Study #: 4196 | Published: 08/2021 | Pages: 75 | Individual User License: US$ 2,900

US demand for modular home organization units is forecast to rise 2.9% per year to $3.4 billion in 2025. Although the pace of growth will moderate from that of the 2015-2020 period (as sales were elevated in 2020 following a jump during the COVID-19 pandemic), the market will remain healthy. Through 2025, gains will result from:

  • continued interest in the customizability of modular units, which allows consumers to adapt a unit to their specific needs or space limitations
  • increasing awareness among both for consumers and professionals that custom modular products can increase a home’s value
  • a growing preference for customized storage in utility areas (e.g., mudrooms, laundry rooms) that can utilize modular units
  • growth in the construction of new homes, which often have larger closets (including master suite closets) and garages than older homes, and thus have room for modular unit installation in these spaces

COVID-19 Pandemic Drives Spike in DIY Modular Unit Sales in 2020

Modular unit sales spiked 10% in 2020, boosted by a surge in DIY home renovations during the COVID-19 pandemic, including home organization projects:

  • Modular kitchen and pantry storage units benefited from the surge in at-home grocery sales and, in some cases, stockpiling, increasing storage requirements.
  • Closets and garages – the two rooms that account for the largest share of modular home organization product sales – also saw strong gains as homeowners used their increased time spent at home to expand or improve their storage capabilities in these spaces.

Following the Pandemic, Professional Sales Will Outpace DIY Sales

As consumers resume lifestyles more similar to those they engaged in before the pandemic, professional installations will outpace DIY installations. Through 2025, professionally installed modular systems will account for 68% of market value gains, supported by:

  • a rebound in professional projects, which experienced greater disruption in 2020
  • the convenience and generally higher value of comprehensive installations offered by a number of franchises, including California Closets and Closet Factory, which specialize in installing modular systems for consumers

Closets & Garages Continue to be Leading Locations for Modular Organizational Products

Because modular units are intended to maximize organizational efficiency in relatively small areas, closets dominate modular home organization product sales. This application will expand its lead through 2025 due to growing consumer interest in higher-end versions with customized options and features. Increasingly considered to be seen as larger closets or additional living areas, garages also offer good opportunities, as consumers increasingly:

  • use garages as additional living spaces (e.g., “man caves”) and choose modular systems to increase storage
  • opt for full garage renovations and install modular systems as part of the renovation package

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Table of Contents

1. Executive Summary

2. About This Report

Report Details

Study Scope & Product Description

Impact of COVID-19 Pandemic

3. Overview

Historical Market Trends

General Sales Trends

Installation Trends (DIY vs. Professional Installation)

Materials Trends

Pricing Trends

Consumer Trends

Design & Style Trends

Baby Boomers & Empty Nesters

Consumer Insights on Garage Spaces at Home

4. Room Trends

Sales by Room

Closets

Garages

Family Rooms

Kitchens & Pantries

Bedrooms

Utility Rooms, Basements, & Attics

Outdoor Areas

Bathrooms

5. Key Suppliers & Market Share

Industry Composition

Market Share

6. Appendix

Scope

Definitions

Freedonia Methodology

Study-Specific Methodology

Sources

Associations & Agencies

Related Studies & Reports

Macroeconomic Assumptions

Economic Environment

Demographics

Consumer Spending

Residential Building Construction

Housing Completions


List of Tables

2. About This Report

Table 2-1 | Annual Modular Home Organization Unit Sales by Room, 2019 - 2021 (million dollars)

Table 2-2 | Annual Modular Home Organization Unit Sales by Installation Type, 2019 - 2021 (million dollars)

3. Overview

Table 3-1 | Modular Home Organization Unit Sales, 2010 - 2020 (million dollars)

Table 3-2 | Modular Home Organization Unit Sales by Material, 2010 - 2030 (million dollars)

Table 3-3 | Consumer Insights on Garage Spaces at Home by Gender, 2020 (% of respondents)

Table 3-4 | Consumer Insights on Garage Spaces at Home by Age Group, 2020 (% of respondents)

4. Room Trends

Table 4-1 | Modular Home Organization Unit Sales by Room, 2010 - 2030 (million dollars)

Table 4-2 | Closet Modular Unit Sales by Material, 2010 - 2030 (million dollars)

Table 4-3 | Garage Modular Unit Sales by Material, 2010 - 2030 (million dollars)

Table 4-4 | Family Room Modular Unit Sales by Material, 2010 - 2030 (million dollars)

Table 4-5 | Kitchen & Pantry Modular Unit Sales by Material, 2010 - 2030 (million dollars)

Table 4-6 | Bedroom Modular Unit Sales by Material, 2010 - 2030 (million dollars)

Table 4-7 | Utility Room, Basement, & Attic Modular Unit Sales by Material, 2010 - 2030 (million dollars)

Table 4-8 | Outdoor Area Modular Unit Sales by Material, 2010 - 2030 (million dollars)

Table 4-9 | Bathroom Modular Unit Sales by Material, 2010 - 2030 (million dollars)

6. Appendix

Table 6-1 | Relevant Industry Codes

Table 6-2 | Relevant HS Codes

Table 6-3 | Macroeconomic Indicators, 2010 - 2030 (billion 2012 dollars)

Table 6-4 | Population & Households, 2010 - 2030 (million persons)

Table 6-5 | Personal Consumption Expenditures, 2010 - 2030 (billion dollars)

Table 6-6 | Residential Building Construction Expenditures, 2010 - 2030 (billion dollars & billion 2012 dollars)

Table 6-7 | New Housing Indicators, 2010 - 2030


List of Figures

1. Executive Summary

Figure 1-1 | Modular Home Organization Units Market Outlook

2. About This Report

Figure 2-1 | Modular Home Organization Units: Product Examples

Figure 2-2 | Modular Home Organization Unit Sales by Installation Type, 2018 - 2023 (% annual change)

3. Overview

Figure 3-1 | Modular Home Organization Unit Sales, 2000 - 2020 (million dollars)

Figure 3-2 | Modular Home Organization Unit Sales, 2010 - 2030 (million dollars)

Figure 3-3 | Modular Home Organization Units: DIY vs. Professional Installation, 2010 - 2030 (million dollars)

Figure 3-4 | Modular Home Organization Unit Sales by Material, 2010 - 2030 (million dollars)

Figure 3-5 | Modular Home Organization Unit Pricing Growth, 2010 - 2030 (% CAGR)

Figure 3-6 | Baby Boomer Age Range Over Time, 2010 - 2030

4. Room Trends

Figure 4-1 | Modular Home Organization Unit Sales by Room, 2010 - 2030 (million dollars)

Figure 4-2 | Closets: Modular Home Organization Unit Sales by Material, 2010 - 2030 (million dollars)

Figure 4-3 | Closets: Modular Home Organization Unit Examples

Figure 4-4 | Garages: Modular Home Organization Unit Sales by Material, 2010 - 2030 (million dollars)

Figure 4-5 | Garages: Modular Home Organization Unit Examples

Figure 4-6 | Family Rooms: Modular Home Organization Unit Sales by Material, 2010 - 2030 (million dollars)

Figure 4-7 | Family Rooms: Modular Home Organization Product Examples

Figure 4-8 | Kitchens & Pantries: Modular Home Organization Unit Sales by Material, 2010 - 2030 (million dollars)

Figure 4-9 | Kitchens & Pantries: Modular Home Organization Unit Examples

Figure 4-10 | Bedrooms: Modular Home Organization Unit Sales by Material, 2010 - 2030 (million dollars)

Figure 4-11 | Bedrooms: Modular Home Organization Unit Examples

Figure 4-12 | Utility Rooms, Basements, & Attics: Modular Home Organization Unit Sales by Material, 2010 - 2030 (million dollars)

Figure 4-13 | Utility Rooms, Basements, & Attics: Modular Home Organization Unit Examples

Figure 4-14 | Outdoor Areas: Modular Home Organization Unit Sales by Material, 2010 - 2030 (million dollars)

Figure 4-15 | Bathroom Modular Unit Sales by Material, 2010 - 2030 (million dollars)

5. Key Suppliers & Market Share

Figure 5-1 | Modular Home Organization Unit Market Share by Company, 2020 (billion dollars)

6. Appendix

Figure 6-1 | New Housing Square Footage by Housing Type, 2005 - 2020


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