Study #: 4067 | Published: 01/2021 | Pages: 94 | Individual User License: US$ 2,900

Demand for lawn mowers in the US is forecast to grow 4.1% per year through 2024 to $4.9 billion, with key opportunities for growth arising from trends such as:

  • a short-term increase in DIY landscaping as a result of more consumers staying at home due to the COVID-19 pandemic
  • continued market penetration of battery-powered products, most notably in walk behind lawn mowers
  • ongoing development and improvement of robotic lawn mowers

COVID-19 Has Pushed Consumers to Stay Home & Invest in Their Homes

Although the COVID-19 pandemic caused turmoil and stress throughout the US economy in 2020, the residential power lawn and garden segment saw sales gains as consumers diverted funds toward home improvement and repair projects, including the creation or expansion of outdoor living spaces. Money that may have been allocated for vacations or dining out was saved, and some of those funds went toward goods such as lawn mowers.

However, the longer term shift toward hiring professionals to do yard maintenance (i.e., DIFM, or do-it-for-me, landscaping) is expected to resume through 2024, moderating gains post-2020. As lifestyles shift back to pre-pandemic patterns, consumers are expected to once again opt for professionals to do all or some of the yard work around their homes.  

Demand for Battery-Powered Products Continues, Spurred by Product Development

Battery-powered mowers are expected to see greater market penetration going forward – with walk behind mowers showing particularly strong gains – due to their increased availability and rising consumer awareness of their performance and benefits. Battery-powered walk behind lawn mowers are now able to meet many of the performance characteristics available in ICE-powered mowers.

While battery-powered riding mowers have yet to make major headway in the market, product developments – such as improved run time and overall power – will help gains. Ongoing development of the market for robotic lawn mowers, which are all powered by batteries, is also expected to spur gains.

Robotic Lawn Mowers Expected to See Double-Digit Growth Through Forecast

Although still in the early stages of adoption in the US, robotic lawn mowers are expected to see robust growth for the foreseeable future. Like battery-powered walk behind mowers, increased availability and knowledge of their function will benefit sales. Additionally, market penetration will be aided by improved mowing capabilities and navigation without a boundary wire, an important feature for homes in the US, which often feature large yards.


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Table of Contents

1. Executive Summary

2. About This Report

Report Details

Study Scope & Product Description

Impact of COVID-19 Pandemic

3. Overview

Historical Market Trends

Production & Foreign Trade

Demand by Type (Riding, Walk Behind, Robotic)

Demand by Power Source (Engine, Plug-In, Battery-Powered)

Demand by Market (Residential or Commercial)

Pricing Trends

4. Consumer Insights

Lawn Maintenance & Gardening Insights

Average Lot Size & Outdoor Space Trends

Who Performs Lawn & Garden Work at Home?

Ownership of Power Lawn Mowers

Power Lawn & Garden Equipment Purchase Patterns

Consumer Lawn & Garden Care Practices

Competition from Unpowered (Manual Reel) Mowers

5. Riding Lawn Mowers

Supply & Demand

Demand by Power Source

Demand by Type

Front-Engine Riding Lawn Mowers

Rear-Engine Riding Lawn Mowers

Zero Turn Lawn Mowers

Suppliers

6. Walk Behind Lawn Mowers

Supply & Demand

Demand by Power Source

Demand by Type (Self-Propelled or Push)

Suppliers

7. Robotic Lawn Mowers

Product Description

Supply & Demand

Timeline of Market Development

Product Development & Innovation

Sales Outlook

Suppliers

8. Key Suppliers & Market Share

Industry Composition

Market Share

Mergers & Acquisitions

9. Appendix

Scope

Definitions

Freedonia Methodology

Study-Specific Methodology

Sources

Associations & Agencies

Related Studies & Reports

Macroeconomic Assumptions

Economic Environment

Demographic Trends

Housing Stock


List of Tables

2. About This Report

Table 2-1 | Annual Lawn Mower Demand by Power Source, 2019 - 2021 (million dollars)

Table 2-2 | Annual Lawn Mower Demand by Market, 2019 - 2021 (million dollars)

3. Overview

Table 3-1 | Lawn Mower Demand, 2009 - 2019 (million dollars)

Table 3-2 | Lawn Mower Supply & Demand by Product, 2009 - 2029 (million dollars)

Table 3-3 | Lawn Mower Demand by Type, 2009 - 2029 (million dollars & thousand units)

Table 3-4 | Lawn Mower Demand by Power Source, 2009 - 2029 (million dollars)

Table 3-5 | Lawn Mower Demand by Market, 2009 - 2029 (million dollars)

Table 3-6 | Lawn Mower Average Prices by Product, 2009 - 2029 (dollars per unit)

4. Consumer Insights

Table 4-1 | "I Enjoy Caring for My Lawn & Garden" by Gender & Age Bracket, 2020 (percent of those who have a yard, lawn, or garden space)

Table 4-2 | Lot Size Owned by Urban vs. Rural Setting, 2020 (percent of those who indicate they own the land around their home)

Table 4-3 | Who Performs Lawn & Garden Maintenance Tasks by Urban vs. Rural Setting, 2020 (percent of those who have a yard, lawn, or garden space)

Table 4-4 | "Did You Buy Power Lawn & Garden Equipment in the Past 12 Months?" by Gender, Age Bracket, Urban vs. Rural Setting, & US Region, 2020 (percent of respondents who own power lawn & garden equipment)

Table 4-5 | Power Lawn Mower Ownership by Type by Urban vs. Rural Setting, 2020 (percent of respondents who own power lawn & garden equipment of any type)

Table 4-6 | "Did You Buy Power Lawn & Garden Equipment in the Past 12 Months?" by Gender, Age Bracket, Urban vs. Rural Setting, & US Region, 2020 (percent of respondents who own power lawn & garden equipment)

Table 4-7 | "Which Type of Power Lawn Mower Equipment Did You Buy In the Last 12 Months?" (percent of those who bought power lawn & garden equipment in the last 12 months)

Table 4-8 | "Does Your Household Have a Grass Lawn That Needs Mowing?" by Type of Residence & Residence Ownership, 2020 (percent of respondents)

Table 4-9 | Lawn Mowing Consumer Insight by Gender & Age Group, 2020 (percent of respondents who agree)

Table 4-10 | "Do You Own a Manual (Not Powered) Lawn Mower?" by Gender, Age Bracket, & Urban vs. Rural Setting, 2020 (percent of total consumers)

Table 4-11 | "Why Did You Select a Manual (Not Powered) Lawn Mower?", 2020 (percent of respondents that own a lawn mower that is not powered)

5. Riding Lawn Mowers

Table 5-1 | Riding Lawn Mower Supply & Demand, 2009 - 2029 (million dollars & thousand units)

Table 5-2 | Riding Lawn Mower Demand by Power Source, 2009 - 2029 (million dollars)

Table 5-3 | Riding Lawn Mower Demand by Type & Zero Turn Capability, 2009 - 2029 (million dollars)

Table 5-4 | Front-Engine Riding Lawn Mower Supply & Demand, 2009 - 2029 (million dollars & thousand units)

Table 5-5 | Rear-Engine Riding Lawn Mower Supply & Demand, 2009 - 2029 (million dollars & thousand units)

6. Walk Behind Lawn Mowers

Table 6-1 | Walk Behind Lawn Mower Supply & Demand, 2009 - 2029 (million dollars & thousand units))

Table 6-2 | Walk Behind Lawn Mower Demand by Power Source, 2009 - 2029 (million dollars)

Table 6-3 | Walk Behind Lawn Mower Demand by Type, 2009 - 2029 (million dollars)

7. Robotic Lawn Mowers

Table 7-1 | Lawn Mower Robots: Timeline of Key Market Developments

Table 7-2 | Robotic Lawn Mower Demand, 2009 - 2029 (million dollars & thousand units)

8. Key Suppliers & Market Share

Table 8-1 | Selected Mergers & Acquisitions

9. Appendix

Table 9-1 | Relevant Industry Codes

Table 9-2 | Relevant HS Codes

Table 9-3 | Macroeconomic Indicators, 2009 - 2029 (billion 2012 dollars)

Table 9-4 | Population & Households, 2009 - 2029 (million persons)

Table 9-5 | Housing Stock by Type, 2009 - 2029 (million units)


List of Figures

1. Executive Summary

Figure 1-1 | Key Trends in the US Lawn Mower Market

2. About This Report

Figure 2-1 | Lawn Mowers: Product Examples

Figure 2-2 | Lawn Mower Demand, 2009 - 2024 (million dollars)

3. Overview

Figure 3-1 | Lawn Mower Demand, 2004 - 2019 (million dollars)

4. Consumer Insights

Figure 4-1 | Lawn Maintenance & Gardening Participation Insights, 2020 (percent of those who have a yard, lawn, or garden space)

Figure 4-2 | Amount of Land Owned Around Homes, 2020 (percent of those who indicate they own the land around their home)

5. Riding Lawn Mowers

Figure 5-1 | Riding Lawn Mower Demand, 2009 - 2024 (million dollars)

Figure 5-2 | Riding Lawn Mower Demand by Type, 2009 - 2029 (million dollars)

Figure 5-3 | Riding Lawn Mower Demand Share by Zero Turn Capability, 2009 - 2029 (percent)

6. Walk Behind Lawn Mowers

Figure 6-1 | Walk Behind Lawn Mower Demand, 2009 - 2024 (million dollars)

Figure 6-2 | Walk Behind Lawn Mower Demand by Product, 2009 - 2029 (million dollars)

7. Robotic Lawn Mowers

Figure 7-1 | Robotic Lawn Mower Demand, 2009 - 2024 (million dollars)

8. Key Suppliers & Market Share

Figure 8-1 | Lawn Mower Market Share by Company, 2019 (billion dollars)

9. Appendix

Figure 9-1 | Annual Growth in Real GDP, 2000 - 2019, Compared to 1980 - 2005 Average (percent)

Figure 9-2 | Annual Population Growth, 2004 - 2019 (percent)

Figure 9-3 | Housing Stock: Share by Year of Construction, 2019 (million units)


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