Study #: 4037 | Published: 12/2020 | Pages: 85 | Individual User License: US$ 2,900

Demand for lawn and garden fertilizers is expected to rise 1.0% per year to $3.4 billion in 2024:

  • Fertilizers will remain the most significant type of lawn and garden consumables in dollar terms.
  • Due to the overall maturity of this product category, forecast gains are expected to result from changes in product mix rather than from advancements in volume demand.

Convenience & Ease-of-Use to Drive Demand in Dollar Terms

With an increasing number of households participating in some form of lawn and garden activity, convenient, easy-to-use fertilizer formulations will remain popular. These products often come in improved packaging and tend to be more expensive, which will promote value gains. The best growth opportunities are expected for products targeted to specific applications – e.g., vegetable cultivation – or that emphasize convenience.

Increased Time at Home & Emphasis on Outdoor Living to Support Short-Term Gains

With consumers spending more time at home due to the COVID-19 pandemic, a larger percentage of households is reducing or eliminating use of landscaping and lawn care services and instead focusing attention on improving outdoor living spaces. This will expand opportunities for fertilizers used on ornamental plants, particularly potted plants and houseplants that are placed in outdoor spaces.

Even though the surge in pandemic-related gardening activity is expected to moderate in 2022 and 2023 as some households – particularly new entrants – move away from their gardening hobbies, demand is expected to remain elevated. Opportunities exist for companies to retain new market participants by providing educational materials and clear advertising about their products, as those hobbyists who see satisfying results are more likely to continue participating in the market in the long term.

Environmental Concerns Will Promote Improved Formulations but Restrain Volume Growth

Continued concerns about the environmental impact of fertilizers – including damage to aquatic ecosystems and water quality due to nutrient runoff – will continue to limit volume growth for fertilizers.

However, the introduction of an expanding array of fertilizer formulations that allow for lower application rates or fewer applications will support demand in value terms, as these more expensive formulations achieve effectiveness while addressing environmental concerns. Additionally, organic fertilizers – often perceived to be less hazardous to the environment – will continue to gain share of fertilizer demand, further aiding value demand.


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Table of Contents

1. Executive Summary

2. About This Report

Report Details

Study Scope & Product Description

Impact of COVID-19 Pandemic

3. Overview

Historical Market Trends

Demand by End User

Consumer Trends

Professional Trends

Demand by Application (Lawn Care, Gardens, & Other)

Demand by Media (Solid or Liquid)

Organic Fertilizer Demand Outlook

Pricing Trends

Global Outlook

4. Factors Impacting Lawn & Garden Fertilizer Demand

Demographic Trends

Urbanization Trends

Homeownership Trends

Homeownership Trends: Ownership vs. Rentals

Homeownership Trends: Annual Household Income

Homeownership Trends: Age Brackets

Average Lot Size & Outdoor Space Trends

Regulatory Issues

Sustainability Trends & Issues

Water Conservation

Organic Gardening

Wildlife Conservation, Pollinator-Friendly Gardens, & Native Plants

Climate & Seasonality

Urban Green Spaces & Park Investment

Raw Material Requirements

5. Markets

Demand by Market

Residential

Golf Courses

Government & Institutional

Commercial & Industrial

Other Markets (Nurseries, Sod Farms, & Sports Venues)

6. Key Suppliers & Market Share

Industry Composition

Market Share

Mergers & Acquisitions

7. Appendix

Scope

Definitions

Freedonia Methodology

Study-Specific Methodology

Sources

Associations & Agencies

Related Studies & Reports

Macroeconomic Assumptions

Economic Environment

Demographic Trends

Consumer Spending

Housing Stock

Regional Population & Housing Starts


List of Tables

3. Overview

Table 3-1 | Lawn & Garden Fertilizer Demand, 2009 - 2019 (million dollars)

Table 3-2 | Lawn & Garden Fertilizer Demand by End User, 2009 - 2029 (million dollars)

Table 3-3 | Consumer Lawn & Garden Fertilizer Demand by Application, 2009 - 2029 (million dollars)

Table 3-4 | Professional Lawn & Garden Fertilizer Demand by Application, 2009 - 2029 (million dollars)

Table 3-5 | Lawn & Garden Fertilizer Demand by Application, 2009 - 2029 (million dollars)

Table 3-6 | Lawn & Garden Fertilizer Demand by Media, 2009 - 2029 (million dollars)

Table 3-7 | Organic Lawn & Garden Fertilizer Demand, 2009 - 2029 (million dollars)

4. Factors Impacting Lawn & Garden Fertilizer Demand

Table 4-1 | Lot Size Owned by Geography, 2020 (% of total)

Table 4-2 | State Lawn & Garden Fertilizer Regulations

Table 4-3 | Lawn & Garden Chemical Raw Materials Demand, 2009 - 2029 (million pounds)

5. Markets

Table 5-1 | Lawn & Garden Fertilizer Demand by Market, 2009 - 2029 (million dollars)

Table 5-2 | Residential Lawn & Garden Fertilizer Demand by Application & End User, 2009 - 2029 (million dollars)

Table 5-3 | Golf Course Lawn & Garden Fertilizer Demand by Application, 2009 - 2029 (million dollars)

Table 5-4 | Government & Institutional Lawn & Garden Fertilizer Demand by Application, 2009 - 2029 (million dollars)

Table 5-5 | Commercial & Industrial Lawn & Garden Fertilizer Demand by Application, 2009 - 2029 (million dollars)

Table 5-6 | Other Lawn & Garden Fertilizer Markets Demand by Application, 2009 - 2029 (million dollars)

6. Key Suppliers & Market Share

Table 6-1 | Selected Mergers & Acquisitions

7. Appendix

Table 7-1 | Relevant Industry Codes

Table 7-2 | Relevant HS Codes

Table 7-3 | Macroeconomic Indicators, 2009 - 2029 (billion 2012 dollars)

Table 7-4 | Population & Households, 2009 - 2029 (million persons)

Table 7-5 | Personal Consumption Expenditures, 2009 - 2029 (billion dollars)

Table 7-6 | Housing Stock by Type, 2009 - 2029 (million units)

Table 7-7 | Population by Region & Subregion, 2009 - 2029 (million people)

Table 7-8 | Single Family Housing Starts by Region & Subregion, 2009 - 2029 (thousand units)

Table 7-9 | Multifamily Housing Starts by Region & Subregion, 2009 - 2029 (thousand units)


List of Figures

1. Executive Summary

Figure 1-1 | US Lawn & Garden Fertilizers Market

2. About This Report

Figure 2-1 | Lawn & Garden Fertilizers: Product Examples

Figure 2-2 | Lawn & Garden Fertilizer Demand, 2009 - 2024 (million dollars)

3. Overview

Figure 3-1 | Lawn & Garden Fertilizer Demand, 2009 - 2019 (million dollars)

Figure 3-2 | Lawn & Garden Fertilizer Demand Growth by Application, 2009 - 2024 (% CAGR)

Figure 3-3 | Lawn & Garden Fertilizer Pricing, 2009 - 2024 (dollars per pound)

Figure 3-4 | Global Lawn & Garden Fertilizer Demand, 2009 - 2024 (million dollars)

4. Factors Impacting Lawn & Garden Fertilizer Demand

Figure 4-1 | Urban Dweller Share of US Population, 2000 - 2024

Figure 4-2 | Amount of Land Owned around Homes, 2020 (% of total)

5. Markets

Figure 5-1 | Lawn & Garden Fertilizer Demand by Market, 2009 - 2024 (million dollars)

Figure 5-2 | Residential Lawn & Garden Fertilizer Demand by Application, 2019 (billion dollars)

6. Key Suppliers & Market Share

Figure 6-1 | US Lawn & Garden Fertilizers Market Share by Company, 2019 (billion dollars)

7. Appendix

Figure 7-1 | Annual Growth in Real GDP, 2000 - 2019, Compared to 1980 - 2005 Average (percent)

Figure 7-2 | Annual Population Growth, 2004 - 2019 (percent)

Figure 7-3 | Housing Stock: Share by Year of Construction, 2019 (million units)


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