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Demand for lawn and garden seeds is expected to rise 3.3% per year to $1.1 billion in 2024. Gains will be supported by healthy growth in lawn and garden activities in the residential segment and by expanding emphasis on attractive outdoor spaces. Shifting consumer preferences will support greater demand for ornamental and edible gardening seeds as well as for seeds with improved traits.
Effects of COVID-19 Pandemic Will Promote Higher DIY Gardening Participation Rates
With people spending substantially more time at home due to the COVID-19 pandemic, an increasing number of households are participating in their own lawn and garden maintenance. Many – though not all – new participants in DIY gardening activities are expected to continue with the hobby beyond the end of the pandemic. Additionally, increased time at home has prompted many households to install and expand outdoor living spaces, as these areas encourage safer socialization. As homeowners will want to keep these spaces aesthetically pleasing, the increase in landscaping is expected to support demand for seeds over the long term.
While rising participation in gardening will boost demand for lawn and garden seeds used by consumers, it will also support demand for live goods purchased from nurseries – which typically raise plants from seed – as live plants are generally considered by new gardeners to be easier to work with.
Ornamentals & Vegetable Seeds to Show Better Growth than Lawn & Turf Seeds
While US culture will continue to place a high value on attractive, well-maintained lawns, the average lawn size in the US is expected to continue to decline as new lot sizes shrink and households convert lawn space to gardens or xeriscaping for environmental purposes. Lower rates of lawn reseeding will limit growth in grass and turf seed demand.
However, the rising importance of attractive, comfortable outdoor living spaces will promote demand for ornamental seeds and plants for use in gardens and pots. Additionally, the continued resurgence of interest in edible gardening will support gains in demand for vegetable, herb, and fruit seeds.
Improved Seed Traits to Boost Demand in Value Terms
Consumers – particularly those new to lawn and garden activities – continue to value seeds and plants with improved traits, such as:
- drought tolerance
- disease resistance
- longer bloom times
- herbicide tolerance
- lower maintenance requirements
Most seeds with these traits are fairly advanced products that result from significant scientific research, and as such are generally more expensive.
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Table of Contents
1. Executive Summary
2. About This Report
Report Details
Study Scope & Product Description
Impact of COVID-19 Pandemic
3. Overview
Historical Market Trends
Demand by End User
Consumer Trends
Professional Trends
Demand by Application (Lawn & Turf, Gardens, & Other)
Demand by Type (Grass, Ornamental, & Other)
Pricing Trends
Global Outlook
4. Factors Impacting Lawn & Garden Seed Demand
Demographic Trends
Urbanization Trends
Homeownership Trends
Ownership vs. Rentals
Annual Household Income
Age Brackets
Average Lot Size & Outdoor Space Trends
Sustainability Trends & Issues
Water Conservation
Organic Gardening
Wildlife Conservation, Pollinator-Friendly Gardens, & Native Plants
Climate & Seasonality
Urban Green Spaces & Park Investment
5. Markets
Demand by Market
Residential
Golf Courses
Government & Institutional
Commercial & Industrial
Other Markets (Nurseries, Sod Farms, & Sports Venues)
6. Key Suppliers & Market Share
Industry Composition
Market Share
Mergers & Acquisitions
7. Appendix
Scope
Definitions
Freedonia Methodology
Study-Specific Methodology
Sources
Associations & Agencies
Related Studies & Reports
Macroeconomic Assumptions
Economic Environment
Demographic Trends
Consumer Spending
Housing Stock
Regional Population & Housing Starts
List of Tables
3. Overview
Table 3-1 | Lawn & Garden Seed Demand, 2009 - 2019 (million dollars)
Table 3-2 | Lawn & Garden Seed Demand by End User, 2009 - 2029 (million dollars)
Table 3-3 | Consumer Lawn & Garden Seed Demand by Application, 2009 - 2029 (million dollars)
Table 3-4 | Professional Lawn & Garden Seed Demand by Application, 2009 - 2029 (million dollars)
Table 3-5 | Lawn & Garden Seed Demand by Application, 2009 - 2029 (million dollars)
Table 3-6 | Lawn & Garden Seed Demand by Type, 2009 - 2029 (million dollars)
4. Factors Impacting Lawn & Garden Seed Demand
Table 4-1 | Lot Size Owned by Geography, 2020 (% of total)
5. Markets
Table 5-1 | Lawn & Garden Seed Demand by Market, 2009 - 2029 (million dollars)
Table 5-2 | Residential Lawn & Garden Seed Demand by Application & End User, 2009 - 2029 (million dollars)
Table 5-3 | Golf Course Lawn & Garden Seed Demand by Application, 2009 - 2029 (million dollars)
Table 5-4 | Government & Institutional Lawn & Garden Seed Demand by Application, 2009 - 2029 (million dollars)
Table 5-5 | Commercial & Industrial Lawn & Garden Seed Demand by Application, 2009 - 2029 (million dollars)
Table 5-6 | Other Lawn & Garden Seed Demand by Application, 2009 - 2029 (million dollars)
6. Key Suppliers & Market Share
Table 6-1 | Selected Mergers & Acquisitions
7. Appendix
Table 7-1 | Relevant Industry Codes
Table 7-2 | Relevant HS Codes
Table 7-3 | Macroeconomic Indicators, 2009 - 2029 (billion 2012 dollars)
Table 7-4 | Population & Households, 2009 - 2029 (million persons)
Table 7-5 | Personal Consumption Expenditures, 2009 - 2029 (billion dollars)
Table 7-6 | Housing Stock by Type, 2009 - 2029 (million units)
Table 7-7 | Population by Region & Subregion, 2009 - 2029 (million people)
Table 7-8 | Single Family Housing Starts by Region & Subregion, 2009 - 2029 (thousand units)
Table 7-9 | Multifamily Housing Starts by Region & Subregion, 2009 - 2029 (thousand units)
List of Figures
1. Executive Summary
Figure 1-1 | US Lawn & Garden Seeds Market
2. About This Report
Figure 2-1 | Lawn & Garden Seeds: Product Examples
Figure 2-2 | Lawn & Garden Seed Demand, 2009 - 2024 (million dollars)
3. Overview
Figure 3-1 | Lawn & Garden Seed Demand, 2009 - 2019 (million dollars)
Figure 3-2 | Lawn & Garden Seed Demand Growth by Application, 2009 - 2024 (% CAGR)
Figure 3-3 | Lawn & Garden Seed Pricing, 2009 - 2024 (dollars per pound)
Figure 3-4 | Global Lawn & Garden Seed Demand, 2009 - 2024 (million dollars)
4. Factors Impacting Lawn & Garden Seed Demand
Figure 4-1 | Urban Dweller Share of US Population, 2000 - 2024
Figure 4-2 | Amount of Land Owned around Homes, 2020 (% of total)
5. Markets
Figure 5-1 | Lawn & Garden Seed Demand by Market, 2009 - 2024 (million dollars)
Figure 5-2 | Residential Lawn & Garden Seed Demand Share by Application, 2019 (million dollars)
6. Key Suppliers & Market Share
Figure 6-1 | US Lawn & Garden Seed Market Share by Company, 2019 (million dollars)
7. Appendix
Figure 7-1 | Annual Growth in Real GDP, 2000 - 2019, Compared to 1980 - 2005 Average (percent)
Figure 7-2 | Annual Population Growth, 2004 - 2019 (percent)
Figure 7-3 | Housing Stock: Share by Year of Construction, 2019 (million units)
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