Study #: 3571 | Published: 10/2017 | Pages: 100 | Individual User License: US$ 4,900

Demand for lawn and garden watering products is expected to grow at an annual rate of 2.8% to $970 million in 2021, based on assumptions that weather will be favorable and the economy will continue to grow at a slow to moderate pace. Trends in watering products will continue to focus on attributes demanded by consumers: ease of use, performance, durability, and water conservation.

This report presents a detailed analysis of the US consumer market for residential do-it-yourself (DIY) lawn and garden watering products.

It outlines key issues and trends affecting the overall market and analyzes relevant segments including:

  • garden hoses
  • DIY irrigation systems
  • hose-end nozzles
  • hose-end sprinklers
  • hose reels
  • accessories & other products

The report does not include products/services sold to the following markets:

  • agricultural
  • commercial
  • horticultural
  • institutional
  • professional
  • recreational

Activities and performance of major manufacturers and marketers as well as brands are analyzed. Market size data in US dollars are provided for 2006, 2011, and 2016 with forecasts for 2021. Data in the Products chapter are reported at manufacturers’ level, while data in the Distribution Channels chapter at reported at retail level. Market shares by company are calculated at manufacturers’ level.

All retail channels that sell consumer lawn and garden watering products are covered and considered in arriving at overall market size estimates, market trends, and competitive analysis.


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Table of Contents

EXECUTIVE SUMMARY

OVERVIEW

Key Findings

Product Trends & Innovations

Product Trends & Innovations: Overview

Product Trends & Innovations: Water Conservation Features

Product Trends & Innovations: Smart Products

Product Trends & Innovations: Lightweight Hoses

Product Trends & Innovations: Ergonomics

Product Replacement Rates

Environmental & Regulatory Issues

Environmental & Regulatory Issues: Drought & Water Shortages

Environmental & Regulatory Issues: Water Conservation Regulations

Environmental & Regulatory Issues: BPA, Lead, & Phthalate Content

US Supply & Foreign Trade

PRODUCTS

Key Findings

Lawn & Garden Watering Products

Lawn & Garden Watering Products: Overview

Lawn & Garden Watering Products: Forecast

Lawn & Garden Watering Products: Seasonality & Weather

Hoses

Hoses: Description

Hoses: Sales Trends

Hoses: Conventional

Hoses: Soaker

Hoses: Next Generation Lightweight

Next Generation Lightweight: Overview

Next Generation Lightweight: Expandable Hoses

Next Generation Lightweight: Other Lightweight

Hoses: Key Suppliers

DIY Irrigation Systems

DIY Irrigation Systems: Description

Overview

Underground Irrigation

Above Ground Irrigation

Drip Irrigation

Smart Products

DIY Irrigation Systems: Sales Trends

DIY Irrigation Systems: Key Suppliers

Nozzles

Nozzles: Description

Nozzles: Sales Trends

Nozzles: Key Suppliers

Sprinklers

Sprinklers: Description

Sprinklers: Sales Trends

Sprinklers: Key Suppliers

Reels

Reels: Description

Reels: Sales Trends

Reels: Key Suppliers

Accessories & Other

Accessories & Other: Description

Accessories & Other: Sales Trends

Overview

Forecast

Rain Barrels

Hose-End Timers & All Other Accessories

Accessories & Other: Key Suppliers

DISTRIBUTION CHANNELS

Key Findings

Wholesale Distribution

Retail Pricing Patterns

Retail Trends

Retail Trends: Overview by Product

Retails Trends: "Bricks & Clicks" Omni Channel Retailing Essential

Sales by Retail Outlet Category

Sales by Retail Outlet Category: Outlook by Type

Sales by Retail Outlet Category: Retail Sales are Highly Concentrated

Marketing Trends

Marketing Trends: Multi-Dimensional Approach

Marketing Trends: Private Labels

Marketing Trends: Seasonality

CONSUMER TRENDS

Key Findings

Home Ownership Trends

Home Ownership Trends: Overview

Home Ownership Trends: Age Groups

Home Ownership Trends: Household Income

Gardening as a Leisure Pursuit

Environmental Responsibility

INDUSTRY STRUCTURE

Key Findings & Industry Composition

Market Share

Competitive Strategies

Cooperative Agreements

Mergers & Acquisitions

List of Industry Participants

APPENDIX

Scope

Methodology

Related Freedonia Group Studies

Definitions

Macroeconomic Assumptions

Economic Environment

Housing Completions

Consumer Spending


List of Tables

PRODUCTS

Table 3-1 | Lawn & Garden Watering Equipment Demand by Product, 2006 - 2021 (million dollars)

Table 3-2 | Lawn & Garden Hose Demand by Product, 2006 - 2021 (million dollars)

Table 3-3 | Lawn & Garden Nozzles Demand by Type, 2006 - 2021 (million dollars)

Table 3-4 | Lawn & Garden Sprinkler Demand by Type, 2006 - 2021 (million dollars)

Table 3-5 | Lawn & Garden Accessories & Other Products Demand by Type, 2006 - 2021 (million dollars)

DISTRIBUTION CHANNELS

Table 4-1 | Lawn & Garden Watering Equipment Retail Sales by Product, 2006 - 2021 (million dollars)

Table 4-2 | Lawn & Garden Watering Equipment Retail Sales by Channel, 2006 - 2021 (million dollars)

CONSUMER TRENDS

Table 5-1 | Total Home Ownership in the US, 2011 - 2017 (percent)

Table 5-2 | Total Home Ownership in the US by Age, 2011 - 2017 (percent)

Table 5-3 | Total Home Ownership in the US by Household Income, 2011 - 2017 (percent)

Table 5-4 | Adults Who Gardened in the Last 12 Months, 2011 - 2017 (percent)

Table 5-5 | Adults Who Agree at All with the Statement "Each of us has a personal obligation to do what we can to be environmentally responsible" 2011 - 2017 (percent)

INDUSTRY STRUCTURE

Table 6-1 | Lawn & Garden Watering Product Sales by Company, 2016 (million dollars)

Table 6-2 | Selected Cooperative Agreements

APPENDIX

Table 7-1 | Macroeconomic Indicators, 2006 - 2021 (billion 2009 dollars)

Table 7-2 | New Housing Indicators, 2006 - 2021 (thousand units)

Table 7-3 | Personal Consumption Expenditures, 2006 - 2021 (billion dollars)


List of Figures

EXECUTIVE SUMMARY

Figure 1-1 | US Lawn & Garden Watering Products Market Trends

OVERVIEW

Figure 2-1 | Key Trends Impacting the Lawn & Garden Watering Products Market

PRODUCTS

Figure 3-1 | Lawn & Gardening Watering Trends by Product

Figure 3-2 | Lawn & Garden Watering Equipment Demand by Product 2016 - 2021 (million dollars)

Figure 3-3 | Lawn & Garden DIY Irrigation System Demand, 2011 - 2021 (million dollars)

Figure 3-4 | Lawn & Garden Nozzles Demand by Type, 2016 (percent)

Figure 3-5 | Lawn & Garden Sprinkler Demand by Type, 2016

DISTRIBUTION CHANNELS

Figure 4-1 | Lawn & Garden Watering Products - Retail Distribution

Figure 4-2 | Lawn & Garden Watering Equipment Retail Sales by Outlet, 2016 - 2021

CONSUMER TRENDS

Figure 5-1 | Lawn & Garden Watering Products: Consumer Trends

INDUSTRY STRUCTURE

Figure 6-1 | Lawn & Garden Watering Equipment Market Share, 2016

Figure 6-2 | Lawn & Garden Watering Products Market Leader: First Leading Supplier

Figure 6-3 | Lawn & Garden Watering Products Market Leader: Second Leading Supplier

Figure 6-4 | Lawn & Garden Watering Products Market Leader: Third Leading Supplier

Figure 6-5 | Lawn & Garden Watering Products Market Leader: Fourth Leading Supplier

Figure 6-6 | Lawn & Garden Watering Products Market Leader: Fifth Leading Supplier

Figure 6-7 | Lawn & Garden Watering Products Market Leader: Sixth Leading Supplier

APPENDIX

Figure 7-1 | Annual Growth in Real GDP, 2000 - 2016, Compared to 1980 - 2005 Average (percent)


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