countertop Suppliers for Selected Material Types, 2017

Figure 4-10 | Installation Revenues Share of Bathroom Countertop Remodeling Spending, 2007 - 2022 (billion dollars)

Figure 4-11 | Product & Installation Costs of Selected Bathroom Plumbing Products, 2017 (dollars per unit)

Figure 4-12 | Bathroom Plumbing Product Retail Sales Gains by Product Type, 2017 - 2022 (million dollars)

Figure 4-13 | Bathroom Fixtures Sales Share by Product Type, 2017 & 2022 (percent of retail value)

Figure 4-14 | Bathroom Plumbing Fixtures Sales Gains by Type, 2017 - 2022 (million dollars)

Figure 4-15 | Behind the Wall Bathroom Plumbing: Market Share by Pipe Material, 2012 & 2022 (percent)

Figure 4-16 | Selected Leading Bathroom Plumbing Suppliers, 2017

Figure 4-17 | Installation Revenues Share of Bathroom Remodeling Plumbing Spending, 2007 - 2022 (billion dollars)

Figure 4-18 | Product & Installation Costs of Selected Bathroom Flooring Materials, 2017 (dollars per square foot)

Figure 4-19 | Key Competitive Factors & Growth Forecasts for Bathroom Flooring Materials, 2017 - 2022

Figure 4-20 | Installation Revenues Share of Bathroom Flooring Remodeling Spending, 2007 - 2022 (billion dollars)

Figure 4-21 | Product Characteristics of Selected Bathroom Lighting Fixtures

INDUSTRY STRUCTURE

Figure 5-1 | Share of Spending on Selected Kitchen & Bathroom Renovations Performed by DIY Homeowners, 2017 (percent of total)

APPENDIX

Figure 6-1 | Annual Growth in Real GDP, 2000 - 2017, Compared to 1980 - 2005 Average (percent)

Figure 6-2 | Annual Population Growth, 2002 - 2017 (percent)

Figure 6-3 | New Housing Square Footage by Housing Type, 2002 - 2017

Figure 6-4 | Housing Stock by Year of Construction, 2017 (million units)


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