Study #: 3852 | Published: 04/2021 | Pages: 216 | Individual User License: US$ 5,500

The US labels market is projected to expand 3.3% per year to $20.6 billion in 2025, accelerating from the pace seen during the 2015-2020 period, when average annual growth was affected by a 2020 decline in label demand that resulted from the COVID-19 pandemic. Growth will be boosted by the continued focus on labels as marketing and track-and-trace tools, buoying growth for value-added label types. Though technologically advanced labels will remain pricier than standard types, their sales will also be boosted by improvements in converting and printing technologies that will make them more affordable, helping to increase their penetration in a number of markets as the price gap shrinks.

Pressure Sensitive to Remain Largest Segment; Heat Shrink Labels to Grow at Fast Pace

Pressure sensitive labels accounted for 76% of demand in 2020, and the segment is expected to remain the leader through 2025. Gains will be supported by the:

  • growing popularity of specialized labels, including RFID-enabled and extended content types
  • the promotion of higher value and higher performance labels such as more durable types for automotive, appliance, and electronics applications

Heat shrink and stretch sleeve labels are expected to expand at an above average pace and will continue to take market share from glue-applied labels. Though comparatively more expensive to produce, heat shrink and stretch sleeve labels have superior aesthetics and are seeing advancements in digital printing, which will boost demand for these labels. As a result, pressure sensitive labels will face competition from heat shrink and stretch sleeve labels, particularly in food applications.

Mailing & Shipping Labels & Secondary Packaging Will Experience Largest Absolute Gains

Ongoing growth in e-commerce – which was boosted to even higher levels during the pandemic in 2020 – as well as the increased need to track and trace inventory in distribution and transportation, will support healthy growth for labels in mailing and shipping labels and secondary packaging. For mailing and shipping labels, demand for labels for individually packaged items instead of bulk shipping – as well as the trend of e-commerce retailers including printed return labels with shipments – will buoy growth. Increases in retail activity will also boost demand for labels used with secondary packaging, most notably track and trace labels.

Digital Printing to Offer New Opportunities for Labels

Digital printing will expand at by far the fastest pace of any label printing technology through 2025, when it is expected to be replace lithography as the second most common printing method. Growth will be boosted by demand for short print runs of customized packaging for promotions and customized marketing, which is more affordable when using digital printing.

Demand for digitally printed labels will also be supported by increased regulatory activity, particularly in the pharmaceutical market, which sometimes requires frequent changes to information presented on labels. Digital printing’s versatility and minimal prepress preparation time allows adjustments to be made cost-effectively.


Our Simple Buying Process

Add This Study To Your Cart.

Register, Checkout and
Verify Payment.

Your Report Is Available.

Table of Contents

1. Executive Summary

2. COVID-19 Pandemic

Overview

Impact on the Economy

Impact on the Labels Industry

3. Overview

Study Scope

Historical Trends

Demand by Application Method

Production & Foreign Trade

Pricing Trends

Raw Materials

Raw Material Requirements

Stock Materials (Substrates)

Adhesives

Printing Inks

Liners, Topcoats, & Other Materials

4. Factors Impacting Label Demand

Sustainability Issues

Recycling & Recycled Content

Bioplastics & Compostable Plastics

Low-VOC Materials

Smart Label Developments

RFID

Electronic Article Surveillance (EAS) Labels

Interactive Labels

Competitive Technologies (Direct Printing & ESL)

Regulatory Issues

Food & Beverage Labels

Pharmaceutical & Medical Device Labels

Certification Bodies

5. Pressure Sensitive Labels

Scope & Product Description

Characteristics & Applications

Demand by Material

Key Markets

Trends in Printing Technology

Suppliers & New Product Development

6. Heat Shrink & Stretch Sleeve Labels

Scope & Product Description

Product Types

Demand by Type

Heat Shrink Labels

Stretch Sleeve Labels

Demand by Material

Key Markets

Trends in Printing Technology

Suppliers & New Product Development

7. Glue-Applied Labels

Scope & Product Description

Characteristics & Applications

Demand by Material

Key Markets

Trends in Printing Technology

Suppliers & New Product Development

8. In-Mold Labels

Scope & Product Description

Characteristics & Applications

Demand by Material

Key Markets

Trends in Printing Technology

Demand by Molding Process

Suppliers & New Product Development

9. Heat Transfer Labels

Scope & Product Description

Characteristics & Applications

Demand by Material

Key Markets

Trends in Printing Technology

Suppliers & New Product Development

10. Other Label Products

Scope & Product Description

Demand by Material

Product Trends

Wraparound Labels

Heat-Seal Labels

Gummed Labels

Foam Labels

Key Markets

Trends in Printing Technology

11. Stock Materials

Label Demand by Stock Material

Paper Labels

Scope & Product Description

Demand by Application Method

Key Markets

Demand by Type (Roll, Sheet, Decal)

Leading Suppliers

Plastic Labels

Scope & Product Description

Demand by Application Method

Key Markets

Demand by Film Material

Leading Suppliers

Other Label Materials (Foil, Ceramic, Stainless Steel)

12. Markets

Label Demand by Market

Primary Packaging Labels

Market Scope

Demand by Application Method

Demand by Market Sector

Food

Beverages

Pharmaceuticals

Cosmetics & Toiletries

Other Markets for Primary Packaging Labels

Secondary Packaging

Market Scope

Demand by Application Method

Demand by Market Sector

Retail Market

Institutional, Transportation, & Distribution

Industrial Labels

Market Scope

Demand by Application Method

Mailing & Shipping Labels

Market Scope

Demand by Application Method

Decorative Labels

Market Scope

Demand by Application Method

Consumer & Institutional

13. Printing Technologies

Label Demand by Printing Technology

Flexography

Process Description

Demand by Label Material & Application Method

Lithography

Process Description

Demand by Label Material & Application Method

Digital

Process Description

Demand by Label Material & Application Method

Screen

Process Description

Demand by Label Material & Application Method

Gravure

Process Description

Demand by Label Material & Application Method

Letterpress

Process Description

Demand by Label Material & Application Method

Variable Information Printing

14. Market Share & Key Suppliers

Key Findings & Industry Composition

Market Share

Label Stock Producers

Label Printers & Converters

Mergers & Acquisitions

Competitive Strategies

List of Industry Participants

15. Appendix

Scope

Definitions

Abbreviations

Freedonia Methodology

Study-Specific Methodology

Sources

Associations & Agencies

Related Studies & Reports

Macroeconomic Assumptions

Economic Environment

Demographic Trends

Manufacturers' Shipments

Consumer Spending

Business Establishments


List of Tables

2. COVID-19 Pandemic

Table 2-1 | Macroeconomic Indicators, 2019 - 2022 (billion 2012 dollars)

Table 2-2 | Annual Label Demand by Market, 2019 - 2021 (million dollars)

Table 2-3 | Annual Label Demand by Application Method, 2019 - 2021 (million dollars)

3. Overview

Table 3-1 | Label Demand, 2010 - 2020 (million dollars)

Table 3-2 | Label Demand by Application Method, 2010 - 2030 (million dollars)

Table 3-3 | Label Supply & Demand, 2010 - 2030 (million dollars)

Table 3-4 | Label Pricing, 2010 - 2030 (dollars per square meter)

Table 3-5 | Raw Material Consumption in Label Production, 2010 - 2030 (million pounds)

4. Factors Impacting Label Demand

Table 4-1 | Recent Regulations Impacting the Food & Beverage Label Market

Table 4-2 | Recent Regulations Impacting Pharmaceutical & Medical Device Label Market

5. Pressure Sensitive Labels

Table 5-1 | Pressure Sensitive Labels: Advantages & Disadvantages

Table 5-2 | Pressure Sensitive Label Demand by Material, 2010 - 2030 (million dollars)

6. Heat Shrink & Stretch Sleeve Labels

Table 6-1 | Heat Shrink & Stretch Sleeve Label Demand by Type, 2010 - 2030 (million dollars)

Table 6-2 | Heat Shrink Labels: Advantages & Disadvantages

Table 6-3 | Stretch Sleeve Labels: Advantages & Disadvantages

Table 6-4 | Heat Shrink & Stretch Sleeve Label Demand by Material, 2010 - 2030 (million dollars)

7. Glue-Applied Labels

Table 7-1 | Glue-Applied Labels: Key Advantages & Disadvantages

Table 7-2 | Glue-Applied Label Demand by Material, 2010 - 2030 (million dollars)

8. In-Mold Labels

Table 8-1 | In-Mold Labels: Key Advantages & Disadvantages

Table 8-2 | In-Mold Label Demand by Material, 2010 - 2030 (million dollars)

Table 8-3 | In-Mold Label Demand by Molding Process, 2010 - 2030 (million dollars)

9. Heat Transfer Labels

Table 9-1 | Heat Transfer Labels: Key Advantages & Disadvantages

Table 9-2 | Heat Transfer Label Demand by Material, 2010 - 2030 (million dollars)

10. Other Label Products

Table 10-1 | Other Label Demand by Material, 2010 - 2030 (million dollars)

11. Stock Materials

Table 11-1 | Label Demand by Stock Material, 2010 - 2030 (million dollars)

Table 11-2 | Paper Label Demand by Application Method, 2010 - 2030 (million dollars)

Table 11-3 | Paper Label Demand by Type, 2010 - 2030 (million dollars)

Table 11-4 | Plastic Label Demand by Application Method, 2010 - 2030 (million dollars)

Table 11-5 | Plastic Label Demand by Film Material, 2010 - 2030 (million dollars)

Table 11-6 | Major Label Resins: Advantages & Selected Applications

Table 11-7 | Other Label Materials Demand by Application, 2010 - 2030 (million dollars)

12. Markets

Table 12-1 | Label Demand by Market, 2010 - 2030 (million dollars)

Table 12-2 | Primary Packaging Label Demand by Application, 2010 - 2030 (million dollars)

Table 12-3 | Primary Packaging Label Demand by Market Sector, 2010 - 2030 (million dollars)

Table 12-4 | Food Label Demand by Application Method, 2010 - 2030 (million dollars)

Table 12-5 | Beverage Label Demand by Application Method, 2010 - 2030 (million dollars)

Table 12-6 | Pharmaceutical Label Demand by Application Method, 2010 - 2030 (million dollars)

Table 12-7 | Cosmetics & Toiletries Label Demand by Application Method, 2010 - 2030 (million dollars)

Table 12-8 | Other Primary Packaging Markets Label Demand by Application Method, 2010 - 2030 (million dollars)

Table 12-9 | Secondary Packaging Label Demand by Application Method, 2010 - 2030 (million dollars)

Table 12-10 | Secondary Packaging Label Demand by Sector, 2010 - 2030 (million dollars)

Table 12-11 | Industrial Label Demand by Application Method, 2010 - 2030 (million dollars)

Table 12-12 | Mailing & Shipping Label Demand by Application Method, 2010 - 2030 (million dollars)

Table 12-13 | Decorative Label Demand by Application Method, 2010 - 2030 (million dollars)

Table 12-14 | Consumer & Institutional Markets Demand by Application Method, 2010 - 2030 (million dollars)

13. Printing Technologies

Table 13-1 | Printed Label Demand by Printing Technology, 2010 - 2030 (million dollars)

Table 13-2 | Flexographic Printing: SWOT Analysis

Table 13-3 | Flexographic Label Demand by Label Material & Application Method, 2010 - 2030 (million dollars)

Table 13-4 | Lithographic Printing: SWOT Analysis

Table 13-5 | Lithographic Label Demand by Label Material & Application Method, 2010 - 2030 (million dollars)

Table 13-6 | Digital Printing: SWOT Analysis

Table 13-7 | Digital Label Demand by Label Material & Application Method, 2020 - 2030 (million dollars)

Table 13-8 | Screen Printing: SWOT Analysis

Table 13-9 | Screen Printed Label Demand by Label Material & Application Method, 2010 - 2030 (million dollars)

Table 13-10 | Gravure Printing: SWOT Analysis

Table 13-11 | Gravure Label Demand by Label Material & Application Method, 2010 - 2030 (million dollars)

Table 13-12 | Letterpress Printing: SWOT Analysis

Table 13-13 | Letterpress Label Demand by Label Material & Application Method, 2010 - 2030 (million dollars)

14. Market Share & Key Suppliers

Table 14-1 | US Label Sales by Company, 2020 (million dollars)

Table 14-2 | Selected Mergers & Acquisitions

Table 14-3 | Competitive Strategies in the US Labels Industry

Table 14-4 | Selected Industry Participants

15. Appendix

Table 15-1 | Relevant HS Codes

Table 15-2 | Relevant NAICS & SIC Codes

Table 15-3 | Abbreviation & Acronyms Used in Study

Table 15-4 | Macroeconomic Indicators, 2010 - 2030 (billion 2012 dollars)

Table 15-5 | Population & Households, 2010 - 2030 (million persons)

Table 15-6 | Manufacturers' Shipments, 2010 - 2030 (billion dollars & billion 2012 dollars)

Table 15-7 | Personal Consumption Expenditures, 2010 - 2030 (billion dollars)

Table 15-8 | Business Establishments, 2010 - 2030 (thousands)


List of Figures

1. Executive Summary

Figure 1-1 | US Labels Market

2. COVID-19 Pandemic

Figure 2-1 | Real GDP by Economic Sector, 2019 - 2022 (% annual change)

Figure 2-2 | Annual Label Demand, 2019 - 2024 (% annual growth)

3. Overview

Figure 3-1 | Label Demand, 2000 - 2020 (billion dollars)

Figure 3-2 | Label Demand by Application Method, 2010 - 2030 (million dollars)

Figure 3-3 | Label Pricing, 2010 - 2030 (dollars per square meter)

Figure 3-4 | Raw Material Use in Labels, 2010 - 2030 (million pounds)

5. Pressure Sensitive Labels

Figure 5-1 | Pressure Sensitive Labels: Product Examples

6. Heat Shrink & Stretch Sleeve Labels

Figure 6-1 | Heat Shrink & Stretch Sleeve Labels: Product Examples

7. Glue-Applied Labels

Figure 7-1 | Glue-Applied Labels: Product Examples

8. In-Mold Labels

Figure 8-1 | In-Mold Labels: Product Examples

9. Heat Transfer Labels

Figure 9-1 | Heat Transfer Labels: Product Examples

10. Other Label Products

Figure 10-1 | Other Label Products: Product Examples

11. Stock Materials

Figure 11-1 | Label Demand by Stock Material, 2010 - 2030 (million dollars)

Figure 11-2 | Paper Labels: Leading Application Product Examples

Figure 11-3 | Paper Label Demand by Application Method, 2010 - 2030 (million dollars)

Figure 11-4 | Plastic Labels: Leading Application Product Examples

Figure 11-5 | Plastic Label Demand by Application Method, 2010 - 2030 (million dollars)

Figure 11-6 | Other Label Materials: Product Examples

12. Markets

Figure 12-1 | Label Demand by Market, 2010 - 2030 (million dollars)

Figure 12-2 | Primary Packaging Labels: Product Examples

Figure 12-3 | Primary Packaging Label Demand by Sector, 2010 - 2030 (million dollars)

Figure 12-4 | Food Label Demand by Application Method, 2010 - 2030 (million dollars)

Figure 12-5 | Beverage Label Demand by Application Method, 2010 - 2030 (million dollars)

Figure 12-6 | Pharmaceutical Label Demand by Application Method, 2010 - 2030 (million dollars)

Figure 12-7 | Cosmetics & Toiletries Label Demand by Application Method, 2010 - 2030 (million dollars)

Figure 12-8 | Other Primary Packaging Markets Label Demand by Application Method, 2010 - 2030 (million dollars)

Figure 12-9 | Secondary Packaging Labels: Product Examples

Figure 12-10 | Secondary Packaging Label Demand by Sector, 2010 - 2030 (million dollars)

Figure 12-11 | Retail Label Demand, 2010 - 2030 (million dollars)

Figure 12-12 | Institutional, Transportation, & Distribution Label Demand, 2010 - 2030 (million dollars)

Figure 12-13 | Industrial Labels: Product Examples

Figure 12-14 | Industrial Label Demand by Application Method, 2010 - 2030 (million dollars)

Figure 12-15 | Mailing & Shipping Labels: Product Examples

Figure 12-16 | Mailing & Shipping Label Demand by Application Method, 2010 - 2030 (million dollars)

Figure 12-17 | Decorative Labels: Product Examples

Figure 12-18 | Decorative Label Demand by Application Method, 2010 - 2030 (million dollars)

Figure 12-19 | Consumer & Institutional Label Markets: Product Examples

13. Printing Technologies

Figure 13-1 | Printed Label Demand by Printing Technology, 2010 - 2030 (million dollars)

Figure 13-2 | Flexographic Label Demand by Label Material & Application Method, 2010 - 2030 (million dollars)

Figure 13-3 | Lithographic Label Demand by Material & Application Method, 2010 - 2030 (million dollars)

Figure 13-4 | Digital Label Demand by Label Material & Application Method, 2010 - 2030 (million dollars)

Figure 13-5 | Screen Printed Label Demand by Label Material & Application Method, 2010 - 2030 (million dollars)

Figure 13-6 | Gravure Label Demand by Label Material & Application Method, 2010 - 2030 (million dollars)

Figure 13-7 | Letterpress Label Demand by Label Material & Application Method, 2010 - 2030 (million dollars)

14. Market Share & Key Suppliers

Figure 14-1 | US Label Stock Market Share by Company, 2020 (billion dollars)

Figure 14-2 | Label Stock Market Share: Leading Supplier, 2020

Figure 14-3 | Label Stock Market Share: Second Leading Supplier, 2020

Figure 14-4 | Label Stock Market Share: Co-Third Leading Supplier, 2020

Figure 14-5 | Label Stock Market Share: Co-Third Leading Supplier, 2020

Figure 14-6 | US Finished Label Market Share by Company, 2020 (billion dollars)

Figure 14-7 | Finished Label Market Share: Leading Supplier, 2020

Figure 14-8 | Finished Label Market Share: Second Leading Supplier, 2020

Figure 14-9 | Finished Label Market Share: Third Leading Supplier, 2020

Figure 14-10 | Finished Label Market Share: Fourth Leading Supplier, 2020

15. Appendix


© by The Freedonia Group, a division of MarketResearch.com