Study #: 3738 | Published: 05/2019 | Pages: 262 | Individual User License: US$ 5,600

A Range of Factors Will Support Landscaping Product Market Gains Through 2023

US demand for landscaping products – including decorative products, hardscaping, outdoor structures, and other items used in landscaping – is forecast to grow 4.4% annually through 2023 to $8.8 billion. Advances will be supported by macro-level trends (e.g., economic activity, construction spending, demographic growth), but cultural, local weather, climate and product trends also affect landscaping purchases. Opportunities exist in high-value products that allow outdoor spaces to resemble and coordinate with indoor style trends. Attractive products that minimize yard maintenance will also open up sales going forward. In addition, suppliers can specifically target key demographics and address changes in design and lifestyle preferences.

Key Findings in the Landscaping Products Study:

Outdoor Living Trend Results in More Feature-Rich Outdoor Spaces

The popularity of outdoor living – which involves the use of outdoor areas for lounging, dining, cooking, and other activities – is expanding and leading to more elaborate outdoor living areas. Consumers want greater functionality and higher quality elements that reflect indoor style. For instance, the use of higher value hardscaping, including stone and large pavers, mirrors current design trends. Additionally, smart and connected lighting systems are moving beyond indoor installations into outdoor spaces.

Professional Market Spurred by the Do-it-for-Me Movement

The professional market is expected to show strong gains, supported by a healthy economy, strong construction markets, and the do-it-for-me (DIFM) movement. Millennials are increasingly seeking out professionals in order to save time in their busy lives, while aging baby boomers are opting for professionals to avoid performing the heavy labor required in landscaping. In addition, certain landscaping elements require expertise that calls for professionals.

Key Trends: Environmental Concerns and Urban Living

Environmental issues continue to influence trends in the landscaping products market. For instance, concerns over water management are supporting xeriscaping, especially in drought-prone areas, and permeable pavers, which are increasingly being used in both residential and nonresidential settings to facilitate water runoff and drainage.

Urban households typically have limited yards and outdoor spaces, creating opportunities for landscaping products that are designed with smaller spaces in mind and those that are temporary or portable since many urban dwellers are also renters. Furthermore, rooftop gardens and urban greenspaces are increasingly constructed to provide additional outdoor areas for residents providing strong opportunities for landscape products. These areas help beautify urban settings and can potentially diminish some environmental issues.

Study Coverage

This Freedonia industry study analyzes the $7.1 billion US landscaping products market. It presents historical demand data (2008, 2013 and 2018) and forecasts for 2023 by product (decorative products, hardscape products, outdoor structures, and other products), market (residential; commercial; and parks, golf courses, & other), application (new and renovation and repair), end user (professional and consumer/DIY), and region (Northeast, Midwest, South, and West). The study includes consumer survey data and insights; analysis of the retail market; and discussion of major trends and growth opportunities. The study also evaluates company market share and analyzes industry competitors including Central Garden & Pet, CRH, HeidelbergCement, QUIKRETE, and Wienerberger.


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Table of Contents

EXECUTIVE SUMMARY

OVERVIEW

Key Findings

Historical Market Trends

Pricing Trends

Landscaping Products Growth Opportunities

Environmental & Regulatory Issues

Environmental Issues

Pollution in the Manufacture of Hardscape Products

Laws & Regulatory Bodies

Clay Bricks

Concrete Products

Recycling

International Activity & Foreign Trade

Global Demand Trends

Foreign Trade & Non-US Production

Canadian Softwood Lumber Dispute

Steel & Aluminum Tariffs

US-China Trade War

CONSUMER INSIGHTS

Key Findings

Consumer Trends

Consumer Trends: Homeownership

Homeownership Trends: Ownership vs. Rentals

Homeownership Trends: Household Annual Income

Homeownership Trends: Age Groups

Consumer Trends: Prevalence of Outdoor Spaces at Home

Consumer Trends: Size of Owned Land Around Home

Consumer Trends: Home Improvement

Consumer Trends: Gardening Preferences

Consumer Trends: Landscaping Preferences

Consumer Trends: Landscaping Products Purchased by Consumers

How Major Trends Affect Landscaping Products

Outdoor Living

What is Outdoor Living?

Outdoor Living Product Trends: Larger Pavers & More High-Value Hardscaping Products

Outdoor Living Product Trends: More Heating Products Per Household

Outdoor Living Product Trends: Increasing Budgets & Outdoor Spaces

Key Demographics

Millennials & Baby Boomers

Urbanites

Environmental Trends

Climatic Issues & Influence on Landscaping

Environmental Product Trends: Permeable Pavers

Environmental Product Trends: Weather Gardening & Xeriscaping

Environmental Gardening Trends: Rooftop Gardening

DIY vs. DIFM Trends

RETAIL STRATEGIES

Key Findings

Retail Level Landscaping Product Sales

Marketing & Advertising: Telling the Story; Reaching the Client

Strategies & Media Used

Sustainability & Eco-Friendliness

Product Origin

Digital Media

Retail Distribution Channels: Where & How

Consumer Retail Shopping Patterns: Sales by Primary & Secondary Retail Outlet

Home Centers

Mass Merchandisers

Garden Centers

Internet

Other Retail Distributors

PRODUCTS

Key Findings

Landscaping Product Demand Forecast

Decorative Products

Demand Forecast

Water Features

Pots & Planters

Lighting

Lighting: Demand Forecast

Lighting: Solar-Powered

Lighting: Low-Voltage

Lighting: Line-Voltage & Other

Lighting: Applications

Bird & Other Wildlife Products

Other Decorative Products

Decorative Landscaping Products: Suppliers & Market Share

Hardscape Products

Demand Forecast

Concrete

Concrete: Demand Forecast

Concrete: Concrete Pavers

Concrete: Ready-Mix Concrete

Concrete: Concrete Blocks, Bricks, & Other Products

Stone Pavers, Tiles, & Boulders

Stone Pavers, Tiles, & Boulders: Demand Forecast

Stone Pavers, Tiles, & Boulders: Natural Stone

Stone Pavers, Tiles, & Boulders: Manufactured (Faux) Stone

Wood

Clay Brick

Aggregates

Porcelain & Other Edging, Pavers, & Tiles

Hardscape Applications

Hardscape Applications: Demand Forecast

Hardscape Applications: Patios

Hardscape Applications: Walkways

Hardscape Applications: Walls

Edging & Other Hardscape Applications

Suppliers & Market Share

Outdoor Structures

Demand Forecast

Hobby Greenhouses

Gazebos

Arches, Arbors, Trellises, & Pergolas

Bridges & Other Outdoor Structures

Suppliers

Other Landscaping Products

Demand Forecast

Suppliers

MARKETS

Key Findings

Landscaping Products Markets Forecast

Demand Forecast

Residential Markets

Demand Forecast

New Installation

Renovation & Repair

Residential Market Highlight: Hardscape Applications

Commercial Markets

Demand Forecast

Commercial Market Highlight: Hardscape Applications

Parks, Golf Courses, & Other Markets

Demand Forecast

Parks, Golf Courses & Other Market Highlight: Hardscape Applications

Landscaping Products End-Users

Demand by End-User

Professional

Consumer/DIY

REGIONS

Key Findings

Regional Landscaping Products Demand

Demand by Region

Regional Highlight: Residential Hardscape Demand by Region

Regional Highlight: Consumer Water Conservation Concerns by Region

Northeast

Midwest

South

West

INDUSTRY STRUCTURE

Key Findings & Industry Composition

Market Share

Industry Restructuring

Competitive Strategies

Distribution Channels

Retail vs. Professional

Professional Distributors & Direct Sales

List of Industry Participants

APPENDIX

Scope

Definitions

Abbreviations

Freedonia Methodology

Study-Specific Methodology

Sources

Associations & Agencies

Related Studies & Reports

Macroeconomic Assumptions

Economic Environment

Demographic Trends

Consumer Spending

Building Construction

Residential Building Construction

Residential Renovation & Repair

Housing Completions

Housing Stock

Commercial Building Construction

Commercial Building Renovation & Repair

Commercial Building Stock

Nonbuilding Construction


List of Tables

OVERVIEW

Table 2-1 | Landscaping Product Market Trends, 2008 - 2018

Table 2-2 | Selected Landscaping Product Prices, 2008 - 2023

Table 2-3 | Growth Opportunities in Landscaping Products

CONSUMER INSIGHTS

Table 3-1 | Total Homeownership & Rentals in the US, 2008 - 2018 (percent)

Table 3-2 | Homeownership & Rental Trends in the US by Annual Household Income, 2008 - 2018 (percent)

Table 3-3 | Presence of Lawn, Garden, or Outdoor Space at Home, 2019 (percent)

Table 3-4 | Percent of Households That Own Land by Size of Lot, 2008 - 2018 (percent of households)

Table 3-5 | Remodeling Done in Last 12 Months vs. Planned in Next 12 Months, 2008 - 2018 (percent of households)

Table 3-6 | Who Completed Home Remodeling in the Last 12 Months, 2008 - 2018 (percent of households)

RETAIL STRATEGIES

Table 4-1 | Retail Landscaping Product Sales, 2008 - 2023 (million dollars)

Table 4-2 | Consumer Retail Shopping Patterns, 2019: Among Consumers Who Purchased Landscaping Products In The Past 12 Months, Where Did You Primarily Shop For These Items? (percent & responses)

Table 4-3 | Consumer Retail Shopping Patterns, 2019: Among Consumers Who Purchased Landscaping Products In The Past 12 Months, Where Did You Also Shop for These Items? (percent & responses)

PRODUCTS

Table 5-1 | Landscaping Product Demand, 2008 - 2023 (million dollars)

Table 5-2 | Decorative Landscaping Product Demand by Type, Market, & End-User, 2008 - 2023 (million dollars)

Table 5-3 | Water Feature Demand, 2008 - 2023 (million dollars)

Table 5-4 | Pot & Planter Demand, 2008 - 2023 (million dollars)

Table 5-5 | Lighting Demand by Type & Landscaping Application, 2008 - 2023 (million dollars)

Table 5-6 | Bird & Other Wildlife Landscaping Product Demand by Type & Region, 2008 - 2023 (million dollars)

Table 5-7 | Other Decorative Landscaping Product Demand by Type & Market, 2008 - 2023 (million dollars)

Table 5-8 | Decorative Landscaping Products: Selected Suppliers & Brands

Table 5-9 | Hardscape Product Demand by Material, Market, & End-User, 2008 - 2023 (million dollars)

Table 5-10 | Concrete Demand by Type, Landscaping Application, & Market, 2008 - 2023 (million dollars)

Table 5-11 | Stone Paver, Tile, & Boulder Demand by Type, Landscaping Application, & Market, 2008 - 2023 (million dollars)

Table 5-12 | Wood Demand by Landscaping Application & Market, 2008 - 2023 (million dollars)

Table 5-13 | Clay Brick Demand by Landscaping Application & Market, 2008 - 2023 (million dollars)

Table 5-14 | Aggregate Demand by Type, Landscaping Application, & Market, 2008 - 2023 (million dollars)

Table 5-15 | Porcelain & Other Edging, Paver, & Tile Demand by Landscaping Application & Market, 2008 - 2023 (million dollars)

Table 5-16 | Hardscape Product Demand by Landscaping Application, 2008 - 2023 (million dollars)

Table 5-17 | Patio Demand by Material, 2008 - 2023 (million dollars)

Table 5-18 | Walkway Demand by Material, 2008 - 2023 (million dollars)

Table 5-19 | Wall Demand by Material, 2008 - 2023 (million dollars)

Table 5-20 | Edging & Other Hardscaping Application Demand by Material, 2008 - 2023 (million dollars)

Table 5-21 | Hardscape Landscaping Products: Selected Suppliers & Brands

Table 5-22 | Outdoor Structure Demand by Type, Market, & End-User, 2008 - 2023 (million dollars)

Table 5-23 | Outdoor Structures: Selected Suppliers & Brands

Table 5-24 | Other Landscaping Product Demand by Type, Market, & End-User, 2008 - 2023 (million dollars)

Table 5-25 | Other Landscaping Products: Selected Suppliers & Brands

MARKETS

Table 6-1 | Landscaping Product Demand by Market & Project, 2008 - 2023 (million dollars)

Table 6-2 | Residential Landscaping Product Demand by Type & Project, 2008 - 2023 (million dollars)

Table 6-3 | New Residential Landscaping Product Demand, 2008 - 2023 (million dollars)

Table 6-4 | Residential Renovation & Repair Landscaping Product Demand, 2008 - 2023 (million dollars)

Table 6-5 | Residential Hardscape Product Demand by Landscaping Application, 2008 - 2023 (million dollars)

Table 6-6 | Commercial Landscaping Product Demand by Type & Project, 2008 - 2023 (million dollars)

Table 6-7 | Commercial Hardscape Demand by Landscaping Application, 2008 - 2023 (million dollars)

Table 6-8 | Parks, Golf Courses, & Other Markets: Landscaping Product Demand by Type & Project, 2008 - 2023 (million dollars)

Table 6-9 | Parks, Golf Courses, & Other Markets: Hardscape Product Demand by Application, 2008 - 2023 (million dollars)

Table 6-10 | Landscaping Product Demand by End-User 2008 - 2023 (million dollars)

Table 6-11 | Professional Landscaping Product Demand, 2008 - 2023 (million dollars)

Table 6-12 | Consumer/DIY Landscaping Product Demand, 2008 - 2023 (million dollars)

REGIONS

Table 7-1 | Landscaping Product Demand by Region, 2008 - 2023 (million dollars)

Table 7-2 | Residential Hardscape Demand by Region, 2008 - 2023 (million dollars)

Table 7-3 | Northeast Landscaping Product Demand by Market, 2008 - 2023 (million dollars)

Table 7-4 | Midwest Landscaping Product Demand by Market, 2008 - 2023 (million dollars)

Table 7-5 | South Landscaping Product Demand by Market, 2008 - 2023 (million dollars)

Table 7-6 | West Landscaping Product Demand by Market, 2008 - 2023 (million dollars)

INDUSTRY STRUCTURE

Table 8-1 | US Landscaping Product Sales by Company, 2018 (million dollars)

Table 8-2 | Selected Mergers & Acquisitions

Table 8-3 | Selected Cooperative Agreements

APPENDIX

Table 9-1 | Study Scope: Landscaping Products

Table 9-2 | Study Scope: US Geographic Regions & Subregions

Table 9-3 | Relevant Industry Codes

Table 9-4 | Relevant Trade Codes

Table 9-5 | Abbreviations & Acronyms Used in Study

Table 9-6 | US Macroeconomic Indicators, 2008 - 2023 (billion 2012 dollars)

Table 9-7 | US Population & Households, 2008 - 2023 (million persons)

Table 9-8 | US Personal Consumption Expenditures, 2008 - 2023 (billion dollars)

Table 9-9 | Building Construction Expenditures, 2008 - 2023 (billion dollars)

Table 9-10 | Residential Building Construction Expenditures, 2008 - 2023 (billion dollars)

Table 9-11 | Residential Renovation & Repair Expenditures, 2008 - 2023 (billion dollars)

Table 9-12 | New Housing Indicators, 2008 - 2023 (thousand units)

Table 9-13 | Housing Stock by Type, 2008 - 2023 (million units)

Table 9-14 | Commercial Building Construction Expenditures, 2008 - 2023 (billion dollars)

Table 9-15 | Commercial Building Renovation & Repair Expenditures, 2008 - 2023 (billion dollars)

Table 9-16 | Commercial Building Stock by Type, 2008 - 2023 (billion 2012 dollars)

Table 9-17 | Nonbuilding Construction Expenditures, 2008 - 2023 (billion dollars)


List of Figures

EXECUTIVE SUMMARY

Figure 1-1 | Key Trends in the US Landscaping Products Market

OVERVIEW

Figure 2-1 | US Landscaping Product Market Overview

Figure 2-2 | Landscaping Product Market Value Trends, 2009 - 2018 (percent annual change)

CONSUMER INSIGHTS

Figure 3-1 | Key Consumer Insights in the Landscaping Products Market

Figure 3-2 | Homeownership & Rentals in the US by Age Bracket, 2008 & 2018 (percent of population)

Figure 3-3 | Gardening Preferences of Consumers, 2019

Figure 3-4 | Landscaping Preferences of Consumers, 2019

Figure 3-5 | Landscaping Products Purchases in the Last 12 Months by Consumers with an Outdoor Space, 2019

Figure 3-6 | Consumers Who Enjoy Gardening by Age Bracket, 2019

Figure 3-7 | Urban Dwellers Percent of Total US Population, 2000 - 2023

RETAIL STRATEGIES

Figure 4-1 | Key Retail Trends for Landscaping Products

Figure 4-2 | Consumer Retail Shopping Patterns, 2019: Among Consumers Who Purchased Landscaping Products In The Past 12 Months, Where Did You Primarily Shop For These Items? (percent)

Figure 4-3 | Consumer Retail Shopping Patterns, 2019: Among Consumers Who Purchased Landscaping Products In The Past 12 Months, Where Did You Primarily Shop For These Items? (percent)

PRODUCTS

Figure 5-1 | Key Trends in Landscaping Products

Figure 5-2 | Landscaping Product Demand & CAGR, 2018 - 2023 (billion dollars & percent)

Figure 5-3 | Decorative Landscaping Product Demand Growth by Type, 2018 - 2023 (million dollars)

Figure 5-4 | Water Feature Demand & Spending on Water Features per Household, 2008 - 2023 (million dollars)

Figure 5-5 | Water Features: Product Examples

Figure 5-6 | Pot & Planter Demand & Spending on Pots & Planters Per Household, 2008 - 2023 (million dollars)

Figure 5-7 | Pots & Planters: Product Examples

Figure 5-8 | Landscape Lighting Demand Growth by Type, 2018 - 2023 (million dollars)

Figure 5-9 | Lighting Demand Growth by Landscaping Application, 2018 - 2023 (million dollars)

Figure 5-10 | Landscaping Applications for Lighting

Figure 5-11 | Bird & Other Wildlife Landscaping Product Demand & Spending Per Household, 2008 - 2023 (million dollars)

Figure 5-12 | Bird & Other Wildlife Product Examples

Figure 5-13 | Other Decorative Landscaping Products: Examples

Figure 5-14 | Decorative Landscaping Products: Market Share, 2018 (billion dollars)

Figure 5-15 | Hardscape Product Demand Growth by Material, 2018 - 2023 (billion dollars)

Figure 5-16 | Hardscape Materials: Product Examples

Figure 5-17 | Concrete Demand Growth by Type, 2018 - 2023 (billion dollars)

Figure 5-18 | Stone Paver, Tile, & Boulder Demand Growth by Type, 2018 - 2023 (million dollars)

Figure 5-19 | Hardscape Product Demand Growth by Landscaping Application, 2018 - 2023 (billion dollars)

Figure 5-20 | Hardscape Applications: Examples

Figure 5-21 | Patio Demand Growth by Material, 2018 - 2023 (million dollars)

Figure 5-22 | Walkway Demand Growth by Material, 2018 - 2023 (million dollars)

Figure 5-23 | Hardscape Landscaping Products: Market Share, 2018 (billion dollars)

Figure 5-24 | Outdoor Structure Demand Growth by Type, 2018 - 2023 (million dollars)

Figure 5-25 | Hobby Greenhouses: Product Examples

Figure 5-26 | Gazebos: Product Examples

Figure 5-27 | Arches, Arbors, Trellises, & Pergolas: Product Examples

Figure 5-28 | Bridges & Other Outdoor Structures: Product Examples

Figure 5-29 | Other Landscaping Product Demand Growth by Type, 2018 - 2023 (million dollars)

Figure 5-30 | Other Landscaping Products: Examples

MARKETS

Figure 6-1 | Key Trends in Landscaping Product Markets

Figure 6-2 | Landscaping Product Demand by Market, 2008 - 2023 (billion dollars)

Figure 6-3 | Residential Landscaping Product Sales Gains by Product, 2018 - 2023 (million dollars)

Figure 6-4 | New Residential Landscaping Product Demand, 2009 - 2018 (percent annual change)

Figure 6-5 | Residential Renovation & Repair Landscaping Product Demand, 2009 - 2018 (percent annual change)

Figure 6-6 | Commercial Landscaping Product Sales Gains by Product, 2018 - 2023 (million dollars)

Figure 6-7 | Parks, Golf Courses, & Other Markets: Landscaping Product Sales Gains by Product, 2018 - 2023 (million dollars)

Figure 6-8 | Professional & Consumer/DIY Share of Total Landscaping Product Demand, 2008 - 2018

Figure 6-9 | Professional Landscaping Product Sales Gains by Product, 2018 - 2023 (million dollars)

Figure 6-10 | Consumer/DIY Landscaping Product Sales Gains by Product, 2018 - 2023 (million dollars)

REGIONS

Figure 7-1 | Key Regional Trends in the Landscaping Products Market

Figure 7-2 | Landscaping Product Demand by Region, 2008 - 2018 (billion dollars)

Figure 7-3 | Consumer Concerns About Water Usage in Landscaping by Region, 2019

Figure 7-4 | Northeast Landscaping Product Market Position

Figure 7-5 | Midwest Landscaping Product Market Position

Figure 7-6 | South Landscaping Product Market Position

Figure 7-7 | West Landscaping Product Market Position

INDUSTRY STRUCTURE

Figure 8-1 | US Landscaping Products Market Share, 2018 (billion dollars)

Figure 8-2 | US Landscaping Products Market: Leading Supplier, 2018

Figure 8-3 | US Landscaping Products Market: Second Leading Supplier, 2018

Figure 8-4 | US Landscaping Products Market: Third Leading Supplier, 2018

Figure 8-5 | US Landscaping Products Market: Fourth Leading Supplier, 2018

Figure 8-6 | US Landscaping Products Market: Fifth Leading Supplier, 2018

APPENDIX

Figure 9-1 | Annual Growth in Real GDP, 2000 - 2018, Compared to 1980 - 2005 Average (percent)

Figure 9-2 | Annual Population Growth, 2003 - 2018 (percent)

Figure 9-3 | Housing Stock Share by Decade of Construction, 2018 (million units)


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