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US demand for natural alternative sweeteners is forecast to rise 6.9% per year through 2021, outpacing growth in the overall US sweetener market. With demand for sugar and HFCS flat or on the decline, natural sweeteners will fill a greater niche in the market, replacing both conventional and artificial sweeteners, including aspartame and sucralose. Consumers have increasingly preferred products with the “all natural” or “clean label,” providing double-digit annual growth opportunities for stevia, agave nectar, coconut sugar, and arythritol over the past 10 years.
This study analyzes the $262 million US market, presenting historical demand data (2006, 2011, 2016) and forecasts (2021) by product, including xylitol, stevia, agave nectar, erythritol, coconut sugar, and monk fruit. Data is also presented for market segments, including food applications, beverages, personal care products, and pharmaceuticals. In addition, information is presented on next generation natural alternative sweeteners. The study also assesses key industry players in the US market, such as Cargill, Cumberland Packing, PureCircle, Roquette Freres, Tate & Lyle, and TC Heartland.
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Table of Contents
EXECUTIVE SUMMARY
OVERVIEW
Key Findings
US Sweetener Consumption Trends
Product Overview
Historical Overview
Volume Demand Forecast
Per Capita Consumption Forecast
Natural Alternative Sweetener Outlook
Sweetener Product Comparisons
Overview
Comparative Sugar Equivalency
Cost
Overview
Average Cost per Pound
Cost per Sweetening Intensity
Taste Profile
Functionality
Compatibility in Blends
FDA Approval & Regulatory Concerns
Health Concerns
Overview
Weight Control
Diabetes
Product Sourcing & Availability
"Clean Label" Considerations
COMPETITIVE PRODUCTS
Key Findings
Consumption Trends
Xylitol
Product Overview
Product Characteristics & Competitive Analysis
Sales Trends
Pricing Trends
Markets
Growth Opportunities
Industry Participants
Stevia
Product Overview
Product Characteristics & Competitive Analysis
Sales Trends
Pricing Trends
Markets
Growth Opportunities
Industry Participants
Agave Nectar
Product Overview
Product Characteristics & Competitive Analysis
Sales Trends
Pricing Trends
Markets
Growth Opportunities
Suppliers
Erythritol
Product Overview
Competitive Analysis & Product Characteristics
Sales Trends
Pricing Trends
Markets
Growth Opportunities
Suppliers
Monk Fruit
Product Overview
Product Characteristics & Competitive Analysis
Sales Trends
Pricing Trends
Markets
Growth Opportunities
Suppliers
Coconut Sugar
Product Overview
Product Characteristics & Competitive Analysis
Sales Trends
Growth Opportunities
Suppliers
NEXT GENERATION
Key Findings
Overview
Allulose
Product Overview & Competitive Analysis
Suppliers
Brazzein
Product Overview & Competitive Analysis
Current Activity
Curculin
Product Overview & Competitive Analysis
Current Activity
Glycyrrhizin
Product Overview & Competitive Analysis
Current Activity
Inulin
Product Overview & Competitive Activity
Suppliers
Lucuma Powder
Mesquite Powder
Monatin
Product Overview & Competitive Analysis
Current Activity
Monellin
Product Overview & Competitive Analysis
Current Activity
Tagatose
Product Overview & Competitive Analysis
Suppliers
Thaumatin
Product Overview & Competitive Analysis
Suppliers
Yacon Syrup
INDUSTRY STRUCTURE
Key Findings & Industry Composition
Market Share
Role of Formulators
Acquisitions & Divestitures
New Product Development
Marketing & Brand Equity
Cooperative Agreements
List of Industry Participants
APPENDIX
Scope
Product Segments
Market Segments
NAICS Codes
Methodology
Sources
Associations & Agencies
Related Freedonia Group Studies
Definitions
Abbreviations
Macroeconomic Assumptions
Economic Environment
Demographic Trends
Markets Outlook
Food Outlook
Beverages Outlook
Personal Care Products Outlook
Pharmaceuticals Outlook
List of Tables
OVERVIEW
Table 2-1 | Consumption of Commercially Significant Sweeteners in the US, 2006 - 2021 (million pounds)
Table 2-2 | Per Capita Consumption of Commercially Significant Sweeteners in the US, 2006 - 2021 (pounds per person)
Table 2-3 | Commercially Significant Natural Alternative Sweeteners Demand by Product, 2006 - 2021 (million dollars)
Table 2-4 | Sweetener Products: Sugar Equivalency
Table 2-5 | Sweetener Products: Average Price, 2006 - 2021 (dollars per pound)
Table 2-6 | Sweetener Products: Average Price, 2006 - 2021 (dollars per sugar equivalency)
Table 2-7 | Sweetener Products: Negative Taste Characteristics
Table 2-8 | Sweetener Products: Functionalities
Table 2-9 | Sweetener Products: Characteristics in Blends
Table 2-10 | Sweetener Products: FDA Approval & Regulatory Concerns
Table 2-11 | Sweetener Products: Calories and Carbohydrates (per teaspoon)
Table 2-12 | Sweetener Products: Glycemic Index
Table 2-13 | Sweetener Products: Product Sourcing
Table 2-14 | Sweetener Products: "Clean Label" Considerations
COMPETITIVE PRODUCTS
Table 3-1 | Xylitol: Advantages & Disadvantages
Table 3-2 | Xylitol: Demand, 2006 - 2021 (million dollars)
Table 3-3 | Xylitol: Demand by Market, 2006 - 2021 (million dollars)
Table 3-4 | Xylitol: Selected Market Participants
Table 3-5 | Stevia: Advantages & Disadvantages
Table 3-6 | Stevia: Demand, 2006 - 2021 (million dollars)
Table 3-7 | Stevia: Demand by Market, 2006 - 2021 (million dollars)
Table 3-8 | Stevia: Selected Market Participants
Table 3-9 | Agave Nectar: Advantages & Disadvantages
Table 3-10 | Agave Nectar: Demand, 2006 - 2021 (million dollars)
Table 3-11 | Agave Nectar: Demand by Market, 2006 - 2021 (million dollars)
Table 3-12 | Agave Nectar: Selected Market Participants
Table 3-13 | Erythritol: Advantages & Disadvantages
Table 3-14 | Erythritol: Demand, 2006 - 2021 (million dollars)
Table 3-15 | Erythritol: Demand by Market, 2006 - 2021 (million dollars)
Table 3-16 | Erythritol: Selected Market Participants
Table 3-17 | Monk Fruit: Advantages & Disadvantages
Table 3-18 | Monk Fruit: Demand, 2006 - 2021 (million dollars)
Table 3-19 | Monk Fruit: Demand by Market, 2006 - 2021 (million dollars)
Table 3-20 | Monk Fruit: Selected Market Participants
Table 3-21 | Coconut Sugar: Advantages & Disadvantages
Table 3-22 | Coconut Sugar: Demand, 2006 - 2021 (million dollars)
Table 3-23 | Coconut Sugar: Selected Market Participants
NEXT GENERATION
Table 4-1 | Allulose: Advantages & Disadvantages
Table 4-2 | Allulose: Selected Market Participants
Table 4-3 | Brazzein: Advantages & Disadvantages
Table 4-4 | Curculin: Advantages & Disadvantages
Table 4-5 | Glycyrrhizin: Advantages & Disadvantages
Table 4-6 | Inulin: Advantages & Disadvantages
Table 4-7 | Inulin: Selected Market Participants
Table 4-8 | Lucuma Powder: Advantages & Disadvantages
Table 4-9 | Mesquite Powder: Advantages & Disadvantages
Table 4-10 | Monatin: Advantages & Disadvantages
Table 4-11 | Monellin: Advantages & Disadvantages
Table 4-12 | Tagatose : Advantages & Disadvantages
Table 4-13 | Tagatose: Selected Market Participants
Table 4-14 | Thaumatin: Advantages & Disadvantages
Table 4-15 | Thaumatin: Selected Market Participants
Table 4-16 | Yacon Syrup: Advantages & Disadvantages
INDUSTRY STRUCTURE
Table 5-1 | US Natural Alternative Sweetener Sales by Company, 2016 (million dollars)
Table 5-2 | Selected Acquisitions & Divestitures
Table 5-3 | Selected Cooperative Agreements
APPENDIX
Table 6-1 | Study Scope: Alternative Sweetener Products
Table 6-2 | Relevant NAICS Codes (2012)
Table 6-3 | Abbreviations Used in Study
Table 6-4 | Macroeconomic Indicators, 2006 - 2021 (billion 2009 dollars)
Table 6-5 | Population & Households, 2006 - 2021 (million persons)
Table 6-6 | Food Shipments, 2006 - 2021 (billion dollars)
Table 6-7 | Beverage Production, 2006 - 2021 (billion gallons)
Table 6-8 | Cosmetics & Toiletries Shipments, 2006 - 2021 (million dollars)
Table 6-9 | Pharmaceuticals Shipments, 2006 - 2021 (billion dollars)
List of Charts
EXECUTIVE SUMMARY
Figure 1-1 | Key Trends in the US Natural Alternative Sweeteners Market
OVERVIEW
Figure 2-1 | Key Trends in the US Sweetener Market
Figure 2-2 | US Sweetener Product Overview
Figure 2-3 | US Sweeteners: Per Capita Consumption Yearly Growth Rates, 2006 - 2016 (million pounds)
COMPETITIVE PRODUCTS
Figure 3-1 | Key Trends in Competitive Sweetener Products
Figure 3-2 | Competitive Natural Alternative Sweeteners: Historical Demand, 2006 - 2016 (million dollars)
Figure 3-3 | Xylitol: Average Historical Price, 2006 - 2016 (dollars per pound)
Figure 3-4 | Xylitol: Applications by Expected Growth in Value (Compound Annual Growth, 2016 - 2021)
Figure 3-5 | Stevia: Average Historical Price, 2008 - 2016 (dollars per pound)
Figure 3-6 | Agave Nectar: Average Historical Price, 2006 - 2016 (dollars per pound)
Figure 3-7 | Agave Nectar: Applications by Expected Growth in Value (Compound Annual Growth, 2016 - 2021)
Figure 3-8 | Erythritol: Average Historical Price, 2006 - 2021 (dollars per pound)
Figure 3-9 | Erythritol: Applications by Expected Growth in Value (Compound Annual Growth, 2016 - 2021)
NEXT GENERATION
Figure 4-1 | Overview of Next Generation Natural Alternative Sweeteners
INDUSTRY STRUCTURE
Figure 5-1 | US Natural Alternative Sweeteners Market Share, 2016
Figure 5-2 | Natural Alternative Sweeteners Market: Leading Supplier
Figure 5-3 | Natural Alternative Sweeteners Market: Second Leading Supplier
Figure 5-4 | Natural Alternative Sweeteners Market: Third Leading Supplier
Figure 5-5 | Natural Alternative Sweeteners Market: Fourth Leading Supplier
Figure 5-6 | Natural Alternative Sweeteners Market: Fifth Leading Supplier
Figure 5-7 | Natural Alternative Sweeteners Market: Sixth Leading Supplier
APPENDIX
Figure 6-1 | Annual Growth in Real GDP, 2000 - 2016, Compared to 1980 - 2005 Average (percent)
Figure 6-2 | Annual Population Growth, 2001 - 2016 (percent)
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