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Demand for packaged growing media in lawn and garden applications is projected to rise 3.8% per year to $1.3 billion in 2024:
- Gains will be supported by the popularity of pre-mixed soil blends marketed for specific applications, particularly in the consumer segment.
- Volume gains will be restrained by continued competition from bulk growing media, which is much more cost effective, particularly when large volumes are needed.
Convenient Pre-Mixed Soil Blends Will Remain Popular with Consumers
The number of households participating in some form of lawn and garden activity is expected to continue to rise. For many new users, packaged growing media is more convenient than bulk growing media, as it can be purchased easily from stores and is appropriately sized for consumers who are starting with smaller scale projects that are easier to manage, such as container gardens.
Inexperienced users particularly value soil blends that include soil amendments, fertilizers, and other products to maximize the effectiveness of the growing media. These blends are commonly sold prepackaged rather and in bulk, and types that are marketed for specific purposes – e.g., potted plants or specific plant types – will particularly benefit.
Increased Emphasis on Houseplants & Potted Plants Will Support Gains
As consumers spend more time at home due to the COVID-19 pandemic, a greater share of households is purchasing and maintaining houseplants, including flowers, indoor seed-starting kits, and herbs. Because these applications require smaller volumes of soil, packaged growing media is much more convenient. Additionally, new participants in the market are likely to purchase young plants and seedlings rather than seeds, so this trend will also benefit demand for growing media used in nurseries and greenhouses.
Rising emphasis on outdoor living due to social distancing measures will also support increased demand for growing media for outdoor potted plants. This trend will particularly create opportunities in the residential and commercial markets, as restaurants are expected to continue to expand their outdoor seating options and will decorate with potted gardens and other foliage to enhance the experience.
Competition from Bulk Products Will Continue to Restrain Volume Growth
Because growing media is typically required in significant volumes, particularly in new landscaping projects, bulk growing media will continue to account for the majority of demand. This is particularly true in the professional segments, where users are more likely to be cost-sensitive and tend to possess the necessary knowledge and experience to select the appropriate soils, soil amendments, and other components for an effective growing media mix.
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Table of Contents
1. Executive Summary
2. About This Report
Report Details
Study Scope & Product Description
Impact of COVID-19 Pandemic
3. Overview
Historical Market Trends
Demand by End User
Consumer Trends
Professional Trends
Demand by Application (Lawn Care, Gardens, & Other)
Demand by Product Type
Packaged Soil
Soil Amendments
Demand by Type
Compost
Peat
Other Soil Amendments (Perlite, Polymers, Coir, Manure, Sand)
Pricing Trends
Global Outlook
4. Factors Impacting Lawn & Garden Growing Media Demand
Demographic Trends
Urbanization Trends
Homeownership Trends
Ownership vs. Rentals
Annual Household Income
Age Brackets
Average Lot Size & Outdoor Space Trends
Sustainability Trends & Issues
Water Conservation
Organic Gardening
Wildlife Conservation, Pollinator-Friendly Gardens, & Native Plants
Climate & Seasonality
Urban Green Spaces & Park Investment
5. Markets
Demand by Market
Residential
Golf Courses
Government & Institutional
Commercial & Industrial
Other Markets (Nurseries, Sod Farms, & Sports Venues)
6. Key Suppliers & Market Share
Industry Composition
Market Share
Mergers & Acquisitions
7. Appendix
Scope
Definitions
Freedonia Methodology
Study-Specific Methodology
Sources
Associations & Agencies
Related Studies & Reports
Macroeconomic Assumptions
Economic Environment
Demographic Trends
Consumer Spending
Housing Stock
Regional Population & Housing Starts
List of Tables
3. Overview
Table 3-1 | Lawn & Garden Growing Media Demand, 2009 - 2019 (million dollars)
Table 3-2 | Lawn & Garden Growing Media Demand by End User, 2009 - 2029 (million dollars)
Table 3-3 | Consumer Lawn & Garden Growing Media Demand by Application, 2009 - 2029 (million dollars)
Table 3-4 | Professional Lawn & Garden Growing Media Demand by Application, 2009 - 2029 (million dollars)
Table 3-5 | Lawn & Garden Growing Media Demand by Application, 2009 - 2029 (million dollars)
Table 3-6 | Lawn & Garden Growing Media by Product Type, 2009 - 2029 (million dollars)
Table 3-7 | Lawn & Garden Soil Demand by Product Type, 2009 - 2029 (million dollars)
Table 3-8 | Lawn & Garden Soil Amendment Demand by Product Type, 2009 - 2029 (million dollars)
4. Factors Impacting Lawn & Garden Growing Media Demand
Table 4-1 | Lot Size Owned by Geography, 2020 (% of total)
5. Markets
Table 5-1 | Lawn & Garden Growing Media Demand by Market, 2009 - 2029 (million dollars)
Table 5-2 | Residential Lawn & Garden Growing Media Demand by Application & End User, 2009 - 2029 (million dollars)
Table 5-3 | Golf Course Lawn & Garden Growing Media Demand by Application, 2009 - 2029 (million dollars)
Table 5-4 | Government & Institutional Lawn & Garden Growing Media Demand by Application, 2009 - 2029 (million dollars)
Table 5-5 | Commercial & Institutional Lawn & Garden Growing Media Demand by Application, 2009 - 2029 (million dollars)
Table 5-6 | Other Lawn & Garden Growing Media Demand by Application, 2009 - 2029 (million dollars)
6. Key Suppliers & Market Share
Table 6-1 | Selected Mergers & Acquisitions
7. Appendix
Table 7-1 | Relevant Industry Codes
Table 7-2 | Relevant HS Codes
Table 7-3 | Macroeconomic Indicators, 2009 - 2029 (billion 2012 dollars)
Table 7-4 | Population & Households, 2009 - 2029 (million persons)
Table 7-5 | Personal Consumption Expenditures, 2009 - 2029 (billion dollars)
Table 7-6 | Housing Stock by Type, 2009 - 2029 (million units)
Table 7-7 | Population by Region & Subregion, 2009 - 2029 (million people)
Table 7-8 | Single Family Housing Starts by Region & Subregion, 2009 - 2029 (thousand units)
Table 7-9 | Multifamily Housing Starts by Region & Subregion, 2009 - 2029 (thousand units)
List of Figures
1. Executive Summary
Figure 1-1 | US Lawn & Garden Growing Media Market
2. About This Report
Figure 2-1 | Lawn & Garden Growing Media: Product Examples
Figure 2-2 | Lawn & Garden Growing Media Demand, 2009 - 2024 (million dollars)
3. Overview
Figure 3-1 | Lawn & Garden Growing Media Demand, 2009 - 2019 (million dollars)
Figure 3-2 | Lawn & Garden Growing Media Demand Growth by Application, 2009 - 2024 (% CAGR)
Figure 3-3 | Lawn & Garden Growing Media Pricing, 2009 - 2024 (dollars per pound)
Figure 3-4 | Global Lawn & Growing Media Demand, 2009 - 2024 (million dollars)
4. Factors Impacting Lawn & Garden Growing Media Demand
Figure 4-1 | Urban Dweller Share of US Population, 2000 - 2024
Figure 4-2 | Amount of Land Owned around Homes, 2020 (% of total)
5. Markets
Figure 5-1 | Lawn & Garden Growing Media Demand by Market, 2009 - 2024 (million dollars)
Figure 5-2 | Residential Lawn & Garden Growing Media Demand Share by Application, 2019 (million dollars)
6. Key Suppliers & Market Share
Figure 6-1 | US Lawn & Garden Growing Media Market Share by Company, 2019 (billion dollars)
7. Appendix
Figure 7-1 | Annual Growth in Real GDP, 2000 - 2019, Compared to 1980 - 2005 Average (percent)
Figure 7-2 | Annual Population Growth, 2004 - 2019 (percent)
Figure 7-3 | Housing Stock: Share by Year of Construction, 2019 (million units)
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