Study #: 4151 | Published: 07/2021 | Pages: 270 | Individual User License: US$ 5,600

Demand for landscaping products is expected to grow 2.6% per year through 2025 to $10.7 billion. Major trends supporting growth of landscaping product sales have seen increased intensity as a result of the COVID-19 pandemic, including:

  • greater investment in outdoor living areas, which can offer a comfortable and safe alternative to crowded public spaces and indoor gatherings
  • higher participation in gardening, spurring sales of landscape products that facilitate this activity
  • a renewed short-term interest in DIY projects, as the pandemic allowed more consumers to divert time and funds for home improvement projects

While some of these trends are expected to continue to grow in popularity, others will moderate post-pandemic. For instance, professionally installed products are expected to outpace those that are installed by consumers through 2025 as more people resume activities outside the house.

COVID-19 Pandemic Caused a Spike in Landscaping Product Demand

Home improvement activities grew substantially in 2020 as more households used funds typically reserved for travel or away-from-home entertainment on their houses, accelerating the pre-pandemic trend in outdoor living. Outdoor areas were a particular area of interest among consumers, many of whom looked to improve their yard spaces to better facilitate entertainment and relaxation. Outdoor living provided a safe alternative to crowded public spaces and indoor gatherings. Across the board, landscaping products did well, including categories that have seen slower growth historically, like bird and wildlife products and statuary, which saw gains as people looked to add something unique or interesting to their yards.

Outdoor Living Trends Will Benefit the Commercial Market Through 2025

In a reflection of the trend among homeowners, more commercial property owners are placing emphasis on creating outdoor spaces that can serve their needs. Business owners and property management companies are seeking to provide customers with space to dine or socialize outdoors or to improve aesthetics. Looking forward, these trends are expected to continue as more property owners see the value in having attractive and functional outdoor areas.

Gardening Participation Grows & Creates Larger Base Going Forward

The number of gardeners in the US continues to grow. Prior to the pandemic, more consumers, particularly younger generations, were participating in gardening – opting to try out food gardening or becoming “plant parents”. The pandemic expanded this trend as households looked to grow their own food or improve the aesthetics of their outdoor spaces, spurring gains for products like pots, planters, and raised beds, among other items. While it is likely this spike in gardening will decline somewhat in the coming years, it is expected to raise the base of gardeners to whom landscape suppliers can market their products, which will improve opportunities for sales going forward.


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Table of Contents

1. Executive Summary

2. COVID-19 Pandemic

Overview

Impact on the Economy

Impact on the Construction Industry

Impact on the Landscaping Product Industry

Impact on Home Improvement & Outdoor Living

People Are Spending More Time on Home Projects & Gardening

Income Is a Factor Determining Participation in Outdoor Living Activities

3. Overview

Study Scope

Historical Trends

General Landscaping Product Trends & Outlook

Product Types

End Users

Demand by End User

Consumer/DIY

Professional

Pricing Patterns

Sustainability

Recycling & Recycled Content

Water Conservation/Drought

Climate Change

International Activity & Foreign Trade

Global Trends

Foreign Trade & Tariffs

US-China Trade War

4. Consumer Trends & Insights

Urbanization

Homeownership

Ownership vs. Rentals

Household Income & Homeownership

Homeownership by Age Group

Average Lot Size & Outdoor Space Trends

Prevalence of Owned Outdoor Spaces at Home

Residential Lot Size

Lawns, Gardens, & Outdoor Space

Home Improvement & Remodeling

Improvements to Yard, Garden, or Other Outdoor Space

Landscaping Attitudes

Recent Landscaping Product Purchases

Outdoor Living

What is Outdoor Living?

Impact on Landscaping Product Purchases

Gardening Activity

Container Gardening

Weather Gardening & Xeriscaping

Rooftop Gardening

5. Hardscaping Products

Scope & Product Description

Products

Demand by Type

Concrete Pavers, Slabs, & Planks

Lumber (Wood, Plastic, & Composite)

Blocks (Stone, Concrete, & Glass)

Ready-Mix Concrete

Stone Tiles, Slabs, & Veneer (Natural & Manufactured)

Bricks

Aggregates (Sand, Gravel, Pebbles, & Crushed Stone)

Other Hardscaping Products

Material Trends

Markets

Applications

DIY vs. Professional

Suppliers & Market Share

6. Outdoor Structures

Scope & Product Description

Product Types

Demand by Type

Sheds

Hobby Greenhouses

Gazebos & Pavilions

Arches, Arbors, Trellises, & Pergolas

Bridges & Other Outdoor Structures

Markets

DIY vs. Professional

Suppliers & Market Share

7. Decorative Landscaping Products

Scope & Product Description

Products

Demand by Type

Water Features

Lawn Ornaments & Other D├ęcor

Markets

DIY vs. Professional

Key Suppliers

8. Pots, Planters, & Raised Beds

Scope & Product Description

Products

Demand by Material

Pots

Planters & Raised Beds

Markets

DIY vs. Professional

Key Suppliers

9. Landscape Lighting

Scope & Product Description

Products

Demand by Type

Solar Lighting

Low-Voltage Lighting

Line-Voltage & Other Lighting

Markets

Applications

DIY vs. Professional

Suppliers & Market Share

10. Bird & Wildlife Products

Scope & Product Description

Products

Demand by Product

Feeders

Houses

Baths & Other Bird & Wildlife Products

Markets

DIY vs. Professional

Key Suppliers

11. Other Landscaping Products

Scope & Product Description

Product Types

Demand by Type

Outdoor Heating

All Other Landscaping Products

Markets

DIY vs. Professional

Suppliers

12. Markets

Demand by Market

Residential Market

Market Scope

Product Trends

New Construction

Renovation & Repair

Commercial Market

Market Scope

Product Trends

Recreation & Infrastructure Market

Market Scope

Product Trends

13. Regional Trends

Demand by Region

Northeast

Midwest

South

West

14. Retail Strategies

Retail Market Scope

Retail Level Landscaping Product Sales

Marketing & Advertising: Telling the Story; Reaching the Client

Strategies & Media Used

Sustainability & Eco-Friendliness

Product Origin

Digital Media

Retail Distribution Channels

Consumer Retail Shopping Patterns: Sales by Primary & Secondary Retail Outlet

Home Centers

Mass Merchandisers

Garden Centers

E-Commerce

Other Retail Distribution

15. Industry Structure

Key Findings & Industry Composition

Market Share

Mergers & Acquisitions

Professional Distributors & Direct Sales

List of Industry Participants

16. Appendix

Scope

Definitions

Abbreviations

Freedonia Methodology

Study-Specific Methodology

Data Changes from Previous Version

Sources

Associations & Agencies

Related Studies & Reports

Macroeconomic Assumptions

Economic Environment

Demographics

Consumer Spending

Building Construction

Residential Building Construction

Residential Improvement & Repairs

Commercial Building Construction

Commercial Building Improvements & Repairs

Nonbuilding Construction Expenditures

Housing Completions

Housing Stock


List of Tables

2. COVID-19 Pandemic

Table 2-1 | Macroeconomic Indicators, 2019 - 2022 (billion 2012 dollars)

Table 2-2 | Construction Expenditures, 2019 - 2022 (billion 2012 dollars & billion dollars)

Table 2-3 | Annual Landscaping Product Demand by Type, 2019 - 2021 (million dollars)

Table 2-4 | Annual Landscaping Product Demand by Market, 2019 - 2021 (million dollars)

Table 2-5 | Coronavirus Changes in Home Projects & Gardening by Income Bracket, 2020 (percent of consumers)

3. Overview

Table 3-1 | Landscaping Product Demand, 2010 - 2020 (million dollars)

Table 3-2 | Landscaping Product Demand by Type, 2010 - 2030 (million dollars)

Table 3-3 | Landscaping Product Demand by End User, 2010 - 2030 (million dollars)

Table 3-4 | Consumer/DIY Landscaping Product Demand, 2010 - 2030 (million dollars)

Table 3-5 | Professional Landscaping Product Demand, 2010 - 2030 (million dollars)

Table 3-6 | Selected Landscaping Product Average Prices, 2010 - 2030 (dollars per ton & dollars per unit)

4. Consumer Trends & Insights

Table 4-1 | Homeownership & Rental of Residences in the US, 2010 - 2020 (percent of respondents)

Table 4-2 | Homeownership & Rental Trends in the US by Annual Household Income Bracket, 2010 - 2020 (% of population)

Table 4-3 | Homeownership & Rentals in the US by Age Group, 2010 - 2020 (% of population)

Table 4-4 | "Do You or a Member of Your Household Own the Land Around Your Home?", 2020 (% respondents)

Table 4-5 | Lot Size Owned by Urban, Suburban, and Rural Setting, 2020 (% of those who indicate they own the land around their home)

Table 4-6 | "How Do You Use Your Outdoor Space?" by Rural, Suburban. & Urban Setting & Region, 2021 (% of respondents with a yard, garden, or outdoor space at home)

Table 4-7 | Home Remodeling Completed in the Last 12 Months, DIY & By an Outside Contractor, 2011 - 2020 (% of households)

Table 4-8 | Landscaping Attitudes by Gender & Age, 2021 (% respondents)

Table 4-9 | Landscaping Attitudes by Rural vs. Urban Setting & Region, 2021 (% respondents)

Table 4-10 | "Did You Buy or Authorize the Purchase of Any of These in the Past 12 Months?" 2021 (% of respondents with a yard, garden, or outdoor space at home)

Table 4-11 | Gardening Attitudes & Activity by Gender & Age, 2021 (% respondents with a yard, garden, or other outdoor space at home who agreed)

Table 4-12 | Gardening Attitudes & Activity by Rural vs. Urban Setting & Region, 2021 (% respondents with a yard, garden, or other outdoor space at home who agreed)

Table 4-13 | "I Am Concerned about Droughts, Floods, & Other Climate Change Effects" by Gender & Age, 2021 (% respondents with a yard, garden, or other outdoor space at home)

Table 4-14 | "I Am Concerned about Droughts, Floods, & Other Climate Change Effects" by Rural vs. Urban Setting & Region, 2021 (% respondents with a yard, garden, or other outdoor space at home)

5. Hardscaping Products

Table 5-1 | Hardscape Product Demand by Type, 2010 - 2030 (million dollars)

Table 5-2 | Concrete Paver, Slab, & Plank Demand in Hardscaping by Application & Market, 2010 - 2030 (million dollars)

Table 5-3 | Hardscaping Lumber Demand by Material, Application, & Market, 2010 - 2030 (million dollars)

Table 5-4 | Block Demand in Hardscaping by Material, Application, & Market, 2010 - 2030 (million dollars)

Table 5-5 | Ready-Mix Concrete Demand in Hardscaping by Application & Market, 2010 - 2030 (million dollars)

Table 5-6 | Stone Tile, Slab, & Veneer Demand in Hardscaping by Type, Application, & Market, 2010 - 2030 (million dollars)

Table 5-7 | Brick Demand in Hardscaping by Material, Application, & Market, 2010 - 2030 (million dollars)

Table 5-8 | Aggregates Demand in Hardscaping by Material, Application, & Market, 2010 - 2030 (million dollars)

Table 5-9 | Other Hardscape Product Demand by Type, Application, & Market, 2010 - 2030 (million dollars)

Table 5-10 | Hardscape Product Demand by Market, 2010 - 2030 (million dollars)

Table 5-11 | Hardscape Product Demand by Application, 2010 - 2030 (million dollars)

Table 5-12 | Hardscape Product Demand by End User, 2010 - 2030 (million dollars)

Table 5-13 | Hardscape Products: Selected Suppliers & Brands

6. Outdoor Structures

Table 6-1 | Outdoor Structure Demand by Type, 2010 - 2030 (million dollars)

Table 6-2 | Outdoor Structure Demand by Market, 2010 - 2030 (million dollars)

Table 6-3 | Outdoor Structure Demand by End User, 2010 - 2030 (million dollars)

Table 6-4 | Outdoor Structures: Selected Suppliers & Brands

7. Decorative Landscaping Products

Table 7-1 | Decorative Landscaping Product Demand by Type, 2010 - 2030 (million dollars)

Table 7-2 | Water Feature Demand by Type, 2010 - 2030 (million dollars)

Table 7-3 | Other Decorative Landscaping Product Demand by Type & Market, 2010 - 2030 (million dollars)

Table 7-4 | Decorative Landscaping Product Demand by Market, 2010 - 2030 (million dollars)

Table 7-5 | Decorative Landscaping Product Demand by End User, 2010 - 2030 (million dollars)

Table 7-6 | Decorative Landscaping Products: Selected Suppliers & Brands

8. Pots, Planters, & Raised Beds

Table 8-1 | Pot, Planter, & Raised Bed Demand by Material, 2010 - 2030 (million dollars)

Table 8-2 | Pot, Planter, & Raised Bed Demand by Market, 2010 - 2030 (million dollars)

Table 8-3 | Pot, Planter, & Raised Bed Demand by End User, 2010 - 2030 (million dollars)

Table 8-4 | Pots, Planters, & Raised Beds: Selected Suppliers & Brands

9. Landscape Lighting

Table 9-1 | Landscape Lighting Demand by Type, 2010 - 2030 (million dollars)

Table 9-2 | Landscape Lighting Demand by Market, 2010 - 2030 (million dollars)

Table 9-3 | Landscape Lighting Demand by Application, 2010 - 2030 (million dollars)

Table 9-4 | Landscape Lighting Demand by End User, 2010 - 2030 (million dollars)

Table 9-5 | Lighting Products in Landscaping: Selected Suppliers & Brands

10. Bird & Wildlife Products

Table 10-1 | Bird & Wildlife Landscaping Product Demand by Type & Region, 2010 - 2030 (million dollars)

Table 10-2 | Bird & Wildlife Landscaping Product Demand by Market, 2010 - 2030 (million dollars)

Table 10-3 | Bird & Wildlife Landscaping Product Demand by End User, 2010 - 2030 (million dollars)

Table 10-4 | Bird & Wildlife Products: Selected Suppliers & Brands

11. Other Landscaping Products

Table 11-1 | Other Landscaping Product Demand by Type, 2010 - 2030 (million dollars)

Table 11-2 | Other Landscaping Product Demand by Market, 2010 - 2030 (million dollars)

Table 11-3 | Other Landscaping Product Demand by End User, 2010 - 2030 (million dollars)

Table 11-4 | Other Landscaping Products: Selected Suppliers & Brands

12. Markets

Table 12-1 | Landscaping Product Demand by Market & Project Type, 2010 - 2030 (million dollars)

Table 12-2 | Residential Landscaping Demand by Product & Project Type, 2010 - 2030 (million dollars)

Table 12-3 | New Residential Landscaping Product Demand, 2010 - 2030 (million dollars)

Table 12-4 | Residential Landscaping Renovation & Repair Product Demand, 2010 - 2030 (million dollars)

Table 12-5 | Commercial Landscaping Product Demand by Product & Project Type, 2010 - 2030 (million dollars)

Table 12-6 | Recreation & Infrastructure Landscaping Product Demand by Product & Project Type, 2010 - 2030 (million dollars)

13. Regional Trends

Table 13-1 | Landscaping Product Demand by Region, 2010 - 2030 (million dollars)

Table 13-2 | Northeast: Landscaping Product Demand by Market, 2010 - 2030 (million dollars)

Table 13-3 | Midwest: Landscaping Product Demand by Market, 2010 - 2030 (million dollars)

Table 13-4 | South: Landscaping Product Demand by Market, 2010 - 2030 (million dollars)

Table 13-5 | West: Landscaping Product Demand by Market, 2010 - 2030 (million dollars)

14. Retail Strategies

Table 14-1 | Retail Landscaping Product Sales, 2010 - 2030 (million dollars)

15. Industry Structure

Table 15-1 | Landscaping Product Sales by Company, 2020 (million dollars)

Table 15-2 | Selected Mergers & Acquisitions

Table 15-3 | List of Industry Participants

16. Appendix

Table 16-1 | Study Scope: US Geographic Regions & Subregions

Table 16-2 | Relevant Industry Codes

Table 16-3 | Relevant Trade Codes

Table 16-4 | Abbreviations & Acronyms Used in Study

Table 16-5 | Macroeconomic Indicators, 2010 - 2030 (billion 2012 dollars)

Table 16-6 | Population & Households, 2010 - 2030 (million persons)

Table 16-7 | Personal Consumption Expenditures, 2010 - 2030 (billion dollars)

Table 16-8 | Building Construction Expenditures, 2010 - 2030 (billion 2012 dollars & billion dollars)

Table 16-9 | Residential Building Construction Expenditures, 2010 - 2030 (billion 2012 dollars & billion dollars)

Table 16-10 | Residential Improvement & Repair Expenditures, 2010 - 2030 (billion 2012 dollars & billion dollars)

Table 16-11 | Commercial Building Construction Expenditures, 2010 - 2030 (billion 2012 dollars & billion dollars)

Table 16-12 | Commercial Building Improvement & Repair Expenditures, 2010 - 2030 (billion 2012 dollars & billion dollars)

Table 16-13 | Nonbuilding Construction Expenditures, 2010 - 2030 (billion 2012 dollars & billion dollars)

Table 16-14 | New Housing Indicators, 2010 - 2030 (thousand units)

Table 16-15 | Housing Stock by Type, 2010 - 2030 (million units)


List of Figures

1. Executive Summary

Figure 1-1 | US Landscaping Products Market

2. COVID-19 Pandemic

Figure 2-1 | Real GDP by Economic Sector, 2019 - 2022 (% annual change)

Figure 2-2 | Annual Landscaping Product Demand Change by Market, 2018 - 2023 (percent annual change)

Figure 2-3 | Engagement in Home Improvement Projects Due to COVID-19, 2020 (percent of consumers)

Figure 2-4 | Engagement in Gardening & Outdoor Improvement Projects Due to COVID-19, 2020 (percent of consumers)

3. Overview

Figure 3-1 | Landscaping Product Examples

Figure 3-2 | Landscaping Product Demand, 2006 - 2020 (million dollars)

Figure 3-3 | Landscaping Product Demand Growth, 2020 - 2025 (million dollars)

Figure 3-4 | Consumer/DIY & Professional Share of Landscaping Product Demand, 2010 - 2020 (million dollars)

Figure 3-5 | Consumer/DIY Landscaping Product Demand Gains, 2020 - 2025 (million dollars)

Figure 3-6 | Professional Landscaping Product Demand Gains, 2020 - 2025 (million dollars)

Figure 3-7 | Selected Landscaping Product Average Pricing Growth, 2010 - 2030 (% CAGR)

4. Consumer Trends & Insights

Figure 4-1 | Urban Dwellers Share of Total US Population, 2000 - 2025 (percent)

Figure 4-2 | Improvements to Yard or Outdoor Space Done in the Past 12 Months or Planned for the Next 12 Months, 2021 (% of respondents who report having a yard, garden, or outdoor space at home)

5. Hardscaping Products

Figure 5-1 | Hardscape Product Examples

Figure 5-2 | Hardscape Product Demand Growth, 2020 - 2025 (million dollars)

Figure 5-3 | Hardscape Product Demand by Market, 2010 - 2020 (million dollars)

Figure 5-4 | Hardscape Product Demand by End User, 2010 - 2030 (million dollars)

Figure 5-5 | Hardscape Products Market Share by Company, 2020 (billion dollars)

6. Outdoor Structures

Figure 6-1 | Outdoor Structures: Product Examples

Figure 6-2 | Outdoor Structure Demand Growth by Type, 2020 - 2025 (million dollars)

Figure 6-3 | Outdoor Structure Demand by Market, 2010 - 2020 (million dollars)

Figure 6-4 | Outdoor Structure Demand by End User, 2010 - 2030 (million dollars)

7. Decorative Landscaping Products

Figure 7-1 | Decorative Landscaping Product Demand Growth by Type, 2020 - 2025 (million dollars)

Figure 7-2 | Water Feature Demand & Spending per Household, 2010 - 2025 (million dollars)

Figure 7-3 | Water Features: Product Examples

Figure 7-4 | Other Decorative Landscaping Product Examples

Figure 7-5 | Decorative Landscaping Product Demand by Market, 2010 - 2020 (million dollars)

Figure 7-6 | Decorative Landscaping Product Demand by End User, 2010 - 2030 (million dollars)

8. Pots, Planters, & Raised Beds

Figure 8-1 | Pots, Planters, & Raised Beds: Product Examples

Figure 8-2 | Pot, Planter, & Raised Bed Demand & Spending Per Household, 2010 - 2025 (million dollars)

Figure 8-3 | Pot, Planter, & Raised Bed Demand by Market, 2010 - 2020 (million dollars)

Figure 8-4 | Pot, Planter, & Raised Bed Demand by End User, 2010 - 2030 (million dollars)

9. Landscape Lighting

Figure 9-1 | Landscape Lighting: Product Examples & Applications

Figure 9-2 | Landscape Lighting Product Demand Growth by Type, 2020 - 2025 (million dollars)

Figure 9-3 | Landscape Lighting Demand by Market, 2010 - 2020 (million dollars)

Figure 9-4 | Landscape Lighting Demand Share by Application, 2020 (million dollars)

Figure 9-5 | Landscape Lighting Demand by End User, 2010 - 2030 (million dollars)

Figure 9-6 | Lighting Product in Landscaping Market Share by Company, 2020 (million dollars)

10. Bird & Wildlife Products

Figure 10-1 | Bird & Wildlife Landscaping Product Examples

Figure 10-2 | Bird & Wildlife Landscaping Product Demand & Spending per Household, 2010 - 2025 (million dollars)

Figure 10-3 | Bird & Wildlife Landscaping Product Demand by Market, 2010 - 2020 (million dollars)

Figure 10-4 | Bird & Wildlife Landscaping Product Demand by End User, 2010 - 2030 (million dollars)

11. Other Landscaping Products

Figure 11-1 | Other Landscaping Product Examples

Figure 11-2 | Other Landscaping Product Demand by Market, 2010 - 2020 (million dollars)

Figure 11-3 | Other Landscaping Product Demand by End User, 2010 - 2030 (million dollars)

12. Markets

Figure 12-1 | Landscaping Product Demand by Market, 2010 - 2020 (million dollars)

Figure 12-2 | Residential Landscaping Product Demand, 2010 - 2030 (million dollars)

Figure 12-3 | New Residential Landscaping Product Demand, 2010 - 2020 (million dollars)

Figure 12-4 | Renovation & Repair Residential Landscaping Product Demand, 2010 - 2020 (million dollars)

Figure 12-5 | Commercial Landscaping Product Demand, 2010 - 2030 (million dollars)

Figure 12-6 | Recreation & Infrastructure Landscaping Product Demand, 2010 - 2030 (million dollars)

13. Regional Trends

Figure 13-1 | Landscaping Product Demand Growth by Region, 2010 - 2030 (% CAGR)

Figure 13-2 | Northeast: Landscaping Product Market

Figure 13-3 | Midwest: Landscaping Product Market

Figure 13-4 | South: Landscaping Product Market

Figure 13-5 | West: Landscaping Product Market

15. Industry Structure

Figure 15-1 | Landscaping Product Market Share by Company, 2020 (billion dollars)

Figure 15-2 | Landscaping Product Market, 2020: Leading Supplier

Figure 15-3 | Landscaping Product Market, 2020: Second Leading Supplier

Figure 15-4 | Landscaping Product Market, 2020: Co-Third Leading Supplier

Figure 15-5 | Landscaping Product Market, 2020: Co-Third Leading Supplier

16. Appendix

Figure 16-1 | Housing Stock: Share by Year of Construction, 2020 (million units)


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