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Residential demand for landscaping products is expected to grow 2.3% per year through 2025 to $7.2 billion, driven by continued increases in both new residential construction and home renovations. Major trends supporting growth of landscaping product sales have seen increased intensity as a result of the COVID-19 pandemic, including:
- greater investment in outdoor living areas, which can offer a comfortable and safe alternative to crowded public spaces and indoor gatherings
- higher participation in gardening, spurring sales of landscape products that facilitate this activity
- increased near-term spending on home improvements, particularly on higher value professional-grade projects, as the pandemic allowed more consumers to divert time and funds for home improvement projects
While some trends will continue to grow in popularity, others will moderate post-pandemic. For instance, professionally installed products are expected to outpace those installed by consumers through 2025 as more people resume activities outside the house.
Pandemic-Related Spike in Home Renovation Market to Continue Through 2021
Home improvement activities grew substantially in 2020 as more households used funds typically reserved for travel or away-from-home entertainment on their houses, accelerating the pre-pandemic trend in outdoor living. Through 2021, renovation activity is expected to remain elevated as homeowners continue to undertake large-scale, professional-grade projects that labor shortages, long lead times, and supply chain disruptions had prevented them from completing earlier in the pandemic. In particular, this will benefit products that are most often installed by professionals – such as hardscaping and water features – which are expected to see above average growth compared to the more DIY-oriented product categories that saw stronger growth at the pandemic’s outset.
Gardening Participation Grows & Creates Larger Base Going Forward
The number of gardeners in the US continues to grow. Prior to the pandemic, more consumers, particularly those in younger generations, were participating in gardening – opting to try out food gardening or becoming “plant parents”. The pandemic expanded this trend as households looked to grow their own food or improve the aesthetics of their outdoor spaces, spurring gains for products like pots, planters, and raised beds. While it is likely this spike in gardening will decline somewhat in the coming years, the consumer base to which landscape suppliers can market their products will have expanded, which will improve opportunities for sales going forward.
Growth for Hardscaping & Outdoor Lighting Will Be Boosted by Return to DIFM
Through 2025, hardscaping and outdoor lighting are two areas that will see above average growth as the “do it for me” (DIFM) movement regains momentum. The pandemic led many homeowners to delay large, costly, or complicated projects. As the pandemic wore on, and consumers became more comfortable with having workers at their homes, contractors became overwhelmed with orders, causing longer lead times. Because hardscaping and lighting can be difficult to install, professionals will benefit from consumer interest in outdoor areas, particularly as the DIFM trend expands through 2025.
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Table of Contents
1. Executive Summary
2. About This Report
Report Details
Market Scope & Product Description
Impact of COVID-19 Pandemic
3. Overview
Historical Market Trends
Demand by End User
Consumer (DIY)
Professional
Demand by Project Type
New Residential
Renovation & Repair
Consumer Trends & Insights
Lawns, Gardens, & Outdoor Space
Improvements to Yard, Garden, or Other Outdoor Space
Recent Landscaping Product Purchases
4. Products
Demand by Product
Hardscaping Products
Outdoor Structures
Decorative Landscaping Products
Pots, Planters, & Raised Beds
Bird & Wildlife Products
Landscape Lighting
Heating & Other Landscaping Products
5. Key Suppliers & Industry Structure
Industry Composition
Market Share
Mergers & Acquisitions
Professional Distributors & Direct Sales
6. Appendix
Scope
Definitions
Freedonia Methodology
Study-Specific Methodology
Sources
Associations & Agencies
Related Studies & Reports
Macroeconomic Assumptions
Economic Environment
Demographics
Consumer Spending
Residential Building Construction
Residential Improvement & Repairs
Housing Completions
Housing Stock
List of Tables
2. About This Report
Table 2-1 | Annual Residential Landscaping Product Demand by End User, 2019 - 2021 (million dollars)
3. Overview
Table 3-1 | Residential Landscaping Product Demand, 2010 - 2020 (million dollars)
Table 3-2 | Residential Landscaping Product Demand by End User, 2010 - 2030 (million dollars)
Table 3-3 | Consumer/DIY Residential Landscaping Product Demand by Type, 2010 - 2030 (million dollars)
Table 3-4 | Professional Residential Landscaping Product Demand by Type, 2010 - 2030 (million dollars)
Table 3-5 | Residential Landscaping Product Demand by Project Type, 2010 - 2030 (million dollars)
Table 3-6 | New Residential Landscaping Product Demand by Type, 2010 - 2030 (million dollars)
Table 3-7 | Residential Renovation & Repair Landscaping Product Demand by Type, 2010 - 2030 (million dollars)
Table 3-8 | "How Do You Use Your Outdoor Space?" by Rural, Suburban, & Urban Setting & Region, 2021 (% of respondents with a yard, garden, or outdoor space at home)
Table 3-9 | Did You Buy or Authorize the Purchase of Any of These in the Past 12 Months?", 2021 (% of respondents with a yard, garden, or outdoor space at home)
4. Products
Table 4-1 | Residential Landscaping Product Demand by Type, 2010 - 2030 (million dollars)
Table 4-2 | Residential Hardscaping Demand by Product, 2010 - 2030 (million dollars)
Table 4-3 | Residential Outdoor Structure Demand by Product, 2010 - 2030 (million dollars)
Table 4-4 | Residential Decorative Landscaping Product Demand by Type, 2010 - 2030 (million dollars)
Table 4-5 | Residential Outdoor Heating & Other Landscaping Product Demand by Type, 2010 - 2030 (million dollars)
5. Key Suppliers & Industry Structure
Table 5-1 | Selected Mergers & Acquisitions
6. Appendix
Table 6-1 | Relevant Industry Codes
Table 6-2 | Relevant Trade Codes
Table 6-3 | Macroeconomic Indicators, 2010 - 2030 (billion 2012 dollars)
Table 6-4 | Population & Households, 2010 - 2030 (million persons)
Table 6-5 | Personal Consumption Expenditures, 2010 - 2030 (billion dollars)
Table 6-6 | Residential Building Construction Expenditures, 2010 - 2030 (billion 2012 dollars & billion dollars)
Table 6-7 | Residential Improvement & Repair Expenditures, 2010 - 2030 (billion 2012 dollars & billion dollars)
Table 6-8 | New Housing Indicators, 2010 - 2030 (thousand units)
Table 6-9 | Housing Stock by Type, 2010 - 2030 (thousand units)
List of Figures
1. Executive Summary
Figure 1-1 | Residential Landscaping Products Market
2. About This Report
Figure 2-1 | Annual Residential Landscaping Product Demand Growth by End User, 2018 - 2023 (% annual change)
3. Overview
Figure 3-1 | Residential Landscaping Product Demand, 2006 - 2020 (million dollars)
Figure 3-2 | Residential Landscaping Product Demand Share by End User, 2010 - 2020 (million dollars)
Figure 3-3 | Residential Landscaping Product Demand by Project Type, 2010 - 2030 (million dollars)
Figure 3-4 | New Residential Landscaping Product Demand, 2010 - 2020 (million dollars)
Figure 3-5 | Renovation & Repair Residential Landscaping Product Demand, 2010 - 2020 (million dollars)
Figure 3-6 | Improvements to Yard or Outdoor Space Done in the Past 12 Months or Planned for the Next 12 Months, 2021 (% of respondents who report having a yard, garden, or outdoor space at home)
4. Products
Figure 4-1 | Residential Landscaping Product Demand, 2010 - 2030 (million dollars)
Figure 4-2 | Residential Hardscape Demand & Growth by Product, 2020 - 2025 (million dollars & % CAGR)
Figure 4-3 | Residential Outdoor Structure Demand & Growth by Product, 2020 - 2025 (million dollars & % CAGR)
Figure 4-4 | Residential Decorative Landscaping Product Demand & Growth by Type, 2020 - 2025 (million dollars & % CAGR)
Figure 4-5 | Residential Pots, Planters, & Raised Beds Demand & Spending per Household, 2010 - 2025 (million dollars)
Figure 4-6 | Residential Bird & Wildlife Product Demand & Spending per Household, 2010 - 2025 (million dollars)
Figure 4-7 | Residential Landscape Lighting Demand & Spending per Household, 2010 - 2025 (million dollars)
Figure 4-8 | Residential Outdoor Heating & Other Landscaping Demand & Growth by Type, 2010 - 2030 (million dollars & % CAGR)
5. Key Suppliers & Industry Structure
Figure 5-1 | Residential Landscaping Product Market Share by Company, 2020 (billion dollars)
6. Appendix
Figure 6-1 | Residential Landscaping Products Market Share, 2020 (%)
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