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Demand for protective mailers is projected to increase 5.0% annually to $1.3 billion in 2024. Advances will be supported by continued robust growth in online sales and gains in the total number of packages shipped. Manufacturing markets will register more moderate growth, as US manufacturing is not expanding at nearly the rate of e-commerce activity.
Protective mailers offer a number of advantages over competitive products, including:
- lighter weight than boxes, which reduces postage and shipping costs
- lower cost than boxes or other shipping containers
- self-contained protective components such as bubble linings or pulp, eliminating the need for separate protective materials
- reduced tape-purchasing requirements, since they are usually self-sealing
Sustainability Considerations Boost Growth for Paperboard Products
While polyethylene mailers and those lined with bubble material can be made from recycled materials and can themselves be recycled, paperboard products (including those lined with bubble material) will benefit from consumer perception that paperboard versions are inherently more environmentally friendly. However, these products can sometimes be heavier (leading to higher shipping costs) and use more material than mailers that employ air or foam as their protective materials.
Protective Mailer Sales to Hold Up Well During COVID-19 Pandemic
Demand for protective mailers is expected to fare better than sales in many other products during, and in the immediate aftermath of, the COVID-19 pandemic. E-commerce sales, which have been boosted over the already quick gains predicted before the pandemic, have been further accelerated by voluntary social distancing and mandatory stay-at-home orders.
Consumers are having many products they may normally have purchased in-store shipped to their homes:
- Demand for protective mailers will be boosted in retail segments in which e-commerce’s share has heretofore been small, such as personal care items and nonperishable foods.
- Protective mailers will also continue to see use with nondurable manufactured products, due to the essential nature of items such as hygiene products, pharmaceuticals, and cleaning products, many of which require protection to prevent cracks and spillage during shipment.
The manufactured durable goods market is expected to fare less well in the short term, as durable goods production declines at a greater rate than that of nondurable goods due to:
- the higher cost of durable goods, prompting consumers to delay purchase of these items during economic downturns
- the categorization of many of these industries as “nonessential”, leading to longer plant closures
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Table of Contents
1. Executive Summary
2. About This Report
Report Details
Study Scope & Product Description
3. Overview
Historical Market Trends
Long-Term Forecast by Type (Bubble, Pulp, & Other)
Drivers & Restraints
Impact of COVID-19 Pandemic
Functions & Competitive Products
Cushioning
Wrapping
Insulation
Sustainability Trends
Global Outlook
4. Markets
Demand by Market
E-Commerce
Manufacturing
Retail & Mail-Order Markets
5. Suppliers & Market Share
Industry Composition
Key Suppliers & Market Share
Mergers & Acquisitions
6. Appendix
Scope
Definitions
Freedonia Methodology
Study-Specific Methodology
Sources
Related Studies & Reports
Macroeconomic Assumptions
Economic Environment
Demographic Trends
Manufacturers' Shipments
Retail Sales & E-Commerce Outlook
List of Tables
3. Overview
Table 3-1 | Protective Mailer Demand, 2009 - 2019 (million dollars)
Table 3-2 | Protective Mailer Demand by Type, 2009 - 2024 (million dollars & million pounds)
4. Markets
Table 4-1 | Protective Mailer Demand by Market, 2009 - 2024 (million dollars)
Table 4-2 | E-Commerce Protective Mailer Demand, 2009 - 2024 (million dollars)
Table 4-3 | Manufacturing Protective Mailer Demand by Application, 2009 - 2024 (million dollars)
Table 4-4 | Retail & Mail Order Protective Mailer Demand, 2009 - 2024 (million dollars)
5. Suppliers & Market Share
Table 5-1 | Selected Mergers & Acquisitions
6. Appendix
Table 6-1 | Relevant Industry Codes
Table 6-2 | Relevant HS Codes
Table 6-3 | Macroeconomic Indicators, 2009 - 2024 (billion 2012 dollars)
Table 6-4 | Population & Households, 2009 - 2024 (million persons)
Table 6-5 | Manufacturers' Shipments, 2009 - 2024 (billion dollars & billion 2012 dollars)
Table 6-6 | Retail & E-Commerce Sales, 2014 - 2024 (billion dollars)
List of Figures
1. Executive Summary
Figure 1-1 | Protective Mailer Market Outlook
2. About This Report
Figure 2-1 | Examples of Protective Mailer Products
3. Overview
Figure 3-1 | Protective Mailer Demand, 2009 - 2019 (million dollars)
Figure 3-2 | Protective Mailer Demand, 2009 - 2029 (million dollars)
Figure 3-3 | Protective Packaging with Cushioning Function: Value Demand Growth Comparison, 2014 - 2024 (% CAGR)
Figure 3-4 | Protective Packaging Used for Wrapping: Value Demand Growth Comparison, 2019 - 2024 (% CAGR)
Figure 3-5 | Global Protective Mailer Demand, 2019 - 2024 (million dollars)
4. Markets
Figure 4-1 | Protective Mailer Demand by Market, 2009 - 2024 (million dollars)
Figure 4-2 | E-Commerce Protective Mailer Demand, 2009 - 2024 (million dollars)
Figure 4-3 | Manufacturing Protective Mailer Demand, 2009 - 2024 (million dollars)
Figure 4-4 | Retail & Mail Order Protective Mailer Demand, 2009 - 2024 (million dollars)
5. Suppliers & Market Share
Figure 5-1 | US Protective Mailers Market Share by Company, 2019 (million dollars)
6. Appendix
Figure 6-1 | Annual Growth in Real GDP, 2000 - 2019, Compared to 1980 - 2005 Average (percent)
Figure 6-2 | Annual Population Growth, 2004 - 2019 (percent)
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