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US demand for landscaping products – including decorative products, hardscaping, outdoor structures, and other items used in landscaping – is forecast to grow 4.4% annually through 2023 to $8.8 billion. Advances will be supported by macro-level trends (e.g., economic activity, construction spending, demographic growth), but cultural, local weather, climate and product trends also affect landscaping purchases. Opportunities exist in high-value products that allow outdoor spaces to resemble and coordinate with indoor style trends. Attractive products that minimize yard maintenance will also open up sales going forward. In addition, suppliers can specifically target key demographics and address changes in design and lifestyle preferences.
The popularity of outdoor living – which involves the use of outdoor areas for lounging, dining, cooking, and other activities – is expanding and leading to more elaborate outdoor living areas. Consumers want greater functionality and higher quality elements that reflect indoor style. For instance, the use of higher value hardscaping, including stone and large pavers, mirrors current design trends. Additionally, smart and connected lighting systems are moving beyond indoor installations into outdoor spaces.
The professional market is expected to show strong gains, supported by a healthy economy, strong construction markets, and the do-it-for-me (DIFM) movement. Millennials are increasingly seeking out professionals in order to save time in their busy lives, while aging baby boomers are opting for professionals to avoid performing the heavy labor required in landscaping. In addition, certain landscaping elements require expertise that calls for professionals.
Environmental issues continue to influence trends in the landscaping products market. For instance, concerns over water management are supporting xeriscaping, especially in drought-prone areas, and permeable pavers, which are increasingly being used in both residential and nonresidential settings to facilitate water runoff and drainage.
Urban households typically have limited yards and outdoor spaces, creating opportunities for landscaping products that are designed with smaller spaces in mind and those that are temporary or portable since many urban dwellers are also renters. Furthermore, rooftop gardens and urban greenspaces are increasingly constructed to provide additional outdoor areas for residents providing strong opportunities for landscape products. These areas help beautify urban settings and can potentially diminish some environmental issues.
Study Coverage
This Freedonia industry study analyzes the $7.1 billion US landscaping products market. It presents historical demand data (2008, 2013 and 2018) and forecasts for 2023 by product (decorative products, hardscape products, outdoor structures, and other products), market (residential; commercial; and parks, golf courses, & other), application (new and renovation and repair), end user (professional and consumer/DIY), and region (Northeast, Midwest, South, and West). The study includes consumer survey data and insights; analysis of the retail market; and discussion of major trends and growth opportunities. The study also evaluates company market share and analyzes industry competitors including Central Garden & Pet, CRH, HeidelbergCement, QUIKRETE, and Wienerberger.
EXECUTIVE SUMMARY
OVERVIEW
Key Findings
Historical Market Trends
Pricing Trends
Landscaping Products Growth Opportunities
Environmental & Regulatory Issues
Environmental Issues
Pollution in the Manufacture of Hardscape Products
Laws & Regulatory Bodies
Clay Bricks
Concrete Products
Recycling
International Activity & Foreign Trade
Global Demand Trends
Foreign Trade & Non-US Production
Canadian Softwood Lumber Dispute
Steel & Aluminum Tariffs
US-China Trade War
CONSUMER INSIGHTS
Key Findings
Consumer Trends
Consumer Trends: Homeownership
Homeownership Trends: Ownership vs. Rentals
Homeownership Trends: Household Annual Income
Homeownership Trends: Age Groups
Consumer Trends: Prevalence of Outdoor Spaces at Home
Consumer Trends: Size of Owned Land Around Home
Consumer Trends: Home Improvement
Consumer Trends: Gardening Preferences
Consumer Trends: Landscaping Preferences
Consumer Trends: Landscaping Products Purchased by Consumers
How Major Trends Affect Landscaping Products
Outdoor Living
What is Outdoor Living?
Outdoor Living Product Trends: Larger Pavers & More High-Value Hardscaping Products
Outdoor Living Product Trends: More Heating Products Per Household
Outdoor Living Product Trends: Increasing Budgets & Outdoor Spaces
Key Demographics
Millennials & Baby Boomers
Urbanites
Environmental Trends
Climatic Issues & Influence on Landscaping
Environmental Product Trends: Permeable Pavers
Environmental Product Trends: Weather Gardening & Xeriscaping
Environmental Gardening Trends: Rooftop Gardening
DIY vs. DIFM Trends
RETAIL STRATEGIES
Key Findings
Retail Level Landscaping Product Sales
Marketing & Advertising: Telling the Story; Reaching the Client
Strategies & Media Used
Sustainability & Eco-Friendliness
Product Origin
Digital Media
Retail Distribution Channels: Where & How
Consumer Retail Shopping Patterns: Sales by Primary & Secondary Retail Outlet
Home Centers
Mass Merchandisers
Garden Centers
Internet
Other Retail Distributors
PRODUCTS
Key Findings
Landscaping Product Demand Forecast
Decorative Products
Demand Forecast
Water Features
Pots & Planters
Lighting
Lighting: Demand Forecast
Lighting: Solar-Powered
Lighting: Low-Voltage
Lighting: Line-Voltage & Other
Lighting: Applications
Bird & Other Wildlife Products
Other Decorative Products
Decorative Landscaping Products: Suppliers & Market Share
Hardscape Products
Demand Forecast
Concrete
Concrete: Demand Forecast
Concrete: Concrete Pavers
Concrete: Ready-Mix Concrete
Concrete: Concrete Blocks, Bricks, & Other Products
Stone Pavers, Tiles, & Boulders
Stone Pavers, Tiles, & Boulders: Demand Forecast
Stone Pavers, Tiles, & Boulders: Natural Stone
Stone Pavers, Tiles, & Boulders: Manufactured (Faux) Stone
Wood
Clay Brick
Aggregates
Porcelain & Other Edging, Pavers, & Tiles
Hardscape Applications
Hardscape Applications: Demand Forecast
Hardscape Applications: Patios
Hardscape Applications: Walkways
Hardscape Applications: Walls
Edging & Other Hardscape Applications
Suppliers & Market Share
Outdoor Structures
Demand Forecast
Hobby Greenhouses
Gazebos
Arches, Arbors, Trellises, & Pergolas
Bridges & Other Outdoor Structures
Suppliers
Other Landscaping Products
Demand Forecast
Suppliers
MARKETS
Key Findings
Landscaping Products Markets Forecast
Demand Forecast
Residential Markets
Demand Forecast
New Installation
Renovation & Repair
Residential Market Highlight: Hardscape Applications
Commercial Markets
Demand Forecast
Commercial Market Highlight: Hardscape Applications
Parks, Golf Courses, & Other Markets
Demand Forecast
Parks, Golf Courses & Other Market Highlight: Hardscape Applications
Landscaping Products End-Users
Demand by End-User
Professional
Consumer/DIY
REGIONS
Key Findings
Regional Landscaping Products Demand
Demand by Region
Regional Highlight: Residential Hardscape Demand by Region
Regional Highlight: Consumer Water Conservation Concerns by Region
Northeast
Midwest
South
West
INDUSTRY STRUCTURE
Key Findings & Industry Composition
Market Share
Industry Restructuring
Competitive Strategies
Distribution Channels
Retail vs. Professional
Professional Distributors & Direct Sales
List of Industry Participants
APPENDIX
Scope
Definitions
Abbreviations
Freedonia Methodology
Study-Specific Methodology
Sources
Associations & Agencies
Related Studies & Reports
Macroeconomic Assumptions
Economic Environment
Demographic Trends
Consumer Spending
Building Construction
Residential Building Construction
Residential Renovation & Repair
Housing Completions
Housing Stock
Commercial Building Construction
Commercial Building Renovation & Repair
Commercial Building Stock
Nonbuilding Construction
OVERVIEW
Table 2-1 | Landscaping Product Market Trends, 2008 - 2018
Table 2-2 | Selected Landscaping Product Prices, 2008 - 2023
Table 2-3 | Growth Opportunities in Landscaping Products
CONSUMER INSIGHTS
Table 3-1 | Total Homeownership & Rentals in the US, 2008 - 2018 (percent)
Table 3-2 | Homeownership & Rental Trends in the US by Annual Household Income, 2008 - 2018 (percent)
Table 3-3 | Presence of Lawn, Garden, or Outdoor Space at Home, 2019 (percent)
Table 3-4 | Percent of Households That Own Land by Size of Lot, 2008 - 2018 (percent of households)
Table 3-5 | Remodeling Done in Last 12 Months vs. Planned in Next 12 Months, 2008 - 2018 (percent of households)
Table 3-6 | Who Completed Home Remodeling in the Last 12 Months, 2008 - 2018 (percent of households)
RETAIL STRATEGIES
Table 4-1 | Retail Landscaping Product Sales, 2008 - 2023 (million dollars)
Table 4-2 | Consumer Retail Shopping Patterns, 2019: Among Consumers Who Purchased Landscaping Products In The Past 12 Months, Where Did You Primarily Shop For These Items? (percent & responses)
Table 4-3 | Consumer Retail Shopping Patterns, 2019: Among Consumers Who Purchased Landscaping Products In The Past 12 Months, Where Did You Also Shop for These Items? (percent & responses)
PRODUCTS
Table 5-1 | Landscaping Product Demand, 2008 - 2023 (million dollars)
Table 5-2 | Decorative Landscaping Product Demand by Type, Market, & End-User, 2008 - 2023 (million dollars)
Table 5-3 | Water Feature Demand, 2008 - 2023 (million dollars)
Table 5-4 | Pot & Planter Demand, 2008 - 2023 (million dollars)
Table 5-5 | Lighting Demand by Type & Landscaping Application, 2008 - 2023 (million dollars)
Table 5-6 | Bird & Other Wildlife Landscaping Product Demand by Type & Region, 2008 - 2023 (million dollars)
Table 5-7 | Other Decorative Landscaping Product Demand by Type & Market, 2008 - 2023 (million dollars)
Table 5-8 | Decorative Landscaping Products: Selected Suppliers & Brands
Table 5-9 | Hardscape Product Demand by Material, Market, & End-User, 2008 - 2023 (million dollars)
Table 5-10 | Concrete Demand by Type, Landscaping Application, & Market, 2008 - 2023 (million dollars)
Table 5-11 | Stone Paver, Tile, & Boulder Demand by Type, Landscaping Application, & Market, 2008 - 2023 (million dollars)
Table 5-12 | Wood Demand by Landscaping Application & Market, 2008 - 2023 (million dollars)
Table 5-13 | Clay Brick Demand by Landscaping Application & Market, 2008 - 2023 (million dollars)
Table 5-14 | Aggregate Demand by Type, Landscaping Application, & Market, 2008 - 2023 (million dollars)
Table 5-15 | Porcelain & Other Edging, Paver, & Tile Demand by Landscaping Application & Market, 2008 - 2023 (million dollars)
Table 5-16 | Hardscape Product Demand by Landscaping Application, 2008 - 2023 (million dollars)
Table 5-17 | Patio Demand by Material, 2008 - 2023 (million dollars)
Table 5-18 | Walkway Demand by Material, 2008 - 2023 (million dollars)
Table 5-19 | Wall Demand by Material, 2008 - 2023 (million dollars)
Table 5-20 | Edging & Other Hardscaping Application Demand by Material, 2008 - 2023 (million dollars)
Table 5-21 | Hardscape Landscaping Products: Selected Suppliers & Brands
Table 5-22 | Outdoor Structure Demand by Type, Market, & End-User, 2008 - 2023 (million dollars)
Table 5-23 | Outdoor Structures: Selected Suppliers & Brands
Table 5-24 | Other Landscaping Product Demand by Type, Market, & End-User, 2008 - 2023 (million dollars)
Table 5-25 | Other Landscaping Products: Selected Suppliers & Brands
MARKETS
Table 6-1 | Landscaping Product Demand by Market & Project, 2008 - 2023 (million dollars)
Table 6-2 | Residential Landscaping Product Demand by Type & Project, 2008 - 2023 (million dollars)
Table 6-3 | New Residential Landscaping Product Demand, 2008 - 2023 (million dollars)
Table 6-4 | Residential Renovation & Repair Landscaping Product Demand, 2008 - 2023 (million dollars)
Table 6-5 | Residential Hardscape Product Demand by Landscaping Application, 2008 - 2023 (million dollars)
Table 6-6 | Commercial Landscaping Product Demand by Type & Project, 2008 - 2023 (million dollars)
Table 6-7 | Commercial Hardscape Demand by Landscaping Application, 2008 - 2023 (million dollars)
Table 6-8 | Parks, Golf Courses, & Other Markets: Landscaping Product Demand by Type & Project, 2008 - 2023 (million dollars)
Table 6-9 | Parks, Golf Courses, & Other Markets: Hardscape Product Demand by Application, 2008 - 2023 (million dollars)
Table 6-10 | Landscaping Product Demand by End-User 2008 - 2023 (million dollars)
Table 6-11 | Professional Landscaping Product Demand, 2008 - 2023 (million dollars)
Table 6-12 | Consumer/DIY Landscaping Product Demand, 2008 - 2023 (million dollars)
REGIONS
Table 7-1 | Landscaping Product Demand by Region, 2008 - 2023 (million dollars)
Table 7-2 | Residential Hardscape Demand by Region, 2008 - 2023 (million dollars)
Table 7-3 | Northeast Landscaping Product Demand by Market, 2008 - 2023 (million dollars)
Table 7-4 | Midwest Landscaping Product Demand by Market, 2008 - 2023 (million dollars)
Table 7-5 | South Landscaping Product Demand by Market, 2008 - 2023 (million dollars)
Table 7-6 | West Landscaping Product Demand by Market, 2008 - 2023 (million dollars)
INDUSTRY STRUCTURE
Table 8-1 | US Landscaping Product Sales by Company, 2018 (million dollars)
Table 8-2 | Selected Mergers & Acquisitions
Table 8-3 | Selected Cooperative Agreements
APPENDIX
Table 9-1 | Study Scope: Landscaping Products
Table 9-2 | Study Scope: US Geographic Regions & Subregions
Table 9-3 | Relevant Industry Codes
Table 9-4 | Relevant Trade Codes
Table 9-5 | Abbreviations & Acronyms Used in Study
Table 9-6 | US Macroeconomic Indicators, 2008 - 2023 (billion 2012 dollars)
Table 9-7 | US Population & Households, 2008 - 2023 (million persons)
Table 9-8 | US Personal Consumption Expenditures, 2008 - 2023 (billion dollars)
Table 9-9 | Building Construction Expenditures, 2008 - 2023 (billion dollars)
Table 9-10 | Residential Building Construction Expenditures, 2008 - 2023 (billion dollars)
Table 9-11 | Residential Renovation & Repair Expenditures, 2008 - 2023 (billion dollars)
Table 9-12 | New Housing Indicators, 2008 - 2023 (thousand units)
Table 9-13 | Housing Stock by Type, 2008 - 2023 (million units)
Table 9-14 | Commercial Building Construction Expenditures, 2008 - 2023 (billion dollars)
Table 9-15 | Commercial Building Renovation & Repair Expenditures, 2008 - 2023 (billion dollars)
Table 9-16 | Commercial Building Stock by Type, 2008 - 2023 (billion 2012 dollars)
Table 9-17 | Nonbuilding Construction Expenditures, 2008 - 2023 (billion dollars)
EXECUTIVE SUMMARY
Figure 1-1 | Key Trends in the US Landscaping Products Market
OVERVIEW
Figure 2-1 | US Landscaping Product Market Overview
Figure 2-2 | Landscaping Product Market Value Trends, 2009 - 2018 (percent annual change)
CONSUMER INSIGHTS
Figure 3-1 | Key Consumer Insights in the Landscaping Products Market
Figure 3-2 | Homeownership & Rentals in the US by Age Bracket, 2008 & 2018 (percent of population)
Figure 3-3 | Gardening Preferences of Consumers, 2019
Figure 3-4 | Landscaping Preferences of Consumers, 2019
Figure 3-5 | Landscaping Products Purchases in the Last 12 Months by Consumers with an Outdoor Space, 2019
Figure 3-6 | Consumers Who Enjoy Gardening by Age Bracket, 2019
Figure 3-7 | Urban Dwellers Percent of Total US Population, 2000 - 2023
RETAIL STRATEGIES
Figure 4-1 | Key Retail Trends for Landscaping Products
Figure 4-2 | Consumer Retail Shopping Patterns, 2019: Among Consumers Who Purchased Landscaping Products In The Past 12 Months, Where Did You Primarily Shop For These Items? (percent)
Figure 4-3 | Consumer Retail Shopping Patterns, 2019: Among Consumers Who Purchased Landscaping Products In The Past 12 Months, Where Did You Primarily Shop For These Items? (percent)
PRODUCTS
Figure 5-1 | Key Trends in Landscaping Products
Figure 5-2 | Landscaping Product Demand & CAGR, 2018 - 2023 (billion dollars & percent)
Figure 5-3 | Decorative Landscaping Product Demand Growth by Type, 2018 - 2023 (million dollars)
Figure 5-4 | Water Feature Demand & Spending on Water Features per Household, 2008 - 2023 (million dollars)
Figure 5-5 | Water Features: Product Examples
Figure 5-6 | Pot & Planter Demand & Spending on Pots & Planters Per Household, 2008 - 2023 (million dollars)
Figure 5-7 | Pots & Planters: Product Examples
Figure 5-8 | Landscape Lighting Demand Growth by Type, 2018 - 2023 (million dollars)
Figure 5-9 | Lighting Demand Growth by Landscaping Application, 2018 - 2023 (million dollars)
Figure 5-10 | Landscaping Applications for Lighting
Figure 5-11 | Bird & Other Wildlife Landscaping Product Demand & Spending Per Household, 2008 - 2023 (million dollars)
Figure 5-12 | Bird & Other Wildlife Product Examples
Figure 5-13 | Other Decorative Landscaping Products: Examples
Figure 5-14 | Decorative Landscaping Products: Market Share, 2018 (billion dollars)
Figure 5-15 | Hardscape Product Demand Growth by Material, 2018 - 2023 (billion dollars)
Figure 5-16 | Hardscape Materials: Product Examples
Figure 5-17 | Concrete Demand Growth by Type, 2018 - 2023 (billion dollars)
Figure 5-18 | Stone Paver, Tile, & Boulder Demand Growth by Type, 2018 - 2023 (million dollars)
Figure 5-19 | Hardscape Product Demand Growth by Landscaping Application, 2018 - 2023 (billion dollars)
Figure 5-20 | Hardscape Applications: Examples
Figure 5-21 | Patio Demand Growth by Material, 2018 - 2023 (million dollars)
Figure 5-22 | Walkway Demand Growth by Material, 2018 - 2023 (million dollars)
Figure 5-23 | Hardscape Landscaping Products: Market Share, 2018 (billion dollars)
Figure 5-24 | Outdoor Structure Demand Growth by Type, 2018 - 2023 (million dollars)
Figure 5-25 | Hobby Greenhouses: Product Examples
Figure 5-26 | Gazebos: Product Examples
Figure 5-27 | Arches, Arbors, Trellises, & Pergolas: Product Examples
Figure 5-28 | Bridges & Other Outdoor Structures: Product Examples
Figure 5-29 | Other Landscaping Product Demand Growth by Type, 2018 - 2023 (million dollars)
Figure 5-30 | Other Landscaping Products: Examples
MARKETS
Figure 6-1 | Key Trends in Landscaping Product Markets
Figure 6-2 | Landscaping Product Demand by Market, 2008 - 2023 (billion dollars)
Figure 6-3 | Residential Landscaping Product Sales Gains by Product, 2018 - 2023 (million dollars)
Figure 6-4 | New Residential Landscaping Product Demand, 2009 - 2018 (percent annual change)
Figure 6-5 | Residential Renovation & Repair Landscaping Product Demand, 2009 - 2018 (percent annual change)
Figure 6-6 | Commercial Landscaping Product Sales Gains by Product, 2018 - 2023 (million dollars)
Figure 6-7 | Parks, Golf Courses, & Other Markets: Landscaping Product Sales Gains by Product, 2018 - 2023 (million dollars)
Figure 6-8 | Professional & Consumer/DIY Share of Total Landscaping Product Demand, 2008 - 2018
Figure 6-9 | Professional Landscaping Product Sales Gains by Product, 2018 - 2023 (million dollars)
Figure 6-10 | Consumer/DIY Landscaping Product Sales Gains by Product, 2018 - 2023 (million dollars)
REGIONS
Figure 7-1 | Key Regional Trends in the Landscaping Products Market
Figure 7-2 | Landscaping Product Demand by Region, 2008 - 2018 (billion dollars)
Figure 7-3 | Consumer Concerns About Water Usage in Landscaping by Region, 2019
Figure 7-4 | Northeast Landscaping Product Market Position
Figure 7-5 | Midwest Landscaping Product Market Position
Figure 7-6 | South Landscaping Product Market Position
Figure 7-7 | West Landscaping Product Market Position
INDUSTRY STRUCTURE
Figure 8-1 | US Landscaping Products Market Share, 2018 (billion dollars)
Figure 8-2 | US Landscaping Products Market: Leading Supplier, 2018
Figure 8-3 | US Landscaping Products Market: Second Leading Supplier, 2018
Figure 8-4 | US Landscaping Products Market: Third Leading Supplier, 2018
Figure 8-5 | US Landscaping Products Market: Fourth Leading Supplier, 2018
Figure 8-6 | US Landscaping Products Market: Fifth Leading Supplier, 2018
APPENDIX
Figure 9-1 | Annual Growth in Real GDP, 2000 - 2018, Compared to 1980 - 2005 Average (percent)
Figure 9-2 | Annual Population Growth, 2003 - 2018 (percent)
Figure 9-3 | Housing Stock Share by Decade of Construction, 2018 (million units)
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