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US demand for plumbing fixtures and fittings is forecast to advance 4.4% annually to $15.9 billion in 2024. The key residential improvement and repair segment will play a large role in boosting demand gains going forward as homeowners will continue to remodel their homes to add more and larger bathrooms and more expansive kitchens. These products will in turn spur the installation of more plumbing fixtures – such as sinks and toilets – and the fittings that connect them to water supply and waste lines.
Design trends that call for the installation of more bathrooms in both homes and commercial structures will drive demand for both plumbing fixtures and plumbing fittings. Many of these bathrooms will be full bathrooms and include bathtubs and/or showers, necessitating the installation of stalls and receptors, surrounds, and fittings. Even if a full bathroom is not specified, virtually every bathroom includes a toilets and sinks – as well as their related fittings – promoting overall demand gains.
Bathtub and shower fixtures are forecast to see the most rapid growth of all plumbing fixture types going forward, supported by consumer interest in more aesthetically appealing products that enhance the appearance and value of a home. Consumers will increasingly add such items as acrylic shower stalls and surrounds and cast iron bathtubs to create a more spa-like look in their homes.
The share of Americans aged 55 and over is expected to rise going forward, and this “graying” of the US is expected to play a role in shaping demand for plumbing fixtures and fittings going forward. Home and business owners will increasingly install products that are easier for the elderly and disabled to use, such as elevated toilet seats, walk-in bathtubs, step-free shower stalls and surrounds, and touchless faucets.
Study Coverage
This Freedonia industry study analyzes the $12.9 billion US plumbing fixtures and fittings market. It presents historical sales and demand data (2009, 2014, and 2019) and forecasts for 2024 and 2029 by product (plumbing fixtures, plumbing fittings), by market (residential, commercial, and transportation), by application (new and reroofing), and by US Census region and subregion. Demand is presented in dollar value terms for all products and in unit terms for all plumbing fixtures. The study also evaluates factors spurring plumbing fixture and fitting demand and looks at leading plumbing product manufacturers.
1. Executive Summary
2. Overview
Key Findings
Historical Market Trends
Plumbing Fixture & Fitting Demand by Type
Plumbing Fixture & Fitting Demand by Market
Manufacturers' Level Plumbing Fixture Pricing Trends
Supply & Demand
Production
Imports & Exports
Impact of Tariffs
3. Key Factors Affecting Plumbing Fixture & Fitting Demand
Building Construction Activity
Home Kitchen & Bathroom Remodeling
Home Design Trends
Water Conservation Efforts
WaterSense
LEED
CALGreen & Other State Efforts
Skilled Labor Shortage
Plumbing Fixture Installation Costs
4. Plumbing Fixture Types
Key Findings
Plumbing Fixture Demand by Type
Bathtub & Shower Fixtures
Demand by Type
Bathtubs
Whirlpool Bathtubs
Shower Stalls & Receptors
Bathtub & Shower Surrounds
Sink Fixtures
Demand by Type
Lavatories
Kitchen Sinks
Other Sinks
Toilet Fixtures
Demand by Type
Water Closet Bowls
Flush Tanks
Urinals
Other Fixtures
Demand by Type
Hot Tubs & Spas
All Other Fixtures
Market Share
5. Plumbing Fixture Materials
Key Findings
Plumbing Fixture Demand by Material
Vitreous China
Plastics
Demand by Material Type
Cast Polymers
Fiberglass
Acrylic
Other Plastics
Metal
Demand by Metal Type
Steel
Cast Iron
Other Metals
Other Materials
6. Plumbing Fitting Types
Key Findings
Plumbing Fitting Demand by Type
Lavatory Fittings
Demand by Product
Two-Lever Controls
Single-Lever Controls
Other Lavatory Fittings
Bathtub & Shower Fittings
Demand by Product
Antiscald Valves
Single-Lever Controls
Showerheads & Specialty Fittings
Bathtub & Shower Combinations
Personal Showers
Other Bathtub & Shower Fittings
Kitchen & Other Sink Fittings
Demand by Product
Single-Lever Controls
Deck Faucets
Miscellaneous Sink Fittings
Other Plumbing Fittings
Demand by Product
Flush Valves & Controls
Lawn & Hose Fittings
Drains & Overflows
Sediment, Sill, & Other Faucets
P- & S-Traps
All Other Plumbing Fittings
Market Share
7. Residential Markets
Key Findings
Residential Plumbing Fixture & Fitting Demand by Product
Demand by Application
New vs. Improvement & Repair
New
Improvement & Repair
Housing Types
Demand by Housing Type
Single-Family
Multifamily
Manufactured Housing
8. Commercial Markets
Key Findings
Commercial Plumbing Fixture & Fitting Demand by Product
Demand by Application
New vs. Improvement & Repair
New
Improvement & Repair
Building Types
Demand by Building Type
Office, Retail, & Lodging
Institutional
Industrial
Other Commercial Buildings
9. Transportation & Other Markets
Key Findings
Demand by Product
Demand by Application
Demand by Vehicle
10. Regions
Key Findings
Plumbing Fixture & Fitting Demand by Region & Subregion
Northeast
New England Plumbing Fixture & Fitting Demand by Market & Product
Middle Atlantic Plumbing Fixture & Fitting Demand by Market & Product
Midwest
East North Central Plumbing Fixture & Fitting Demand by Market & Product
West North Central Plumbing Fixture & Fitting Demand by Market & Product
South
South Atlantic Plumbing Fixture & Fitting Demand by Market & Product
East South Central Plumbing Fixture & Fitting Demand by Application & Product
West South Central Plumbing Fixture & Fitting Demand by Market & Product
West
Mountain Plumbing Fixture & Fitting Demand by Market & Product
Pacific Plumbing Fixture & Fitting Demand by Market & Product
11. Industry Structure
Key Findings
Market Share
Competitive Strategies
Horizontal & Vertical Integration
Outsourcing
Marketing
Focus on High-Growth Markets
Mergers & Acquisitions
Distribution Channels
Industry Participants
Plumbing Fixtures
Plumbing Fittings
12. Appendix
Scope
Definitions
Abbreviations
Freedonia Methodology
Study-Specific Methodology
Sources
Associations & Agencies
Related Studies & Reports
Macroeconomic Assumptions
Economic Environment
Demographic Trends
Consumer Spending
Consumer Financing
Residential Building Construction
Housing Completions
Housing Stock
Residential Improvements & Repairs
Commercial Building Construction
Commercial Building Improvements & Repairs
Recreational Boats, Recreational Vehicles, & Commercial Aircraft Shipments
2. Overview
Table 2-1 | US Plumbing Fixtures & Fittings Market, 2004 - 2019
Table 2-2 | US Plumbing Fixture & Fitting Demand, 2009 - 2029 (million dollars)
Table 2-3 | Plumbing Fixture & Fitting Demand by Market & Application, 2009 - 2029 (million dollars)
Table 2-4 | Manufacturers' Level Plumbing Fixture Average Prices, 2009 - 2029 (dollars per unit)
Table 2-5 | US Plumbing Fixture & Fitting Supply & Demand, 2009 - 2029 (million dollars)
3. Key Factors Affecting Plumbing Fixture & Fitting Demand
Table 3-1 | Building Construction Expenditures, 2009 - 2029 (billion dollars)
Table 3-2 | Home Kitchen & Bathroom Remodeling Spending, 2009 - 2029 (million dollars)
Table 3-3 | Selected State-Level Water Efficiency Programs
4. Plumbing Fixture Types
Table 4-1 | Plumbing Fixture Demand by Type, 2009 - 2029 (million dollars & thousand units)
Table 4-2 | Bathtub & Shower Fixture Demand by Type, 2009 - 2029 (million dollars & thousand units)
Table 4-3 | Bathtub Demand by Material, 2009 - 2029 (million dollars & thousand units)
Table 4-4 | Whirlpool Bathtub Demand by Material, 2009 - 2029 (million dollars & thousand units)
Table 4-5 | Shower Stall & Receptor Demand by Material, 2009 - 2029 (million dollars & thousand units)
Table 4-6 | Bathtub & Shower Surround Demand by Material, 2009 - 2029 (million dollars & thousand units)
Table 4-7 | Sink Fixture Demand by Type, 2009 - 2029 (million dollars & thousand units)
Table 4-8 | Lavatory Demand by Material, 2009 - 2029 (million dollars & thousand units)
Table 4-9 | Kitchen Sink Demand by Material, 2009 - 2029 (million dollars & thousand units)
Table 4-10 | Other Sink Demand by Material, 2009 - 2029 (million dollars & thousand units)
Table 4-11 | Toilet Fixture Demand by Type, 2009 - 2029 (million dollars & thousand units)
Table 4-12 | Water Closet Bowl Demand by Material, 2009 - 2029 (million dollars & thousand units)
Table 4-13 | Flush Tank Demand by Material, 2009 - 2029 (million dollars & thousand units)
Table 4-14 | Urinal Demand by Material, 2009 - 2029 (million dollars & thousand units)
Table 4-15 | Other Plumbing Fixture Demand by Type, 2009 - 2029 (million dollars & thousand units)
Table 4-16 | Hot Tub & Spa Demand by Material, 2009 - 2029 (million dollars & thousand units)
Table 4-17 | All Other Plumbing Fixture Demand by Product & Material, 2009 - 2029 (million dollars & thousand units)
5. Plumbing Fixture Materials
Table 5-1 | Plumbing Fixture Demand by Material, 2009 - 2029 (million dollars & thousand units)
Table 5-2 | Vitreous China Plumbing Fixture Demand by Product, 2009 - 2029 (million dollars & thousand units)
Table 5-3 | Plastic Plumbing Fixture Demand by Material, 2009 - 2029 (million dollars & thousand units)
Table 5-4 | Cast Polymer Plumbing Fixture Demand by Product, 2009 - 2029 (million dollars & thousand units)
Table 5-5 | Fiberglass Plumbing Fixture Demand by Product, 2009 - 2029 (million dollars & thousand units)
Table 5-6 | Acrylic Plumbing Fixture Demand by Product, 2009 - 2029 (million dollars & thousand units)
Table 5-7 | Other Plastic Plumbing Fixture Demand by Product, 2009 - 2029 (million dollars & thousand units)
Table 5-8 | Metal Plumbing Fixture Demand by Metal Type, 2009 - 2029 (million dollars & thousand units)
Table 5-9 | Steel Plumbing Fixture Demand by Product, 2009 - 2029 (million dollars & thousand units)
Table 5-10 | Cast Iron Plumbing Fixture Demand by Product, 2009 - 2029 (million dollars & thousand units)
Table 5-11 | Other Metal Plumbing Fixture Demand by Product, 2009 - 2029 (million dollars & thousand units)
Table 5-12 | Other Materials Plumbing Fixture Demand by Product, 2009 - 2029 (million dollars & thousand units)
6. Plumbing Fitting Types
Table 6-1 | Plumbing Fitting Demand by Product, 2009 - 2029 (million dollars)
Table 6-2 | Lavatory Fitting Demand by Product, 2009 - 2029 (million dollars)
Table 6-3 | Bathtub & Shower Fitting Demand by Product, 2009 - 2029 (million dollars)
Table 6-4 | Kitchen & Other Sink Fitting Demand by Product, 2009 - 2029 (million dollars)
Table 6-5 | Other Plumbing Fitting Demand by Product, 2009 - 2029 (million dollars)
7. Residential Markets
Table 7-1 | Residential Plumbing Fixture & Fitting Demand by Product, 2009 - 2029 (million dollars)
Table 7-2 | Residential Plumbing Fixture & Fitting Demand by Application, 2009 - 2029 (million dollars)
Table 7-3 | New Residential Plumbing Fixture & Fitting Demand by Product, 2009 - 2029 (million dollars)
Table 7-4 | Residential Improvement & Repair Plumbing Fixture & Fitting Demand by Product, 2009 - 2029 (million dollars)
Table 7-5 | Residential Plumbing Fixture & Fitting Demand by Housing Type, 2009 - 2029 (million dollars)
Table 7-6 | Single-Family Housing Plumbing Fixture & Fitting Demand by Product & Application, 2009 - 2029 (million dollars)
Table 7-7 | Multifamily Housing Plumbing Fixture & Fitting Demand by Product & Application, 2009 - 2029 (million dollars)
Table 7-8 | Manufactured Housing Plumbing Fixture & Fitting Demand by Product & Application, 2009 - 2029 (million dollars)
8. Commercial Markets
Table 8-1 | Commercial Plumbing Fixture & Fitting Demand by Product, 2009 - 2029 (million dollars)
Table 8-2 | Commercial Plumbing Fixture & Fitting Demand by Application, 2009 - 2029 (million dollars)
Table 8-3 | New Commercial Plumbing Fixture & Fitting Demand, 2009 - 2029 (million dollars)
Table 8-4 | Commercial Improvement & Repair Plumbing Fixture & Fitting Demand, 2009 - 2029 (million dollars)
Table 8-5 | Commercial Plumbing Fixture & Fitting Demand by Building Type, 2009 - 2029 (million dollars)
Table 8-6 | Office, Retail, & Lodging Plumbing Fixture & Fitting Demand by Product & Application, 2009 - 2029 (million dollars)
Table 8-7 | Institutional Plumbing Fixture & Fitting Demand by Product & Application, 2009 - 2029 (million dollars)
Table 8-8 | Industrial Plumbing Fixture & Fitting Demand by Product & Application, 2009 - 2029 (million dollars)
Table 8-9 | Other Commercial Plumbing Fixture & Fitting Demand by Product & Application, 2009 - 2029 (million dollars)
9. Transportation & Other Markets
Table 9-1 | Transportation & Other Plumbing Fixture & Fitting Demand by Product, 2009 - 2029 (million dollars)
Table 9-2 | Transportation & Other Plumbing Fixture & Fitting Demand by Application, 2009 - 2029 (million dollars)
Table 9-3 | Transportation & Other Plumbing Fixture & Fitting Demand by Vehicle, 2009 - 2029 (million dollars)
10. Regions
Table 10-1 | Plumbing Fixture & Fitting Demand by Region & Subregion, 2009 - 2029 (million dollars)
Table 10-2 | New England Plumbing Fixture & Fitting Demand by Market & Product, 2009 - 2029 (million dollars)
Table 10-3 | Middle Atlantic Plumbing Fixture & Fitting Demand by Market & Product, 2009 - 2029 (million dollars)
Table 10-4 | East North Central Plumbing Fixture & Fitting Demand by Market & Product, 2009 - 2029 (million dollars)
Table 10-5 | West North Central Plumbing Fixture & Fitting Demand by Market & Product, 2009 - 2029 (million dollars)
Table 10-6 | South Atlantic Plumbing Fixture & Fitting Demand by Market & Product, 2009 - 2029 (million dollars)
Table 10-7 | East South Central Plumbing Fixture & Fitting Demand by Market & Product, 2009 - 2029 (million dollars)
Table 10-8 | West South Central Plumbing Fixture & Fitting Demand by Market & Product, 2009 - 2029 (million dollars)
Table 10-9 | Mountain Plumbing Fixture & Fitting Demand by Market & Product, 2009 - 2029 (million dollars)
Table 10-10 | Pacific Plumbing Fixture & Fitting Demand by Market & Product, 2009 - 2029 (million dollars)
11. Industry Structure
Table 11-1 | US Plumbing Fixture & Fitting Sales by Company, 2019 (million dollars)
Table 11-2 | Market Leader: Plumbing Fixtures & Fittings Sold by Business
Table 11-3 | Second Market Leader: Plumbing Fixtures & Fittings Sold by Business
Table 11-4 | Third Market Leader: Plumbing Fixtures & Fittings Sold by Business
Table 11-5 | Fourth Market Leader: Plumbing Fixtures & Fittings Sold by Business
Table 11-6 | Selected Mergers & Acquisitions
Table 11-7 | Selected Industry Participants: Plumbing Fixtures
Table 11-8 | Selected Industry Participants: Plumbing Fittings
12. Appendix
Table 12-1 | Study Scope: US Geographic Regions & Subregions
Table 12-2 | Relevant Industry Codes
Table 12-3 | Relevant HTS Codes
Table 12-4 | Abbreviations & Acronyms Used in Study
Table 12-5 | Macroeconomic Indicators, 2009 - 2029 (billion 2012 dollars)
Table 12-6 | Population & Households, 2009 - 2029 (million persons)
Table 12-7 | Personal Consumption Expenditures, 2009 - 2029 (billion dollars & billion 2012 dollars)
Table 12-8 | Consumer Financing Environment, 2009 - 2019
Table 12-9 | Residential Building Construction Expenditures, 2009 - 2029 (billion dollars & billion 2012 dollars)
Table 12-10 | New Housing Indicators, 2009 - 2029
Table 12-11 | Housing Stock by Type, 2009 - 2029 (million units)
Table 12-12 | Residential Improvement & Repair Expenditures, 2009 - 2029 (billion dollars & billion 2012 dollars)
Table 12-13 | Commercial Building Construction Expenditures, 2009 - 2029 (billion dollars & billion 2012 dollars)
Table 12-14 | Commercial Building Improvement & Repair Expenditures, 2009 - 2029 (billion dollars & billion 2012 dollars)
Table 12-15 | Recreational Boats, Recreational Vehicles, & Civilian Aircraft Shipments, 2009 - 2029 (000 units)
1. Executive Summary
Figure 1-1 | US Plumbing Fixtures & Fittings Market Trends
2. Overview
Figure 2-1 | US Plumbing Fixtures & Fittings Market Overview
Figure 2-2 | US Plumbing Fixtures & Fittings Demand, 2005 - 2019 (annual percent change)
Figure 2-3 | US Plumbing Fixture & Fitting Imports Share by Country, 2019 (billion dollars)
3. Key Factors Affecting Plumbing Fixture & Fitting Demand
Figure 3-1 | Selected Plumbing Fixture Product & Installation Costs, 2019 (dollars per unit)
4. Plumbing Fixture Types
Figure 4-1 | Key Trends in Plumbing Fixture Demand
Figure 4-2 | Bathtub Demand, 2009 - 2024 (million dollars)
Figure 4-3 | Whirlpool Bathtub Demand, 2009 - 2024 (million dollars)
Figure 4-4 | Shower Stall & Receptor Demand, 2009 - 2024 (million dollars)
Figure 4-5 | Bathtub & Shower Surrounds Demand, 2009 - 2024 (million dollars)
Figure 4-6 | Lavatory Demand, 2009 - 2024 (million dollars)
Figure 4-7 | Kitchen Sink Demand, 2009 - 2024 (million dollars)
Figure 4-8 | Other Sink Demand, 2009 - 2024 (million dollars)
Figure 4-9 | Water Closet Bowl Demand, 2009 - 2024 (million dollars)
Figure 4-10 | Flush Tank Demand, 2009 - 2024 (million dollars)
Figure 4-11 | Urinal Demand, 2009 - 2024 (million dollars)
Figure 4-12 | Hot Tub & Spa Demand, 2009 - 2024 (million dollars)
Figure 4-13 | US Plumbing Fixture Market Share by Company, 2019 (billion dollars)
5. Plumbing Fixture Materials
Figure 5-1 | Key Plumbing Fixture Material Trends
6. Plumbing Fitting Types
Figure 6-1 | Key Trends in Plumbing Fitting Demand
Figure 6-2 | Two-Lever Control Demand, 2009 - 2024 (million dollars)
Figure 6-3 | Single-Lever Control Demand, 2009 - 2024 (million dollars)
Figure 6-4 | Antiscald Valve Demand, 2009 - 2024 (million dollars)
Figure 6-5 | Single-Lever Control Demand, 2009 - 2024 (million dollars)
Figure 6-6 | Showerhead & Specialty Fitting Demand, 2009 - 2024 (million dollars)
Figure 6-7 | Bathtub & Shower Combination Demand, 2009 - 2024 (million dollars)
Figure 6-8 | Personal Shower Demand, 2009 - 2024 (million dollars)
Figure 6-9 | Single-Lever Control Demand, 2009 - 2024 (million dollars)
Figure 6-10 | Deck Faucet Demand, 2009 - 2024 (million dollars)
Figure 6-11 | Flush Valves & Controls Demand, 2009 - 2024 (million dollars)
Figure 6-12 | Lawn & Hose Fitting Demand, 2009 - 2024 (million dollars)
Figure 6-13 | Drains & Overflow Demand, 2009 - 2024 (million dollars)
Figure 6-14 | Sediment, Sill, & Other Faucet Demand, 2009 - 2024 (million dollars)
Figure 6-15 | P & S Trap Demand, 2009 - 2024 (million dollars)
Figure 6-16 | US Plumbing Fittings Market Share by Company, 2019 (billion dollars)
7. Residential Markets
Figure 7-1 | Key Trends in Residential Plumbing Product Demand
8. Commercial Markets
Figure 8-1 | Key Trends in Commercial Plumbing Product Demand
9. Transportation & Other Markets
Figure 9-1 | Key Trends in Transportation & Other Plumbing Product Demand
10. Regions
Figure 10-1 | Key Regional Trends in Plumbing Product Demand
11. Industry Structure
Figure 11-1 | US Plumbing Fixture & Fitting Market Share by Company, 2019 (billion dollars)
Figure 11-2 | US Plumbing Fixtures & Fittings Market: Leading Supplier, 2019
Figure 11-3 | US Plumbing Fixtures & Fittings Market: Second Leading Supplier, 2019
Figure 11-4 | US Plumbing Fixtures & Fittings Market: Third Leading Supplier, 2019
Figure 11-5 | US Plumbing Fixtures & Fittings Market: Fourth Leading Supplier, 2019
12. Appendix
Figure 12-1 | Annual Growth in Real GDP, 2000 - 2019, Compared to 1980 - 2005 Average (percent)
Figure 12-2 | Annual Population Growth, 2004 - 2019 (percent)
Figure 12-3 | New Housing Square Footage by Housing Type, 2004 - 2019
Figure 12-4 | Housing Stock: Share by Year of Construction, 2019 (million units)
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