Study #: 4038 | Published: 12/2020 | Pages: 87 | Individual User License: US$ 2,900

Demand for packaged growing media in lawn and garden applications is projected to rise 3.8% per year to $1.3 billion in 2024:

  • Gains will be supported by the popularity of pre-mixed soil blends marketed for specific applications, particularly in the consumer segment.
  • Volume gains will be restrained by continued competition from bulk growing media, which is much more cost effective, particularly when large volumes are needed.

Convenient Pre-Mixed Soil Blends Will Remain Popular with Consumers

The number of households participating in some form of lawn and garden activity is expected to continue to rise. For many new users, packaged growing media is more convenient than bulk growing media, as it can be purchased easily from stores and is appropriately sized for consumers who are starting with smaller scale projects that are easier to manage, such as container gardens.

Inexperienced users particularly value soil blends that include soil amendments, fertilizers, and other products to maximize the effectiveness of the growing media. These blends are commonly sold prepackaged rather and in bulk, and types that are marketed for specific purposes – e.g., potted plants or specific plant types – will particularly benefit.

Increased Emphasis on Houseplants & Potted Plants Will Support Gains

As consumers spend more time at home due to the COVID-19 pandemic, a greater share of households is purchasing and maintaining houseplants, including flowers, indoor seed-starting kits, and herbs. Because these applications require smaller volumes of soil, packaged growing media is much more convenient. Additionally, new participants in the market are likely to purchase young plants and seedlings rather than seeds, so this trend will also benefit demand for growing media used in nurseries and greenhouses.

Rising emphasis on outdoor living due to social distancing measures will also support increased demand for growing media for outdoor potted plants. This trend will particularly create opportunities in the residential and commercial markets, as restaurants are expected to continue to expand their outdoor seating options and will decorate with potted gardens and other foliage to enhance the experience.

Competition from Bulk Products Will Continue to Restrain Volume Growth

Because growing media is typically required in significant volumes, particularly in new landscaping projects, bulk growing media will continue to account for the majority of demand. This is particularly true in the professional segments, where users are more likely to be cost-sensitive and tend to possess the necessary knowledge and experience to select the appropriate soils, soil amendments, and other components for an effective growing media mix.


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Table of Contents

1. Executive Summary

2. About This Report

Report Details

Study Scope & Product Description

Impact of COVID-19 Pandemic

3. Overview

Historical Market Trends

Demand by End User

Consumer Trends

Professional Trends

Demand by Application (Lawn Care, Gardens, & Other)

Demand by Product Type

Packaged Soil

Soil Amendments

Demand by Type

Compost

Peat

Other Soil Amendments (Perlite, Polymers, Coir, Manure, Sand)

Pricing Trends

Global Outlook

4. Factors Impacting Lawn & Garden Growing Media Demand

Demographic Trends

Urbanization Trends

Homeownership Trends

Ownership vs. Rentals

Annual Household Income

Age Brackets

Average Lot Size & Outdoor Space Trends

Sustainability Trends & Issues

Water Conservation

Organic Gardening

Wildlife Conservation, Pollinator-Friendly Gardens, & Native Plants

Climate & Seasonality

Urban Green Spaces & Park Investment

5. Markets

Demand by Market

Residential

Golf Courses

Government & Institutional

Commercial & Industrial

Other Markets (Nurseries, Sod Farms, & Sports Venues)

6. Key Suppliers & Market Share

Industry Composition

Market Share

Mergers & Acquisitions

7. Appendix

Scope

Definitions

Freedonia Methodology

Study-Specific Methodology

Sources

Associations & Agencies

Related Studies & Reports

Macroeconomic Assumptions

Economic Environment

Demographic Trends

Consumer Spending

Housing Stock

Regional Population & Housing Starts


List of Tables

3. Overview

Table 3-1 | Lawn & Garden Growing Media Demand, 2009 - 2019 (million dollars)

Table 3-2 | Lawn & Garden Growing Media Demand by End User, 2009 - 2029 (million dollars)

Table 3-3 | Consumer Lawn & Garden Growing Media Demand by Application, 2009 - 2029 (million dollars)

Table 3-4 | Professional Lawn & Garden Growing Media Demand by Application, 2009 - 2029 (million dollars)

Table 3-5 | Lawn & Garden Growing Media Demand by Application, 2009 - 2029 (million dollars)

Table 3-6 | Lawn & Garden Growing Media by Product Type, 2009 - 2029 (million dollars)

Table 3-7 | Lawn & Garden Soil Demand by Product Type, 2009 - 2029 (million dollars)

Table 3-8 | Lawn & Garden Soil Amendment Demand by Product Type, 2009 - 2029 (million dollars)

4. Factors Impacting Lawn & Garden Growing Media Demand

Table 4-1 | Lot Size Owned by Geography, 2020 (% of total)

5. Markets

Table 5-1 | Lawn & Garden Growing Media Demand by Market, 2009 - 2029 (million dollars)

Table 5-2 | Residential Lawn & Garden Growing Media Demand by Application & End User, 2009 - 2029 (million dollars)

Table 5-3 | Golf Course Lawn & Garden Growing Media Demand by Application, 2009 - 2029 (million dollars)

Table 5-4 | Government & Institutional Lawn & Garden Growing Media Demand by Application, 2009 - 2029 (million dollars)

Table 5-5 | Commercial & Institutional Lawn & Garden Growing Media Demand by Application, 2009 - 2029 (million dollars)

Table 5-6 | Other Lawn & Garden Growing Media Demand by Application, 2009 - 2029 (million dollars)

6. Key Suppliers & Market Share

Table 6-1 | Selected Mergers & Acquisitions

7. Appendix

Table 7-1 | Relevant Industry Codes

Table 7-2 | Relevant HS Codes

Table 7-3 | Macroeconomic Indicators, 2009 - 2029 (billion 2012 dollars)

Table 7-4 | Population & Households, 2009 - 2029 (million persons)

Table 7-5 | Personal Consumption Expenditures, 2009 - 2029 (billion dollars)

Table 7-6 | Housing Stock by Type, 2009 - 2029 (million units)

Table 7-7 | Population by Region & Subregion, 2009 - 2029 (million people)

Table 7-8 | Single Family Housing Starts by Region & Subregion, 2009 - 2029 (thousand units)

Table 7-9 | Multifamily Housing Starts by Region & Subregion, 2009 - 2029 (thousand units)


List of Figures

1. Executive Summary

Figure 1-1 | US Lawn & Garden Growing Media Market

2. About This Report

Figure 2-1 | Lawn & Garden Growing Media: Product Examples

Figure 2-2 | Lawn & Garden Growing Media Demand, 2009 - 2024 (million dollars)

3. Overview

Figure 3-1 | Lawn & Garden Growing Media Demand, 2009 - 2019 (million dollars)

Figure 3-2 | Lawn & Garden Growing Media Demand Growth by Application, 2009 - 2024 (% CAGR)

Figure 3-3 | Lawn & Garden Growing Media Pricing, 2009 - 2024 (dollars per pound)

Figure 3-4 | Global Lawn & Growing Media Demand, 2009 - 2024 (million dollars)

4. Factors Impacting Lawn & Garden Growing Media Demand

Figure 4-1 | Urban Dweller Share of US Population, 2000 - 2024

Figure 4-2 | Amount of Land Owned around Homes, 2020 (% of total)

5. Markets

Figure 5-1 | Lawn & Garden Growing Media Demand by Market, 2009 - 2024 (million dollars)

Figure 5-2 | Residential Lawn & Garden Growing Media Demand Share by Application, 2019 (million dollars)

6. Key Suppliers & Market Share

Figure 6-1 | US Lawn & Garden Growing Media Market Share by Company, 2019 (billion dollars)

7. Appendix

Figure 7-1 | Annual Growth in Real GDP, 2000 - 2019, Compared to 1980 - 2005 Average (percent)

Figure 7-2 | Annual Population Growth, 2004 - 2019 (percent)

Figure 7-3 | Housing Stock: Share by Year of Construction, 2019 (million units)


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