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Demand for packaged mulch and other ground coverings used in lawn and garden applications is projected to rise 3.0% per year to $760 million in 2024. Gains will be supported by:
- an increase in DIY gardening in the consumer segment, which is more likely to utilize packaged mulch over bulk
- the positive impacts of sufficient mulch use, including improved soil moisture retention and weed suppression
COVID-19 Pandemic Contributing to Rising Interest in Landscaping & Outdoor Spaces
Consumer participation in DIY landscaping and gardening activities increased during the COVID-19 pandemic, when people were spending much more time at home and when attractive, comfortable outdoor living spaces were emphasized for safer socialization. Many newly landscaped areas will require at least partial reapplication of mulch on an annual basis; these smaller volumes of mulch will create good opportunities for packaged products.
Because many consumers are interested in improving the attractiveness of their yards, higher priced mulches such as colored bark and gravel will provide good growth opportunities, boosting demand in dollar terms.
Sustainability an Important Factor in Supporting Mulch Demand
Mulch is increasingly seen as a way to improve the sustainability and reduce the maintenance required for healthy landscaping. Because mulch can be critical for factors such as moisture retention, weed suppression, soil temperature regulation, and erosion control, users are being more careful about maintaining an even layer of mulch in garden beds. Because mulch reapplication tends to require smaller volumes than the installation of new mulched beds, packaged products are often favored in these applications.
Minimalist landscaping, including xeriscaping, is also expected to increase in popularity among gardeners seeking to reduce their environmental footprint. Mulches and other ground coverings are often critical in these types of landscapes, both for functional and aesthetic purposes.
Competition from Bulk Mulch Will Continue to Restrain Volume Growth
Despite the convenience of packaged mulch, bulk mulch will continue to account for the majority of mulch demand in volume terms. Professional users tend to require much larger volumes of mulch and other ground coverings than do consumers, so the price savings offered by bulk mulch will allow it to retain much of its market share.
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Table of Contents
1. Executive Summary
2. About This Report
Report Details
Study Scope & Product Description
Impact of COVID-19 Pandemic
3. Overview
Historical Market Trends
Demand by End User
Consumer Trends
Professional Trends
Demand by Application (Lawn & Turf, Gardens, & Other)
Demand by Type (Wood Mulch, Rubber Mulch, & Other)
Pricing Trends
Global Outlook
4. Factors Impacting Lawn & Garden Mulch Demand
Demographic Trends
Urbanization Trends
Homeownership Trends
Ownership vs. Rentals
Annual Household Income
Age Brackets
Average Lot Size & Outdoor Space Trends
Sustainability Trends & Issues
Water Conservation
Organic Gardening
Wildlife Conservation, Pollinator-Friendly Gardens, & Native Plants
Climate & Seasonality
Urban Green Spaces & Park Investment
5. Markets
Demand by Market
Residential
Golf Courses
Government & Institutional
Commercial & Industrial
Other Markets (Nurseries, Sod Farms, & Sports Venues)
6. Key Suppliers & Market Share
Industry Composition
Market Share
Mergers & Acquisitions
7. Appendix
Scope
Definitions
Freedonia Methodology
Study-Specific Methodology
Sources
Associations & Agencies
Related Studies & Reports
Macroeconomic Assumptions
Economic Environment
Demographic Trends
Consumer Spending
Housing Stock
Regional Population & Housing Starts
List of Tables
3. Overview
Table 3-1 | Lawn & Garden Mulch & Other Ground Covering Demand, 2009 - 2019 (million dollars)
Table 3-2 | Lawn & Garden Mulch & Other Ground Covering Demand by End User, 2009 - 2029 (million dollars)
Table 3-3 | Consumer Lawn & Garden Mulch & Other Ground Covering Demand by Application, 2009 - 2029 (million dollars)
Table 3-4 | Professional Lawn & Garden Mulch & Other Ground Covering Demand by Application, 2009 - 2029 (million dollars)
Table 3-5 | Lawn & Garden Mulch & Other Ground Covering Demand by Application, 2009 - 2029 (million dollars)
Table 3-6 | Lawn & Garden Mulch & Other Ground Covering Demand by Type, 2009 - 2029 (million dollars)
4. Factors Impacting Lawn & Garden Mulch Demand
Table 4-1 | Lot Size Owned by Geography, 2020 (% of total)
5. Markets
Table 5-1 | Lawn & Garden Mulch & Other Ground Covering Demand by Market, 2009 - 2029 (million dollars)
Table 5-2 | Residential Lawn & Garden Mulch & Other Ground Covering Demand by Application & End User, 2009 - 2029 (million dollars)
Table 5-3 | Golf Course Lawn & Garden Mulch & Other Ground Covering Demand by Application, 2009 - 2029 (million dollars)
Table 5-4 | Government & Institutional Lawn & Garden Mulch & Other Ground Covering Demand by Application, 2009 - 2029 (million dollars)
Table 5-5 | Commercial & Industrial Lawn & Garden Mulch & Other Ground Covering Demand by Application, 2009 - 2029 (million dollars)
Table 5-6 | Other Lawn & Garden Mulch Demand by Application, 2009 - 2029 (million dollars)
6. Key Suppliers & Market Share
Table 6-1 | Selected Mergers & Acquisitions
7. Appendix
Table 7-1 | Relevant Industry Codes
Table 7-2 | Relevant HS Codes
Table 7-3 | Macroeconomic Indicators, 2009 - 2029 (billion 2012 dollars)
Table 7-4 | Population & Households, 2009 - 2029 (million persons)
Table 7-5 | Personal Consumption Expenditures, 2009 - 2029 (billion dollars)
Table 7-6 | Housing Stock by Type, 2009 - 2029 (million units)
Table 7-7 | Population by Region & Subregion, 2009 - 2029 (million people)
Table 7-8 | Single Family Housing Starts by Region & Subregion, 2009 - 2029 (thousand units)
Table 7-9 | Multifamily Housing Starts by Region & Subregion, 2009 - 2029 (thousand units)
List of Figures
1. Executive Summary
Figure 1-1 | US Lawn & Garden Mulch & Other Ground Coverings Market
2. About This Report
Figure 2-1 | Lawn & Garden Mulch & Other Ground Covering Demand, 2009 - 2024 (million dollars)
3. Overview
Figure 3-1 | Lawn & Garden Mulch & Other Ground Covering Demand, 2009 - 2019 (million dollars)
Figure 3-2 | Lawn & Garden Mulch & Other Ground Covering Demand Growth by Application, 2009 - 2024 (% CAGR)
Figure 3-3 | Lawn & Garden Mulch & Other Ground Covering Demand by Type, 2009 - 2024 (million dollars)
Figure 3-4 | Lawn & Garden Mulch Average Price, 2009 - 2024 (dollars per thousand pounds)
Figure 3-5 | Global Lawn & Garden Mulch & Other Ground Covering Demand, 2009 - 2024 (million dollars)
4. Factors Impacting Lawn & Garden Mulch Demand
Figure 4-1 | Urban Dweller Share of US Population, 2000 - 2024
Figure 4-2 | Amount of Land Owned Around Homes, 2020 (% of total)
5. Markets
Figure 5-1 | Lawn & Garden Mulch & Other Ground Covering Demand by Market, 2009 - 2024 (million dollars)
Figure 5-2 | Residential Lawn & Garden Mulch & Other Ground Covering Demand Share by Application, 2019 (million dollars)
7. Appendix
Figure 7-1 | Annual Growth in Real GDP, 2000 - 2019, Compared to 1980 - 2005 Average (percent)
Figure 7-2 | Annual Population Growth, 2004 - 2019 (percent)
Figure 7-3 | Housing Stock: Share by Year of Construction, 2019 (million units)
© by The Freedonia Group, a division of MarketResearch.com