Study #: 4069 | Published: 01/2021 | Pages: 92 | Individual User License: US$ 2,900

Demand for residential power lawn and garden equipment in the US is expected to grow 3.3% per year through 2024 to $8.7 billion, driven by gains in disposable income, rising home construction, and increases in existing home sales. Additionally, gains through 2024 will result from:

  • an uptick in sales as more consumers are staying home and investing in their households during the COVID-19 pandemic
  • rising sales of battery-powered lawn and garden equipment, which are well-suited for residential applications
  • demographic trends, including millennials increasingly buying their first homes and needing power lawn and garden equipment and the aging baby boomer population seeking out products that reduce physical labor

COVID-19 Pandemic Is Keeping Consumers Home & Increasing Sales of Power Equipment

Across the US, stay-at-home orders kept consumers at home during the spring in 2020. Consumers took the opportunity to work on home projects – including improving their outdoor areas – using funds that were typically budgeted for travel and other recreational activities outside the home. Sales of power lawn and garden equipment benefited from this trend and had a strong year even as many stay-at-home order mandates were lifted.

Battery-Powered Equipment Will Continue to Outpace ICE-Powered Products

Market penetration of battery-powered power lawn and garden equipment continues to post robust year-over-year growth in the residential market. Consumers are increasingly interested in electrically powered – particularly battery-powered – products due to their environmental profile, quieter engines, and long-term savings. Product development has increased the battery life and power output while simultaneously decreasing charging times. Battery-powered products are a strong fit for the residential market as they are more conducive to being used for shorter periods or smaller areas.

Millennials & Baby Boomers Are Key Opportunities for Suppliers

Millennials and baby boomers will provide strong sales opportunities for suppliers. Millennials are increasingly starting families and entering the housing market. As they buy their first homes, they will be in the market for key staple power lawn and garden products, such as lawn mowers, trimmers, blowers, and snow blowers. Products that meet the budgets and environmental consciousness of this demographic, including low-cost and/or battery-powered options, will find opportunities for sales.

Products designed for the aging US population (i.e., baby boomers) will help suppliers increase market share:

  • Power lawn and garden equipment with improved ergonomics or lighter weight will better serve older adults.
  • Riding lawn mowers – which reduce physical labor over large spaces – will particularly benefit, as this population is more likely to have money to purchase these higher value machines.

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Table of Contents

1. Executive Summary

2. About This Report

Report Details

Study Scope & Product Description

Impact of COVID-19 Pandemic

3. Overview

Historical Market Trends

Long-Term Forecast

Power Sources: Demand Trends & Consumer Insights

Pricing Trends

Consumer Trends

Lawn Maintenance & Gardening Insights

Average Lot Size & Outdoor Space Trends

Who Performs Lawn & Garden Work at Home?

Ownership of Power Lawn & Garden Equipment

Power Lawn & Garden Equipment Purchase Patterns

Power Lawn & Garden Equipment Purchasing Occasions

Factors in Selecting Power Lawn & Garden Equipment

Retail Outlets

Consumer Lawn & Garden Care Practices

Landscaping Services Preferences

4. Products

Demand by Product

Lawn Mowers

Trimmers & Edgers

Garden Tractors & Rotary Tillers

Snow Blowers

Chainsaws

Blowers, Vacuums, & Sweepers

Other Equipment & Parts

5. Key Suppliers & Market Share

Industry Composition

Market Share

Mergers & Acquisitions

6. Appendix

Scope

Definitions

Freedonia Methodology

Study-Specific Methodology

Sources

Associations & Agencies

Related Studies & Reports

Macroeconomic Assumptions

Economic Environment

Demographic Trends

Housing Stock


List of Tables

2. About This Report

Table 2-1 | Annual Residential Power Lawn & Garden Equipment Demand by Product, 2019 - 2021 (million dollars)

3. Overview

Table 3-1 | Residential Power Lawn & Garden Equipment Demand, 2009 - 2019 (million dollars)

Table 3-2 | Residential Power Lawn & Garden Equipment Demand, 2009 - 2029 (million dollars)

Table 3-3 | "I Enjoy Caring for My Lawn & Garden" by Gender & Age Bracket, 2020 (percent of those who have a yard, lawn, or garden space)

Table 3-4 | Lot Size Owned by Urban vs. Rural Setting, 2020 (percent of those who indicate they own the land around their home)

Table 3-5 | Who Performs Lawn & Garden Maintenance Tasks by Urban vs. Rural Setting, 2020 (percent of those who have a yard, lawn, or garden space)

Table 3-6 | "Do You Own Power Lawn & Garden Equipment?" by Gender, Age Bracket, Urban vs. Rural Setting, & US Region, 2020 (percent of total consumers)

Table 3-7 | Power Lawn & Garden Equipment Ownership by Type & Urban vs. Rural Setting, 2020 (percent of respondents who own power lawn & garden equipment of any type)

Table 3-8 | "Did You Buy Power Lawn & Garden Equipment in the Past 12 Months?" by Gender, Age Bracket, Urban vs. Rural Setting, & US Region, 2020 (percent of respondents who own power lawn & garden equipment)

Table 3-9 | "Which Type of Power Lawn & Garden Equipment Did You Buy in the Last 12 Months?", 2020 (percent of those who bought power lawn & garden equipment in the last 12 months)

Table 3-10 | "What Was Your Primary Reason for Buying Your Power Lawn & Garden Equipment?", 2020 (percent of those who bought power lawn & garden equipment in the past 12 months)

Table 3-11 | "Where Did You Purchase Your Power Lawn & Garden Equipment?", 2020 (percent of those who bought in the last 12 months)

Table 3-12 | "Does Your Household Have a Grass Lawn That Needs Mowing?" by Type of Residence & Residence Ownership, 2020 (percent of respondents)

Table 3-13 | Lawn Mowing Consumer Insight by Gender & Age Group, 2020 (percent of respondents who agree)

Table 3-14 | Consumer Insights on Select Landscaping Services Options by Gender & Age Group, 2020 (percent respondents who agree among those who have a yard, lawn, or garden space at home)

4. Products

Table 4-1 | Residential Power Lawn & Garden Equipment Demand by Product, 2009 - 2029 (million dollars)

5. Key Suppliers & Market Share

Table 5-1 | Selected Mergers & Acquisitions

6. Appendix

Table 6-1 | Relevant Industry Codes

Table 6-2 | Relevant HS Codes

Table 6-3 | Macroeconomic Indicators, 2009 - 2029 (billion 2012 dollars)

Table 6-4 | Population & Households, 2009 - 2029 (million persons)

Table 6-5 | Housing Stock by Type, 2009 - 2029 (million units)


List of Figures

1. Executive Summary

Figure 1-1 | US Residential Power Lawn & Garden Equipment Market

2. About This Report

Figure 2-1 | Residential Power Lawn & Garden Equipment Demand, 2009 - 2024 (million dollars)

3. Overview

Figure 3-1 | Residential Power Lawn & Garden Equipment Demand, 2004 - 2019 (million dollars)

Figure 3-2 | Residential Power Lawn & Garden Equipment Demand, 2009 - 2024 (million dollars)

Figure 3-3 | Consumer Insights on Lawn & Garden Equipment Power Sources, 2020 (percent of consumers who own power lawn & garden equipment)

Figure 3-4 | "Why Did You Select an Electric Version of Lawn & Garden Equipment?", 2020 (percent of consumers who own electric power lawn & garden equipment)

Figure 3-5 | Lawn Maintenance & Gardening Participation Insights, 2020 (percent of those who have a yard, lawn, or garden space)

Figure 3-6 | Amount of Land Owned Around Homes, 2020 (percent of those who indicate they own the land around their home)

Figure 3-7 | "What Was the Most Important to You When Deciding Which Power Lawn & Garden Equipment to Buy?", 2020 (percent of those who bought power lawn & garden in the past year)

4. Products

Figure 4-1 | Residential Power Lawn & Garden Equipment Demand by Product, 2009 - 2029 (million dollars)

Figure 4-2 | Residential Lawn Mower Demand, 2009 - 2024 (million dollars)

Figure 4-3 | Residential Trimmer & Edger Demand, 2009 - 2024 (million dollars)

Figure 4-4 | Residential Garden Tractor & Rotary Tiller Demand, 2009 - 2024 (million dollars)

Figure 4-5 | Residential Snow Blower Demand, 2009 - 2024 (million dollars)

Figure 4-6 | Residential Chainsaw Demand, 2009 - 2024 (million dollars)

Figure 4-7 | Residential Blower, Vacuum, & Sweeper Demand, 2009 - 2024 (million dollars)

Figure 4-8 | Other Residential Power Lawn & Garden Equipment & Parts Demand, 2009 - 2024 (million dollars)

5. Key Suppliers & Market Share

Figure 5-1 | Residential Lawn & Garden Equipment Market Share by Company, 2019 (billion dollars)

6. Appendix

Figure 6-1 | Annual Growth in Real GDP, 2000 - 2019, Compared to 1980 - 2005 Average (percent)

Figure 6-2 | Annual Population Growth, 2004 - 2019 (percent)

Figure 6-3 | Housing Stock: Share by Year of Construction, 2019 (million units)


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