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Demand for landscaping products is expected to grow 2.6% per year through 2025 to $10.7 billion. Major trends supporting growth of landscaping product sales have seen increased intensity as a result of the COVID-19 pandemic, including:
- greater investment in outdoor living areas, which can offer a comfortable and safe alternative to crowded public spaces and indoor gatherings
- higher participation in gardening, spurring sales of landscape products that facilitate this activity
- a renewed short-term interest in DIY projects, as the pandemic allowed more consumers to divert time and funds for home improvement projects
While some of these trends are expected to continue to grow in popularity, others will moderate post-pandemic. For instance, professionally installed products are expected to outpace those that are installed by consumers through 2025 as more people resume activities outside the house.
COVID-19 Pandemic Caused a Spike in Landscaping Product Demand
Home improvement activities grew substantially in 2020 as more households used funds typically reserved for travel or away-from-home entertainment on their houses, accelerating the pre-pandemic trend in outdoor living. Outdoor areas were a particular area of interest among consumers, many of whom looked to improve their yard spaces to better facilitate entertainment and relaxation. Outdoor living provided a safe alternative to crowded public spaces and indoor gatherings. Across the board, landscaping products did well, including categories that have seen slower growth historically, like bird and wildlife products and statuary, which saw gains as people looked to add something unique or interesting to their yards.
Outdoor Living Trends Will Benefit the Commercial Market Through 2025
In a reflection of the trend among homeowners, more commercial property owners are placing emphasis on creating outdoor spaces that can serve their needs. Business owners and property management companies are seeking to provide customers with space to dine or socialize outdoors or to improve aesthetics. Looking forward, these trends are expected to continue as more property owners see the value in having attractive and functional outdoor areas.
Gardening Participation Grows & Creates Larger Base Going Forward
The number of gardeners in the US continues to grow. Prior to the pandemic, more consumers, particularly younger generations, were participating in gardening – opting to try out food gardening or becoming “plant parents”. The pandemic expanded this trend as households looked to grow their own food or improve the aesthetics of their outdoor spaces, spurring gains for products like pots, planters, and raised beds, among other items. While it is likely this spike in gardening will decline somewhat in the coming years, it is expected to raise the base of gardeners to whom landscape suppliers can market their products, which will improve opportunities for sales going forward.
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Table of Contents
1. Executive Summary
2. COVID-19 Pandemic
Overview
Impact on the Economy
Impact on the Construction Industry
Impact on the Landscaping Product Industry
Impact on Home Improvement & Outdoor Living
People Are Spending More Time on Home Projects & Gardening
Income Is a Factor Determining Participation in Outdoor Living Activities
3. Overview
Study Scope
Historical Trends
General Landscaping Product Trends & Outlook
Product Types
End Users
Demand by End User
Consumer/DIY
Professional
Pricing Patterns
Sustainability
Recycling & Recycled Content
Water Conservation/Drought
Climate Change
International Activity & Foreign Trade
Global Trends
Foreign Trade & Tariffs
US-China Trade War
4. Consumer Trends & Insights
Urbanization
Homeownership
Ownership vs. Rentals
Household Income & Homeownership
Homeownership by Age Group
Average Lot Size & Outdoor Space Trends
Prevalence of Owned Outdoor Spaces at Home
Residential Lot Size
Lawns, Gardens, & Outdoor Space
Home Improvement & Remodeling
Improvements to Yard, Garden, or Other Outdoor Space
Landscaping Attitudes
Recent Landscaping Product Purchases
Outdoor Living
What is Outdoor Living?
Impact on Landscaping Product Purchases
Gardening Activity
Container Gardening
Weather Gardening & Xeriscaping
Rooftop Gardening
5. Hardscaping Products
Scope & Product Description
Products
Demand by Type
Concrete Pavers, Slabs, & Planks
Lumber (Wood, Plastic, & Composite)
Blocks (Stone, Concrete, & Glass)
Ready-Mix Concrete
Stone Tiles, Slabs, & Veneer (Natural & Manufactured)
Bricks
Aggregates (Sand, Gravel, Pebbles, & Crushed Stone)
Other Hardscaping Products
Material Trends
Markets
Applications
DIY vs. Professional
Suppliers & Market Share
6. Outdoor Structures
Scope & Product Description
Product Types
Demand by Type
Sheds
Hobby Greenhouses
Gazebos & Pavilions
Arches, Arbors, Trellises, & Pergolas
Bridges & Other Outdoor Structures
Markets
DIY vs. Professional
Suppliers & Market Share
7. Decorative Landscaping Products
Scope & Product Description
Products
Demand by Type
Water Features
Lawn Ornaments & Other Décor
Markets
DIY vs. Professional
Key Suppliers
8. Pots, Planters, & Raised Beds
Scope & Product Description
Products
Demand by Material
Pots
Planters & Raised Beds
Markets
DIY vs. Professional
Key Suppliers
9. Landscape Lighting
Scope & Product Description
Products
Demand by Type
Solar Lighting
Low-Voltage Lighting
Line-Voltage & Other Lighting
Markets
Applications
DIY vs. Professional
Suppliers & Market Share
10. Bird & Wildlife Products
Scope & Product Description
Products
Demand by Product
Feeders
Houses
Baths & Other Bird & Wildlife Products
Markets
DIY vs. Professional
Key Suppliers
11. Other Landscaping Products
Scope & Product Description
Product Types
Demand by Type
Outdoor Heating
All Other Landscaping Products
Markets
DIY vs. Professional
Suppliers
12. Markets
Demand by Market
Residential Market
Market Scope
Product Trends
New Construction
Renovation & Repair
Commercial Market
Market Scope
Product Trends
Recreation & Infrastructure Market
Market Scope
Product Trends
13. Regional Trends
Demand by Region
Northeast
Midwest
South
West
14. Retail Strategies
Retail Market Scope
Retail Level Landscaping Product Sales
Marketing & Advertising: Telling the Story; Reaching the Client
Strategies & Media Used
Sustainability & Eco-Friendliness
Product Origin
Digital Media
Retail Distribution Channels
Consumer Retail Shopping Patterns: Sales by Primary & Secondary Retail Outlet
Home Centers
Mass Merchandisers
Garden Centers
E-Commerce
Other Retail Distribution
15. Industry Structure
Key Findings & Industry Composition
Market Share
Mergers & Acquisitions
Professional Distributors & Direct Sales
List of Industry Participants
16. Appendix
Scope
Definitions
Abbreviations
Freedonia Methodology
Study-Specific Methodology
Data Changes from Previous Version
Sources
Associations & Agencies
Related Studies & Reports
Macroeconomic Assumptions
Economic Environment
Demographics
Consumer Spending
Building Construction
Residential Building Construction
Residential Improvement & Repairs
Commercial Building Construction
Commercial Building Improvements & Repairs
Nonbuilding Construction Expenditures
Housing Completions
Housing Stock
List of Tables
2. COVID-19 Pandemic
Table 2-1 | Macroeconomic Indicators, 2019 - 2022 (billion 2012 dollars)
Table 2-2 | Construction Expenditures, 2019 - 2022 (billion 2012 dollars & billion dollars)
Table 2-3 | Annual Landscaping Product Demand by Type, 2019 - 2021 (million dollars)
Table 2-4 | Annual Landscaping Product Demand by Market, 2019 - 2021 (million dollars)
Table 2-5 | Coronavirus Changes in Home Projects & Gardening by Income Bracket, 2020 (percent of consumers)
3. Overview
Table 3-1 | Landscaping Product Demand, 2010 - 2020 (million dollars)
Table 3-2 | Landscaping Product Demand by Type, 2010 - 2030 (million dollars)
Table 3-3 | Landscaping Product Demand by End User, 2010 - 2030 (million dollars)
Table 3-4 | Consumer/DIY Landscaping Product Demand, 2010 - 2030 (million dollars)
Table 3-5 | Professional Landscaping Product Demand, 2010 - 2030 (million dollars)
Table 3-6 | Selected Landscaping Product Average Prices, 2010 - 2030 (dollars per ton & dollars per unit)
4. Consumer Trends & Insights
Table 4-1 | Homeownership & Rental of Residences in the US, 2010 - 2020 (percent of respondents)
Table 4-2 | Homeownership & Rental Trends in the US by Annual Household Income Bracket, 2010 - 2020 (% of population)
Table 4-3 | Homeownership & Rentals in the US by Age Group, 2010 - 2020 (% of population)
Table 4-4 | "Do You or a Member of Your Household Own the Land Around Your Home?", 2020 (% respondents)
Table 4-5 | Lot Size Owned by Urban, Suburban, and Rural Setting, 2020 (% of those who indicate they own the land around their home)
Table 4-6 | "How Do You Use Your Outdoor Space?" by Rural, Suburban. & Urban Setting & Region, 2021 (% of respondents with a yard, garden, or outdoor space at home)
Table 4-7 | Home Remodeling Completed in the Last 12 Months, DIY & By an Outside Contractor, 2011 - 2020 (% of households)
Table 4-8 | Landscaping Attitudes by Gender & Age, 2021 (% respondents)
Table 4-9 | Landscaping Attitudes by Rural vs. Urban Setting & Region, 2021 (% respondents)
Table 4-10 | "Did You Buy or Authorize the Purchase of Any of These in the Past 12 Months?" 2021 (% of respondents with a yard, garden, or outdoor space at home)
Table 4-11 | Gardening Attitudes & Activity by Gender & Age, 2021 (% respondents with a yard, garden, or other outdoor space at home who agreed)
Table 4-12 | Gardening Attitudes & Activity by Rural vs. Urban Setting & Region, 2021 (% respondents with a yard, garden, or other outdoor space at home who agreed)
Table 4-13 | "I Am Concerned about Droughts, Floods, & Other Climate Change Effects" by Gender & Age, 2021 (% respondents with a yard, garden, or other outdoor space at home)
Table 4-14 | "I Am Concerned about Droughts, Floods, & Other Climate Change Effects" by Rural vs. Urban Setting & Region, 2021 (% respondents with a yard, garden, or other outdoor space at home)
5. Hardscaping Products
Table 5-1 | Hardscape Product Demand by Type, 2010 - 2030 (million dollars)
Table 5-2 | Concrete Paver, Slab, & Plank Demand in Hardscaping by Application & Market, 2010 - 2030 (million dollars)
Table 5-3 | Hardscaping Lumber Demand by Material, Application, & Market, 2010 - 2030 (million dollars)
Table 5-4 | Block Demand in Hardscaping by Material, Application, & Market, 2010 - 2030 (million dollars)
Table 5-5 | Ready-Mix Concrete Demand in Hardscaping by Application & Market, 2010 - 2030 (million dollars)
Table 5-6 | Stone Tile, Slab, & Veneer Demand in Hardscaping by Type, Application, & Market, 2010 - 2030 (million dollars)
Table 5-7 | Brick Demand in Hardscaping by Material, Application, & Market, 2010 - 2030 (million dollars)
Table 5-8 | Aggregates Demand in Hardscaping by Material, Application, & Market, 2010 - 2030 (million dollars)
Table 5-9 | Other Hardscape Product Demand by Type, Application, & Market, 2010 - 2030 (million dollars)
Table 5-10 | Hardscape Product Demand by Market, 2010 - 2030 (million dollars)
Table 5-11 | Hardscape Product Demand by Application, 2010 - 2030 (million dollars)
Table 5-12 | Hardscape Product Demand by End User, 2010 - 2030 (million dollars)
Table 5-13 | Hardscape Products: Selected Suppliers & Brands
6. Outdoor Structures
Table 6-1 | Outdoor Structure Demand by Type, 2010 - 2030 (million dollars)
Table 6-2 | Outdoor Structure Demand by Market, 2010 - 2030 (million dollars)
Table 6-3 | Outdoor Structure Demand by End User, 2010 - 2030 (million dollars)
Table 6-4 | Outdoor Structures: Selected Suppliers & Brands
7. Decorative Landscaping Products
Table 7-1 | Decorative Landscaping Product Demand by Type, 2010 - 2030 (million dollars)
Table 7-2 | Water Feature Demand by Type, 2010 - 2030 (million dollars)
Table 7-3 | Other Decorative Landscaping Product Demand by Type & Market, 2010 - 2030 (million dollars)
Table 7-4 | Decorative Landscaping Product Demand by Market, 2010 - 2030 (million dollars)
Table 7-5 | Decorative Landscaping Product Demand by End User, 2010 - 2030 (million dollars)
Table 7-6 | Decorative Landscaping Products: Selected Suppliers & Brands
8. Pots, Planters, & Raised Beds
Table 8-1 | Pot, Planter, & Raised Bed Demand by Material, 2010 - 2030 (million dollars)
Table 8-2 | Pot, Planter, & Raised Bed Demand by Market, 2010 - 2030 (million dollars)
Table 8-3 | Pot, Planter, & Raised Bed Demand by End User, 2010 - 2030 (million dollars)
Table 8-4 | Pots, Planters, & Raised Beds: Selected Suppliers & Brands
9. Landscape Lighting
Table 9-1 | Landscape Lighting Demand by Type, 2010 - 2030 (million dollars)
Table 9-2 | Landscape Lighting Demand by Market, 2010 - 2030 (million dollars)
Table 9-3 | Landscape Lighting Demand by Application, 2010 - 2030 (million dollars)
Table 9-4 | Landscape Lighting Demand by End User, 2010 - 2030 (million dollars)
Table 9-5 | Lighting Products in Landscaping: Selected Suppliers & Brands
10. Bird & Wildlife Products
Table 10-1 | Bird & Wildlife Landscaping Product Demand by Type & Region, 2010 - 2030 (million dollars)
Table 10-2 | Bird & Wildlife Landscaping Product Demand by Market, 2010 - 2030 (million dollars)
Table 10-3 | Bird & Wildlife Landscaping Product Demand by End User, 2010 - 2030 (million dollars)
Table 10-4 | Bird & Wildlife Products: Selected Suppliers & Brands
11. Other Landscaping Products
Table 11-1 | Other Landscaping Product Demand by Type, 2010 - 2030 (million dollars)
Table 11-2 | Other Landscaping Product Demand by Market, 2010 - 2030 (million dollars)
Table 11-3 | Other Landscaping Product Demand by End User, 2010 - 2030 (million dollars)
Table 11-4 | Other Landscaping Products: Selected Suppliers & Brands
12. Markets
Table 12-1 | Landscaping Product Demand by Market & Project Type, 2010 - 2030 (million dollars)
Table 12-2 | Residential Landscaping Demand by Product & Project Type, 2010 - 2030 (million dollars)
Table 12-3 | New Residential Landscaping Product Demand, 2010 - 2030 (million dollars)
Table 12-4 | Residential Landscaping Renovation & Repair Product Demand, 2010 - 2030 (million dollars)
Table 12-5 | Commercial Landscaping Product Demand by Product & Project Type, 2010 - 2030 (million dollars)
Table 12-6 | Recreation & Infrastructure Landscaping Product Demand by Product & Project Type, 2010 - 2030 (million dollars)
13. Regional Trends
Table 13-1 | Landscaping Product Demand by Region, 2010 - 2030 (million dollars)
Table 13-2 | Northeast: Landscaping Product Demand by Market, 2010 - 2030 (million dollars)
Table 13-3 | Midwest: Landscaping Product Demand by Market, 2010 - 2030 (million dollars)
Table 13-4 | South: Landscaping Product Demand by Market, 2010 - 2030 (million dollars)
Table 13-5 | West: Landscaping Product Demand by Market, 2010 - 2030 (million dollars)
14. Retail Strategies
Table 14-1 | Retail Landscaping Product Sales, 2010 - 2030 (million dollars)
15. Industry Structure
Table 15-1 | Landscaping Product Sales by Company, 2020 (million dollars)
Table 15-2 | Selected Mergers & Acquisitions
Table 15-3 | List of Industry Participants
16. Appendix
Table 16-1 | Study Scope: US Geographic Regions & Subregions
Table 16-2 | Relevant Industry Codes
Table 16-3 | Relevant Trade Codes
Table 16-4 | Abbreviations & Acronyms Used in Study
Table 16-5 | Macroeconomic Indicators, 2010 - 2030 (billion 2012 dollars)
Table 16-6 | Population & Households, 2010 - 2030 (million persons)
Table 16-7 | Personal Consumption Expenditures, 2010 - 2030 (billion dollars)
Table 16-8 | Building Construction Expenditures, 2010 - 2030 (billion 2012 dollars & billion dollars)
Table 16-9 | Residential Building Construction Expenditures, 2010 - 2030 (billion 2012 dollars & billion dollars)
Table 16-10 | Residential Improvement & Repair Expenditures, 2010 - 2030 (billion 2012 dollars & billion dollars)
Table 16-11 | Commercial Building Construction Expenditures, 2010 - 2030 (billion 2012 dollars & billion dollars)
Table 16-12 | Commercial Building Improvement & Repair Expenditures, 2010 - 2030 (billion 2012 dollars & billion dollars)
Table 16-13 | Nonbuilding Construction Expenditures, 2010 - 2030 (billion 2012 dollars & billion dollars)
Table 16-14 | New Housing Indicators, 2010 - 2030 (thousand units)
Table 16-15 | Housing Stock by Type, 2010 - 2030 (million units)
List of Figures
1. Executive Summary
Figure 1-1 | US Landscaping Products Market
2. COVID-19 Pandemic
Figure 2-1 | Real GDP by Economic Sector, 2019 - 2022 (% annual change)
Figure 2-2 | Annual Landscaping Product Demand Change by Market, 2018 - 2023 (percent annual change)
Figure 2-3 | Engagement in Home Improvement Projects Due to COVID-19, 2020 (percent of consumers)
Figure 2-4 | Engagement in Gardening & Outdoor Improvement Projects Due to COVID-19, 2020 (percent of consumers)
3. Overview
Figure 3-1 | Landscaping Product Examples
Figure 3-2 | Landscaping Product Demand, 2006 - 2020 (million dollars)
Figure 3-3 | Landscaping Product Demand Growth, 2020 - 2025 (million dollars)
Figure 3-4 | Consumer/DIY & Professional Share of Landscaping Product Demand, 2010 - 2020 (million dollars)
Figure 3-5 | Consumer/DIY Landscaping Product Demand Gains, 2020 - 2025 (million dollars)
Figure 3-6 | Professional Landscaping Product Demand Gains, 2020 - 2025 (million dollars)
Figure 3-7 | Selected Landscaping Product Average Pricing Growth, 2010 - 2030 (% CAGR)
4. Consumer Trends & Insights
Figure 4-1 | Urban Dwellers Share of Total US Population, 2000 - 2025 (percent)
Figure 4-2 | Improvements to Yard or Outdoor Space Done in the Past 12 Months or Planned for the Next 12 Months, 2021 (% of respondents who report having a yard, garden, or outdoor space at home)
5. Hardscaping Products
Figure 5-1 | Hardscape Product Examples
Figure 5-2 | Hardscape Product Demand Growth, 2020 - 2025 (million dollars)
Figure 5-3 | Hardscape Product Demand by Market, 2010 - 2020 (million dollars)
Figure 5-4 | Hardscape Product Demand by End User, 2010 - 2030 (million dollars)
Figure 5-5 | Hardscape Products Market Share by Company, 2020 (billion dollars)
6. Outdoor Structures
Figure 6-1 | Outdoor Structures: Product Examples
Figure 6-2 | Outdoor Structure Demand Growth by Type, 2020 - 2025 (million dollars)
Figure 6-3 | Outdoor Structure Demand by Market, 2010 - 2020 (million dollars)
Figure 6-4 | Outdoor Structure Demand by End User, 2010 - 2030 (million dollars)
7. Decorative Landscaping Products
Figure 7-1 | Decorative Landscaping Product Demand Growth by Type, 2020 - 2025 (million dollars)
Figure 7-2 | Water Feature Demand & Spending per Household, 2010 - 2025 (million dollars)
Figure 7-3 | Water Features: Product Examples
Figure 7-4 | Other Decorative Landscaping Product Examples
Figure 7-5 | Decorative Landscaping Product Demand by Market, 2010 - 2020 (million dollars)
Figure 7-6 | Decorative Landscaping Product Demand by End User, 2010 - 2030 (million dollars)
8. Pots, Planters, & Raised Beds
Figure 8-1 | Pots, Planters, & Raised Beds: Product Examples
Figure 8-2 | Pot, Planter, & Raised Bed Demand & Spending Per Household, 2010 - 2025 (million dollars)
Figure 8-3 | Pot, Planter, & Raised Bed Demand by Market, 2010 - 2020 (million dollars)
Figure 8-4 | Pot, Planter, & Raised Bed Demand by End User, 2010 - 2030 (million dollars)
9. Landscape Lighting
Figure 9-1 | Landscape Lighting: Product Examples & Applications
Figure 9-2 | Landscape Lighting Product Demand Growth by Type, 2020 - 2025 (million dollars)
Figure 9-3 | Landscape Lighting Demand by Market, 2010 - 2020 (million dollars)
Figure 9-4 | Landscape Lighting Demand Share by Application, 2020 (million dollars)
Figure 9-5 | Landscape Lighting Demand by End User, 2010 - 2030 (million dollars)
Figure 9-6 | Lighting Product in Landscaping Market Share by Company, 2020 (million dollars)
10. Bird & Wildlife Products
Figure 10-1 | Bird & Wildlife Landscaping Product Examples
Figure 10-2 | Bird & Wildlife Landscaping Product Demand & Spending per Household, 2010 - 2025 (million dollars)
Figure 10-3 | Bird & Wildlife Landscaping Product Demand by Market, 2010 - 2020 (million dollars)
Figure 10-4 | Bird & Wildlife Landscaping Product Demand by End User, 2010 - 2030 (million dollars)
11. Other Landscaping Products
Figure 11-1 | Other Landscaping Product Examples
Figure 11-2 | Other Landscaping Product Demand by Market, 2010 - 2020 (million dollars)
Figure 11-3 | Other Landscaping Product Demand by End User, 2010 - 2030 (million dollars)
12. Markets
Figure 12-1 | Landscaping Product Demand by Market, 2010 - 2020 (million dollars)
Figure 12-2 | Residential Landscaping Product Demand, 2010 - 2030 (million dollars)
Figure 12-3 | New Residential Landscaping Product Demand, 2010 - 2020 (million dollars)
Figure 12-4 | Renovation & Repair Residential Landscaping Product Demand, 2010 - 2020 (million dollars)
Figure 12-5 | Commercial Landscaping Product Demand, 2010 - 2030 (million dollars)
Figure 12-6 | Recreation & Infrastructure Landscaping Product Demand, 2010 - 2030 (million dollars)
13. Regional Trends
Figure 13-1 | Landscaping Product Demand Growth by Region, 2010 - 2030 (% CAGR)
Figure 13-2 | Northeast: Landscaping Product Market
Figure 13-3 | Midwest: Landscaping Product Market
Figure 13-4 | South: Landscaping Product Market
Figure 13-5 | West: Landscaping Product Market
15. Industry Structure
Figure 15-1 | Landscaping Product Market Share by Company, 2020 (billion dollars)
Figure 15-2 | Landscaping Product Market, 2020: Leading Supplier
Figure 15-3 | Landscaping Product Market, 2020: Second Leading Supplier
Figure 15-4 | Landscaping Product Market, 2020: Co-Third Leading Supplier
Figure 15-5 | Landscaping Product Market, 2020: Co-Third Leading Supplier
16. Appendix
Figure 16-1 | Housing Stock: Share by Year of Construction, 2020 (million units)
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