Study #: 4039 | Published: 12/2020 | Pages: 79 | Individual User License: US$ 2,900

Demand for lawn and garden seeds is expected to rise 3.3% per year to $1.1 billion in 2024. Gains will be supported by healthy growth in lawn and garden activities in the residential segment and by expanding emphasis on attractive outdoor spaces. Shifting consumer preferences will support greater demand for ornamental and edible gardening seeds as well as for seeds with improved traits.

Effects of COVID-19 Pandemic Will Promote Higher DIY Gardening Participation Rates

With people spending substantially more time at home due to the COVID-19 pandemic, an increasing number of households are participating in their own lawn and garden maintenance. Many – though not all – new participants in DIY gardening activities are expected to continue with the hobby beyond the end of the pandemic. Additionally, increased time at home has prompted many households to install and expand outdoor living spaces, as these areas encourage safer socialization. As homeowners will want to keep these spaces aesthetically pleasing, the increase in landscaping is expected to support demand for seeds over the long term.

While rising participation in gardening will boost demand for lawn and garden seeds used by consumers, it will also support demand for live goods purchased from nurseries – which typically raise plants from seed – as live plants are generally considered by new gardeners to be easier to work with.

Ornamentals & Vegetable Seeds to Show Better Growth than Lawn & Turf Seeds

While US culture will continue to place a high value on attractive, well-maintained lawns, the average lawn size in the US is expected to continue to decline as new lot sizes shrink and households convert lawn space to gardens or xeriscaping for environmental purposes. Lower rates of lawn reseeding will limit growth in grass and turf seed demand.

However, the rising importance of attractive, comfortable outdoor living spaces will promote demand for ornamental seeds and plants for use in gardens and pots. Additionally, the continued resurgence of interest in edible gardening will support gains in demand for vegetable, herb, and fruit seeds.

Improved Seed Traits to Boost Demand in Value Terms

Consumers – particularly those new to lawn and garden activities – continue to value seeds and plants with improved traits, such as:

  • drought tolerance
  • disease resistance
  • longer bloom times
  • herbicide tolerance
  • lower maintenance requirements

Most seeds with these traits are fairly advanced products that result from significant scientific research, and as such are generally more expensive.


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Table of Contents

1. Executive Summary

2. About This Report

Report Details

Study Scope & Product Description

Impact of COVID-19 Pandemic

3. Overview

Historical Market Trends

Demand by End User

Consumer Trends

Professional Trends

Demand by Application (Lawn & Turf, Gardens, & Other)

Demand by Type (Grass, Ornamental, & Other)

Pricing Trends

Global Outlook

4. Factors Impacting Lawn & Garden Seed Demand

Demographic Trends

Urbanization Trends

Homeownership Trends

Ownership vs. Rentals

Annual Household Income

Age Brackets

Average Lot Size & Outdoor Space Trends

Sustainability Trends & Issues

Water Conservation

Organic Gardening

Wildlife Conservation, Pollinator-Friendly Gardens, & Native Plants

Climate & Seasonality

Urban Green Spaces & Park Investment

5. Markets

Demand by Market

Residential

Golf Courses

Government & Institutional

Commercial & Industrial

Other Markets (Nurseries, Sod Farms, & Sports Venues)

6. Key Suppliers & Market Share

Industry Composition

Market Share

Mergers & Acquisitions

7. Appendix

Scope

Definitions

Freedonia Methodology

Study-Specific Methodology

Sources

Associations & Agencies

Related Studies & Reports

Macroeconomic Assumptions

Economic Environment

Demographic Trends

Consumer Spending

Housing Stock

Regional Population & Housing Starts


List of Tables

3. Overview

Table 3-1 | Lawn & Garden Seed Demand, 2009 - 2019 (million dollars)

Table 3-2 | Lawn & Garden Seed Demand by End User, 2009 - 2029 (million dollars)

Table 3-3 | Consumer Lawn & Garden Seed Demand by Application, 2009 - 2029 (million dollars)

Table 3-4 | Professional Lawn & Garden Seed Demand by Application, 2009 - 2029 (million dollars)

Table 3-5 | Lawn & Garden Seed Demand by Application, 2009 - 2029 (million dollars)

Table 3-6 | Lawn & Garden Seed Demand by Type, 2009 - 2029 (million dollars)

4. Factors Impacting Lawn & Garden Seed Demand

Table 4-1 | Lot Size Owned by Geography, 2020 (% of total)

5. Markets

Table 5-1 | Lawn & Garden Seed Demand by Market, 2009 - 2029 (million dollars)

Table 5-2 | Residential Lawn & Garden Seed Demand by Application & End User, 2009 - 2029 (million dollars)

Table 5-3 | Golf Course Lawn & Garden Seed Demand by Application, 2009 - 2029 (million dollars)

Table 5-4 | Government & Institutional Lawn & Garden Seed Demand by Application, 2009 - 2029 (million dollars)

Table 5-5 | Commercial & Industrial Lawn & Garden Seed Demand by Application, 2009 - 2029 (million dollars)

Table 5-6 | Other Lawn & Garden Seed Demand by Application, 2009 - 2029 (million dollars)

6. Key Suppliers & Market Share

Table 6-1 | Selected Mergers & Acquisitions

7. Appendix

Table 7-1 | Relevant Industry Codes

Table 7-2 | Relevant HS Codes

Table 7-3 | Macroeconomic Indicators, 2009 - 2029 (billion 2012 dollars)

Table 7-4 | Population & Households, 2009 - 2029 (million persons)

Table 7-5 | Personal Consumption Expenditures, 2009 - 2029 (billion dollars)

Table 7-6 | Housing Stock by Type, 2009 - 2029 (million units)

Table 7-7 | Population by Region & Subregion, 2009 - 2029 (million people)

Table 7-8 | Single Family Housing Starts by Region & Subregion, 2009 - 2029 (thousand units)

Table 7-9 | Multifamily Housing Starts by Region & Subregion, 2009 - 2029 (thousand units)


List of Figures

1. Executive Summary

Figure 1-1 | US Lawn & Garden Seeds Market

2. About This Report

Figure 2-1 | Lawn & Garden Seeds: Product Examples

Figure 2-2 | Lawn & Garden Seed Demand, 2009 - 2024 (million dollars)

3. Overview

Figure 3-1 | Lawn & Garden Seed Demand, 2009 - 2019 (million dollars)

Figure 3-2 | Lawn & Garden Seed Demand Growth by Application, 2009 - 2024 (% CAGR)

Figure 3-3 | Lawn & Garden Seed Pricing, 2009 - 2024 (dollars per pound)

Figure 3-4 | Global Lawn & Garden Seed Demand, 2009 - 2024 (million dollars)

4. Factors Impacting Lawn & Garden Seed Demand

Figure 4-1 | Urban Dweller Share of US Population, 2000 - 2024

Figure 4-2 | Amount of Land Owned around Homes, 2020 (% of total)

5. Markets

Figure 5-1 | Lawn & Garden Seed Demand by Market, 2009 - 2024 (million dollars)

Figure 5-2 | Residential Lawn & Garden Seed Demand Share by Application, 2019 (million dollars)

6. Key Suppliers & Market Share

Figure 6-1 | US Lawn & Garden Seed Market Share by Company, 2019 (million dollars)

7. Appendix

Figure 7-1 | Annual Growth in Real GDP, 2000 - 2019, Compared to 1980 - 2005 Average (percent)

Figure 7-2 | Annual Population Growth, 2004 - 2019 (percent)

Figure 7-3 | Housing Stock: Share by Year of Construction, 2019 (million units)


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