Study #: 4355 | Published: 11/2021 | Pages: 188 | Individual User License: US$ 4,900

On average, US demand for roofing underlayment is projected to advance at a modest pace through 2025, reaching 209.5 million squares. Demand for roofing underlayment is closely linked to that of roofing as a whole (particularly steep-slope materials); thus, as roofing demand rose sharply in the second half of 2020 and 2021 due to strong growth in housing starts and home improvement activity, so too did demand for roofing underlayment. However, between 2022 and 2025, roofing underlayment demand is expected to level off as new housing activity moderates.

In value terms, roofing underlayment demand is expected to rise at a faster pace – 4.7% per year to $1.6 billion in 2025. Growth will be spurred by rising use of more costly products that offer superior performance properties.

Synthetic Underlayment Will Continue to Take Market Share from Asphaltic Products

Synthetic underlayment, which accounted for 61% of the market in 2020, will continue to see strong advances in demand through 2025, rising 5.2% annually during that time. Increasing use of synthetic underlayment will be supported by continuing contractor interest in the material because of its performance properties:

  • Synthetic underlayment is generally highly resistant to tears and punctures.
  • Its slip-resistant surface enhances worker safety.
  • Many versions of the material are considered to be waterproof and thus meet more stringent building code requirements for keeping water out of structures.

Self-Adhesive Products Will See Demand Gains Due to Labor Shortages

Self-adhesive underlayment – both asphaltic and synthetic – accounts for the larger share of US underlayment demand and will see increasing use. These products – which generally feature peel-and-stick adhesive backings – are preferred by contractors because of their ability to reduce the time needed to complete roof repair and installation jobs. Furthermore, they can be easily applied by work crews with minimal skill levels – key criteria for contractors who increasingly must cope with a shortage of skilled roofers.

Inclusion of Roofing Underlayment in Product Lines Can Provide Competitive Advantages

Like other roofing accessories, sales of roofing underlayment are directly dependent on roofing activity. Though roofing underlayment is not sold independently, it can offer a competitive advantage to those companies that offer it as part of broader roofing (or construction materials) product lines.

Especially as contractors are increasingly pressured by labor shortages and high demand to quickly and efficiently complete roofing jobs, they are turning to specialized distributors that are able to provide all of supplies they need for a job in order to maximize profitable time spent in the field. Manufacturers can also benefit from adding roofing underlayment product lines to diversify their own offerings and broaden their presence in the roofing market.


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Table of Contents

1. Executive Summary

2. COVID-19 Pandemic

Overview

Impact on the Economy

Impact on the Construction Industry

Impact on the Roofing Underlayment Industry

3. Overview

Study Scope

Historical Trends

Products Overview

Markets Overview

Installation Methods

Overview

Self-Adhesive

Mechanically Attached

Barrier Properties (Waterproof vs. Water-Resistant)

Pricing Patterns

Production & Trade

4. Factors Impacting Underlayment Demand

Building Construction Activity

Product Innovation

Shortage of Trained Installers

Building Codes

All Buildings

Residential Building Codes

Commercial Building Codes

ASTM Standards

Sustainability Initiatives

5. Asphaltic Underlayment

Scope & Product Description

Materials Trends

Demand by Material Type

Fiberglass-Backed

Organic-Backed

Plastic-Backed

Product Types

Demand by Product

#30 Roofing Underlayment

#15 Roofing Underlayment

#40 & Other Roofing Underlayment

Markets

Demand by Market

Residential Buildings

Commercial Buildings

Demand by Barrier Property

Demand by Installation Method

Demand by Region

Product Development Efforts

Market Share

6. Synthetic & Other Underlayment

Scope & Product Description

Materials Trends

Demand by Material

Polypropylene

Other Plastics

Markets

Demand by Market

Residential Buildings

Commercial Buildings

Demand by Barrier Property

Demand by Installation Method

Demand by Region

Product Development Efforts

Market Share

7. Residential Roofing Underlayment

Scope & Market Drivers

Residential Market Outlook

New Construction

Demand by Product

Demand by Region

Reroofing

Demand by Product

Demand by Region

8. Commercial Roofing Underlayment

Scope & Market Drivers

Commercial Market Outlook

New Construction

Demand by Product

Demand by Region

Reroofing

Demand by Product

Demand by Region

9. Regions

Demand by Region

Northeast

Demand by Subregion

New England

Middle Atlantic

Midwest

Demand by Subregion

East North Central

West North Central

South

Demand by Subregion

South Atlantic

East South Central

West South Central

West

Demand by Subregion

Mountain

Pacific

10. Industry Structure

Key Findings & Industry Composition

Market Share

Mergers & Acquisitions

Distribution

List of Industry Participants

11. Appendix

Report Details

Definitions

Freedonia Methodology

Study-Specific Methodology

Sources

Associations & Agencies

Related Studies & Reports

Macroeconomic Assumptions

Economic Environment

Demographic Trends

Consumer Spending

Consumer Financing

Residential Building Construction

Commercial Building Construction

Residential Improvements & Repairs

Commercial Building Improvements & Repairs

Housing Starts

Housing Stock


List of Tables

2. COVID-19 Pandemic

Table 2-1 | Macroeconomic Indicators, 2019 - 2022 (billion 2012 dollars)

Table 2-2 | Construction Expenditures, 2019 - 2022 (billion 2012 dollars & billion dollars)

Table 2-3 | Annual Roofing Underlayment Demand by Market, 2019 - 2022 (million squares & million dollars)

3. Overview

Table 3-1 | Roofing Underlayment Demand, 2010 - 2020 (million squares)

Table 3-2 | Roofing Underlayment Demand by Product, 2010 - 2030 (million squares & million dollars)

Table 3-3 | Roofing Underlayment Demand by Market, 2010 - 2030 (million squares & million dollars)

Table 3-4 | Roofing Underlayment Demand by Installation Method, 2010 - 2030 (million squares)

Table 3-5 | Self-Adhesive Roofing Underlayment Demand by Product, 2010 - 2030 (million squares & million dollars)

Table 3-6 | Mechanically Attached Roofing Underlayment Demand by Product, 2010 - 2030 (million squares & million dollars)

Table 3-7 | Roofing Underlayment Demand by Barrier Property, 2010 - 2030 (million squares & million dollars)

Table 3-8 | Roofing Underlayment Average Prices, 2010 - 2030 (dollars per square)

4. Factors Impacting Underlayment Demand

Table 4-1 | Building Construction Expenditures, 2010 - 2030 (billion 2012 dollars & billion dollars)

5. Asphaltic Underlayment

Table 5-1 | Asphaltic Underlayment: Advantages & Disadvantages

Table 5-2 | Asphaltic Roofing Underlayment Demand by Material, 2010 - 2030 (million squares & million dollars)

Table 5-3 | Fiberglass-Backed Asphaltic Roofing Underlayment Demand, 2010 - 2030 (million squares & million dollars)

Table 5-4 | Organic-Backed Asphaltic Roofing Underlayment Demand, 2010 - 2030 (million squares & million dollars)

Table 5-5 | Plastic-Backed Asphaltic Roofing Underlayment Demand, 2010 - 2030 (million squares & million dollars)

Table 5-6 | Asphaltic Roofing Underlayment Demand by Product, 2010 - 2030 (million squares)

Table 5-7 | #30 Asphaltic Roofing Underlayment Demand, 2010 - 2030 (million squares & million dollars)

Table 5-8 | #30 Asphaltic Roofing Underlayment: Advantages & Disadvantages

Table 5-9 | #15 Asphaltic Roofing Underlayment Demand, 2010 - 2030 (million squares & million dollars)

Table 5-10 | #15 Asphaltic Roofing Underlayment: Advantages & Disadvantages

Table 5-11 | #40 & Other Asphaltic Roofing Underlayment Demand, 2010 - 2030 (million squares & million dollars)

Table 5-12 | #40 & Other Asphaltic Roofing Underlayment: Advantages & Disadvantages

Table 5-13 | Asphaltic Roofing Underlayment Demand by Market, 2010 - 2030 (million squares)

Table 5-14 | Residential Asphaltic Roofing Underlayment Demand: New vs. Reroofing, 2010 - 2030 (million squares)

Table 5-15 | Commercial Asphaltic Roofing Underlayment Demand: New vs. Reroofing, 2010 - 2030 (million squares)

Table 5-16 | Asphaltic Roofing Underlayment Demand by Barrier Property, 2010 - 2030 (million squares & million dollars)

Table 5-17 | Asphaltic Roofing Underlayment Demand by Installation Method, 2010 - 2030 (million squares & million dollars)

Table 5-18 | Asphaltic Roofing Underlayment Demand by Region & Subregion, 2010 - 2030 (million squares)

6. Synthetic & Other Underlayment

Table 6-1 | Synthetic & Other Roofing Underlayment: Advantages & Disadvantages

Table 6-2 | Synthetic & Other Roofing Underlayment Demand by Material, 2010 - 2030 (million squares & million dollars)

Table 6-3 | Polypropylene Roofing Underlayment Demand, 2010 - 2030 (million squares & million dollars)

Table 6-4 | Other Plastic Roofing Underlayment Demand, 2010 - 2030 (million squares & million dollars)

Table 6-5 | Synthetic & Other Roofing Underlayment Demand by Market, 2010 - 2030 (million squares)

Table 6-6 | Residential Synthetic & Other Roofing Underlayment Demand: New vs. Reroofing, 2010 - 2030 (million squares)

Table 6-7 | Commercial Synthetic & Other Roofing Underlayment Demand: New vs. Reroofing, 2010 - 2030 (million squares)

Table 6-8 | Synthetic & Other Roofing Underlayment Demand by Barrier Property, 2010 - 2030 (million squares & million dollars)

Table 6-9 | Synthetic & Other Roofing Underlayment Demand by Installation Method, 2010 - 2030 (million squares & million dollars)

Table 6-10 | Synthetic & Other Roofing Underlayment Demand by Region & Subregion, 2010 - 2030 (million squares)

7. Residential Roofing Underlayment

Table 7-1 | Residential Roofing Underlayment Demand: New vs. Reroofing, 2010 - 2030 (million squares)

Table 7-2 | New Residential Roofing Underlayment Demand by Product, 2010 - 2030 (million squares)

Table 7-3 | New Residential Roofing Underlayment Demand by Region & Subregion, 2010 - 2030 (million squares)

Table 7-4 | Residential Reroofing Underlayment Demand by Product, 2010 - 2030 (million squares)

Table 7-5 | Residential Reroofing Underlayment Demand by Region & Subregion, 2010 - 2030 (million squares)

8. Commercial Roofing Underlayment

Table 8-1 | Commercial Roofing Underlayment Demand: New vs. Reroofing, 2010 - 2030 (million squares)

Table 8-2 | New Commercial Roofing Underlayment Demand by Product, 2010 - 2030 (million squares)

Table 8-3 | New Commercial Roofing Underlayment Demand by Region & Subregion, 2010 - 2030 (million squares)

Table 8-4 | Commercial Reroofing Underlayment Demand by Product, 2010 - 2030 (million squares)

Table 8-5 | Commercial Reroofing Underlayment Demand by Region & Subregion, 2010 - 2030 (million squares)

9. Regions

Table 9-1 | Roofing Underlayment Demand by Region, 2010 - 2030 (million squares)

Table 9-2 | Northeast: Roofing Underlayment Demand by Subregion, 2010 - 2030 (million squares)

Table 9-3 | New England Roofing Underlayment Demand by Product & Market, 2010 - 2030 (million squares)

Table 9-4 | Middle Atlantic Roofing Underlayment Demand by Product & Market, 2010 - 2030 (million squares)

Table 9-5 | Midwest: Roofing Underlayment Demand by Subregion, 2010 - 2030 (million squares)

Table 9-6 | East North Central Roofing Underlayment Demand by Product & Market, 2010 - 2030 (million squares)

Table 9-7 | West North Central Roofing Underlayment Demand by Product & Market, 2010 - 2030 (million squares)

Table 9-8 | South: Roofing Underlayment Demand by Subregion, 2010 - 2030 (million squares)

Table 9-9 | South Atlantic Roofing Underlayment Demand by Product & Market, 2010 - 2030 (million squares)

Table 9-10 | East South Central Roofing Underlayment Demand by Product & Market, 2010 - 2030 (million squares)

Table 9-11 | West South Central Roofing Underlayment Demand by Product & Market, 2010 - 2030 (million squares)

Table 9-12 | West: Roofing Underlayment Demand by Subregion, 2010 - 2030 (million squares)

Table 9-13 | Mountain Roofing Underlayment Demand by Product & Market, 2010 - 2030 (million squares)

Table 9-14 | Pacific Roofing Underlayment Demand by Product & Market, 2010 - 2030 (million squares)

10. Industry Structure

Table 10-1 | US Roofing Underlayment Sales by Company, 2020 (million dollars)

Table 10-2 | Selected Mergers & Acquisitions

Table 10-3 | Selected Industry Participants

11. Appendix

Table 11-1 | Study Scope: US Geographic Regions & Subregions

Table 11-2 | Relevant Industry Codes

Table 11-3 | Relevant HS/HTS Codes

Table 11-4 | Macroeconomic Indicators, 2010 - 2030 (billion 2012 dollars)

Table 11-5 | Population & Households, 2010 - 2030 (million persons)

Table 11-6 | Personal Consumption Expenditures, 2010 - 2030 (billion 2012 dollars)

Table 11-7 | Consumer Financing Environment, 2010 - 2020

Table 11-8 | Residential Building Construction Expenditures, 2010 - 2030 (billion 2012 dollars & billion dollars)

Table 11-9 | Commercial Building Construction Expenditures, 2010 - 2030 (billion 2012 dollars & billion dollars)

Table 11-10 | Residential Improvement & Repair Expenditures, 2010 - 2030 (billion 2012 dollars & billion dollars)

Table 11-11 | Commercial Building Improvement & Repair Expenditures, 2010 - 2030 (billion 2012 dollars & billion dollars)

Table 11-12 | New Housing Indicators, 2010 - 2030

Table 11-13 | Housing Stock by Type, 2010 - 2030 (million units)


List of Figures

1. Executive Summary

Figure 1-1 | US Roofing Underlayment Market Overview

2. COVID-19 Pandemic

Figure 2-1 | Real GDP by Economic Sector, 2019 - 2022 (% annual change)

Figure 2-2 | Roofing Underlayment Demand by Market, 2018 - 2023 (million squares)

3. Overview

Figure 3-1 | Roofing Underlayment: Product Examples

Figure 3-2 | Roofing Underlayment Demand, 2000 - 2020 (million squares)

Figure 3-3 | Roofing Underlayment Demand by Product, 2010 - 2030 (million squares)

Figure 3-4 | Roofing Underlayment Demand by Market, 2010 - 2030 (million squares)

4. Factors Impacting Underlayment Demand

Figure 4-1 | Building Construction Expenditures, 2018 - 2025 (billion 2012 dollars)

5. Asphaltic Underlayment

Figure 5-1 | Characteristics of Asphaltic Roofing Underlayment by Material Type

Figure 5-2 | Asphaltic Roofing Underlayment Demand by Product, 2010 - 2030 (million squares)

Figure 5-3 | Residential Asphaltic Roofing Underlayment Demand: New vs. Reroofing, 2010 - 2030 (million squares)

Figure 5-4 | Commercial Asphaltic Roofing Underlayment Demand: New vs. Reroofing, 2010 - 2030 (million squares)

Figure 5-5 | Asphaltic Roofing Underlayment Demand by Barrier Property, 2010 - 2030 (million squares)

Figure 5-6 | Self-Adhesive Underlayment Demand Share by Installation Method, 2010 - 2030 (squares)

Figure 5-7 | Asphaltic Roofing Underlayment Demand by Region, 2010 - 2030 (million squares)

Figure 5-8 | Asphaltic Roofing Underlayment Market Share by Company, 2020 (million dollars)

6. Synthetic & Other Underlayment

Figure 6-1 | Characteristics of Synthetic & Other Roofing Underlayment by Material Type

Figure 6-2 | Residential Synthetic & Other Roofing Underlayment Demand: New vs. Reroofing, 2010 - 2030 (million squares)

Figure 6-3 | Commercial Synthetic & Other Roofing Underlayment Demand: New vs. Reroofing, 2010 - 2030 (million squares)

Figure 6-4 | Synthetic & Other Roofing Underlayment Demand by Barrier Property, 2010 - 2030 (million squares)

Figure 6-5 | Synthetic & Other Roofing Underlayment Demand Share by Installation Method, 2010 - 2030 (squares)

Figure 6-6 | Synthetic & Other Roofing Underlayment Demand by Region, 2010 - 2030 (million squares)

Figure 6-7 | Synthetic & Other Roofing Underlayment Market Share by Company, 2020 (million dollars)

7. Residential Roofing Underlayment

Figure 7-1 | Residential Roofing Underlayment Demand: New vs. Reroofing, 2010 - 2030 (million squares)

Figure 7-2 | New Residential Roofing Underlayment Demand by Product, 2010 - 2030 (million squares)

Figure 7-3 | New Residential Roofing Underlayment Demand by Region, 2010 - 2030 (million squares)

Figure 7-4 | Residential Reroofing Underlayment Demand by Product, 2010 - 2030 (million squares)

Figure 7-5 | Residential Reroofing Underlayment Demand by Region, 2010 - 2030 (million squares)

8. Commercial Roofing Underlayment

Figure 8-1 | Commercial Roofing Underlayment Demand: New vs. Reroofing, 2010 - 2030 (million squares)

Figure 8-2 | New Commercial Roofing Underlayment Demand by Product, 2010 - 2030 (million squares)

Figure 8-3 | New Commercial Roofing Underlayment Demand by Region, 2010 - 2030 (million squares)

Figure 8-4 | Commercial Reroofing Underlayment Demand by Product, 2010 - 2030 (million squares)

Figure 8-5 | Commercial Reroofing Underlayment Demand by Region, 2010 - 2030 (million squares)

9. Regions

Figure 9-1 | Roofing Underlayment Demand by Region, 2010 - 2030 (million squares)

10. Industry Structure

Figure 10-1 | US Roofing Underlayment Market Share by Company, 2020 (billion dollars)

Figure 10-2 | US Roofing Underlayment Market: Leading Supplier, 2020

Figure 10-3 | US Roofing Underlayment Market: Second Leading Supplier, 2020

Figure 10-4 | US Roofing Underlayment Market: Third Leading Supplier, 2020

Figure 10-5 | US Roofing Underlayment Market: Fourth Leading Supplier, 2020

11. Appendix

Figure 11-1 | New Housing Square Footage by Housing Type, 2005 - 2020

Figure 11-2 | Housing Stock: Share by Year of Construction, 2020 (million units)


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