Study #: 4152 | Published: 12/2021 | Pages: 238 | Individual User License: US$ 5,800

Demand for siding in the US is projected to increase from an elevated 2020 base at an average rate of 1.4% annually through 2025 to 103 million squares. All gains are expected in the early part of the forecast, as housing construction and residential renovation remain high following strong spending that began in the second half of 2020. Siding sales to the this market will weaken in the later part of the forecast as residential construction moderates from these highs, but a strengthening of commercial construction will provide opportunities during that time.

Over the long term, market growth in value terms will come almost equally from increases in volume demand and in average prices, which will result from higher costs for individual siding types and a shift in toward higher value products. However, as manufacturers work to create products with enhanced durability, replacement demand will be restrained.

Product Improvements Allow Vinyl to Avert Further Share Losses & Remain Leading Material

Vinyl has long been the most commonly used siding material in the US, particularly in the Northeast and Midwest regions, and is expected to retain that leading position based mainly on its low cost and ready availability. However, other materials – primarily fiber cement – continue to erode the market base for vinyl siding, in part because many consumers are looking for ways to differentiate the appearance of their homes and to improve the curb appeal through installation of siding that looks more natural than vinyl.

In order to maintain relevance in the midst of these design trends, vinyl siding manufacturers continue to improve the appearance of these products. Additionally, they can benefit from marketing their products in new ways that appeal to design trends that call for unique aesthetics. For example, they can promote installation of vinyl products as vertical (rather than horizontal) panels to provide visual contrast and a more high-end look.

Fiber Cement Siding to Continue to Gain Market Share in Residential Market

Fiber cement is expected to gain market share – primarily at the expense of engineered wood – due to its superior durability, ability to create texture, and improvements to product aesthetics. Fiber cement will also take share from brick siding with the growing popularity of lightweight imitation brick products. Additionally, the eco-friendly nature of fiber cement siding will appeal to consumers who prefer to use green products.

The bulk of these gains will come from single-family homes, as major fiber cement manufacturers increasingly tailor their products to this market, where the margins are higher and aesthetics are more important. Additionally, the development of improved imitation stucco siding made from fiber cement will offer further opportunities for gains, as the stucco aesthetic is popular in regions of the country with strong construction industries, primary the South and Southwestern areas of the US.


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Table of Contents

1. Executive Summary

2. COVID-19 Pandemic

Overview

Impact on the Economy

Impact on the Construction Industry

Impact on the Siding Industry

3. Overview

Study Scope

Historical Trends

Supply & Demand

Foreign Trade

Demand by Material

Area Demand (Squares)

Value Demand

Demand by Market

Pricing Patterns

4. Factors Impacting Siding Demand

Construction Industry Outlook

Regulations & Standards

Environmental Issues

Building Codes

Health & Safety

Green Building Standards (ICC Codes & LEED)

Industry Standards

Sustainability Initiatives

Recycling & Recycled Content

Energy Efficient Production & Transportation

Product Trends

Improved Product Performance

Products That Mimic Other Materials

Style Trends & Curb Appeal

Labor Shortages

Tariffs

5. Vinyl Siding

Scope & Product Description

Demand Outlook (Area & Market Value)

Demand by Market

Demand by Region

Leading Suppliers & Market Share

6. Fiber Cement Siding

Scope & Product Description

Demand Outlook (Area & Market Value)

Demand by Market

Demand by Region

Leading Suppliers & Market Share

7. Stucco Siding

Scope & Product Description

Demand Outlook (Area & Market Value)

Demand by Market

Demand by Region

Key Suppliers

8. Engineered Wood Siding

Scope & Product Description

Demand Outlook (Area & Market Value)

Demand by Market

Demand by Region

Leading Suppliers & Market Share

9. Brick Siding

Scope & Product Description

Demand Outlook (Area & Market Value)

Demand by Market

Demand by Region

Leading Suppliers

10. Metal Panel Siding

Scope & Product Description

Demand Outlook (Area & Market Value)

Demand by Market

Demand by Region

Key Suppliers

11. Concrete Siding

Scope & Product Description

Demand Outlook (Area & Market Value)

Demand by Market

Demand by Region

Key Suppliers

12. Small Volume Siding Materials

Demand Outlook (Area & Market Value)

Demand by Market

Demand by Region

Demand by Product

EIFS (Exterior Insulation Finishing System)

Scope & Product Description

Demand Outlook

Leading Suppliers

Stone (Manufactured & Natural)

Scope & Product Description

Demand Outlook

Leading Suppliers

Natural Wood

Scope & Product Description

Demand Outlook

Leading Suppliers

Polypropylene

Scope & Product Description

Demand Outlook

Leading Suppliers

Composite

Scope & Product Description

Demand Outlook

Leading Suppliers

Steel & Aluminum

Scope & Product Description

Demand Outlook

Leading Suppliers

13. Residential Buildings

Market Scope

Demand by Material

Applications

Demand by Application

New Residential

Residential Renovation

Housing Types

Demand by Housing Type

Single-Family

Multifamily

Manufactured Housing

14. Commercial Buildings

Market Scope

Demand by Material

Applications

Demand by Application

New Commercial

Commercial Renovation

Building Types

Demand by Building Type

Institutional

Retail & Lodging

Office

Industrial

Other Commercial Buildings

15. Regions

Demand by Region

Northeast

Northeast: Demand by Market

Northeast: Demand by Material

Northeast: Demand by Subregion

Midwest

Midwest: Demand by Market

Midwest: Demand by Material

Midwest: Demand by Subregion

South

South: Demand by Market

South: Demand by Material

South: Demand by Subregion

West

West: Demand by Market

West: Demand by Material

West: Demand by Subregion

16. Industry Structure

Key Findings & Industry Composition

Market Share

Mergers & Acquisitions

List of Industry Participants

17. Appendix

Report Details

Definitions

Abbreviations

Freedonia Methodology

Study-Specific Methodology

Sources

Associations & Agencies

Related Studies & Reports

Macroeconomic Assumptions

Economic Environment

Demographic Trends

Building Construction

Residential Building Construction

Residential Improvements & Repairs

Commercial Building Construction

Commercial Building Improvements & Repairs

Housing Completions

Housing Stock


List of Tables

2. COVID-19 Pandemic

Table 2-1 | Macroeconomic Indicators, 2019 - 2022 (billion 2012 dollars)

Table 2-2 | Construction Expenditures, 2019 - 2022 (billion 2012 dollars & billion dollars)

Table 2-3 | Annual Siding Demand by Material, 2019 - 2021 (million squares)

Table 2-4 | Annual Siding Demand by Market, 2019 - 2021 (million squares)

3. Overview

Table 3-1 | Siding Demand, 2010 - 2020 (million dollars & million squares)

Table 3-2 | Siding Supply & Demand, 2010 - 2030 (million dollars)

Table 3-3 | Siding Demand by Material, 2010 - 2030 (million squares)

Table 3-4 | Siding Demand by Material, 2010 - 2030 (million dollars & million squares)

Table 3-5 | Siding Demand by Market, 2010 - 2030 (million squares & million dollars)

Table 3-6 | Average Siding Prices, 2010 - 2030 (dollars per square)

5. Vinyl Siding

Table 5-1 | Vinyl Siding Demand, 2010 - 2030 (million squares & million dollars)

Table 5-2 | Vinyl Siding Demand by Market & Application, 2010 - 2030 (million squares)

6. Fiber Cement Siding

Table 6-1 | Fiber Cement Siding Demand, 2010 - 2030 (million squares & million dollars)

Table 6-2 | Fiber Cement Siding Demand by Market & Application, 2010 - 2030 (million squares)

7. Stucco Siding

Table 7-1 | Stucco Siding Demand, 2010 - 2030 (million squares & million dollars)

Table 7-2 | Stucco Siding Demand by Market & Application, 2010 - 2030 (million squares)

8. Engineered Wood Siding

Table 8-1 | Engineered Wood Siding Demand, 2010 - 2030 (million squares & million dollars)

Table 8-2 | Engineered Wood Siding Demand by Market & Application, 2010 - 2030 (million squares)

9. Brick Siding

Table 9-1 | Brick Siding Demand, 2010 - 2030 (million squares & million dollars)

Table 9-2 | Brick Siding Demand by Market & Application, 2010 - 2030 (million squares)

10. Metal Panel Siding

Table 10-1 | Metal Panel Siding Demand, 2010 - 2030 (million squares & million dollars)

Table 10-2 | Metal Panel Siding Demand by Market & Application, 2010 - 2030 (million squares)

11. Concrete Siding

Table 11-1 | Concrete Siding Demand, 2010 - 2030 (million squares & million dollars)

Table 11-2 | Concrete Siding Demand by Market & Application, 2010 - 2030 (million squares)

12. Small Volume Siding Materials

Table 12-1 | Small Volume Siding Materials Demand, 2010 - 2030 (million squares & million dollars)

Table 12-2 | Small Volume Siding Materials Demand by Market & Application, 2010 - 2030 (million squares)

Table 12-3 | Small Volume Siding Materials Demand by Product, 2010 - 2030 (million squares)

Table 12-4 | EIFS Siding Demand, 2010 - 2030 (million squares & million dollars)

Table 12-5 | Stone Siding Demand, 2010 - 2030 (million squares & million dollars)

Table 12-6 | Natural Wood Siding Demand, 2010 - 2030 (million squares & million dollars)

Table 12-7 | Composite Siding Demand, 2010 - 2030 (million squares & million dollars)

13. Residential Buildings

Table 13-1 | Residential Siding Demand by Material, 2010 - 2030 (million squares)

Table 13-2 | Residential Siding Demand by Application, 2010 - 2030 (million squares)

Table 13-3 | New Residential Siding Demand by Material, 2010 - 2030 (million squares)

Table 13-4 | Residential Renovation Siding Demand by Material, 2010 - 2030 (million squares)

Table 13-5 | Residential Siding Demand by Housing Type, 2010 - 2030 (million squares)

14. Commercial Buildings

Table 14-1 | Commercial Siding Demand by Material, 2010 - 2030 (million squares)

Table 14-2 | Commercial Siding Demand by Application, 2010 - 2030 (million squares)

Table 14-3 | New Commercial Siding Demand by Material, 2010 - 2030 (million squares)

Table 14-4 | Commercial Renovation Siding Demand by Material, 2010 - 2030 (million squares)

Table 14-5 | Commercial Siding Demand by Building Type, 2010 - 2030 (million squares)

15. Regions

Table 15-1 | Siding Demand by Region, 2010 - 2030 (million squares)

Table 15-2 | Northeast: Siding Demand by Market, 2010 - 2030 (million squares)

Table 15-3 | Northeast: Siding Demand by Material, 2010 - 2030 (million squares)

Table 15-4 | Northeast: Siding Demand by Subregion, 2010 - 2030 (million squares)

Table 15-5 | Midwest: Siding Demand by Market, 2010 - 2030 (million squares)

Table 15-6 | Midwest: Siding Demand by Material, 2010 - 2030 (million squares)

Table 15-7 | Midwest: Siding Demand by Subregion, 2010 - 2030 (million squares)

Table 15-8 | South: Siding Demand by Market, 2010 - 2030 (million squares)

Table 15-9 | South: Siding Demand by Material, 2010 - 2030 (million squares)

Table 15-10 | South: Siding Demand by Subregion, 2010 - 2030 (million squares)

Table 15-11 | West: Siding Demand by Market, 2010 - 2030 (million squares)

Table 15-12 | West: Siding Demand by Material, 2010 - 2030 (million squares)

Table 15-13 | West: Siding Demand by Subregion, 2010 - 2030 (million squares)

16. Industry Structure

Table 16-1 | US Siding Sales by Company, 2020 (million dollars)

Table 16-2 | Selected Mergers & Acquisitions

Table 16-3 | Selected Industry Participants

17. Appendix

Table 17-1 | Study Scope: US Geographic Regions & Subregions

Table 17-2 | Relevant Industry Codes

Table 17-3 | Relevant HS Codes

Table 17-4 | Abbreviations & Acronyms Used in Study

Table 17-5 | Macroeconomic Indicators, 2010 - 2030 (billion 2012 dollars & billion dollars)

Table 17-6 | Population & Households, 2010 - 2030 (million persons)

Table 17-7 | Building Construction Expenditures, 2010 - 2030 (billion 2012 dollars & billion dollars)

Table 17-8 | Residential Building Construction Expenditures, 2010 - 2030 (billion 2012 dollars & billion dollars)

Table 17-9 | Residential Improvement & Repair Expenditures, 2010 - 2030 (billion 2012 dollars & billion dollars)

Table 17-10 | Commercial Building Construction Expenditures, 2010 - 2030 (billion 2012 dollars & billion dollars)

Table 17-11 | Commercial Building Improvement & Repair Expenditures, 2010 - 2030 (billion 2012 dollars & billion dollars)

Table 17-12 | New Housing Indicators, 2010 - 2030 (thousand units)

Table 17-13 | Housing Stock by Type, 2010 - 2030 (million units)


List of Figures

1. Executive Summary

Figure 1-1 | US Siding Market Overview

2. COVID-19 Pandemic

Figure 2-1 | Real GDP by Economic Sector, 2019 - 2022 (% annual change)

Figure 2-2 | Annual Siding Area Demand by Market, 2019 - 2023 (% annual change)

3. Overview

Figure 3-1 | Siding: Product Examples

Figure 3-2 | Siding Demand, 2000 - 2020 (million squares)

Figure 3-3 | Siding Import & Exports, 2006 - 2020 (million dollars)

Figure 3-4 | Siding Demand Share by Market, 2010 - 2030 (million squares)

Figure 3-5 | Residential Siding vs. Commercial Siding Area Demand, 2010 - 2030 (% CAGR)

Figure 3-6 | Average Siding Prices, 2010 - 2025 (dollars per square)

4. Factors Impacting Siding Demand

Figure 4-1 | Building Construction Expenditures, 2000 - 2025 (billion 2012 dollars)

5. Vinyl Siding

Figure 5-1 | Vinyl Siding: Key Competitive Factors

Figure 5-2 | Vinyl Siding: Product Examples

Figure 5-3 | Vinyl Siding Demand, 2003 - 2025 (million squares)

Figure 5-4 | Vinyl Siding Demand by Market, 2010 - 2030 (million squares)

Figure 5-5 | Vinyl Siding Demand by Region, 2010 - 2030 (million squares)

Figure 5-6 | Vinyl Siding Market Share by Company, 2020 (billion dollars)

6. Fiber Cement Siding

Figure 6-1 | Fiber Cement Siding: Key Competitive Factors

Figure 6-2 | Fiber Cement Siding: Product Examples

Figure 6-3 | Fiber Cement Siding Demand, 2003 - 2025 (million squares)

Figure 6-4 | Fiber Cement Siding Demand by Market, 2010 - 2030 (million squares)

Figure 6-5 | Fiber Cement Siding Demand by Region, 2010 - 2030 (million squares)

Figure 6-6 | Fiber Cement Siding Market Share by Company, 2020 (billion dollars)

7. Stucco Siding

Figure 7-1 | Stucco Siding: Key Competitive Factors

Figure 7-2 | Stucco Siding: Product Examples

Figure 7-3 | Stucco Siding Demand, 2003 - 2025 (million squares)

Figure 7-4 | Stucco Siding Demand by Market, 2010 - 2030 (million squares)

Figure 7-5 | Stucco Siding Demand by Region, 2010 - 2030 (million squares)

8. Engineered Wood Siding

Figure 8-1 | Engineered Wood Siding: Key Competitive Factors

Figure 8-2 | Engineered Wood Siding: Product Examples

Figure 8-3 | Engineered Wood Siding Demand, 2003 - 2025 (million squares)

Figure 8-4 | Engineered Wood Siding Demand by Market, 2010 - 2030 (million squares)

Figure 8-5 | Engineered Wood Siding Demand by Region, 2010 - 2030 (million squares)

Figure 8-6 | Engineered Wood Siding Market Share by Company, 2020 (million dollars)

9. Brick Siding

Figure 9-1 | Brick Siding: Key Competitive Factors

Figure 9-2 | Brick Siding: Product Examples

Figure 9-3 | Brick Siding Demand, 2003 - 2025 (million squares)

Figure 9-4 | Brick Siding Demand by Market, 2010 - 2030 (million squares)

Figure 9-5 | Brick Siding Demand by Region, 2010 - 2030 (million squares)

10. Metal Panel Siding

Figure 10-1 | Metal Panel Siding: Key Competitive Factors

Figure 10-2 | Metal Panel Siding: Product Examples

Figure 10-3 | Metal Panel Siding Demand, 2003 - 2025 (million squares)

Figure 10-4 | Metal Panel Siding Demand by Market, 2010 - 2030 (million squares)

Figure 10-5 | Metal Panel Siding Demand by Region, 2010 - 2030 (million squares)

11. Concrete Siding

Figure 11-1 | Concrete Siding: Key Competitive Factors

Figure 11-2 | Concrete Siding: Product Examples

Figure 11-3 | Concrete Siding Demand, 2003 - 2025 (million squares)

Figure 11-4 | Concrete Siding Demand Share by Market, 2010 - 2030 (million squares)

Figure 11-5 | Concrete Siding Demand by Region, 2010 - 2030 (million squares)

12. Small Volume Siding Materials

Figure 12-1 | Small Volume Siding Materials Demand, 2003 - 2025 (million squares)

Figure 12-2 | Small Volume Siding Materials Demand by Market, 2010 - 2030 (million squares)

Figure 12-3 | Small Volume Siding Materials Demand by Region, 2010 - 2030 (million squares)

Figure 12-4 | EIFS Siding: Key Competitive Factors

Figure 12-5 | EIFS Siding: Product Examples

Figure 12-6 | Stone Siding: Key Competitive Factors

Figure 12-7 | Stone Siding: Product Examples

Figure 12-8 | Natural Wood Siding: Key Competitive Factors

Figure 12-9 | Natural Wood Siding: Product Examples

Figure 12-10 | Polypropylene Siding: Key Competitive Factors

Figure 12-11 | Polypropylene Siding: Product Examples

Figure 12-12 | Polypropylene Siding Demand, 2003 - 2025 (million squares)

Figure 12-13 | Composite Siding: Product Examples

Figure 12-14 | Steel & Aluminum Siding: Key Competitive Factors

Figure 12-15 | Steel & Aluminum Siding: Product Examples

Figure 12-16 | Steel & Aluminum Siding Demand, 2003 - 2025 (million squares)

13. Residential Buildings

Figure 13-1 | Residential Siding Demand, 2003 - 2025 (million squares)

Figure 13-2 | Vinyl & Fiber Cement Share of the Residential Siding Market, 2010 - 2030 (million squares)

Figure 13-3 | New Residential Siding Demand by Material, 2010 - 2030 (% annual change)

Figure 13-4 | Single-Family Housing Siding Demand, 2003 - 2025 (million squares)

Figure 13-5 | Multifamily Housing Siding Demand, 2003 - 2025 (million squares)

Figure 13-6 | Manufactured Housing Siding Demand, 2003 - 2025 (million squares)

14. Commercial Buildings

Figure 14-1 | Commercial Siding Demand, 2003 - 2025 (million squares)

Figure 14-2 | Institutional Siding Demand, 2003 - 2025 (million squares)

Figure 14-3 | Retail & Lodging Siding Demand, 2003 - 2025 (million squares)

Figure 14-4 | Office Siding Demand, 2003 - 2025 (million squares)

Figure 14-5 | Industrial Siding Demand, 2003 - 2025 (million squares)

Figure 14-6 | Other Commercial Building Siding Demand, 2003 - 2025 (million squares)

15. Regions

Figure 15-1 | Siding Demand Share by Region, 2010 - 2030 (million squares)

Figure 15-2 | Northeast: Siding Demand by Material, 2010 - 2030 (million squares)

Figure 15-3 | Midwest: Siding Demand Share by Material, 2010 - 2030 (million squares)

Figure 15-4 | South: Siding Demand Share by Material, 2010 - 2030 (million squares)

Figure 15-5 | West: Siding Demand Share by Material, 2010 - 2030 (million squares)

16. Industry Structure

Figure 16-1 | US Siding Market Share by Company, 2020 (billion dollars)

Figure 16-2 | US Siding Market: Leading Supplier, 2020

Figure 16-3 | US Siding Market: Second Leading Supplier, 2020

Figure 16-4 | US Siding Market: Third Leading Supplier, 2020

Figure 16-5 | US Siding Market: Fourth Leading Supplier, 2020

Figure 16-6 | US Siding Market: Fifth Leading Supplier, 2020

17. Appendix

Figure 17-1 | Housing Stock: Share by Year of Construction, 2020 (million units)


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