Study #: 3811 | Published: 03/2020 | Pages: 197 | Individual User License: US$ 5,500

Demand for outdoor furniture, grills, and patio heating products is expected to rise 3.8% annually through 2024 to $11.7 billion. Market growth will be supported by:

  • increasing popularity of outdoor living, which spurs consumers to purchase products to make outdoor spaces more comfortable, functional, and stylish
  • gains in construction activity and sales of existing homes, as these products are often purchased immediately after construction is completed or a home is sold
  • a healthy and expanding economy, which encourages consumers and commercial entities alike to invest in their outdoor spaces

However, tariffs on foreign-made parts and products may increase prices for outdoor furniture and grills in the short term, which could be a restraint on these discretionary purchases.

Key Findings for Outdoor Furniture & Grills:

Outdoor Living Trend Continues to Expand & Adapt

Consumers are embracing outdoor living and purchasing outdoor furniture and grills. Consumers are increasingly driven to create outdoor rooms that reflect interior aesthetics – purchasing higher value products that complement their décor as well as improve comfort and functionality. While for some households this means buying a new grill or dining set for their backyard, for others it means investing in an outdoor kitchen or creating a space with multiple distinct areas – such as a cooking area, a dining space, and a chat group accompanied by a fire pit or table.

Regardless of the level of investment, consumers are looking for a blend of aesthetics and durability in their purchases. Similarly, products that offer low maintenance and durability will garner commercial investment as well.

Grill Sales Benefit from Consumer Interest in Convenience & Functionality

Despite the maturity of the grill market, sales gains are being powered by trends that offer consumers improved convenience and functionality. Outdoor kitchens allow consumers to enjoy the outdoors while cooking in a setting that functions similar to an indoor kitchen. Products like pellet grills come with many different pellet options and the added convenience of temperature control, which helps consumers balance their need for functionality and flavor.

Key Sales Opportunities for Suppliers Will Result from Targeting Major Demographics

Suppliers of outdoor furniture and grills should look to market and develop products for specific demographic groups:

  • Millennials are increasingly starting families and buying their first homes, leading them to purchase entry-level products for their new outdoor spaces.
  • Baby boomers have the financial means to make a significant investment in their outdoor spaces and are entering retirement and/or downsizing to new spaces.
  • Urbanites of all ages comprise another growing demographic in need of options to complement and augment their outdoor spaces. Products that are able to fit smaller areas or can adapt will be popular with these consumers.

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Table of Contents

1. Executive Summary

2. Overview

Key Findings

Historical Market Trends & Seasonality

Outdoor Furniture & Grill Demand

Factors Affecting Demand

Outdoor Living & Outdoor Kitchens

Demographics (Millennials, Baby Boomers, & Urbanites)

Product Development

Product Trends: Convenient & Low-Maintenance Products

Product Trends: Easy-to-Install & Modular Products

Product Trends: Smart Technology

Distribution

Local Building Codes - Fire Hazards & Electrical Safety

Pricing Trends

International Activity & Foreign Trade

Supply & Demand

Imports

Imports by Country

Imports by Product Type

Exports

Exports by Country

Exports by Product Type

3. Consumer Insights

Homeownership & Property Size Trends

Homeownership vs. Rental Rates: Historical Trends

Homeownership vs. Rental Rates: Age Groups

Homeownership vs. Rental Rates: Annual Household Incomes

Owned Land & Property Size

Outdoor Living Trends

Presence of Outdoor Space at Home

Participation in Outdoor Living Activities

Outdoor Living Trends for Millennials

Outdoor Living Trends for Baby Boomers

Outdoor Living Trends for Urbanites

Sustainability & Recycling

Pool & Spa Ownership & Maintenance Trends

Community Gardens & Green Spaces

Instagram-Worthy Landscapes & Other Social Media Trends

Green (Vegetative) Roofing

Consumer Grilling Trends

Grill Ownership & Multiple Grills

Home Ownership & Grill Type

Grill Type Preferences

4. Outdoor Furniture & Accessories

Key Findings

Supply & Demand

Outdoor Furniture

Outdoor Furniture: Supply & Demand

Outdoor Furniture: Metal

Outdoor Furniture: Plastic

Outdoor Furniture: Wicker & Rattan

Outdoor Furniture: Wood & Other Materials

Outdoor Furniture: Market Share

Outdoor Furniture: Sales by Outlet

Cushions, Covers, & Other Accessories

Cushions, Covers, & Other Accessories: Demand by Product

Cushions, Covers, & Other Accessories: Suppliers

Umbrellas & Hammocks

Umbrellas & Hammocks: Demand by Product

Umbrellas & Hammocks: Suppliers

5. Grills & Accessories

Key Findings

Supply & Demand

Grills

Grills: Scope

Grills: Supply & Demand

Grills: Demand by Fuel Type

Grills: Gas

Grills: Charcoal & Other Solid Fuel

Grills: Electric & Other

Grills: Grills in Use

Grills: Market Share

Grills: Sales by Outlet

Grill Parts & Grilling Utensils

Grill Parts & Grilling Utensils: Demand by Product

Grill Parts & Grilling Utensils: Suppliers

6. Patio Heating Products

Key Findings

Supply & Demand

Suppliers

7. Markets

Key Findings

Consumer-Grade vs. Commercial-Grade

Consumer-Grade vs. Commercial-Grade: Overview

Consumer-Grade vs. Commercial-Grade: Outdoor Furniture

Consumer-Grade vs. Commercial-Grade: Grills

Consumer-Grade vs. Commercial-Grade: Patio Heating Products

Consumer-Grade vs. Commercial-Grade: Demand by Market

Consumer-Grade Outdoor Furniture & Grills

Consumer-Grade Outdoor Furniture & Grills: Demand by Application

Consumer-Grade Outdoor Furniture & Grills: Demand by Product Type

Commercial-Grade Outdoor Furniture & Grills

Commercial-Grade Outdoor Furniture & Grills: Demand by Application

Commercial-Grade Outdoor Furniture & Grills: Demand by Product Type

8. Regions

Key Findings

Regional Outdoor Furniture & Grill Demand

Northeast

Northeast: Demand by Product

Northeast: Demand by Subregion (New England & Middle Atlantic)

Midwest

Midwest: Demand by Product

Midwest: Demand by Subregion (East North Central & West North Central)

South

South: Demand by Product

South: Demand by Subregion (South Atlantic, East South Central, & West South Central)

West

West: Demand by Product

West: Demand by Subregion (Mountain & Pacific)

9. Industry Structure

Key Findings & Industry Composition

Market Share

Leading Private Label Suppliers

Mergers & Acquisitions

Manufacturing

Brand Name Recognition

Marketing

Marketing: Conventional Advertising

Marketing: Online Advertising

Marketing: Strategic Media Partnerships

Cooperative Agreements

Distribution Channels

Distribution Channels: Sales Breakdown

Distribution Channels: Home Centers

Distribution Channels: Mass Merchandisers & Wholesale Clubs

Distribution Channels: Specialty Retailers

Distribution Channels: Other Channels

List of Industry Participants

10. Appendix

Scope

Definitions

Abbreviations

Freedonia Methodology

Study-Specific Methodology

Sources

Associations & Agencies

Related Studies & Reports

Macroeconomic Assumptions

Economic Environment

Demographic Trends

Consumer Spending


List of Tables

2. Overview

Table 2-1 | Historical Outdoor Furniture & Grill Market Trends, 2009 - 2019

Table 2-2 | Outdoor Furniture & Grill Supply & Demand by Product, 2009 - 2024 (million dollars)

Table 2-3 | Outdoor Furniture & Grill Pricing, 2009 - 2024 (deflator, 2012=100)

Table 2-4 | US Trade in Outdoor Furniture & Grills, 2009 - 2024 (million dollars)

Table 2-5 | US Imports of Outdoor Furniture & Grills by Source, 2009 - 2019 (million dollars)

Table 2-6 | US Imports of Outdoor Furniture & Grills by Product Type, 2009 - 2024 (million dollars)

Table 2-7 | US Exports of Outdoor Furniture & Grills by Destination, 2009 - 2019 (million dollars)

Table 2-8 | US Exports of Outdoor Furniture & Grills by Product Type, 2009 - 2024 (million dollars)

3. Consumer Insights

Table 3-1 | US Homeownership & Rental Rates, 2011 - 2019 (percent)

Table 3-2 | US Homeownership & Rental Rates by Age, 2011 - 2019 (percent)

Table 3-3 | US Homeownership & Rental Trends by Annual Household Income Bracket, 2011 - 2019 (percent)

Table 3-4 | US Homeownership & Rental Rates by Property Size, 2011 - 2019 (percent)

Table 3-5 | Selected Outdoor Living Activity Participation by Age Group, 2019 (percent)

4. Outdoor Furniture & Accessories

Table 4-1 | Outdoor Furniture & Accessory Supply & Demand, 2009 - 2024 (million dollars)

Table 4-2 | Outdoor Furniture Supply & Demand, 2009 - 2024 (million dollars)

Table 4-3 | Metal Outdoor Furniture Supply & Demand, 2009 - 2024 (million dollars)

Table 4-4 | Plastic Outdoor Furniture Supply & Demand, 2009 - 2024 (million dollars)

Table 4-5 | Wicker & Rattan Outdoor Furniture Supply & Demand, 2009 - 2024 (million dollars)

Table 4-6 | Wood & Other Outdoor Furniture Supply & Demand, 2009 - 2024 (million dollars)

Table 4-7 | Cushion, Cover, & Other Accessory Supply & Demand, 2009 - 2024 (million dollars)

Table 4-8 | Umbrella & Hammock Supply & Demand, 2009 - 2024 (million dollars)

5. Grills & Accessories

Table 5-1 | Grill & Accessory Supply & Demand, 2009 - 2024 (million dollars)

Table 5-2 | Grill Supply & Demand, 2009 - 2024 (million dollars)

Table 5-3 | Grill Demand by Fuel Type, 2009 - 2024 (million dollars & thousand units)

Table 5-4 | Gas Grill Demand, 2009 - 2024 (million dollars & thousand units)

Table 5-5 | Charcoal & Other Solid Fuel Grill Demand, 2009 - 2024 (million dollars & thousand units)

Table 5-6 | Electric & Other Grill Demand, 2009 - 2024 (million dollars & thousand units)

Table 5-7 | Grills in Use by Fuel Type, 2009 - 2024 (million units)

Table 5-8 | Grill Part & Grilling Utensil Supply & Demand, 2009 - 2024 (million dollars)

6. Patio Heating Products

Table 6-1 | Patio Heating Product Supply & Demand, 2009 - 2024 (million dollars)

7. Markets

Table 7-1 | Outdoor Furniture & Grill Demand by Market, 2009 - 2024 (million dollars)

Table 7-2 | Consumer-Grade Outdoor Furniture & Grill Demand by Application, 2009 - 2024 (million dollars)

Table 7-3 | Consumer-Grade Outdoor Furniture & Grill Demand by Product Type, 2009 - 2024 (million dollars)

Table 7-4 | Commercial-Grade Outdoor Furniture & Grill Demand by Application, 2009 - 2024 (million dollars)

Table 7-5 | Commercial-Grade Outdoor Furniture & Grill Demand by Application & Product, 2009 - 2024 (million dollars)

8. Regions

Table 8-1 | Outdoor Furniture & Grill Demand by Region, 2009 - 2024 (million dollars)

Table 8-2 | Northeast Outdoor Furniture & Grill Demand by Product, 2009 - 2024 (million dollars)

Table 8-3 | Northeast Outdoor Furniture & Grill Demand by Subregion, 2009 - 2024 (million dollars)

Table 8-4 | Midwest Outdoor Furniture & Grill Demand by Product, 2009 - 2024 (million dollars)

Table 8-5 | Midwest Outdoor Furniture & Grill Demand by Subregion, 2009 - 2024 (million dollars)

Table 8-6 | South Outdoor Furniture & Grill Demand by Product, 2009 - 2024 (million dollars)

Table 8-7 | South Outdoor Furniture & Grill Demand by Subregion, 2009 - 2024 (million dollars)

Table 8-8 | West Outdoor Furniture & Grill Demand by Product, 2009 - 2024 (million dollars)

Table 8-9 | West Outdoor Furniture & Grill Demand by Subregion, 2009 - 2024 (million dollars)

9. Industry Structure

Table 9-1 | US Outdoor Furniture & Grill Sales by Company, 2019 (million dollars)

Table 9-2 | Leading US Outdoor Furniture & Grill Private Label Sales by Company, 2019 (million dollars)

Table 9-3 | Selected Mergers & Acquisitions

Table 9-4 | Selected Cooperative Agreements

Table 9-5 | Selected Industry Participants

10. Appendix

Table 10-1 | Study Scope: Outdoor Furniture & Grills

Table 10-2 | Study Scope: US Geographic Regions & Subregions

Table 10-3 | Relevant Industry Codes

Table 10-4 | Relevant HS Codes

Table 10-5 | Abbreviations & Acronyms Used in Study

Table 10-6 | Macroeconomic Indicators, 2009 - 2024 (billion 2012 dollars)

Table 10-7 | Population & Households, 2009 - 2024 (million persons)

Table 10-8 | Personal Consumption Expenditures, 2009 - 2024 (billion dollars & billion 2012 dollars)


List of Figures

1. Executive Summary

Figure 1-1 | Key Trends in the US Outdoor Furniture & Grill Market

2. Overview

Figure 2-1 | Key Trends in the Market for Outdoor Furniture & Grills

Figure 2-2 | Annual Change in Outdoor Furniture & Grill Demand, 2010 - 2019 (percent)

Figure 2-3 | Outdoor Furniture & Grill Demand by Product, 2019 - 2024 (billion dollars)

Figure 2-4 | Outdoor Furniture & Grill Pricing Deflators, 2009 - 2024 (2012=100)

Figure 2-5 | US Imports of Outdoor Furniture & Grills: Share by Source, 2019 (billion dollars)

Figure 2-6 | US Imports of Outdoor Furniture & Grills: Share by Product Type, 2019 (billion dollars)

Figure 2-7 | US Exports of Outdoor Furniture & Grills: Share by Destination, 2019 (billion dollars)

Figure 2-8 | US Exports of Outdoor Furniture & Grills: Share by Product Type, 2019 (billion dollars)

3. Consumer Insights

Figure 3-1 | Presence of Lawn, Garden, or Other Outdoor Space at Home by Residence Type, 2019 (percent)

Figure 3-2 | Urban Dwellers Percent of Total US Population, 2000 - 2024

Figure 3-3 | Consumer Attitudes About Environmental Responsibility, 2019 (percent)

Figure 3-4 | Consumer Attitudes About Recycling & Recyclability, 2019 (percent)

Figure 3-5 | Pool & Spa Access, 2019 (percent)

Figure 3-6 | Pool & Spa Ownership Trends, 2019 (percent)

Figure 3-7 | GrowNYC Community Garden in Brooklyn, NY

Figure 3-8 | Instagram: #outdoorliving

4. Outdoor Furniture & Accessories

Figure 4-1 | Key Trends in Outdoor Furniture & Accessories

Figure 4-2 | Outdoor Furniture & Accessory Demand Growth by Product, 2019 - 2024 (billion dollars)

Figure 4-3 | Outdoor Furniture Demand Growth by Product, 2019 - 2024 (billion dollars)

Figure 4-4 | US Outdoor Furniture Market Share by Company, 2019 (billion dollars)

Figure 4-5 | US Outdoor Furniture Sales Share by Outlet, 2019 (percent)

Figure 4-6 | Cushion, Cover, & Other Accessory Demand Growth by Product, 2019 - 2024 (million dollars)

Figure 4-7 | Umbrella & Hammock Demand Growth by Product, 2019 - 2024 (million dollars)

5. Grills & Accessories

Figure 5-1 | Key Trends in Grills & Accessories

Figure 5-2 | Grill & Accessory Demand Growth by Segment, 2019 - 2024 (billion dollars)

Figure 5-3 | Grill Demand Growth by Fuel Type, 2019 - 2024 (billion dollars)

Figure 5-4 | US Grill Market Share by Company, 2019 (billion dollars)

Figure 5-5 | US Grill Sales Share by Outlet, 2019 (percent)

Figure 5-6 | Grill Part & Grilling Utensil Demand Growth by Product, 2019 - 2024 (million dollars)

6. Patio Heating Products

Figure 6-1 | Key Trends in Patio Heating Products

Figure 6-2 | Patio Heating Product Demand, 2009 - 2024 (million dollars)

7. Markets

Figure 7-1 | Key Trends in Outdoor Furniture & Grill Markets

Figure 7-2 | Consumer-Grade & Commercial-Grade Outdoor Furniture: Key Traits

Figure 7-3 | Consumer-Grade & Commercial-Grade Grills: Key Traits

Figure 7-4 | Consumer-Grade & Commercial-Grade Patio Heating Products: Key Traits

Figure 7-5 | Outdoor Furniture & Grill Demand Growth by Market, 2019 - 2024 (billion dollars)

Figure 7-6 | Consumer-Grade Outdoor Furniture & Grill Demand Growth by Product, 2019 - 2024 (billion dollars)

Figure 7-7 | Commercial-Grade Outdoor Furniture Demand Growth by Product, 2019 - 2024 (million dollars)

8. Regions

Figure 8-1 | Key Regional Trends in the Market for Outdoor Furniture & Grills

Figure 8-2 | Outdoor Furniture & Grill Demand Growth by Region, 2019 - 2024 (billion dollars)

Figure 8-3 | Northeast Outdoor Furniture & Grill Demand Growth by Subregion, 2019 - 2024 (billion dollars)

Figure 8-4 | Midwest Outdoor Furniture & Grill Demand Growth by Subregion, 2019 - 2024 (billion dollars)

Figure 8-5 | South Outdoor Furniture & Grill Demand Growth by Subregion, 2019 - 2024 (billion dollars)

Figure 8-6 | West Outdoor Furniture & Grill Demand Growth by Subregion, 2019 - 2024 (billion dollars)

9. Industry Structure

Figure 9-1 | US Outdoor Furniture & Grill Market Share, 2019 (billion dollars)

Figure 9-2 | US Outdoor Furniture & Grill Market: Leading Supplier, 2019

Figure 9-3 | US Outdoor Furniture & Grill Market: Second Leading Supplier, 2019

Figure 9-4 | US Outdoor Furniture & Grill Market: Third Leading Supplier, 2019

Figure 9-5 | US Outdoor Furniture & Grill Market: Fourth Leading Supplier, 2019

Figure 9-6 | US Outdoor Furniture & Grill Market: Fifth Leading Supplier, 2019

Figure 9-7 | US Outdoor Furniture & Grill Market: Sixth Leading Supplier, 2019

Figure 9-8 | US Outdoor Furniture & Grill Sales Share by Distribution Channel, 2019

10. Appendix

Figure 10-1 | Annual Growth in Real GDP, 2000 - 2019, Compared to 1980 - 2005 Average (percent)

Figure 10-2 | Annual Population Growth, 2004 - 2019 (percent)


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