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Demand for lawn and garden fertilizers is expected to rise 1.0% per year to $3.4 billion in 2024:
- Fertilizers will remain the most significant type of lawn and garden consumables in dollar terms.
- Due to the overall maturity of this product category, forecast gains are expected to result from changes in product mix rather than from advancements in volume demand.
Convenience & Ease-of-Use to Drive Demand in Dollar Terms
With an increasing number of households participating in some form of lawn and garden activity, convenient, easy-to-use fertilizer formulations will remain popular. These products often come in improved packaging and tend to be more expensive, which will promote value gains. The best growth opportunities are expected for products targeted to specific applications – e.g., vegetable cultivation – or that emphasize convenience.
Increased Time at Home & Emphasis on Outdoor Living to Support Short-Term Gains
With consumers spending more time at home due to the COVID-19 pandemic, a larger percentage of households is reducing or eliminating use of landscaping and lawn care services and instead focusing attention on improving outdoor living spaces. This will expand opportunities for fertilizers used on ornamental plants, particularly potted plants and houseplants that are placed in outdoor spaces.
Even though the surge in pandemic-related gardening activity is expected to moderate in 2022 and 2023 as some households – particularly new entrants – move away from their gardening hobbies, demand is expected to remain elevated. Opportunities exist for companies to retain new market participants by providing educational materials and clear advertising about their products, as those hobbyists who see satisfying results are more likely to continue participating in the market in the long term.
Environmental Concerns Will Promote Improved Formulations but Restrain Volume Growth
Continued concerns about the environmental impact of fertilizers – including damage to aquatic ecosystems and water quality due to nutrient runoff – will continue to limit volume growth for fertilizers.
However, the introduction of an expanding array of fertilizer formulations that allow for lower application rates or fewer applications will support demand in value terms, as these more expensive formulations achieve effectiveness while addressing environmental concerns. Additionally, organic fertilizers – often perceived to be less hazardous to the environment – will continue to gain share of fertilizer demand, further aiding value demand.
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Table of Contents
1. Executive Summary
2. About This Report
Report Details
Study Scope & Product Description
Impact of COVID-19 Pandemic
3. Overview
Historical Market Trends
Demand by End User
Consumer Trends
Professional Trends
Demand by Application (Lawn Care, Gardens, & Other)
Demand by Media (Solid or Liquid)
Organic Fertilizer Demand Outlook
Pricing Trends
Global Outlook
4. Factors Impacting Lawn & Garden Fertilizer Demand
Demographic Trends
Urbanization Trends
Homeownership Trends
Homeownership Trends: Ownership vs. Rentals
Homeownership Trends: Annual Household Income
Homeownership Trends: Age Brackets
Average Lot Size & Outdoor Space Trends
Regulatory Issues
Sustainability Trends & Issues
Water Conservation
Organic Gardening
Wildlife Conservation, Pollinator-Friendly Gardens, & Native Plants
Climate & Seasonality
Urban Green Spaces & Park Investment
Raw Material Requirements
5. Markets
Demand by Market
Residential
Golf Courses
Government & Institutional
Commercial & Industrial
Other Markets (Nurseries, Sod Farms, & Sports Venues)
6. Key Suppliers & Market Share
Industry Composition
Market Share
Mergers & Acquisitions
7. Appendix
Scope
Definitions
Freedonia Methodology
Study-Specific Methodology
Sources
Associations & Agencies
Related Studies & Reports
Macroeconomic Assumptions
Economic Environment
Demographic Trends
Consumer Spending
Housing Stock
Regional Population & Housing Starts
List of Tables
3. Overview
Table 3-1 | Lawn & Garden Fertilizer Demand, 2009 - 2019 (million dollars)
Table 3-2 | Lawn & Garden Fertilizer Demand by End User, 2009 - 2029 (million dollars)
Table 3-3 | Consumer Lawn & Garden Fertilizer Demand by Application, 2009 - 2029 (million dollars)
Table 3-4 | Professional Lawn & Garden Fertilizer Demand by Application, 2009 - 2029 (million dollars)
Table 3-5 | Lawn & Garden Fertilizer Demand by Application, 2009 - 2029 (million dollars)
Table 3-6 | Lawn & Garden Fertilizer Demand by Media, 2009 - 2029 (million dollars)
Table 3-7 | Organic Lawn & Garden Fertilizer Demand, 2009 - 2029 (million dollars)
4. Factors Impacting Lawn & Garden Fertilizer Demand
Table 4-1 | Lot Size Owned by Geography, 2020 (% of total)
Table 4-2 | State Lawn & Garden Fertilizer Regulations
Table 4-3 | Lawn & Garden Chemical Raw Materials Demand, 2009 - 2029 (million pounds)
5. Markets
Table 5-1 | Lawn & Garden Fertilizer Demand by Market, 2009 - 2029 (million dollars)
Table 5-2 | Residential Lawn & Garden Fertilizer Demand by Application & End User, 2009 - 2029 (million dollars)
Table 5-3 | Golf Course Lawn & Garden Fertilizer Demand by Application, 2009 - 2029 (million dollars)
Table 5-4 | Government & Institutional Lawn & Garden Fertilizer Demand by Application, 2009 - 2029 (million dollars)
Table 5-5 | Commercial & Industrial Lawn & Garden Fertilizer Demand by Application, 2009 - 2029 (million dollars)
Table 5-6 | Other Lawn & Garden Fertilizer Markets Demand by Application, 2009 - 2029 (million dollars)
6. Key Suppliers & Market Share
Table 6-1 | Selected Mergers & Acquisitions
7. Appendix
Table 7-1 | Relevant Industry Codes
Table 7-2 | Relevant HS Codes
Table 7-3 | Macroeconomic Indicators, 2009 - 2029 (billion 2012 dollars)
Table 7-4 | Population & Households, 2009 - 2029 (million persons)
Table 7-5 | Personal Consumption Expenditures, 2009 - 2029 (billion dollars)
Table 7-6 | Housing Stock by Type, 2009 - 2029 (million units)
Table 7-7 | Population by Region & Subregion, 2009 - 2029 (million people)
Table 7-8 | Single Family Housing Starts by Region & Subregion, 2009 - 2029 (thousand units)
Table 7-9 | Multifamily Housing Starts by Region & Subregion, 2009 - 2029 (thousand units)
List of Figures
1. Executive Summary
Figure 1-1 | US Lawn & Garden Fertilizers Market
2. About This Report
Figure 2-1 | Lawn & Garden Fertilizers: Product Examples
Figure 2-2 | Lawn & Garden Fertilizer Demand, 2009 - 2024 (million dollars)
3. Overview
Figure 3-1 | Lawn & Garden Fertilizer Demand, 2009 - 2019 (million dollars)
Figure 3-2 | Lawn & Garden Fertilizer Demand Growth by Application, 2009 - 2024 (% CAGR)
Figure 3-3 | Lawn & Garden Fertilizer Pricing, 2009 - 2024 (dollars per pound)
Figure 3-4 | Global Lawn & Garden Fertilizer Demand, 2009 - 2024 (million dollars)
4. Factors Impacting Lawn & Garden Fertilizer Demand
Figure 4-1 | Urban Dweller Share of US Population, 2000 - 2024
Figure 4-2 | Amount of Land Owned around Homes, 2020 (% of total)
5. Markets
Figure 5-1 | Lawn & Garden Fertilizer Demand by Market, 2009 - 2024 (million dollars)
Figure 5-2 | Residential Lawn & Garden Fertilizer Demand by Application, 2019 (billion dollars)
6. Key Suppliers & Market Share
Figure 6-1 | US Lawn & Garden Fertilizers Market Share by Company, 2019 (billion dollars)
7. Appendix
Figure 7-1 | Annual Growth in Real GDP, 2000 - 2019, Compared to 1980 - 2005 Average (percent)
Figure 7-2 | Annual Population Growth, 2004 - 2019 (percent)
Figure 7-3 | Housing Stock: Share by Year of Construction, 2019 (million units)
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