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On average, US demand for roofing underlayment is projected to advance at a modest pace through 2025, reaching 209.5 million squares. Demand for roofing underlayment is closely linked to that of roofing as a whole (particularly steep-slope materials); thus, as roofing demand rose sharply in the second half of 2020 and 2021 due to strong growth in housing starts and home improvement activity, so too did demand for roofing underlayment. However, between 2022 and 2025, roofing underlayment demand is expected to level off as new housing activity moderates.
In value terms, roofing underlayment demand is expected to rise at a faster pace – 4.7% per year to $1.6 billion in 2025. Growth will be spurred by rising use of more costly products that offer superior performance properties.
Synthetic underlayment, which accounted for 61% of the market in 2020, will continue to see strong advances in demand through 2025, rising 5.2% annually during that time. Increasing use of synthetic underlayment will be supported by continuing contractor interest in the material because of its performance properties:
Self-adhesive underlayment – both asphaltic and synthetic – accounts for the larger share of US underlayment demand and will see increasing use. These products – which generally feature peel-and-stick adhesive backings – are preferred by contractors because of their ability to reduce the time needed to complete roof repair and installation jobs. Furthermore, they can be easily applied by work crews with minimal skill levels – key criteria for contractors who increasingly must cope with a shortage of skilled roofers.
Like other roofing accessories, sales of roofing underlayment are directly dependent on roofing activity. Though roofing underlayment is not sold independently, it can offer a competitive advantage to those companies that offer it as part of broader roofing (or construction materials) product lines.
Especially as contractors are increasingly pressured by labor shortages and high demand to quickly and efficiently complete roofing jobs, they are turning to specialized distributors that are able to provide all of supplies they need for a job in order to maximize profitable time spent in the field. Manufacturers can also benefit from adding roofing underlayment product lines to diversify their own offerings and broaden their presence in the roofing market.
1. Executive Summary
2. COVID-19 Pandemic
Overview
Impact on the Economy
Impact on the Construction Industry
Impact on the Roofing Underlayment Industry
3. Overview
Study Scope
Historical Trends
Products Overview
Markets Overview
Installation Methods
Overview
Self-Adhesive
Mechanically Attached
Barrier Properties (Waterproof vs. Water-Resistant)
Pricing Patterns
Production & Trade
4. Factors Impacting Underlayment Demand
Building Construction Activity
Product Innovation
Shortage of Trained Installers
Building Codes
All Buildings
Residential Building Codes
Commercial Building Codes
ASTM Standards
Sustainability Initiatives
5. Asphaltic Underlayment
Scope & Product Description
Materials Trends
Demand by Material Type
Fiberglass-Backed
Organic-Backed
Plastic-Backed
Product Types
Demand by Product
#30 Roofing Underlayment
#15 Roofing Underlayment
#40 & Other Roofing Underlayment
Markets
Demand by Market
Residential Buildings
Commercial Buildings
Demand by Barrier Property
Demand by Installation Method
Demand by Region
Product Development Efforts
Market Share
6. Synthetic & Other Underlayment
Scope & Product Description
Materials Trends
Demand by Material
Polypropylene
Other Plastics
Markets
Demand by Market
Residential Buildings
Commercial Buildings
Demand by Barrier Property
Demand by Installation Method
Demand by Region
Product Development Efforts
Market Share
7. Residential Roofing Underlayment
Scope & Market Drivers
Residential Market Outlook
New Construction
Demand by Product
Demand by Region
Reroofing
Demand by Product
Demand by Region
8. Commercial Roofing Underlayment
Scope & Market Drivers
Commercial Market Outlook
New Construction
Demand by Product
Demand by Region
Reroofing
Demand by Product
Demand by Region
9. Regions
Demand by Region
Northeast
Demand by Subregion
New England
Middle Atlantic
Midwest
Demand by Subregion
East North Central
West North Central
South
Demand by Subregion
South Atlantic
East South Central
West South Central
West
Demand by Subregion
Mountain
Pacific
10. Industry Structure
Key Findings & Industry Composition
Market Share
Mergers & Acquisitions
Distribution
List of Industry Participants
11. Appendix
Report Details
Definitions
Freedonia Methodology
Study-Specific Methodology
Sources
Associations & Agencies
Related Studies & Reports
Macroeconomic Assumptions
Economic Environment
Demographic Trends
Consumer Spending
Consumer Financing
Residential Building Construction
Commercial Building Construction
Residential Improvements & Repairs
Commercial Building Improvements & Repairs
Housing Starts
Housing Stock
2. COVID-19 Pandemic
Table 2-1 | Macroeconomic Indicators, 2019 - 2022 (billion 2012 dollars)
Table 2-2 | Construction Expenditures, 2019 - 2022 (billion 2012 dollars & billion dollars)
Table 2-3 | Annual Roofing Underlayment Demand by Market, 2019 - 2022 (million squares & million dollars)
3. Overview
Table 3-1 | Roofing Underlayment Demand, 2010 - 2020 (million squares)
Table 3-2 | Roofing Underlayment Demand by Product, 2010 - 2030 (million squares & million dollars)
Table 3-3 | Roofing Underlayment Demand by Market, 2010 - 2030 (million squares & million dollars)
Table 3-4 | Roofing Underlayment Demand by Installation Method, 2010 - 2030 (million squares)
Table 3-5 | Self-Adhesive Roofing Underlayment Demand by Product, 2010 - 2030 (million squares & million dollars)
Table 3-6 | Mechanically Attached Roofing Underlayment Demand by Product, 2010 - 2030 (million squares & million dollars)
Table 3-7 | Roofing Underlayment Demand by Barrier Property, 2010 - 2030 (million squares & million dollars)
Table 3-8 | Roofing Underlayment Average Prices, 2010 - 2030 (dollars per square)
4. Factors Impacting Underlayment Demand
Table 4-1 | Building Construction Expenditures, 2010 - 2030 (billion 2012 dollars & billion dollars)
5. Asphaltic Underlayment
Table 5-1 | Asphaltic Underlayment: Advantages & Disadvantages
Table 5-2 | Asphaltic Roofing Underlayment Demand by Material, 2010 - 2030 (million squares & million dollars)
Table 5-3 | Fiberglass-Backed Asphaltic Roofing Underlayment Demand, 2010 - 2030 (million squares & million dollars)
Table 5-4 | Organic-Backed Asphaltic Roofing Underlayment Demand, 2010 - 2030 (million squares & million dollars)
Table 5-5 | Plastic-Backed Asphaltic Roofing Underlayment Demand, 2010 - 2030 (million squares & million dollars)
Table 5-6 | Asphaltic Roofing Underlayment Demand by Product, 2010 - 2030 (million squares)
Table 5-7 | #30 Asphaltic Roofing Underlayment Demand, 2010 - 2030 (million squares & million dollars)
Table 5-8 | #30 Asphaltic Roofing Underlayment: Advantages & Disadvantages
Table 5-9 | #15 Asphaltic Roofing Underlayment Demand, 2010 - 2030 (million squares & million dollars)
Table 5-10 | #15 Asphaltic Roofing Underlayment: Advantages & Disadvantages
Table 5-11 | #40 & Other Asphaltic Roofing Underlayment Demand, 2010 - 2030 (million squares & million dollars)
Table 5-12 | #40 & Other Asphaltic Roofing Underlayment: Advantages & Disadvantages
Table 5-13 | Asphaltic Roofing Underlayment Demand by Market, 2010 - 2030 (million squares)
Table 5-14 | Residential Asphaltic Roofing Underlayment Demand: New vs. Reroofing, 2010 - 2030 (million squares)
Table 5-15 | Commercial Asphaltic Roofing Underlayment Demand: New vs. Reroofing, 2010 - 2030 (million squares)
Table 5-16 | Asphaltic Roofing Underlayment Demand by Barrier Property, 2010 - 2030 (million squares & million dollars)
Table 5-17 | Asphaltic Roofing Underlayment Demand by Installation Method, 2010 - 2030 (million squares & million dollars)
Table 5-18 | Asphaltic Roofing Underlayment Demand by Region & Subregion, 2010 - 2030 (million squares)
6. Synthetic & Other Underlayment
Table 6-1 | Synthetic & Other Roofing Underlayment: Advantages & Disadvantages
Table 6-2 | Synthetic & Other Roofing Underlayment Demand by Material, 2010 - 2030 (million squares & million dollars)
Table 6-3 | Polypropylene Roofing Underlayment Demand, 2010 - 2030 (million squares & million dollars)
Table 6-4 | Other Plastic Roofing Underlayment Demand, 2010 - 2030 (million squares & million dollars)
Table 6-5 | Synthetic & Other Roofing Underlayment Demand by Market, 2010 - 2030 (million squares)
Table 6-6 | Residential Synthetic & Other Roofing Underlayment Demand: New vs. Reroofing, 2010 - 2030 (million squares)
Table 6-7 | Commercial Synthetic & Other Roofing Underlayment Demand: New vs. Reroofing, 2010 - 2030 (million squares)
Table 6-8 | Synthetic & Other Roofing Underlayment Demand by Barrier Property, 2010 - 2030 (million squares & million dollars)
Table 6-9 | Synthetic & Other Roofing Underlayment Demand by Installation Method, 2010 - 2030 (million squares & million dollars)
Table 6-10 | Synthetic & Other Roofing Underlayment Demand by Region & Subregion, 2010 - 2030 (million squares)
7. Residential Roofing Underlayment
Table 7-1 | Residential Roofing Underlayment Demand: New vs. Reroofing, 2010 - 2030 (million squares)
Table 7-2 | New Residential Roofing Underlayment Demand by Product, 2010 - 2030 (million squares)
Table 7-3 | New Residential Roofing Underlayment Demand by Region & Subregion, 2010 - 2030 (million squares)
Table 7-4 | Residential Reroofing Underlayment Demand by Product, 2010 - 2030 (million squares)
Table 7-5 | Residential Reroofing Underlayment Demand by Region & Subregion, 2010 - 2030 (million squares)
8. Commercial Roofing Underlayment
Table 8-1 | Commercial Roofing Underlayment Demand: New vs. Reroofing, 2010 - 2030 (million squares)
Table 8-2 | New Commercial Roofing Underlayment Demand by Product, 2010 - 2030 (million squares)
Table 8-3 | New Commercial Roofing Underlayment Demand by Region & Subregion, 2010 - 2030 (million squares)
Table 8-4 | Commercial Reroofing Underlayment Demand by Product, 2010 - 2030 (million squares)
Table 8-5 | Commercial Reroofing Underlayment Demand by Region & Subregion, 2010 - 2030 (million squares)
9. Regions
Table 9-1 | Roofing Underlayment Demand by Region, 2010 - 2030 (million squares)
Table 9-2 | Northeast: Roofing Underlayment Demand by Subregion, 2010 - 2030 (million squares)
Table 9-3 | New England Roofing Underlayment Demand by Product & Market, 2010 - 2030 (million squares)
Table 9-4 | Middle Atlantic Roofing Underlayment Demand by Product & Market, 2010 - 2030 (million squares)
Table 9-5 | Midwest: Roofing Underlayment Demand by Subregion, 2010 - 2030 (million squares)
Table 9-6 | East North Central Roofing Underlayment Demand by Product & Market, 2010 - 2030 (million squares)
Table 9-7 | West North Central Roofing Underlayment Demand by Product & Market, 2010 - 2030 (million squares)
Table 9-8 | South: Roofing Underlayment Demand by Subregion, 2010 - 2030 (million squares)
Table 9-9 | South Atlantic Roofing Underlayment Demand by Product & Market, 2010 - 2030 (million squares)
Table 9-10 | East South Central Roofing Underlayment Demand by Product & Market, 2010 - 2030 (million squares)
Table 9-11 | West South Central Roofing Underlayment Demand by Product & Market, 2010 - 2030 (million squares)
Table 9-12 | West: Roofing Underlayment Demand by Subregion, 2010 - 2030 (million squares)
Table 9-13 | Mountain Roofing Underlayment Demand by Product & Market, 2010 - 2030 (million squares)
Table 9-14 | Pacific Roofing Underlayment Demand by Product & Market, 2010 - 2030 (million squares)
10. Industry Structure
Table 10-1 | US Roofing Underlayment Sales by Company, 2020 (million dollars)
Table 10-2 | Selected Mergers & Acquisitions
Table 10-3 | Selected Industry Participants
11. Appendix
Table 11-1 | Study Scope: US Geographic Regions & Subregions
Table 11-2 | Relevant Industry Codes
Table 11-3 | Relevant HS/HTS Codes
Table 11-4 | Macroeconomic Indicators, 2010 - 2030 (billion 2012 dollars)
Table 11-5 | Population & Households, 2010 - 2030 (million persons)
Table 11-6 | Personal Consumption Expenditures, 2010 - 2030 (billion 2012 dollars)
Table 11-7 | Consumer Financing Environment, 2010 - 2020
Table 11-8 | Residential Building Construction Expenditures, 2010 - 2030 (billion 2012 dollars & billion dollars)
Table 11-9 | Commercial Building Construction Expenditures, 2010 - 2030 (billion 2012 dollars & billion dollars)
Table 11-10 | Residential Improvement & Repair Expenditures, 2010 - 2030 (billion 2012 dollars & billion dollars)
Table 11-11 | Commercial Building Improvement & Repair Expenditures, 2010 - 2030 (billion 2012 dollars & billion dollars)
Table 11-12 | New Housing Indicators, 2010 - 2030
Table 11-13 | Housing Stock by Type, 2010 - 2030 (million units)
1. Executive Summary
Figure 1-1 | US Roofing Underlayment Market Overview
2. COVID-19 Pandemic
Figure 2-1 | Real GDP by Economic Sector, 2019 - 2022 (% annual change)
Figure 2-2 | Roofing Underlayment Demand by Market, 2018 - 2023 (million squares)
3. Overview
Figure 3-1 | Roofing Underlayment: Product Examples
Figure 3-2 | Roofing Underlayment Demand, 2000 - 2020 (million squares)
Figure 3-3 | Roofing Underlayment Demand by Product, 2010 - 2030 (million squares)
Figure 3-4 | Roofing Underlayment Demand by Market, 2010 - 2030 (million squares)
4. Factors Impacting Underlayment Demand
Figure 4-1 | Building Construction Expenditures, 2018 - 2025 (billion 2012 dollars)
5. Asphaltic Underlayment
Figure 5-1 | Characteristics of Asphaltic Roofing Underlayment by Material Type
Figure 5-2 | Asphaltic Roofing Underlayment Demand by Product, 2010 - 2030 (million squares)
Figure 5-3 | Residential Asphaltic Roofing Underlayment Demand: New vs. Reroofing, 2010 - 2030 (million squares)
Figure 5-4 | Commercial Asphaltic Roofing Underlayment Demand: New vs. Reroofing, 2010 - 2030 (million squares)
Figure 5-5 | Asphaltic Roofing Underlayment Demand by Barrier Property, 2010 - 2030 (million squares)
Figure 5-6 | Self-Adhesive Underlayment Demand Share by Installation Method, 2010 - 2030 (squares)
Figure 5-7 | Asphaltic Roofing Underlayment Demand by Region, 2010 - 2030 (million squares)
Figure 5-8 | Asphaltic Roofing Underlayment Market Share by Company, 2020 (million dollars)
6. Synthetic & Other Underlayment
Figure 6-1 | Characteristics of Synthetic & Other Roofing Underlayment by Material Type
Figure 6-2 | Residential Synthetic & Other Roofing Underlayment Demand: New vs. Reroofing, 2010 - 2030 (million squares)
Figure 6-3 | Commercial Synthetic & Other Roofing Underlayment Demand: New vs. Reroofing, 2010 - 2030 (million squares)
Figure 6-4 | Synthetic & Other Roofing Underlayment Demand by Barrier Property, 2010 - 2030 (million squares)
Figure 6-5 | Synthetic & Other Roofing Underlayment Demand Share by Installation Method, 2010 - 2030 (squares)
Figure 6-6 | Synthetic & Other Roofing Underlayment Demand by Region, 2010 - 2030 (million squares)
Figure 6-7 | Synthetic & Other Roofing Underlayment Market Share by Company, 2020 (million dollars)
7. Residential Roofing Underlayment
Figure 7-1 | Residential Roofing Underlayment Demand: New vs. Reroofing, 2010 - 2030 (million squares)
Figure 7-2 | New Residential Roofing Underlayment Demand by Product, 2010 - 2030 (million squares)
Figure 7-3 | New Residential Roofing Underlayment Demand by Region, 2010 - 2030 (million squares)
Figure 7-4 | Residential Reroofing Underlayment Demand by Product, 2010 - 2030 (million squares)
Figure 7-5 | Residential Reroofing Underlayment Demand by Region, 2010 - 2030 (million squares)
8. Commercial Roofing Underlayment
Figure 8-1 | Commercial Roofing Underlayment Demand: New vs. Reroofing, 2010 - 2030 (million squares)
Figure 8-2 | New Commercial Roofing Underlayment Demand by Product, 2010 - 2030 (million squares)
Figure 8-3 | New Commercial Roofing Underlayment Demand by Region, 2010 - 2030 (million squares)
Figure 8-4 | Commercial Reroofing Underlayment Demand by Product, 2010 - 2030 (million squares)
Figure 8-5 | Commercial Reroofing Underlayment Demand by Region, 2010 - 2030 (million squares)
9. Regions
Figure 9-1 | Roofing Underlayment Demand by Region, 2010 - 2030 (million squares)
10. Industry Structure
Figure 10-1 | US Roofing Underlayment Market Share by Company, 2020 (billion dollars)
Figure 10-2 | US Roofing Underlayment Market: Leading Supplier, 2020
Figure 10-3 | US Roofing Underlayment Market: Second Leading Supplier, 2020
Figure 10-4 | US Roofing Underlayment Market: Third Leading Supplier, 2020
Figure 10-5 | US Roofing Underlayment Market: Fourth Leading Supplier, 2020
11. Appendix
Figure 11-1 | New Housing Square Footage by Housing Type, 2005 - 2020
Figure 11-2 | Housing Stock: Share by Year of Construction, 2020 (million units)
© by The Freedonia Group, a division of MarketResearch.com