Study #: 3624 | Published: 04/2018 | Pages: 184 | Individual User License: US$ 4,900

This study analyzes US demand for recreational vehicles by product and region. Additionally, the study analyzes aftermarket accessories for recreational vehicles.

The US RV industry is broken out into the following product segments:

  • travel trailers
  • motorhomes
  • campers and camping trailers

Travel trailers include conventional and fifth-wheel types. Motorhomes include class A, class B, and class C motorhomes. Campers and camping trailers include folding camping trailers and truck campers. These vehicles are designed to provide temporary living quarters for a variety of recreational, travel, camping, or other seasonal applications.

Aftermarket accessories for recreational vehicles, which include navigational and electronic systems as well as other components, are discussed separately.

Conversion vans, personal off-road vehicles (such as ATVs, snowmobiles, and dirt bikes) and manufactured housing for long-term residence (including park trailers and mobile homes) are not included in the scope of this study.

Demand for recreational vehicles is also segmented by the following US geographic regions and subregions:

  • Northeast (New England, Middle Atlantic)
  • Midwest (East North Central, West North Central)
  • South (South Atlantic, East South Central, West South Central)
  • West (Mountain, Pacific)

Historical data for 2007, 2012, and 2017 and forecasts for 2022 are provided in current dollars (which are not adjusted to account for inflation) for demand, manufacturers’ shipments, and imports and exports for aggregate recreational vehicle products. Demand and current dollar shipment information is also given for each product classification at the manufacturers’ level (unless otherwise specified) and, for many key product categories, demand is also provided in unit terms.

Data provided for accessories reflects only those items that are sold separately to the consumer in the aftermarket. Factory-installed accessories or those included in a recreational vehicle package are considered with the RV.


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Table of Contents

EXECUTIVE SUMMARY

OVERVIEW

Key Findings

Recreational Vehicle Supply & Demand

Historical Trends

Supply & Demand Forecast

RV Owner Demographic Profile

Travel Preferences of RV Owners

Overview

RVs Offer Better Value & Convenience

RVs Offer Better Opportunities to Meet People

Road Travel Is More Enjoyable

Outdoor Lifestyle Trends

Tiny House Movement Spreads to RVs

Overview & Preferences

Demand Opportunity

Recreational Vehicle Retail Environment

Recreational Vehicle Stock

Recreational Vehicle Ownership Costs

RV Rental Market

Pricing

Motorhomes by Engine Type

Product Highlights

Overview

Outdoor Kitchens

RUVs

Slide-Outs & Other Space Expansions

Toy Haulers

Regulatory & Safety Issues

Licensing & Taxation

Safety Standards

Global Outlook

North America

Western Europe

Asia/Pacific

Trade

PRODUCTS

Key Findings

RV Supply & Demand

Overview

Manufacturing Expansions

Recreational Vehicle Supply & Demand Forecast

Travel Trailers

Product Overview

Supply & Demand Forecast

Conventional Travel Trailer Overview

Conventional Travel Trailer Demand

Fifth-Wheel Travel Trailer Overview

Fifth-Wheel Travel Trailer Demand

Producers & Market Share

Motorhomes

Product Overview

Supply & Demand Outlook

Class A Motorhome Overview

Class A Motorhome Demand

Class B Motorhome Overview

Class B Motorhome Demand

Class C Motorhome Overview

Class C Motorhome Demand

Producers & Market Share

Campers & Camping Trailers

Product Overview

Supply & Demand Outlook

Folding Camping Trailer Overview

Folding Camping Trailer Demand

Truck Camper Overview

Truck Camper Demand

Producers

Aftermarket Accessories Demand

Overview

Demand Outlook

Navigation & Electronic

Other Separately Sold Components

REGIONS

Key Findings

Regional Trends

Overview

Economic Environment

Population

RV Travel Trends

Demand by Region

Northeast

Northeast: Overview

New England

Middle Atlantic

Midwest

Midwest: Overview

East North Central

West North Central

South

South: Overview

South Atlantic

East South Central

West South Central

West

West: Overview

Mountain

Pacific

INDUSTRY STRUCTURE

Key Findings & Industry Composition

Market Share

Competitive Strategies

Manufacturing

Marketing

Brand Awareness & Loyalty Marketing

Lifestyle Marketing

Channels of Distribution

Mergers & Acquisitions

Cooperative Agreements

List of Industry Participants

APPENDIX

Scope

Methodology

Sources

Associations & Agencies

Related Freedonia Group Studies

Definitions

Abbreviations

Macroeconomic Assumptions

Economic Environment

Demographic Trends

Consumer Spending

Recreational Expenditures

Consumer Financing


List of Tables

OVERVIEW

Table 2-1 | Recreational Vehicle Supply & Demand, 2007 - 2022 (million dollars)

Table 2-2 | Activities of Consumers Who Traveled by Motorhome/RV for Any Trip in Last 12 Months

Table 2-3 | Recreational Vehicle Retail Sales (million dollars)

Table 2-4 | Recreational Vehicles in Use

Table 2-5 | Recreational Vehicle Prices, 2007 - 2022 (thousand dollars per unit)

Table 2-6 | Motorhome Demand by Engine Type, 2007 - 2022 (units)

Table 2-7 | RV Features & Their Regulatory Standards

Table 2-8 | Recreational Vehicle Foreign Trade (million dollars)

PRODUCTS

Table 3-1 | Recreational Vehicle Types Overview

Table 3-2 | Selected Recreational Vehicle Manufacturing Expansions

Table 3-3 | Recreational Vehicle Supply & Demand, 2007 - 2022 (million dollars)

Table 3-4 | Travel Trailer Supply & Demand, 2007 - 2022

Table 3-5 | Conventional Travel Trailer Demand, 2007 - 2022 (thousand units)

Table 3-6 | Fifth-Wheel Trailer Demand, 2007 - 2022 (thousand units)

Table 3-7 | Selected Travel Trailer Manufacturers & Products

Table 3-8 | Motorhome Supply & Demand, 2007 - 2022

Table 3-9 | Class A Motorhome Demand, 2007 - 2022 (thousand units)

Table 3-10 | Class B Motorhome Demand, 2007 - 2022 (thousand units)

Table 3-11 | Class C Motorhome Demand, 2007 - 2022 (thousand units)

Table 3-12 | Selected Motorhome Manufacturers & Products

Table 3-13 | Camper & Camping Trailer Supply & Demand, 2007 - 2022

Table 3-14 | Folding Camper Trailer Demand, 2007 - 2022 (thousand units)

Table 3-15 | Truck Camper Demand, 2007 - 2022 (thousand units)

Table 3-16 | Selected Camper & Camping Trailer Manufacturers & Products

Table 3-17 | Recreational Vehicle Accessories Demand, 2007 - 2022 (million dollars)

REGIONS

Table 4-1 | US Personal Consumption Expenditures by Region, 2007 - 2022 (billion dollars)

Table 4-2 | Population by Region, 2007 - 2022 (million people)

Table 4-3 | Regional Share of Consumers Who Traveled by RV or Motorhome for Any Trip in the Past 12 Months, 2017

Table 4-4 | Recreational Vehicle Demand by Region, 2007 - 2022 (million dollars)

Table 4-5 | Northeast Recreational Vehicle Demand by Subregion, 2007 - 2022 (million dollars)

Table 4-6 | Midwest Recreational Vehicle Demand by Subregion, 2007 - 2022 (million dollars)

Table 4-7 | South Recreational Vehicle Demand by Subregion, 2007 - 2022 (million dollars)

Table 4-8 | West Recreational Vehicle Demand by Subregion, 2007 - 2022 (million dollars)

INDUSTRY STRUCTURE

Table 5-1 | US Recreational Vehicles Product Sales by Company, 2017

Table 5-2 | Competitive Strategies in the US Recreational Vehicles Industry

Table 5-3 | Selected Acquisitions & Divestitures

APPENDIX

Table 6-1 | Study Scope: US Geographic Regions & Subregions

Table 6-2 | Relevant Industry Codes

Table 6-3 | Abbreviations & Acronyms Used in Study

Table 6-4 | Macroeconomic Indicators, 2007 - 2022 (billion 2009 dollars)

Table 6-5 | Population & Households, 2007 - 2022 (million persons)

Table 6-6 | Personal Consumption Expenditures, 2007 - 2022 (billion dollars)

Table 6-7 | Recreational Expenditures, 2007 - 2022 (billion dollars)

Table 6-8 | Consumer Financing Environment, 2007 - 2017


List of Figures

EXECUTIVE SUMMARY

Figure 1-1 | Key Trends in the US Recreational Vehicle Market

OVERVIEW

Figure 2-1 | Key Trends in Recreational Vehicles

Figure 2-2 | Recreational Vehicle Market, 2007 - 2022

Figure 2-3 | Demographic Profile of Consumers Who Traveled by Motorhome/RV for Any Trip in Last 12 Months

Figure 2-4 | Consumer Attitudes About the Value of RV Travel Versus Staying in a Hotel

Figure 2-5 | Consumer Attitudes About the Convenience of RV Travel Versus Staying in a Hotel

Figure 2-6 | Consumer Attitudes About the Social Value of RV Travel

Figure 2-7 | Consumer Attitudes About Traveling on the Road Versus by Airplane or Train

Figure 2-8 | Consumer Attitudes About Living in a Tiny Home

Figure 2-9 | Destination Trailers

Figure 2-10 | Historical Recreational Vehicle Pricing, 2007 - 2017 (thousand dollars per unit)

Figure 2-11 | Motorhome Demand by Engine Type, 2007 - 2022 (units)

Figure 2-12 | Outdoor Kitchens

Figure 2-13 | RUV Motorhomes

Figure 2-14 | Space Expansions to Conventional Trailers

Figure 2-15 | Toy Haulers

PRODUCTS

Figure 3-1 | Key Trends in Recreational Vehicle Products

Figure 3-2 | Demand for Recreational Vehicles: Volume & Value, 2017

Figure 3-3 | Highlights of Travel Trailer Types

Figure 3-4 | Conventional Travel Trailers

Figure 3-5 | Conventional Travel Trailer Demand by Length, 2007 - 2022 (000 units)

Figure 3-6 | Fifth-Wheel Travel Trailers

Figure 3-7 | Travel Trailer Market Share, 2017 (billion dollars)

Figure 3-8 | Motorhome Demand by Type, 2007 - 2017 (billion dollars)

Figure 3-9 | Class A Motorhomes

Figure 3-10 | Class B Motorhomes

Figure 3-11 | Class C Motorhomes

Figure 3-12 | Motorhome Market Share, 2017 (billion dollars)

Figure 3-13 | Camper & Camping Trailer Demand, 2007 - 2017 (000 units)

Figure 3-14 | Folding Camping Trailers

Figure 3-15 | Truck Campers

Figure 3-16 | Accessories Demand Versus RV Demand, 2007 - 2017

Figure 3-17 | Rand McNally's OverDryve 7 RV GPS Tablet

REGIONS

Figure 4-1 | Key Regional Trends in Recreational Vehicles

Figure 4-2 | Recreational Vehicle Demand by Region, 2017 (billion dollars)

Figure 4-3 | Northeast Recreational Vehicle Market Position

Figure 4-4 | Midwest Recreational Vehicle Market Position

Figure 4-5 | South Recreational Vehicle Market Position

Figure 4-6 | West Recreational Vehicle Market Position

INDUSTRY STRUCTURE

Figure 5-1 | US Recreational Vehicles Market Share, 2017 (billion dollars)

Figure 5-2 | Recreational Vehicles: Leading Supplier

Figure 5-3 | Recreational Vehicles: Second Leading Supplier

Figure 5-4 | Recreational Vehicles: Third Leading Supplier

Figure 5-5 | Recreational Vehicles: Fourth Leading Supplier

Figure 5-6 | Recreational Vehicles: Fifth Leading Supplier

APPENDIX

Figure 6-1 | Annual Growth in Real GDP, 2000 - 2017, Compared to 1980 - 2005 Average (percent)

Figure 6-2 | Annual Population Growth, 2002 - 2017 (percent)


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