Study #: 3886 | Published: 07/2020 | Pages: 64 | Individual User License: US$ 3,900

Demand for protective mailers is projected to increase 5.0% annually to $1.3 billion in 2024. Advances will be supported by continued robust growth in online sales and gains in the total number of packages shipped. Manufacturing markets will register more moderate growth, as US manufacturing is not expanding at nearly the rate of e-commerce activity.

Protective mailers offer a number of advantages over competitive products, including:

  • lighter weight than boxes, which reduces postage and shipping costs
  • lower cost than boxes or other shipping containers
  • self-contained protective components such as bubble linings or pulp, eliminating the need for separate protective materials
  • reduced tape-purchasing requirements, since they are usually self-sealing

Sustainability Considerations Boost Growth for Paperboard Products

While polyethylene mailers and those lined with bubble material can be made from recycled materials and can themselves be recycled, paperboard products (including those lined with bubble material) will benefit from consumer perception that paperboard versions are inherently more environmentally friendly. However, these products can sometimes be heavier (leading to higher shipping costs) and use more material than mailers that employ air or foam as their protective materials.

Protective Mailer Sales to Hold Up Well During COVID-19 Pandemic

Demand for protective mailers is expected to fare better than sales in many other products during, and in the immediate aftermath of, the COVID-19 pandemic. E-commerce sales, which have been boosted over the already quick gains predicted before the pandemic, have been further accelerated by voluntary social distancing and mandatory stay-at-home orders.

Consumers are having many products they may normally have purchased in-store shipped to their homes:

  • Demand for protective mailers will be boosted in retail segments in which e-commerce’s share has heretofore been small, such as personal care items and nonperishable foods.
  • Protective mailers will also continue to see use with nondurable manufactured products, due to the essential nature of items such as hygiene products, pharmaceuticals, and cleaning products, many of which require protection to prevent cracks and spillage during shipment.

The manufactured durable goods market is expected to fare less well in the short term, as durable goods production declines at a greater rate than that of nondurable goods due to:

  • the higher cost of durable goods, prompting consumers to delay purchase of these items during economic downturns
  • the categorization of many of these industries as “nonessential”, leading to longer plant closures

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Table of Contents

1. Executive Summary

2. About This Report

Report Details

Study Scope & Product Description

3. Overview

Historical Market Trends

Long-Term Forecast by Type (Bubble, Pulp, & Other)

Drivers & Restraints

Impact of COVID-19 Pandemic

Functions & Competitive Products

Cushioning

Wrapping

Insulation

Sustainability Trends

Global Outlook

4. Markets

Demand by Market

E-Commerce

Manufacturing

Retail & Mail-Order Markets

5. Suppliers & Market Share

Industry Composition

Key Suppliers & Market Share

Mergers & Acquisitions

6. Appendix

Scope

Definitions

Freedonia Methodology

Study-Specific Methodology

Sources

Related Studies & Reports

Macroeconomic Assumptions

Economic Environment

Demographic Trends

Manufacturers' Shipments

Retail Sales & E-Commerce Outlook


List of Tables

3. Overview

Table 3-1 | Protective Mailer Demand, 2009 - 2019 (million dollars)

Table 3-2 | Protective Mailer Demand by Type, 2009 - 2024 (million dollars & million pounds)

4. Markets

Table 4-1 | Protective Mailer Demand by Market, 2009 - 2024 (million dollars)

Table 4-2 | E-Commerce Protective Mailer Demand, 2009 - 2024 (million dollars)

Table 4-3 | Manufacturing Protective Mailer Demand by Application, 2009 - 2024 (million dollars)

Table 4-4 | Retail & Mail Order Protective Mailer Demand, 2009 - 2024 (million dollars)

5. Suppliers & Market Share

Table 5-1 | Selected Mergers & Acquisitions

6. Appendix

Table 6-1 | Relevant Industry Codes

Table 6-2 | Relevant HS Codes

Table 6-3 | Macroeconomic Indicators, 2009 - 2024 (billion 2012 dollars)

Table 6-4 | Population & Households, 2009 - 2024 (million persons)

Table 6-5 | Manufacturers' Shipments, 2009 - 2024 (billion dollars & billion 2012 dollars)

Table 6-6 | Retail & E-Commerce Sales, 2014 - 2024 (billion dollars)


List of Figures

1. Executive Summary

Figure 1-1 | Protective Mailer Market Outlook

2. About This Report

Figure 2-1 | Examples of Protective Mailer Products

3. Overview

Figure 3-1 | Protective Mailer Demand, 2009 - 2019 (million dollars)

Figure 3-2 | Protective Mailer Demand, 2009 - 2029 (million dollars)

Figure 3-3 | Protective Packaging with Cushioning Function: Value Demand Growth Comparison, 2014 - 2024 (% CAGR)

Figure 3-4 | Protective Packaging Used for Wrapping: Value Demand Growth Comparison, 2019 - 2024 (% CAGR)

Figure 3-5 | Global Protective Mailer Demand, 2019 - 2024 (million dollars)

4. Markets

Figure 4-1 | Protective Mailer Demand by Market, 2009 - 2024 (million dollars)

Figure 4-2 | E-Commerce Protective Mailer Demand, 2009 - 2024 (million dollars)

Figure 4-3 | Manufacturing Protective Mailer Demand, 2009 - 2024 (million dollars)

Figure 4-4 | Retail & Mail Order Protective Mailer Demand, 2009 - 2024 (million dollars)

5. Suppliers & Market Share

Figure 5-1 | US Protective Mailers Market Share by Company, 2019 (million dollars)

6. Appendix

Figure 6-1 | Annual Growth in Real GDP, 2000 - 2019, Compared to 1980 - 2005 Average (percent)

Figure 6-2 | Annual Population Growth, 2004 - 2019 (percent)


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